Unlocking Growth with a 6-Month PolkAchiever Campaign and AirLyft Enterprise Suite Access

About AirLyft

AirLyft is a decentralised growth, loyalty, and onboarding platform uniquely designed for Substrate and EVM projects, with a core focus on driving product adoption over social metrics. As a committed builder within the Polkadot ecosystem, AirLyft has emerged as a trusted dApp, featuring cutting-edge functionalities to enhance user engagement and streamline project growth.

🔗 Link to the full proposal

AirLyft allows projects to create actions tailored to the specific functionalities a product offers. With its versatile integrations, it seamlessly queries data both on-chain and off-chain, enabling conditional functions to validate on-chain actions effortlessly. This approach drives on-chain growth, enhances product adoption, and provides genuine incentives to users. Below are some of the key AirLyft features for the Polkadot Ecosystem .

• AssetHub Integration for existing assets
• POP (Proof of Presence) creation on Asset Hub
• Substrate Quest validation
• Substrate Pallet configurations
• EVM and Substrate wallet support
• In-house and Existing indexer integrations (Subgraph, Subquery, Subsquid)
• REST API integrations
• Versatile reward distribution mechanisms

Proposal Overview

We would like to propose to the Polkadot Treasury, a community engagement initiative that aims to boost growth for Polkadot projects through a dual program:

1. 6-month Polkacheiver's campaign: A community engagement campaign over three seasons to drive participation through quests, educational challenges, and exclusive NFTs. This campaign aims to reward user engagement with collectibles and progressively larger raffle prizes for active participants. The first Polkachievers campaign was hosted in the months of August & September in which we had 15 projects participating and on an average received over 14,036 participations collectively and over 1000+ POP NFTs (Proof of Presence) were minted on the AssetHub chain like the Astar PAT or the Talisman PAT.
2. AirLyft Enterprise Access: 15 Polkadot projects will also receive free access to AirLyft’s enterprise tools for 6 months

The objective of this activity would be to help projects create on-chain campaigns easily to enhance product adoption, user engagement and ecosystem growth by supporting emerging projects with tools that promote community building and interactive quests.

We’ve been able to significantly reduce the time and resources they spend on community-building and marketing efforts. In fact, many projects like Tanssi Network, Astar Network, Moonbeam & Moonriver Network, Bifrost, & others have saved more than 80% of their community and marketing efforts thanks to our solutions.

Polkachiever’s Campaign (link)

The first Polkachievers campaign was hosted in the months of August & September 2024. 15 projects from the Polkadot Ecosystem collaborated in this campaign, in which over 14k users participated and minted 1000+ PAT NFTs (Such as Talisman PAT , Astar PAT ) on the AssetHub chain. Upon approval of this proposal, we will execute three additional seasons of the Polkachiever campaign to sustain community engagement and growth. Each new season will introduce distinctive quests from a variety of projects, featuring on-chain activities, educational challenges, and social tasks, culminating in the minting of exclusive AssetHub NFTs.

Participants who collect these NFTs across multiple seasons will gain access to a ranked random raffle with progressively larger prize pools. Early collectors minting NFTs in the initial seasons will receive special benefits in subsequent rounds. Key highlights of the Polkachievers campaign season 1 campaign.

The campaign received great responses both from projects and community alike.

AirLyft's history on Polkadot

AirLyft was introduced to Polkadot 18 months ago with the goal of enhancing the platform’s ecosystem by supporting both EVM and Substrate functionalities. Since then, we have been working diligently to build features that streamline a wide range of processes including onboarding, loyalty programs, community engagement, ambassador initiatives, and more. Our approach is centred around providing tangible value to projects on Polkadot before making any formal requests to the treasury.

