❌ A Disastrous Monetary Policy
It all started with a poorly calibrated economic model.
Staking rewards, while essential to securing the network, are often sold immediately by many holders, creating permanent downward pressure on the market.
At the same time, the chain’s native inflation — independent of staking mechanisms — was set at excessive levels, leading to a continuous issuance of new DOT.
Even though inflation has recently been reduced to 8%, this rate remains too high; we must quickly aim for 6%, or even 4%, to restore scarcity, a key condition for sustainable valuation.
📉 Mechanical Effects: Dilution, Price Drop, Exodus
This double mechanism (systematic sale of rewards + native inflation) has diluted the value of circulating DOT.
The result: constant downward pressure, speculative disinterest, and a massive exodus of investors — both retail and institutional.
Abandoned forums
Local initiatives discontinued
This reflects the reluctance of active members.
📉 A Non-Existent Media Presence
The disengagement is also external:
Official YouTube channel (600,000 subscribers): fewer than 1,000 views per video
Gavin Wood’s keynote on JAM: only 300 views, not published on the official channel
Marketing bounty Twitter account: no tweets since May 2
This lack of visibility is a disgrace, despite the available resources.
It reveals a total absence of a worthy marketing strategy.
Responsibility
Fairness and decentralization
Transparency and engagement
Marketing professionalism
🎯 Adopt a clear and convincing commercial language to attract investors.
Reject the defeatist rhetoric (“we don’t care about the price of DOT”) that harms the ecosystem.
💡 Participatory Incentive
Implement a quarterly DOT reward mechanism for small wallets participating in governance votes.
Goal: broad and fair participation.
Misunderstanding market expectations by cultivating an anti-price discourse
Refusing an attractive commercial language, depriving the project of investor confidence
Neglecting the engagement of small holders, who are the backbone of decentralized governance
Reduction of staking rewards
→ Staking reward rates will be drastically lowered.
Expected effect: This will reduce the flow of liquid DOT and help mitigate selling pressure.
Inflation target
→ The goal is to bring inflation down to 6%, then to 4% within 12 months.
Expected effect: A rapid restoration of token scarcity, leading to DOT revaluation.
Systematic burn
→ 80% of transaction fees and parachain auction revenues will be burned.
Expected effect: A permanent deflationary mechanism will be established.
Monthly buyback & burn
→ A portion of the Treasury will be used to buy DOT monthly; 75% of the purchased DOT will be burned, while 25% will be reinvested.
Expected effect: This will support the price and reduce the circulating supply.
Logarithmic governance
→ Voting power will shift from linear weighting to a log(DOT) function.
Expected effect: This will rebalance governance power and give small holders better representation.
Voting rewards
→ DOT will be distributed to small wallets that participate in governance.
Expected effect: Increased participation and stronger decentralization of the network.
A marketing reboot from A to Z
🛠 Marketing department overhaul
Dismantle the current team
Hire experienced Web3/Web2 profiles
Define public KPIs: views, engagement, traffic, conversions
Implement an omnichannel strategy: articles, interviews, conferences, hackathons, social media
🎯 Messaging for investors
Abandon all defeatism: price matters for adoption
Promote structural reforms (burn, buyback, governance) as proof of seriousness and long-term vision
Communicate on clear milestones and measurable outcomes (quarterly roadmaps)
“It’s during historic lows that major changes become possible.”
✅ Join or create an investor DAO:
Propose these measures through governance
Demand an independent audit of marketing and economic strategy
Organize coordinated voting campaigns to enforce these reforms
Polkadot has cutting-edge technology.
But it lacks a coherent economic strategy, effective marketing, and fair governance.
Without these three pillars, we continue to build a theme park without visitors.
Scarcity, fairness, engagement, and credibility must once again be our guides.
Only at that price will DOT regain:
its value, a driver of adoption
its decentralized essence
🔥 The window for recovery is open. Let’s not allow it to close.