Proponent: 12mP4sjCfKbDyMRAEyLpkeHeoYtS5USY4x34n9NMwQrcEyoh
Date: April 8, 2025
Requested USDT: PolkaWorld is applying for 266,652 USDT to support its operations for the upcoming year (April 2025 – March 2026).
Short description: After successfully delivering on Referendum 573, PolkaWorld is excited to submit a new proposal for the next year of operations (April 2025 – March 2026)!
In this proposal, we once again commit to delivering:
- 288 high-quality articles
- 72 livestreams
- 48 educational short videos
- 12 in-depth interviews
- And continued, consistent management of our Chinese and English X (Twitter) accounts
But that’s not all — this proposal also includes a full breakdown of our 573 delivery, as well as additional contributions, such as:
- Nearly 2 million impressions on our English X account over the past year
- Nearly 820,000 impressions on our Chinese X account
- Co-hosting Dr. Gavin Wood’s four-city JAM Tour across mainland China with Pala Labs
- Voting on 54 proposals as a first-cohort DV (Decentralized Voices) representative
- Plus, 45 months’ worth of monthly summary reports documenting our journey
As long-term builders in the space, PolkaWorld has never stopped contributing to Polkadot — in bull or bear markets. In just two months, we’ll be celebrating six full years of building for the Polkadot ecosystem!
We hope to continue receiving support from the community so we can keep bringing real-time updates to Asian users, while also acting as a bridge between Asia, the Americas, and Europe—fostering greater mutual understanding and collaborative growth.
This proposal also comes at a crucial time: as Polkadot Hub and Polkadot Cloud begin to take shape, and interest in JAM grows rapidly across Chinese-speaking regions following Gavin’s recent JAM Tour in China. We believe now is a key moment to strengthen regional engagement and build momentum across the ecosystem.
Let’s keep building — together.
Who We Are
You might already be familiar with PolkaWorld, or perhaps not, but I'd like to share our journey in the Web3 world. In 2017, I (Xiaojie) joined a tech media company in Silicon Valley. Together with my teammate Kiko, we were responsible for the "Blockchain from 0 to 1" online course, a collaboration with Huobi exchange that sold over 200,000 copies online. Through this endeavor, we established one of China's early blockchain communities and nurtured numerous key opinion leaders (KOLs).
In the bear market of 2018, I left the company, and Kiko and I embarked on creating a blockchain education community brand. We collaborated with Dr. Bai Shuo of the Chinese Academy of Sciences, Chao Pan of MakerDao China, and Ben El-baz, head of the ecosystem at Hashkey, to produce a series of blockchain-related courses. These courses received endorsements from key figures like Xiaofeng of Wanxiang Blockchain, MakerDao founder Rune Christensen, and Kathryn Haun, a partner at A16Z.
During this journey, we recognized the immense gap and importance of community education. However, we also realized that broad education didn't generate the cash flow we needed to sustain our team's ambitions. Then we meet Polkadot. On one hand, Substrate's significance at the time and Polkadot's inherent complex concepts made it an ideal platform for community education. On the other hand, we received consistent support from W3F. So, PolkaWorld has been in operation for almost 6 years since its establishment in June 2019.
So, who is PolkaWorld — in short?
The Largest Polkadot Community in Asia Since 2019
The Only Recipient of Web3 Foundation Community Grant
Initial Governance Council Member of Polkadot
Delegator for Web3 Foundation’s Decentralized Voices Cohort 1
12 Consecutive Approvals of Polkadot Treasury Proposals
Dedicated to Polkadot Community Education & Support
• Hosted 50+ Offline Meetups
• Interviewed 60+ Polkadot Ecosystem Projects
• Produced 150+ Educational Short Videos
• Hosted 270+ Live Streaming Sessions
• Published 1500+ Articles in Chinese
• In just 2 months, we’ll be celebrating 6 years of building for Polkadot.
PolkaWorld Is Always Focused on the Polkadot Ecosystem!
What Are We Good At?
As mentioned above, our primary focus has always been on community education. This has ingrained in our team a DNA for content creation, repackaging, and channel distribution. Additionally, over the past 8 years of experience in community education, we have developed a set of core values that also reflect our areas of expertise and strengths:
Long-Term Commitment: We believe that community education is an ongoing endeavor. Regardless of market conditions, bullish or bearish, the Chinese-speaking market always needs access to information about Polkadot.