Features

Substrate Pallets

Substrate Pallets allow projects to interact with and verify conditions on any Substrate-based parachain by calling chain state functions. These functions provide a way to query the current state of the blockchain. Chain state functions in Substrate-based networks like Polkadot and its parachains offer a powerful and efficient method to retrieve specific pieces of information from the blockchain. These functions can be used to verify user actions, account balances, smart contract states, and other on-chain data, making them ideal for creating verifiable quests in AirLyft campaigns.

Currently, there are some specific pallet queries that have an easy configuration while all other queries can be converted into a quest through condition functions. As the usage increases, we would be converting more pallet queries to easily configurable quests. The one’s currently supported are:

1. Check Balance
2. Check stake amount
3. Check assethub asset balance
4. Check HODL NFT on AssetHub
5. Check validator nomination
6. Check bond to pool
7. Run raw queries

Exposable APIs and Webhooks

AirLyft provides enterprise customers with exposable APIs that enable projects to access participation data on their own platforms. For instance, projects can create a custom leaderboard on a third-party platform and feed data directly from AirLyft via APIs. There are no limitations on the types of actions they can perform using these APIs, and AirLyft is fully equipped to support these activities.

Widget (demo)

The AirLyft Widget is a powerful, easy-to-integrate tool that enables blockchain projects to run campaigns directly on their own domain. With just a simple two-line script, projects can launch interactive quests, verify on-chain, social, and off-chain actions, conduct quizzes, run referral programs, and distribute rewards such as tokens or NFTs—all without needing extensive development resources. The widget is designed for maximum flexibility, allowing for a fully customizable user experience that aligns with the project’s branding and objectives. By using the AirLyft Widget, projects can engage their community, incentivize participation, and drive user growth effortlessly, making it an essential component of any Web3 marketing strategy.

Analytics & Data Export

AirLyft offers comprehensive analytics that provide performance benchmarks to evaluate campaign effectiveness, eliminating guesswork. Some of the key performance indicators (KPIs) we track at the campaign level include task-level conversions, campaign views, participation rates, actions completed, growth over specific dates or date ranges, and task conversion percentages. These metrics are visually represented in line graphs to clearly depict campaign growth trends. Additionally, all participation and task data can be effortlessly exported as a single CSV or XLS file, offering a unified view of campaign participation.

Automated Rewarding

AirLyft provides a comprehensive range of reward types designed to effectively incentivize and engage users within the blockchain ecosystem. These reward options include:

• Substrate-Native Tokens: Participants can earn specific tokens for completing tasks within a campaign, driving direct engagement with Substrate projects.
• AssetHub NFTs: Users can collect unique digital assets that can be utilized or traded within the ecosystem, fostering long-term value and engagement.
• NFT Rewards: Non-transferable Proof of Presence achievements that showcase a user’s accomplishments, adding recognition and credibility to their participation.
• Whitelisted Spot Rewards: Grants users access to exclusive events or opportunities, offering unique incentives for continued interaction.

AirLyft also offers flexibility in winner selection mechanisms to cater to different project needs, including:

• First Come First Serve
• Manual Selection
• Minimum Points Requirement
• Raffles

If the reward token already exists, then it can be used as it is, or if it doesn’t then Assets or NFTs can be directly created through the AirLyft UI.

Native & EVM AirPools

AirLyft is committed to saving significant time for marketing and community teams by eliminating the complexities of verification, shortlisting, and incentive distribution. To enhance this efficiency, we have developed an AirPool mechanism that supports both EVM and Substrate natively. This solution enables project owners to lock rewards on-chain with AirPool, allowing eligible users to claim their rewards without any manual intervention by the projects. Projects benefit from a comprehensive overview of the amount claimed, remaining rewards, and the total available balance in the pool, which can be reused across multiple campaigns. Furthermore, project owners have the flexibility to withdraw any unused funds back to the source wallet as needed.

