Polkadot User Acquisition tool 👨‍💻⬆️ [$DOT difference adjustment]

Intro

[edit 04/10/2024] We would like to clarify that this top-up regards $DOT price difference while the funds were managed by the Polkadot protocol only — between 27/06/2024 and 16/08/2024. We're not asking the community to cover any speculative price difference once we received the funds.

On-chain proofs of funds exchange:
1. https://polkadot.subscan.io/account/5GnPTVCA6bWcqn3BEH4eS5hhQsPa5qqUKvrp2KLGnesjdnQR?tab=transfer
2. https://polkadot.subscan.io/account/13Ymv2VvJVFby6tHTfbZBtzxzYnPRVZrrTfTkohXr6gD81BW?tab=transfer

On 27th of June 2024 we have placed successful proposal #922 to build the User Segmentation & Conversion tool for $DOT DeFi protocols, parachains & wallets. 

Due to an interrupted approval, the proposal fell into a next disbursal period which caused an additional delay in transferring the funds. Rather than receive them on 25th of July, we received the funds on 16th of August (almost 2 months after submitting the proposal).

After 1.5 months of integration, we have achieved the following progress (as of 25/09/2024):

Cross-chain integration & insights

After integrating Moonbeam, we've conducted an analysis of cross-chain driven traffic to Moonbeam network through Wormhole and the results are quite astonishing:

Within the last 3 months, only 1% of all Moonbeam users used either StellaSwap or Wormhole. However, that 1% of users was responsible for 83% of transfer volume (in USD) on the whole Moonbeam network.

This means that it's possible to track the majority of the cross-chain inflows for the most valuable DeFi users and therefore measure the efficiency of user acquisition campaigns. The results of this research were presented at ETH Warsaw event (Vistula Stage) on 5th September 2024. Recording from the talk will be available shortly.

Hydration & Bifrost integration

Both parachains are indexed and their conversions are included into dApp Analytics feature available in our application. Our team is currently working on translating the XCM / cross-chain transfers into human-readable insights, answering where the top users are coming from.

Exemplary Hydration wallet acquisition insights >>
Build your Bifrost, StellaSwap, Moonwell & others dashboards here >>

Moonbeam integration
Moonbeam and its prominent dApps were integrated into our dApp Ranking. Smart contract ABIs were added to projects that responded to our request. First CRM & conversion dashboards were built for most popular dApps.

Exemplary Beamex CRM >>
Active Moonbeam dApps >>

Relay, parachains and external chains integration 
Polkadot, Kusama and Astar are already indexed but not yet available in our frontend. External blockchains to acquire users from - Arbitrum, Avalanche, BSC & Ethereum are already indexed as well as their most valuable DeFi wallets:

Top Uniswap DeFi users >>
Top Lido DeFi users >>

Conclusion

After finalizing the #922 proposal and delivering User Segments & Conversion analytics for top $DOT projects, we plan to run an experimental user acquisition campaign that aims to drive most valuable DeFi wallets from $ETH, $ARB & $AVAX to $DOT DeFi protocols. Overall we have indexed more than 1 million active DeFi users from these networks.

These campaigns are going to be organized in close cooperation with Bifrost, Hydration, StellaSwap & other protocols as well as chosen marketing agencies we speak with - Distractive, Lunar Strategy & ICL. This is the fastest and most measurable way (as of current knowledge) to increase $DOT activity, protocol revenues & TVL.

Request

On 27th of June 2024, Tokenguard submitted a successful proposal #922 to build the User Segmentation & Conversion tool for DeFi protocols, parachains & wallets within the Polkadot community for 37,573.3 $DOT. This amount was equal to $230,400 based on EMA7 $DOT price of $6.13.

Due to an interrupted approval, the proposal fell into a next disbursal period which caused an additional delay in transferring the funds. Rather than receive them on 25th of July, we received the funds on 16th of August (2 months after submitting the proposal).

Calculation of price decrease: Proposal Amount (27th of June, 2024):

• Requested DOT: 37,573.30 $DOT
• EMA-7 Price: $6.13
• Total USD Value: 37,573.30 $DOT * $6.13 = $230,324.33

Funds Received (16th of August, 2024):

• Received DOT: 37,573.30 $DOT
• DOT Price: $4.28
• Actual USD Value: 37,573.30 $DOT * $4.28 = $160,813.72

Difference:

• 69,510.61 USD

We kindly ask the Polkadot Community to consider this request in order to be able to fully integrate our user acquisition tool for $DOT projects.

Original proposal available here >>