More than Just PR: We strive for a deep understanding of the ecosystem and the industry at large. Truly grasping the various mechanisms and changes within Polkadot is crucial, and we're committed to continuous learning—not just about Polkadot—to elevate our industry awareness.
Educational Approach: Our community education efforts go beyond merely parroting complex jargon. We aim to understand the logic behind the terminology and convey it in a manner that is accessible and easy to understand.
Opinionated Outputs: We focus on articulating well-formed opinions rather than verbose, unhelpful discourses. This approach provokes thought within the community and keeps the dialogue engaging.
Independence and Decentralization: We maintain our independence and decentralized nature, which allows us to always approach issues from a neutral standpoint.
These core values serve as the foundation of our commitment to the Polkadot community, and they guide each action we take and the proposal we submit.
Delivery Report for Referendum 573 (April 2024 – March 2025)
Content Overview
As of April 2025, over the past year, we have published 324 articles within the WeChat ecosystem—exceeding our original commitment of 288 articles stated in Referendum 573. These articles have generated a total of 232,164 reads, excluding additional distribution from third-party Chinese media platforms (to which we do not have access to analytics data).
To better understand the relationship between content performance and market conditions, we conducted a comparative analysis between PolkaWorld’s article views and the monthly average price of DOT during the period of April 2024 to March 2025.
1. General Trends
Between November and December 2024, a significant price surge in DOT coincided with a noticeable spike in content views, providing preliminary evidence that market sentiment has a positive influence on content engagement.
Interestingly, from January 2025 onward, although DOT prices entered a steady decline, article views remained high. This indicates that audience interest has started to decouple from token price performance, shifting instead toward ecosystem developments and project-related news.
2. Correlation Analysis
Using the Pearson correlation coefficient, we found a score of 0.55, indicating a moderate positive correlation between DOT price and content engagement.
This suggests that while DOT price increases do positively affect viewership, they are not the sole driver of content performance.
3. Key Takeaways
- Market trends do impact content visibility, but they are not the only driving force.
- The depth of insights, relevance, and timeliness of our content are playing an increasingly important role in attracting attention.
- Maintaining strong engagement levels during a bearish market suggests that our content strategy has developed a degree of resilience to market volatility.
Livestreams
In the past year, we hosted 71 online livestreams, exceeding our commitment of 60 livestreams as stated in Referendum 573. These sessions collectively attracted a total of 39,027 unique viewers.
Educational Short Videos
We produced 48 educational short videos, which garnered approximately 65,000 views within the WeChat ecosystem. You can also find these videos on our YouTube channel.
In addition, our WeChat video channel—which includes a broader range of content such as interviews and highlight clips—has accumulated a total of 153,656 views over the past year.
Interviews
We conducted 13 interviews, which received nearly 24,000 views in total. We’ve observed that Chinese-speaking users show strong interest in this type of content—Maybe we will conside expanding our interview series in the future!
Contributions Beyond the Proposal
X (Twitter) Bilingual Operations
In addition to the deliverables outlined in Referendum 573, PolkaWorld officially launched its bilingual Twitter (X) presence in April 2024. Over the past year, we have consistently maintained a posting frequency of at least 3 tweets per day in both Chinese and English, carefully curating and sharing the most valuable information for our audience.
Here are the results of that effort:
The chart below illustrates the posting and reply activity of PolkaWorld’s English X account over the past year. We maintained a steady content output, with noticeable spikes in May 2024, November 2024, January 2025, and February 2025.
Highlights include:
- 1.9 million impressions, reflecting broad content reach
- 5.5% engagement rate, a strong performance by Web3 standards
- 107.8K total engagements, showing that users not only saw the content, but actively liked, shared, commented, and bookmarked it.
These metrics demonstrate that PolkaWorld’s English X account has become an important and trusted source of information in the Polkadot community.
Additionally, looking at data from the past three months, we’re excited to see that PolkaWorld’s English content is gaining traction not only in China, but also among users in the United States, Germany, Canada, and India!
