About Us:
Led by Laura Shin, Unchained is one of the leading crypto media news outlets in the industry, and one of the only independent entities across that vertical.
As a former senior editor at Forbes, Laura Shin was the first mainstream journalist to cover cryptocurrency full time. Laura is the CEO of Unchained and Host of The Unchained Podcast. Laura’s journalistic integrity is second to none. As an independent entity, Unchained has no VC/external funding, nor do we have positions in the market. This, in turn, allows for an unbiased, impartial source of information in the ecosystem. Our audience turns to us for reliable and credible information, as well as well-thought out interviews with key thought leaders in the space.
Our audience is tech-savvy, affluent and young:
Statistics:
Socials:
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Campaign Details / Scope of Work
Unchained X Polkadot:
Polkadot will leverage Laura Shin's Unchained Podcast to build brand awareness around the Polkadot ecosystem and educate the market on the benefits leveraging Polkadot for various use cases!
Campaign Timeline: Q1'24-Q4'24
Podcast Sponsorship Details
The Unchained Podcast airs every Tuesday and Friday. Our Tuesday episodes are 1-Hour and our Friday episodes are ~30-45 Minutes. Laura conducts interviews with key thought leaders in the space, covering a timely topic typically tied to the current news cycle. Our sponsors are given the following placements during these episodes:
Tuesday Episodes
Friday Episodes:
Examples:
Unchained Podcast | Apple Podcasts
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Website Sponsorship:
Unchained will publish 1 Sponsored Article per Quarter on www.unchainedcrypto.com covering a topic of Polkadot's choice, provided by Polkadot. These articles will be pushed to our Twitter & LinkedIn accounts and will live on the Unchained Homepage for 2 weeks at a time.
Quantity: 1 Article / Quarter
Duration: On Unchained’s Homepage for 1 Month / Article
Word Count: 500 — 1K Words
Links: 3 Links per Article
Unchained is a top crypto media news outlet led by Laura Shin, a former senior editor at Forbes. It is an independent source of information with no external funding or market positions, ensuring unbiased reporting. The audience is tech-savvy, affluent, and young, with 20% having a household income over $200,000 annually and 70% working in tech. The Unchained Podcast has over 25 million downloads, and their YouTube videos average 1.5 million views per year.
Unchained is partnering with Polkadot to build brand awareness and educate the market on the benefits of using Polkadot for various use cases. The campaign will run from Q1'24 to Q4'24 and include podcast sponsorships and website sponsorships. Podcast sponsorships will feature 15-second pre-roll and 45-second mid-roll ads on Tuesday episodes and 10-second pre-roll and 45-second mid-roll ads on Friday episodes. Website sponsorships will include one sponsored article per quarter on Unchained's homepage for one month, with a word count of 500-1000 words and three links per article.