Milestone 1 - Accelerating Polkadot Adoption via Inter Miami CF Fan Engagement

1. Executive Summary

Polkadot’s push to enter the top 5 blockchains by market cap relies on real-world traction—actual usage, growing developer adoption, and global brand visibility. With Inter Miami CF (IMCF) expanding into the newly developed Freedom Park, there is a timely opportunity to elevate Polkadot’s sponsorship beyond mere branding. We propose an on-chain fan engagement platform—free-to-play trivia, rewards, social media incentives, and gamified educational content—tailored to IMCF’s global soccer audience.

Key Highlights

• Real Usage: This initiative, built on the Polkadot ecosystem, will drive wallet creation, on-chain transaction volume, and developer engagement.

• New Fan Adoption: IMCF fans new to crypto will be onboarded through a simple, free-to-play environment—becoming active Polkadot users.

• Proven Delivery Team: A cross-functional group of experts ensures enterprise-grade execution.

• Regulatory Ease: No-value tokens mitigate compliance risks. The platform’s architecture is designed with U.S. (CFTC) and international regulations in mind.

• Milestone-Based Funding (in Stablecoins): Two separate funding requests for each milestone will be put to community votes for disbursement.

By combining IMCF’s popularity with decentralized blockchain technology, this proposal positions Polkadot for near-term adoption gains and long-term market leadership.

2. Problem Statement & Opportunity

The Problem

Polkadot’s existing sponsorship of Inter Miami CF provides valuable visibility but lacks substantive on-chain activation. Traditional sports sponsorships seldom leverage core blockchain features (ownership, transparency, tokenization). Without a compelling utility layer, Polkadot misses the chance to convert IMCF’s large fan base—including those flocking to the new Freedom Park—into active Web3 participants.

The Opportunity

1. High-Volume Use Case: Trivia to consistently drive engagement and on-chain transactional activity.

2. Fan & Community Engagement: IMCF’s expanded audience offers direct access to potentially millions of new Polkadot users.

3. Enterprise-Ready Execution: The team has a proven track record in delivering large-scale, compliant blockchain solutions.

4. Education & Onboarding: By integrating gamified educational modules, fans become long-term Polkadot participants.

5. Tapping Freedom Park Growth: With IMCF’s move to Freedom Park, Polkadot can become a long-standing, innovative tech partner for this flagship venue, laying the groundwork for future MLS-wide expansion of the solution. This not only includes the stadium, but also hotels, restaurants, offices, public spaces and much more.

3. Solution Overview

Our solution blends fan engagement tools with robust Web3 infrastructure to maximize adoption:

1. Free-to-Play Trivia Games

• No-Value Tokens: Fans predict match outcomes using tokens that have no monetary value, lowering legal complexity and entry barriers.

• On-Chain Transparency: All answers and results are recorded on Polkadot-based infrastructure, reinforcing trust and fairness.

2. Rewards Platform & Loyalty Program

• Points & Redeemable Perks: Users earn points from correct answers and social engagement; they can redeem these for IMCF- and Polkadot-branded rewards (e.g., suite tickets, signed jerseys, training session access).

• Team-Supplied Rewards: Inter Miami CF contributes exclusive experiences (signed Pink Training Kits, press conference passes, etc.), enriching the platform’s reward catalog.

3. Social Rewards Integration (Airlyft)

• Automated Engagement Tracking: Social media and referral campaigns feed into on-chain reward mechanisms, incentivizing broader user acquisition and network effect.

4. Gamified Educational Content (Easy A)

• Progressive Learning Modules: Fans learn about Polkadot (staking, parachains, governance) through interactive lessons.

• Rewarding Engagement: Successful completion of modules grants loyalty points which are redeemed for rewards, fostering deeper ecosystem understanding.

As the system evolves into a revenue generating platform, the team would allocate a 10% net revenue back to the Polkadot treasury to ensure the sustainability of future initiatives of this nature.

4. Technical Architecture

1. Polkadot Parachain Infrastructure

• The core logic and tracking will be deployed on the Aventus Network (for rewards) and the Truth Network, an Aventus AppChain (for trivia games).

• High throughput, low fees, and regulatory alignment ensure scalability and user accessibility.

2. Backend Trivia & Compliance Layer

• Scalable Questions Engine: Capable of handling thousands—potentially millions—of concurrent answers.

• Regulatory Compliance: Using no-value tokens and not offering event outcome based trivia avoids many legal constraints.

3. User-Friendly Front-End

• Web & Mobile Access: Simple, intuitive interface for trivia, reward redemptions, and educational modules.

• Easy Wallet Creation: Streamlined sign-up flow for newcomers to crypto.

4. Social & Education Integrations

• Airlyft: Automates reward distribution for social actions and referrals.

• Easy A: Delivers interactive lessons with on-chain proof of completion, awarding tokenized certificates or loyalty points.

5. Roadmap & Milestone-Based Funding

We propose two separate funding requests, each contingent on a community governance vote. Upon successful completion of each milestone, the next proposal is submitted for approval. All amounts below are in USDC/T equivalents.

Milestone 1

Funding Request: $300,000

Timeframe: May 2025

Deliverables:

1. Free-to-Play Trivia Games for upcoming IMCF matches, with No-Value Token Distribution system fully operational and On-Chain Tracking of user accounts and answers via the Truth Network.

