Marketing and PR Proposal for Polkadot in APAC

This Proposal to Polkadot Treasury aims to boost the brand recognition of Polkadot, Kusama, and Substrate to a broader group of audience in APAC.

Brief Introduction
Winkrypto proposes to provide a customized media and marketing service package to boost the brand recognition and community influence of Polkadot, Kusama, and Substrate to a lot broader group of blockchain audience in APAC through Winkrypto and ChainNews.
Polkadot (including Kusama and Substrate) has gained good traction in the Polkadot audience but certainly it has broad room to expand the media exposure and community awareness to the fast-growing broader general blockchain audience. Winkrpto and ChainNews (see the explanation of business relationship in the below section) are here to help to bring the general awareness of Polkadot (including Kusama and Substrate) in the Chinse speaking community to another level.
Background
Winkrpto, together with ChainNews being the top blockchain media, can provide the top blockchain media and blockchain technology advocating service in Times New Roman in APAC market, both to English and Chinese audience.

2.1 About Winkrypto
Winkrypto (https://www.winkrypto.com/) is focusing on decrypting the integrated marketing of the crypto world. As a resource integrator at Greater China, Winkrypto enjoys deep partnerships with developer communities, business elites, key media, and financial institutions who got great insights and experience of blockchain and FinTech.
Together with your team, our talents can help deliver the true value of your project and build solid brand recognition and community consensus in China and pan-Asia.

2.2 About ChainNews
With rich reporting resources and data mining capabilities around the world, ChainNews aims to provide daily indispensable blockchain industry information and in-depth analysis for China's FinTech fintech elites and decision makers.
ChainNews provides you with comprehensive and accurate recommendations of blockchain news and in-depth interpretations every day, helping you to quickly understand the industry dynamics and provide reference for your investment decisions.
24 hours to provide the blockchain audience with timely and accurate information on the latest developments in the chain coin circle, helping you to adjust your investment decisions in a timely manner. Blockchain industry author column, including the latest articles of 500+ industry experts.

2.3 Why us?
ChainNews is the top tier professional blockchain media in Chinese speaking community. We have the top influence and resource to generate the best content with business insights and unique view and delivery the contents to the desired blockchain audience maximumly. Outperforming other blockchain marketing service providers, ChainNews aims to be the best service provider in this market sector.
3、What problem is the Treasury fund used to solve?
Polkadot (including Kusma and Substrate) gains pretty good traction in APAC marketing for the Polkdot audience in the time frame of late 2019 and the year of 2020. However the size of the general blockchain audience grows fast and there is still broad room for Polkadot to expand to gain the bigger size of the pie. WinKrypto as a top blockchain marketing service provider, together with ChainNews, the top professional blockchain media, is able to help Polkadot to achieve this goal and gain more audience in general blockchain pie. Winkrypto has the confidence to converte our business insight and deep understanding of the Asian market of the blockchain into the practical help and effective deliverables to Polkadot.

Winkrypto would design a customized yet comprehensive package to help Polkadot (including Kusama and Substrate) to gain wider exposure in media and community. We plans to generate the top quality content with the blockchain insider’s view and deliver these content through our media matrix for the maximum coverage of the blockchain audience in the APAC market. We will also provide the deliverable and the performance report (ok to work with your local team to design the performance tracking mechanism) periodically.

Solutions
4.1 The General Plan of 2021

Winkrypto and ChainNews offers a customized service package to improve the overall Polkadot brand (including Polkadot, Kusama, Substrate, Parity, and Web3Founation), increase media exposure, and broaden community awareness.