On the Chinese side, despite having fewer followers and a smaller overall scale, the audience loyalty and quality of engagement on the Chinese account rival those of the English account—and in terms of engagement rate, it actually performs slightly better.
- The account reached a total of 819,500 impressions, which is quite strong within the Chinese content space.
- It achieved a 6.5% engagement rate, higher than the English account’s 5.5%, indicating that the Chinese audience is more willing to interact and engage.
- While the total engagement count (53.3K) is lower than the English account’s 107K, the interaction density is actually impressive given the follower count (3.9K vs. 15.4K).
In terms of content cadence, the posting frequency has remained consistent throughout the year—with a clear uptick starting in November, which was followed by a noticeable increase in metrics. Engagement levels remained steady in the latter months, suggesting that higher posting frequency had a positive impact on overall performance.
Additionally, it’s clear that the majority of our Chinese account’s audience comes from Chinese-speaking regions.
JAM China Tour
One of the most milestone contributions this year was that PolkaWorld, in collaboration with Pala Labs, co-hosted Dr. Gavin Wood’s four-city JAM Tour across mainland China!
It was a tremendous honor for us to welcome Dr. Wood back to China, and we deeply value the trust placed in PolkaWorld to help make it happen.
Here are some key highlights and data from the tour:
- Across the four JAM Tour stops, we received 965 registrations, with 874 attendees confirmed.
- Among them were 300+ students from top universities, including Peking University, Tsinghua University, Central University of Finance and Economics, University of Chinese Academy of Sciences, Fudan University, Zhejiang University, Westlake University, Xiamen University, Shenzhen University, Hangzhou Dianzi University, Henan University of Science and Technology, East China Normal University, Nanjing University, and Hebei University.
- Over 250 developers also took part in the events.
Other attendees included representatives from traditional enterprises such as Alibaba, Tencent, Microsoft, Huawei, ICBC Blockchain Research Team, Haier Group, CoinSummer Capital, Zhejiang Commercial Bank HQ R&D Center, Nokia, Zheshang Securities Investment Fund, SDIC UBS Fund Management, CITIC Bank, Agricultural Bank of China, CICC Global Research, and Vertex Ventures.
From the Web3 industry, we welcomed participants from Binance, Wanxiang Blockchain Labs, OKX, AltLayer, Aptos Labs, Axelar, RedStone, Conflux, HashKey Chain, imToken, MEXC, OpenSea, SNZ Capital, and MicroStrategy Capital, among others.
We were also joined by Web3 media outlets such as Odaily, BlockBeats, PANews, Foresight News, Bitpush News, and Decrypt.
And of course, many Polkadot ecosystem teams participated as well, including PolkaWorld, OneBlock+, Bifrost, Acala, Mimir, OpenSquare, PAKA Fund, Darwinia Network, Harbour Industrial Capital, and Lollipop.
It was an unforgettable tour that showcased the growing energy, interest, and collaboration within the Chinese Web3 and Polkadot community.
Decentralized Voices (DV)
Finally, over the past year, we were honored to be selected by the Web3 Foundation as a DV (Decentralized Voices) representative in the first cohort.
While we only voted on 54 proposals, this was a conscious choice. As a first-cohort DV, we took our responsibility to the community seriously and remained aligned with community interests by focusing only on proposals in areas we truly understand—marketing, community, and media.
Being a DV isn’t just about typing in a password and blindly voting on-chain. It requires extensive English reading, Telegram discussions, Google Meets, and publicly sharing key information with the community. It’s demanding work—but meaningful.
At PolkaWorld, we believe this is a critical way to amplify Asian voices in OpenGov. We’re grateful and excited to share that we’ve been selected again for the 4th DV cohort!
This time, we’re taking things further—we’re inviting more members, builders, project teams, and developers from across Asia to join PolkaWorld and help shape a Polkadot Asia DAO that actively participates in OpenGov.
Curious about our philosophy? Click here to learn more.
