Unchained (by Laura Shin) X Polkadot - Sponsorship Proposal

About Us:

Led by Laura Shin, Unchained is one of the leading crypto media news outlets in the industry, and one of the only independent entities across that vertical.

As a former senior editor at Forbes, Laura Shin was the first mainstream journalist to cover cryptocurrency full time. Laura is the CEO of Unchained and Host of The Unchained Podcast. Laura’s journalistic integrity is second to none. As an independent entity, Unchained has no VC/external funding, nor do we have positions in the market. This, in turn, allows for an unbiased, impartial source of information in the ecosystem. Our audience turns to us for reliable and credible information, as well as well-thought out interviews with key thought leaders in the space.

Our audience is tech-savvy, affluent and young:

• 20% have a household income >$200,000 Annually
• 70% work in tech (crypto, fintech, software)
• 82% Millennial and Gen X

Statistics:

• 25 Million+  Podcast Downloads on The Unchained Podcast All-Time
• Average 1.5 Million Views / Year on our YouTube videos
• Monthly: Average ~270K Podcast Downloads , about ~30K Downloads / Episode!

Socials:

• Laura Shin’s Twitter (230K+ Followers) - https://x.com/laurashin?s=20
• Laura Shin’s LinkedIn (26K+ Followers) - https://www.linkedin.com/in/laurashin/
• Unchained Twitter (15K+ Followers) - https://twitter.com/Unchained_pod
• Unchained Youtube (50k+ Subscribers): https://www.youtube.com/c/UnchainedPodcast

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                                                        Campaign Details / Scope of Work

Unchained X Polkadot:

Polkadot will leverage Laura Shin's Unchained Podcast to build brand awareness around the Polkadot ecosystem and educate the market on the benefits leveraging Polkadot for various use cases! 

Campaign Timeline: Q1'24-Q4'24

 

Podcast Sponsorship Details

The Unchained Podcast airs every Tuesday and Friday. Our Tuesday episodes are 1-Hour and our Friday episodes are ~30-45 Minutes. Laura conducts interviews with key thought leaders in the space, covering a timely topic typically tied to the current news cycle. Our sponsors are given the following placements during these episodes: 

 

Tuesday Episodes

• Quantity: 52 Episodes (1 / Week)
• Placements: 15 Second Pre Roll & 45 Second Mid Roll - Host Read (Both Audio & Video Ad)
• Distribution: All Audio Platforms, Unchained's YouTube & CoinDesk Podcast Network
• Link: 1 Link / Episode in Show Notes

Friday Episodes:

• Quantity: 52 Episodes (1 / Week)
• Placement: 10 Second Pre Roll & 45 Second Mid Roll  - Host Read (Both Audio & Video Ad)
• Distribution: All Audio Platforms, Unchained's YouTube & CoinDesk Podcast Network
• Links: 1 Link / Episode in Show Notes

Examples:

Unchained Podcast | Spotify

Unchained Podcast | Apple Podcasts

Unchained | YouTube

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Website Sponsorship:

Unchained will publish 1 Sponsored Article per Quarter on www.unchainedcrypto.com covering a topic of Polkadot's choice, provided by Polkadot. These articles will be pushed to our Twitter & LinkedIn accounts and will live on the Unchained Homepage for 2 weeks at a time. 

Quantity: 1 Article / Quarter

Duration: On Unchained’s Homepage for 1 Month / Article 

Word Count: 500 — 1K Words

Links: 3 Links per Article