Dear Polkadot community,
Following Chainwire's initial campaign with 24 projects in the Polkadot ecosystem, we want to present our report and work with the OpenGov community directly in the most transparent way possible.
We have been successful in drastically boosting news announcements and branding campaigns for two dozen Polkadot protocols, resulting in publishing over 1,180 press release articles with an estimated total view of 22.7 Million impressions.
Our PR’s have been displayed on websites like CoinTelegraph, Coindesk, Decrypt, Investing.com, TheStreet, CryptoSlate, Bitcoin.com, TheDefiant, CryptoDaily, CryptoPotato, DailyHODL an over 100+ other magazines.
Here’s a link to the full report and article list:
https://chainwire.org/polkadot-case-study (1,180 articles, 22.7M views, 24 projects)
Now, our goal is to streamline the work and invite all Polkadot-based projects to use our platform for generating strong PR, branding and widespread recognition for their news and overall projects, and put Polkadot in the center stage of news flow.
Chainwire Overview:
Chainwire is the leading blockchain PR distribution platform, with a robust network of over 150 crypto and financial media outlets like Coindesk, CoinTelegraph, Decrypt, Bitcoin.com, Investing.com, TheStreet, etc.
We offer guaranteed news coverage on the homepage of major crypto and financial websites to boost our clients branding, reputation and news publications.
We do this via our content API feed integration that we have directly with our publishing partners.
Experience with the Polkadot Ecosystem:
Chainwire has been deeply involved with the Polkadot ecosystem, working with reputable projects like Moonbeam, Hydration, Bifrost, SubWallet, Astar, Scytale Digital and many others.
Our platform has helped Polkadot projects achieve significant visibility and traction for their news announcements. For each PR campaign we’ve edited and polished the press release and broadcasted it via Chainwire to reach the top crypto, financial and mainstream websites.
In total, Chainwire has published 1,180 press release publications for 24 projects, with a total estimated views of 22.7 Million impressions and a total audience of 478 Million. Our publishing network spans across 150+ crypto, financial and tech magazines with homepage displayed features.
A few examples:
Polkadot Decoded: https://app.chainwire.org/report/3LkDRH6r
Hydration: https://app.chainwire.org/report/KhcUq6cq
SubQuery: https://app.chainwire.org/report/2Ut2pIc6
SubWallet: https://app.chainwire.org/report/WMWUbcIL
MoonBeam: https://app.chainwire.org/report/3MWaD8NG9WdpRxujRGlgGHzrnidgVM2z
Funding Proposal:
Requested DOT: 75,000 DOT
Our initial budget from the marketing bounty has almost been depleted and projects that need to use Chainwire will soon need to wait or seek an alternative solution.
With many active Polkadot projects, we anticipate many projects will seek our support for multiple PR campaigns each.
We are coordinating with Distractive and MarketAcross who manage communications and marketing strategies for projects in the ecosystem.
Deliverables and Timeline breakdown:
Campaigns: We’re able to execute at least 50 “Premium” campaigns.
Reach: Each campaign will have 75 published articles and syndications with an average reach of 800,000 estimated views (calculated as guesstimate impressions, not confirmed reads) according to Coverage Book statistics. The total audience metrics should be around 300 Million (total monthly traffic of all the websites combined).
Timeline: The funding should suffice for 6 months minimum.
Our deep involvement with Polkadot and extensive network make us the ideal partner to drive Polkadot’s news distribution efforts. Our proven track record and guaranteed results will help Polkadot maintain its leadership position in the blockchain space.
Benefits to the Polkadot Network:
Our platform enables direct access and support for any project building on Polkadot to broadcast their PR or news announcement.
Brand Building: Using Chainwire will allow any Polkadot-based project to immediately broadcast their announcements to the best and biggest crypto and financial outlets. The solution is designed to maximize the exposure and drive traffic and recognition.
Traction & Viewability: Chainwire ensures press releases gain the attention they deserve by only working with websites that have a highly visible press release section that prominently feature the PR’s either above the fold or mid-site. This ensures that the press releases actually get traffic and attention as opposed to an obscure placement.
Audience Targeting: Chainwire is a part of a bigger newswire platform with tech, cybersecurity, financial and gaming websites. Polkadot project’s news will always reach the right audience. Even within the crypto industry we have partners for Defi news, NFT news, gamefi and other professional niche magazines on top of the bigger ones.
SEO: Our articles are indexed in Google search and Google News. The articles also include links and in some cases social shares. This guarantees that the news remains accessible and discoverable, driving long-term engagement and maintaining a strong online presence.
Scalable & Speed: No Onboarding needed, and unlimited capacity to execute campaigns same-day. Chainwire is fully equipped to support a multitude of Polkadot projects, offering unparalleled distribution services for their news.
Reliable: Chainwire has established a direct content API integration with most publishers to 100% guarantee a publication. This eliminates the uncertainty of “maybe”. Our clients receive the most comprehensive and effective coverage available in the blockchain space.
Resources:
In addition to our work with Polkadot, Chainwire is trusted by more than 1,000 clients as we have top brands as partners in every industry like:
CEXes: Binance, Bitget, Bybit, Gate.io, Lbank, Crypto.com, etc
DEXes: dydx, SimpleSwap, SynFutures, SatoshiDex, etc
Protocols: SUI, BNB, Cosmos, Polygon, Kadena, Aptos, beVM, etc
Defi: Ankr, Aethir, Telos, etc
GameFi & NFT: Stepn, Carv, Metacase, etc
Case Studies:
Chainwire is a platform that helps Polkadot-based projects generate strong PR, branding, and recognition for their news and projects. They have worked with 24 Polkadot protocols and published over 1,180 press release articles with an estimated total view of 22.7 Million impressions. They have a network of over 150 crypto and financial media outlets and offer guaranteed news coverage on the homepage of major crypto and financial websites. They are requesting 75,000 DOT to execute at least 50 "Premium" campaigns, with each campaign having 75 published articles and syndications with an average reach of 800,000 estimated views. Chainwire ensures press releases gain the attention they deserve by only working with websites that have a highly visible press release section that prominently features the PRs either above the fold or mid-site.
Threshold
Chainwire has helped PolkaPort East with our announcements on our IR and BD initiative. They wrote a great article on, included quotes from us and from W3F and managed to publish it in some top crypto outlets. Example can be found here.
https://decrypt.co/233936/polkadot-enhances-decentralization-in-ecosystem-growth-with-the-launch-of-polkaport-east-in-hong-kong
I support their continued work, as getting our messages out to a wider audience is extremely important at this stage.