Native & EVM AirTokens

Don't have your tokens live yet or unsure of what to incentivize users with? AirLyft has the solution. We understand that offering monetary rewards may not always be ideal, as it can shape participant expectations differently. To further enhance engagement, AirLyft provides project owners with the flexibility to create Proof of Achievement (POA) tokens directly on the Polkadot Asset Hub or any available EVM network, allowing the creation of NFTs within minutes. These tokens can be used as rewards for shortlisted users through any chosen distribution method, with the option to distribute additional rewards at a later stage.

Multi Rewarding Mechanism

Projects often need to distribute multiple types of assets within a single giveaway—whether a combination of tokens and NFTs or whitelists and NFTs—requirements are inherently dynamic. To meet this demand, AirLyft now enables projects to lock multiple rewards and distribute them seamlessly to shortlisted users. Project owners can effortlessly shortlist participants for each reward pool based on the points scored, simplifying the entire reward distribution process.

Ready to Use Templates (link)

Instead of requiring project owners to create every campaign from scratch, AirLyft offers a selection of ready-to-use templates that can be easily customized and published, significantly reducing the time and effort required. These templates have been thoughtfully designed based on past campaign experiences to provide guidance on the types of tasks to include, streamlining the campaign creation process.

Quests

AirLyft provides a wide array of quest types to engage users and drive specific actions within a campaign. These quests include form quests, where users submit information or feedback; Discord quests, which involve joining or participating in Discord communities; Quiz quests challenge users’ knowledge, while referral quests encourage participants to invite others to join the campaign, amplifying reach. Social media engagement is facilitated through Twitter quests, which reward users for tweeting or following accounts. Wallet quests verify wallet actions, and token/NFT app quests focus on interacting with dApps or transacting with specific tokens or NFTs.

AirLyft’s Substrate-based quests involve interacting with Substrate pallets, completing tasks that are deeply integrated into the underlying parachain’s actions. This level of engagement allows projects within the Substrate ecosystem to foster a more connected and active community by rewarding users for directly participating in the core functionalities of their network. The variety of quests offered by AirLyft ensures that projects can effectively target and reward the specific behaviors that align with their goals, whether through on-chain activities, social engagement, or community building.

Telegram App Integration

AirLyft offers seamless integration with Telegram DApps, enabling users to participate directly in campaigns through the Telegram application. With a range of webhooks available, campaigns can be set up and displayed within minutes, providing a comprehensive onboarding solution for user login, campaign participation, leaderboard display, reward distribution, and reward claiming—all within a single, unified platform.

Virtual Shop

AirLyft excels at driving continuous engagement, and to elevate this further, we are proud to offer our partners their own virtual shop. This shop enables participants to redeem rewards using burnable fuels. By encouraging daily engagement, project owners can create seasons or continuously add tasks for users to earn Fuel points, which can later be burned to redeem rewards in the project’s shop. This flexible structure ensures ongoing interaction while providing a rewarding experience for participants.

Sybil Deterrence Measures

AirLyft makes every effort to prevent unwanted entries or bots from participating in campaigns, but as you can appreciate, ensuring complete protection is a continuous challenge, and we cannot guarantee absolute safety. To minimize these risks, we have implemented the following measures:

1. AirLyft ensures that each account (such as wallet address or Twitter) can participate in a quest only once.
2. When bot protection is enabled, users from the same IP address are restricted from participating in the same quest repeatedly.
3. Each wallet is allowed to claim a reward only once.
4. Bot protection also ensures that a single IP address can claim a reward only once.
5. A CAPTCHA is presented for participants to solve before claiming a reward, further enhancing security.
6. Authentication mapping mechanism is embedded where we map the authentication and currently connected accounts so that users don’t create new ones and participate.

Objectives

If approved, we plan to:

Offer 6 months of free access: Provide 15 Polkadot projects with full access to AirLyft’s platform and widget, enabling them to accelerate their community engagement and achieve growth objectives. Please find below the criteria on which the 15 projects will be selected.

• Should be an active Dapp/Wallet building on Polkadot ecosystem OR
• Should be an active parachain OR
• Should be an active validator of relay or parachain OR
• Should be an influencer, DAO or Tool contributing to Polkadot.

