Overview - the offer in short

VIDEO: THIS IS HEROIC

We are excited to present a team sponsorship of HEROIC, one of the leading esports organizations globally. Be a part of HEROIC’s top performing esports teams and unique humoristic tone of voice in viral gaming marketing.

Funds requested: $1,337,000 (in a USD-DOT equivalent, 7-day average) for 1 year exclusive partnership with opportunity to extend.

FULL PROPOSAL IN PDF

What HEROIC brings

• Top 10 Counter-Strike team playing at the biggest tournaments globally, including Majors, IEM Katowice, IEM Cologne and BLAST tournament series
• #1 Fortnite player in Europe in ThomasHD, who is qualified for Fortnite World Cup, expected invite to Esports World Cup and contender to Fortnite Global Champion Series 2024
• Best South American team in DOTA2, contending for participation at The International 2024
• Newly added MENA-based roster in PUBG Mobile contending for participation at Esports World Cup
• 4.4M+ HEROIC fans across official social media channels of teams, players and influencers
• One of the most engaged fanbases of all Counter-Strike teams and live viewership in the millions
• World-class marketing and content production team, creating gaming entertainment for endemic and non-endemic gaming brands (i.e. Samsung, BenQ Zowie, Porsche, Red Bull and Joma)
• Access to event presence and fan activations at the largest esports tournaments in the world
• Access to network and industry expertise to explore Polkadot business dvelopment opportunities

What Polkadot gets

VIDEO: Polkadot x HEROIC teaser

Key deliverables:

• Primary blockchain sponsor of one of the most visible organization in esports
• Exclusive commercial licensing against competitors in category
• Full integration of Polkadot in HEROIC’s physical and digital marketing assets, including:
  • Jersey (right collarbone and left sleeve) and Polkadot merchandise designs
  • Website and social media (i.e. match posts, giveaways)
  • Stream overlay in HEROIC twitch-streams
    - Content production:
  • 1x Launch video of partnership (example: Joma)
  • 4x Commercial marketing campaigns to raise brand awareness during big tournaments
• Polkadot name integration for HEROIC’s star player inside DOTA2 at all eligible tournaments (ex: “HEROIC.KJ.polkadot”)
  - A Counter-Strike / DOTA2 / Fortnite fan tournament with a specific purpose (i.e. wallet sign-ups, follow a channel, product testing)
• HEROIC X Polkadot physical fan activation at a selected tournament (i.e “Beat the Pro” or “1v1/ 2v2 tournament”)
• Polkadot Community vote selected topics i.e.:
  • New dedicated esports team initative playing in Polkadot-themed jersey
  • Game title for Polkadot x Heroic online fan tournament
  • Tournament for a selection of discounted tickets where HEROIC plays
  • Polkadot x HEROIC essential items designs
  • Polkadot community esports team reward (i.e coaching session, signed items)
  • Other community ideas
• Special offers on HEROIC’s merchandise for Polkadot community members
• A selected amount of Official HEROIC Jerseys for giveaways
• Staff presence from HEROIC at relevant industry and community events (i.e. Polkadot decoded)
• Polkadot Marketing Council with selected community members as SMEs to solidify messaging and adjustments in content
• Monthly reporting on marketing activities to track and improve selected KPIs
• A dedicated Buiness Development working group including HEROIC’s business development team and Polkadot community members to identify and evaluate top projects for an extended partnership opportunity.

FULL TERM SHEET IN PDF