CoinGecko - Polkadot Campaign

Proponent:

Sean from team CoinGecko 14uLqkHHErahJ58K8GMSeR6183xFm9YM5DtEKT2rZ6veZqiL

Requested USDT: $240,000 (53,704 DOT based on DOT/USD rate of $4.469 EMA7) Any excess funds at the time of exchange will be returned to the treasury.

Campaign Duration:
5 months (we can renew for 6 more months with the same favorable terms if we’ll want to)

Starting Date: September 2024

Introduction and Key Considerations

CoinGecko is one of the leading data aggregators in the Crypto Landscape. We provide users with a comprehensive 360-degree view of the market and deliver accurate, reliable and in-depth information from thousands of data points – including price, trading volume, market capitalization, contract addresses, community statistics and more. More information on our key overall traffic stats below:

Our previous collaborations

Snapshot with CoinGecko

• More than 20.0m impressions on CoinGecko Website during Anniversary Period from collective amplifications across Twitter, mobile app, GeckoFloat etc.
• The 10th Year Anniversary Polkadot Landing Page
• Exclusive pink flame gif placement on top leaderboard;
• Exclusive feature Polkadot ecosystem page (to be activated)

Impact snapshot from the activation of the anniversary campaign:

What’s our value proposition?

About CoinGecko

CoinGecko is one of Crypto’s largest data aggregators and commands significant mindshare within the space, contributing to over 200.0m monthly page views Through CoinGecko, Polkadot will be able to gain access and mind share

• Across our massive audience base with a wide variety of interest groups as shown here;
  
• Mind share across our dedicated readers amounting up to 700k+ newsletter subscribers;
• More than 200.0m impressions across the campaign period;
• Access to our core content funnels such as Youtube with over 222k subscribers

CoinGecko is one of the world’s trusted sources of crypto data, insights & community. CoinGecko is an established powerhouse in the crypto industry and acts as the go-to source for crypto intelligence for top media agencies around the world, like Forbes, Bloomberg, CNBC, Recode, WSJ, TC, and The Economist.

The Proposal

Monthly deliverables (x5 months):

Key deliverables:

Sponsored Newsletter (Exclusive 5-months)

Daily (Mon-Fri) Exclusive Sponsored Newsletter for 5-months

• Subscribers: 700,000+
• Avg Open Rate: 21.30%
• Avg Click Rate: 0.10 - 0.15%

Sponsored Pre-roll/Mid-rolls

20 x Sponsored Pre-rolls across our selected Youtube videos

• Content distributed across 222k subscribers

Worth noting, that a generous 43% discount has been offered as part of our on-going partnership with the Polkadot team.

Key outcomes to be expected

• Increased Brand Loyalty and Awareness
• Use CoinGecko social properties to amplify our message and engage native Polkadot creators by allowing them to share and drive engagement through content on CoinGecko
• Cross-Promotion Synergy