2. Ongoing Hosting and Maintenance: ensuring the application is running in the cloud, updating and working as expected as the load increases with more users.

3. Project Management to support the setup and updating of the trivia and the redeemable rewards, the management of the distribution of the rewards and activations with the club.

Outcome & Success Criteria:

• Functional MVP: A live, publicly accessible platform with active user onboarding and valid answers.

• Community Governance Vote: Upon successful MVP demonstration, a new proposal is submitted to release Milestone 2 funds.

Milestone 2 (future ask)

Funding Request: $200,000

Timeframe: June 2025

Deliverables:

1. Rewards platform enabling point redemption for IMCF/Polkadot perks.

2. Social Rewards Integration (Airlyft) with automated tracking of social engagement/referrals.

3. Easy A Educational Modules integrated for Polkadot learning and on-chain rewards.

Outcome & Success Criteria:

• Platform Launch: At least one fully redeemable reward example (physical or digital perk).

• Airlyft & Education Integration: Verified user journeys demonstrating social reward flows and completion of Easy A modules.

6. Risk & Mitigation

1. Regulatory Risk

• Mitigation: Tokens remain no-value, reducing gambling/securities complexity; the team is experienced in U.S. and international compliance. Also no event outcomes will be offered on the trivia games to not encroach on gambling licence territory.

2. Adoption Risk

• Mitigation: IMCF’s global brand and enticing perks encourage participation; integrated social referrals expand reach organically.

3. Technical Risk

• Mitigation: Aventus’s proven parachain architecture supports high throughput. The team’s large-scale blockchain deployments reduce downtime risks.

4. Budget & Delivery Risk

• Mitigation: Each milestone’s funds hinge on a successful community vote, ensuring transparent accountability.

7. Team Credentials

Alan Vey

Field: Blockchain Entrepreneurship & Technology

• Founder & CEO of Aventus Network, an enterprise-grade blockchain platform.

• Forbes 30 Under 30 (2021) recipient.

• Master’s in AI from Imperial College London; led a $20M ICO in 2017 and has Created AI/Web3 assets valued at over $300M.

Ben Martin

Field: Sports Marketing & Partnerships

• Formerly with Manchester United and City Football Group, leading revenue growth and global marketing strategy.

• Led the launch of a multi‑million‑pound retail business at Amazon Tickets in the U.K.

• Expertise in forging high-level partnerships and delivering strong ROI in sports and entertainment sectors.

Stuart Stott

Field: Media, Journalism & Communications

• Contributed extensively to the Daily Mail digitisation, showcasing strong editorial and public-facing communication skills.

• Skilled in media strategy and brand messaging, providing clarity and credibility to project updates.

Salvatore Esposito

Field: Hospitality, Community Building & Web3 Media

• Founder of Bellillo, a hospitality brand with a presence in London, Barcelona, Napoli, and Miami.

• Led the partnership between Polkadot and Inter Miami CF, securing the club’s first blockchain collaboration.

• Co-Director of The Kus, a Web3-focused content channel amplifying voices and stories from within the Polkadot ecosystem.

Chris Wade

Field: Blockchain, Client Success & Business Development

• Pioneered on-chain sports partnerships via DAO, securing Polkadot+Indy500 and aiding Polkadot+Inter Miami CF.

• Directed client success at Bitwave, delivering custom blockchain and accounting solutions for giants like Ripple, Coinbase, and Ava Labs.

• Oversaw $183M COVID-19 IT grant for Indiana Department of Health, modernizing systems, leading operations, and hiring 80+ for vital health projects.

• Developed the US Navy recruiting tracking database, streamlining enlistment tracking, and created an intranet adopted across all Navy Recruiting Districts.

8. Expected Outcomes for Polkadot

1. Accelerated Adoption: Trivia games historically drive strong user activity, leading to more Polkadot wallets and on-chain transactions.

2. Mainstream Visibility: Inter Miami CF’s influence, combined with Polkadot’s technology, captivates a global soccer fan base, especially as the club transitions to Freedom Park.

3. Expanded Developer Ecosystem: A live, large-scale use case on Polkadot (via Aventus) draws additional developers and parachain projects to the ecosystem.

4. Scalable Model for MLS-Wide Expansion: The final product positions Polkadot to negotiate broader adoption across Major League Soccer clubs, potentially expanding usage and brand impact nationwide.

9. Governance & Community Engagement

• Milestone-Based Votes: Each milestone requires an on-chain referendum. Funds are released only upon successful completion of deliverables.

• Transparent Reporting: All progress, budgets, and key metrics are shared for open feedback on Polkadot forums.

• Community Calls & Demos: Regular sessions allow stakeholders to guide product improvements and adoption strategies.

• Future Scalability: This project’s success will establish a template for additional sports/media partnerships to drive mass adoption of Polkadot.

Call to Action

We invite the Polkadot community to support this product-focused, milestone-based initiative. Each funding request—denominated in stablecoins—will detail progress and require on-chain approval.

By merging Inter Miami CF’s fanbase with Polkadot’s decentralized platform, we drive meaningful transaction volume, user growth, and global brand recognition, setting the stage for MLS-wide expansion and solidifying Polkadot’s path toward top-5 market cap status.