Proponent: ORSEN_SEAN - 1eUsBZgJuvpmVNBrBSRQ9gjPTuH6QMAnQrdwQ1ZXwa5FEvo

Beneficiary: Multi-sig - 13JJDv1yBfMtP1E66pHvm1ysreAXqkZHxY5jqFR4yKPfL2iB

Multi-sig updated with 8 signatories, including trusted members of the community such as Leemo, Jay Chrawnna and Giotto. 

No Funds will be transferred without full diclosure of contractual terms to provide full transparency and ensure Polkadot objectives are met. 

Funds Requested: 968K DOT (Using the 7-day average price of USD 9.11) USD 8,820,000

Requesting a fund to secure a global sports sponsorship opportunity with one of the world's most engaging and followed sports teams. 

An opportunity to instantly elevate Polkadot to become a globally recognisable brand. Integrated into the partnership will be opportunities to develop and promote Polkadot technology through a highly engaged global fanbase providing on-chain activations and real-life technology use cases.

Detailed information relating to the partnership opportunity has been removed from the public domain upon request of the rights holder due to details relating to price, benefits and term of agreement being considered sensitive and confidential. Removal of information does not effect the premise of the proposal. 

Upon referendum approval, funds will enter a multi-signature wallet with trusted Polkadot community members. No funds will be utilised without full disclosure of contractual terms. Funds will be immediately returned to treasury, from the multi-signature account, if partnership rights are not agreed or if terms do not satisfy the needs of the Polkadot community. 

Partnership rights will be fully managed by international sports marketing agency, ORSEN SA. ORSEN is headquartered in Nyon, Switzerland with a team of highly experienced sports marketing professionals in Switzerland, London and Miami. ORSEN have been responsible for a number of high profile sports sponsorships with some of the world's biggest sports rights holders such as Inter Miami CF, FIFA World Cup, UEFA EURO 2024, FIBA, Atlético Madrid, Chelsea FC, AS Monaco and many more high profile sports rights holders and sports celebrities such as Kobe Bryant, Kaka, Luis Figo, Lothar Mathäus etc.    
Please view www.orsen.ch

ORSEN's team will work closely with the key members of the Polkadot community to develop partnership KPI's and objectives, dedicating staff to manage, execute and optimise partnership rights such as:

• Polkadot branding on team apparel
• Globally visible in-game advertising rights
• Extensive branding on interview backdrops, closed circuit stadium screens, jumbotron advertisements
• VIP Hospitality Suite
• Extensive pool of match tickets
• Money-Can't buy experiences (Travel with the team, closed training sessions etc.)
• Large inventory of signed merchandise
• Management of content capture with players to create Polkadot educational content and drive engagement and on-chain activations
• Social media promotion through team owned and operated channels
• Management of sole and exclusive digital campaigns and behind the scenes content capture
• Web and digital fan engagement
• Use of team IP and imagery
• On-site, fan-zone activations to drive engagement and Polkadot technology use cases
• Management of PR and media communications
• Facilities usage
• Branded promotions and gamified sweepstakes and giveaways 
• CSR and community activations

Sponsorship assets and money-can't buy experiences can be used to reward fans for engagement on the Polkadot ecosystem through an on-chain loyalty and rewards programme that will showcase a partnership whereby Polkadot enhances the experience and engagement of a global fanbase.

A successful sports sponsorship delivers AWARENESS — EDUCATION — ENGAGEMENT — CONVERSION

With the support of the Polkadot community, we have no doubt that we can deliver a globally significant business accelerator for Polkadot.

For further information relating to this unique partnership opportunity, please don't hesitate to contact:

Sean O'Reilly [email protected]  
Nico Zini [email protected]