Monthly Reports from the past 45 month
Since receiving funding from the Polkadot treasury starting in 2021, we have been publishing monthly work summaries. If you're interested, you can check out our reports covering the past 45 months:
March 2025
February 2025
January 2025
December 2024
November 2024
October 2024
Sep 2024
August 2024
July 2024
June 2024
May 2024
April 2024
March 2024
February 2024
January 2024
December 2023
November 2023
October 2023
August 2023
July 2023
June 2023
May 2023
April 2023
March 2023
February 2023
January 2023
December 2022
November 2022
October 2022
Sep 2022
August 2022
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
September 2021
August 2021
July 2021
June 2021
Goals, Key Results, and Timeline Overview for this Proposal
Workscope & OKR Breakdown: April 2025 - March 2026
After discussing with the community and reworking our proposal logic, we’ve defined three core objectives that will guide how we measure our impact in increasing Polkadot’s visibility in China:
Reach & Visibility: We aim to expand the reach of Polkadot content within the Chinese WeChat ecosystem. For example, in our previous proposal, the average article view count was around 700. This year, through refined content strategy, we aim to raise that average to over 1,000. (This is a target we’re striving for, though we recognize the market is influenced by many external factors.)
Content Quality & Timeliness: PolkaWorld has always been known for its timely, high-quality, and easy-to-understand content. In this proposal, we will continue to uphold that standard.
Ecosystem Development & Resource Building: PolkaWorld has already established media and university connections in China. We will continue nurturing those relationships and organize more livestreams to help these partners stay updated on Polkadot’s progress.
Based on these goals, we’ve broken down our work into the following categories:
1. Content Creation & Marketing
OKRs for the 12 months of this proposal:
- Publish 288 articles related to Polkadot and its ecosystem on the PolkaWorld WeChat Official Account
- Given that we're currently in a bear market, we'll do our best to disseminate each article in a way that garners over 1,000+ reads.
- Distributing all content across the 4 largest blockchain media outlets in China
Todo each month:
- Produce 24 articles per month related to Polkadot/Kusama, rollups, eco-projects, Substrate, general Polkadot news, and weekly reports with a frequency of at least one article per day, 6 days a week.
- All articles will debut on the PolkaWorld official WeChat account and will subsequently be distributed across our various channels, including chat groups, WeChat Moments, X, Telegram, as well as four other blockchain media outlets!
2. Live broadcasts & Management
OKRs for the 12 months of this proposal:
- We will host a total of 72 live streams, covering both Chinese and English audiences. Overall, the live streams will be organized into 6 main series:
Ecosystem Show: Inviting rollup teams to share their latest developments and engage directly with the community.
Polkadot 101:Aimed at newcomers, this series breaks down the fundamentals, key mechanisms, and latest concepts of Polkadot—serving as a gateway for more people to understand and enter the ecosystem.
Ecosystem Perks: Sharing ongoing incentive programs and other community-beneficial campaigns happening across the Polkadot ecosystem.
OpenGov Updates: Providing regular updates on the latest proposals within OpenGov, helping the Chinese-speaking community better understand key ref on the Polkadot/Kusama networks and continuously encouraging broader participation in governance.
Meet New Friends (English livestream): A casual livestream series hosted on X, where we connect with builders across the Polkadot ecosystem—exploring what they’re working on, how they’re contributing to the ecosystem, and how Polkadot is supporting their growth.
Monthly Community Call (English livestream): A monthly roundup on X Live where we invite active ecosystem builders to review and interpret the month’s key developments—technical progress, major proposals, active projects, highlight metrics, and more.
- Our primary platform for live streaming will be the X Video Channel.
- All recorded live streams will be uploaded to PolkaWorld's YouTube channel.
- Select highlights from the live streams will also be transcribed into text and published as articles.
Todo each month:
- Host 1 Ecosystem Show(Chinese)
- Host 1 Polkadot 101(Chinese)
- Ecosystem Perks(Chinese)
- Host 1 OpenGov Updates(Chinese)
- Host 1 Meet New Friends(English)
- Host 1 Monthly Community Call(English)
- Design a poster for each livestream
- Edit and publish key clips from the livestreams on X and PolkaWorld’s video channel on WeChat
- Translate important content or summarize key points from selected livestreams, and share them as articles or X threads
- All livestreams will be archived on PolkaWorld’s YouTube channel
3. Educational Videos Production
OKR for the 12 months of this proposal:
- making 48 educational videos
- Topics cover the latest Polkadot trends, major updates, technical explainers, popular projects, data analysis, and more — all presented in a simple, easy-to-understand way with engaging visuals to help users stay informed about what’s happening in the Polkadot ecosystem.
