Referendum #1405
Treasury Spend #99

#99· Live-Streamer Retroactive Proposal

Treasury
1d 15hrs ago
13 Comments
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Dear Proposer,

Thank you for your proposal. Our first vote on this proposal is NAY.

The Small Spender track requires 50% participation and simple majority of all voters according to our voting policy. This proposal has received zero aye and four nay votes from ten members, with four members abstaining. Below is a summary of our members' comments:

The voters expressed skepticism about the proposed marketing actions, with several seeking more data on effectiveness and metrics to measure success. Many believed that the requested funding was excessive given the unclear return on investment and insufficient engagement strategies. A common suggestion was to involve marketing experts for guidance and to develop a more comprehensive approach that included better preparation and clearer communication of sponsorships. Overall, the lack of confidence in the proposal led to multiple abstentions and negative votes.

The full discussion can be found in our internal voting.

Kind regards,
Permanence DAO

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Hello, can you give us targeted KPIs for each stream, video, post you've made? You talk about daily live but I see: Last live broadcast: 11 days ago on Twitch and youtube 7 months. Have you also made promotional videos for Polkadot? If so, do you have any links?

Without these details I'd be NAY.

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If anyone has any questions please let me know and I will get back to you as soon as I can! <3

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These proposals seem better suited for the Marketing Bounty as sponsorships of this size seem to be in their range and scope and not in a retroactive manner. Also they can consolidate all these content creation referenda into a single report.

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Nice, but thank you.
Nope.

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Hi everyone! I would like to address some feedback I have received regarding something I did not make clear in the proposal, more specifically about additional data/metrics beyond views. When I advertise Polkadot in my TikTok streams, the main thing I point my younger audience to after talking about it is the link in my profile, and the Polkadot link gets around ~100 clicks daily. Right now that is the only number I have that is actual data. I understand that for everyone to be assured that the impact I'm making is worthwhile I need to have quantifiable data in other ways.

I have some ideas to help put these concerns at ease. First off, simply to increase the attention on Polkadot would be to make a very well edited/funny clip on Polkadot and just play it on my live-streams every time I have to get a drink, use the bathroom, etc. and I would play it so much it would become iconic in my live-streams and possibly catch on 😭. Another idea to advertise outside of my TikTok to open the gateway of being able to provide actual data on other platforms related to Polkadot is to do an art contest on my Discord and whoever draws the Polkadot logo the best gets a certain amount of money or something similar, as Discord is a big place for art fanatics. A third idea is to make an actual Twitter account (I currently do not have one) and start advertising it to my fans, where I can freely talk about recent Polkadot news, etc. more deeply and get further data based on how many of my fans interact with the posts. These are just some ideas, to name a few.

As I stated at the end of this proposal, I plan on getting a house with several well-known creators to collaborate with them, exponentially grow my audience, and make live-streaming my sole responsibility which would allow me to add all these additional avenues to advertise Polkadot. This collectively would get further eyes on the network. Unfortunately, right now my entire family is extremely against this plan even though I believe I can financially support myself because they don’t consider what I do as a real job, and they insist on me going to a university. I believe that the attention I've garnered from a unique younger audience towards Polkadot is sufficient for the funds I am requesting, and this would also change my family's opinions and give me their blessing or at the very least their approval to move out and follow through with the plans I stated. The reason I have not already added other ways of advertising Polkadot that can give me statistical data like the examples I provided above is because I'm still in my last couple months of high school (right before university) and balancing that with the time I invest in live-streaming already ends up with me hardly getting sleep. Thank you for reading and I hope you all take this into consideration. <3

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