Proposing New logo for DECODED 2024 + CoreJAM banner creative for Q2 High Impact Branding Campaign

Hi Polkadot Community. 

Please see the below and let us know if there is anyting else we can do to have your support and vote.

PROBLEM STATEMENT

Last month, the community approved referendum #597 for the ad campaign on the Brave Browser (58,902 DOTS), but there is no designated point of contact or creative direction for this campaign. With your approval and support, we can use the Brave campaign to amplify the CoreJAM announcement anddrive registrations to the upcoming Deoded conference. This July will be exciting for the community as the Polkadot 2.0 will be releasing CoreJAM, CorePlay and CoreTime, which coincide with the upcoming Decode campaign (July 11-12).

SOLUTION

We are proposing an update for the Decoded logo, which you can see the comparison is below,.  

CURRENT LOGO PROPOSED LOGO

Full Spectrum Background colors for the different ad copy, features, and versions that can be rotated and optimized:

Mockups for interactive ad versions to engage users and tie in the CoreJAM release with links to register for DECODE:

The Brave Browser campaign that was recently passed by the community ($570,000 investment) is in the process of launching, but there is no designated point person for Polkadot. 

Lastly, since the DECODED Conference is in Brussels, at least 75% of the media should be allocated to the EU and the banners can be translated into any language that may not have been included below: (the ad copy would animate through the copy below each banner)

I would like the community's approval to be the lead for the Brave Browser ad campaign that the community passed and provide a point of contact for approvals to make sure their work includes the creative and messaging for the Decoded event and CoreJAM, CoreTime, and CorePlay messaging.

I am requesting the budget (below) for additional media outside of the Brave browser that will be focued on the EU markets to drive registrations and build more awareness of the recent CoreJAM announcement.

The cost below is mainly (78%) for media focused in the EU leading up to the DECODED conference. The budget includes the costs to cover other contributors that should continue in those roles - with the hope of establishing continuity internally. Please let me know any questions, concerns, or anything else for your support and vote for this to. be a treasury referendum. 

TOTAL BUDGET REQEUSTED: $192,000

My background 

I started one of the original rich media ad tech companies, 20+ years launching major brands across devices — we are privately held and are not owned or controlled by any Big Tech or state. More importantly, we have never collected, stored, tracked, or sold any user data — let alone personally identifable information from any user. We only collect aggregated performance data for ad performance reports and have been audited and in compliance with GDPR and US (California) data collection and privacy requlations. I thrive to innovate and excited to be contributing to the web3 transformation in adtech.

We all know how we felt when we first read or learned about CoreJAM and how big the announcement means, but there is no flare or marketing that you would normally expect behind that announcement…  cricket chirps.~ bueller…        Advertising does matter, especially when planned and funded properly.

Please express your supportt or at the very least address the Creative direction and point of contact for the Brave ad campaign that was approved last month — that is a lot of money going to waste.