- increase the reading volume of each video to more than 1000 views.
- Upload all videos on YouTube and WeChat Channel
Todo in each month:
- Produce 4 educational short videos each month
- Design a custom thumbnail and add outro animation for each video
- Upload all videos to the WeChat Video Channel and YouTube, and distribute them on Twitter (X)
- Below are some screenshots from our backend data, showcasing the performance data of these short videos within the WeChat ecosystem.
4. PW Interview with Rollups & People in Polkadot ecosystem
OKR for the 12 months of this proposal:
- Conduct a total of 12 interviews, either online or in person. We typically schedule interviews around major conferences, aiming for roughly one interview per month.
- We will upload each interview video to the PolkaWorld WeChat official account, aiming for over 1000 views per video. Additionally, we will sync the videos to the PolkaWorld YouTube account, making them accessible to international users.
- How we chose people/projects we interviewed: Polkadot and Kusama rollups, influential KOLs, thought leaders, or builders in the Polkadot ecosystem.
- Upload all videos on YouTube and WeChat official account
Todo in each month:
- Conduct 1 interview per month
- Edit each interview video and create a custom thumbnail
- Add Chinese subtitles to the video, if needed
- Publish the interview in article format, if necessary
- They will premiere on PolkaWorld's WeChat official account and video channel, and will also be simultaneously published on PolkaWorld's YouTube channel and Twitter!
5. Continuous Operation of X (Twitter) Channels in Both Chinese and English
OKRs for the 12-month proposal period:
- Post at least 720 tweets in Chinese via @polkaworld_pro
- Post at least 720 tweets in English via @polkaworld_org
- Content in Chinese and English will not necessarily be identical; we will tailor posts based on audience preferences to deliver the most relevant information
- Adjust content strategy monthly based on data, aiming to consistently improve impressions and engagement
Todo in each month:
- Post at least 3 tweets per day, with content scheduled for a minimum of 5 weekdays per week, totaling at least 60 tweets per month
- Maintain this posting frequency for both Chinese and English accounts
- Analyze performance monthly and adjust strategy accordingly to aim for continuous growth in exposure and engagement
6. User metrics
1. Key Metrics: followers on WeChat official account/X and impression & engagement on X. While we aim to improve these metrics, we cannot guarantee specific figures, as traffic in Web3 is influenced by a wide range of factors beyond our control.
2. marketing means:
- Publish a Polkadot-related article every day to attract users to follow the WeChat official account.
- Host 1 online live broadcast per week and transfer the user from the broadcast room to the WeChat official account&X.
- Include a follow method at the end of all our videos.
- Occasionally release our own custom-designed Polkadot swags to attract users to follow Polkaworld's official account and share articles to increase article views.
- Each month, we collaborate with one ecosystem project to launch small user growth activities, such as DeFi liquidity provision, staking, gift giveaways, and airdrops. These are specifically designed events that require close coordination with the eco teams.
7. Reporting
Publish a Monthly Review and Report on Polkassembly on the last day of every month, including performance data and all activities and materials created, to be shared with the Direction channel and comments on our original proposals for regular updates.
Proposal Budget
Based on the budget in the above table, we apply for USD 22,221 per month, which is USD 266,652 in total (from April 2025 to March 2026) for the Chinese community operations and event costs.
Please note:
- All calculations are based on the latest exchange rate of 1 USDT = 7.2 RMB.
- Some in-person interviews may involve travel and filming costs, but these are not included in this proposal. Attending conferences is also a valuable learning opportunity for us, so we plan to cover these expenses ourselves.
Contact
If you have any questions or suggestions regarding this proposal, feel free to reach out to us via email ([email protected]) or Telegram (https://t.me/xiaojie_web3world).
IDK why they put their proposal behind a Google form that makes you request access. Here is a copy of it for anyone who would like to view it.
https://docs.google.com/document/d/1VVGIKr0DWQsrtlTDDPRdvRhX3YsM3lMvJ82X6pbcGEE/edit?usp=sharing