Project Owners can drop a line in the proposal comment section and request for access to 6 months AirLyft Enterprise Plan, after which, projects will be chosen on FCFS basis.

Run the Polkacheiver campaign for 6 months: Host, manage and incentivize the Polkacheiver campaign with more Polkadot projects (these would include not just the 15 projects above, but others as well.)

Boost on-chain activity: Enable participating projects to increase on-chain transactions and interactions, contributing to the overall activity and vibrancy of the Polkadot ecosystem.

Foster ecosystem growth: Support the expansion and diversification of the Polkadot ecosystem by equipping emerging projects with cutting-edge tools to enhance their success and impact within the network.

Enhance user engagement: Allow projects to run interactive quests, distribute rewards, and build loyal, active communities, significantly increasing user interaction. 

We seek to strengthen the Polkadot network by empowering key projects and enhancing the overall ecosystem’s activity and growth.

Tasks

AirLyft Platform Onboarding: Provide uninterrupted technical support to the selected projects for seamless integration of the AirLyft platform by getting their networks integrated on AirLyft and their tokens whitelisted.

Campaign Implementation: Provide assistance in facilitating the design and implementation of quests, referral programs, and other user engagement initiatives for each project. Continuously monitor campaign performance, offering strategic support to enhance engagement and optimise user interactions.

Reporting and Metrics: Track and report on key performance indicators (KPIs) such as on-chain transactions, user engagement, and community growth. Provide regular updates to the Polkadot Treasury on the progress and impact of the Polkacheivers Campaign.

Final Evaluation: Conduct a comprehensive evaluation after every campaign and at the end of the 6-month period to assess the outcomes and impact on participating projects and the wider Polkadot ecosystem. Prepare a final report with insights and recommendations for future initiatives.

Amount Breakdown

1. We plan to host 3 seasons of Polkacheiver campaigns in the next 6 months, where each season runs for 30-60 days, where we would collaborate with projects building on Polkadot to participate within the campaign. 20% of the total grant amount will be used in the Polkacheiver campaign for promotions of the campaign & incentives like swag and other rewards.
2. The AirLyft Enterprise solution is offered at a rate of 24K USD per year for eligible projects. AirLyft proposes to extend this enterprise solution to 15 selected projects entirely free of cost, representing a total value exceeding 180K USD. This comprehensive plan will include direct support from the AirLyft team, widget integration capabilities, open API support, expert guidance on creating both quests and on-chain tasks, co-marketing support, access to newsletter subscriptions, placement of campaign banners on AirLyft landing page, social exposure, faucet services, and additional features designed to enhance project engagement and functionality.

Team AirLyft

Surya Singh with a master’s in data science and over 10 years of experience in architecture design. Founder of canUmeet, a revenue-generating appointment scheduling platform.

Rachit Magon, with a decade of development and team management experience, was the former CTO of FakirInformatik GmbH, leading software projects for major EV corporations.

Chandra Bhushan leading product, operations, and investor relations at AirLyft.One. Brings over 10 years of experience and is co-founder of canUmeet.

Muiz Nadeem with over 10 years of development experience, focused on backend and smart contract development. Known for simplifying complex problems.

Neha Alreja with expertise in partnerships and marketing at Kyte.One, and founder of TheSparkClub, an ed-tech startup.

Important Links

1. Polkadot Projects at AirLyft — https://polkadot.airlyft.one
2. AirLyft Documentation — https://docs.airlyft.one
3. AirLyft Widget Demo  — https://widget.airlyft.one
4. AirLyft Twitter — https://x.com/airlyftone
5. Create your own campaign — https://account.airlyft.one/
6. Full Proposal — https://docs.google.com/document/d/1aN8Af3tHOkR3-MDU1xH8qi5M1rzmMhcnHHH15sE2zbU