Proponent: ConorDaly22 - 1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT

Beneficiary Pure Proxy Multi-sig 4/5 - 13n1iqNWkF3e8YQcZQV1rsrGCoW5L3QNMFDMh3DEQTte225J (signers: ConorDaly22, LearnPolkadot, The Phunky One, Zugian Duck, Stallings_AG)

Funds Requested: $3,500,000 (requested in 1.75M USDC / 1.75M USDT)

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Conor Daly 2025 Polkadot Motorsports Program

2025 Polkadot Motorsports Partnership KPI’s

• 5 New Venues Onboarded: Successfully integrate Billfold payment services at five new venues in North America, secured through LOIs with minimum guarantees.
• 150,000 Polkadot App Downloads: In collaboration with Parity, achieved 150k downloads of the Polkadot App during the campaign through elevated activation efforts.
• Merch Store & Sweepstakes Initiative: Launched a season-long merch store initiative tied to a sweepstakes, featuring a grand prize drawing at the end of the season.
• NFT Activation with UNIQUE Network: Partnered with UNIQUE Network to mint for weekly and event-based activations. Participants earned rewards and additional entries into the year-long sweepstakes.
• 1 Billion+ Media Impressions: Generated over 1 billion global media impressions throughout the campaign.
• Website Traffic Growth: Increased traffic to www.polkadot.com by approximately 20% in May.
• VIP Hospitality Events: Hosted eight custom VIP hospitality weekends for VCs, investors, and B2B enterprise executives.

On-Track:

• Primary sponsorship for six (6) marque events in the NTT INDYCAR Series in the 2025 season.
• Premium hospitality and b2b assets that will be extended to different parachains within the Polkadot community
• Elevated activation for consumer engagement x giveaways
• Planning on pitching detailed plan to Marketing Bounty

Off-Track:

• Global Ambassador (Conor Daly) on behalf of Polkadot
• Featured virtual and in-person appearances on behalf of the brand throughout the year
• Global media tour organized on behalf of the Polkadot leveraging CD
• License free content to use for commercial x promotional purposes

2025 Polkadot Motorsports Indycar Lineup

*All Races National Broadcast on FoxSports and also available streaming online

• St. Petersburg - Florida - March 2nd
• Thermal - California - March 23rd
• Indy 500 - May 25th
• Road America - Wisconsin - June 22nd
• Iowa 1 -July 12th
• Iowa 2 - July 13th

Discussion > https://polkadot.polkassembly.io/post/2592

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