Pudgy Penguins <> Mubert Protocol Events Tour, Powered by Polkadot

Rejected
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81,000USDC
Status
Decision28d
Confirmation
4d
Attempts
0
Tally
23.6%Aye
50.0%Threshold
76.4%Nay
Aye
12.03MDOT
Nay
38.95MDOT
  • 0.0%
  • 0.0%

    Threshold

  • 0.0%
Support
0.13%
2.01MDOT
Issuance
1.58BDOT
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PolkaWorld votes AYE

Unanimous support!

Polkadot needs more mainstream cultural exposure, and partnering with Pudgy Penguins is a relatively safe and high-impact move.

The budgets for the other three events are also fairly reasonable and cost-effective. With the Web3 Foundation backing and supporting Mubert’s tech development, this may be a valuable opportunity to connect the “infra narrative” with real-life use cases.

That said, while we support this proposal, it’s important to note that Polkadot is primarily positioned here as a sponsor — actual user conversion remains weak, and there’s no clearly defined path for directing users to SubWallet. Therefore, we recommend:

  1. Defining concrete KPIs for collaboration with wallets like SubWallet (e.g. number of new wallet sign-ups);
  2. Clarifying the on-chain conversion flows, such as NFT minting or music interactions during the events;
  3. Providing detailed user acquisition and conversion analytics post-event.

You can read all feedback here.

Edited

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OG Tracker Rating 3/3

Clear display of deliverables✅

  • Pre-Event Set Up
  • Cross Media Approach
  • Community Push
  • Execution: Istanbul Activation + Closing
  • Execution: Japan Activation and Community Event
  • Execution: Singapore/Seoul Activation and Event
  • Post-event Reporting + Lead Funnel Activation
  • Final Report

Clear display of a valid direct point of contact✅

Clear display of proposal’s duration✅

  • The duration of this proposal is 4 months.

OGT Rating aims to help voters make better informed decisions and direct proposers towards certain common-good practices. We are providing feedback based on 3 simple yet crucial criteria which we believe should be included in every OpenGov referenda.

Edited

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Dear Proposer,

Thank you for your proposal. Our first vote on this proposal is NAY.

The Medium Spender track requires 50% quorum (at least 5 aye votes) and simple majority of non-abstain votes according to our voting policy v0.2, and any referendum in which the majority of members vote abstain receives an abstain vote. This proposal has received zero aye and four nay votes from ten available members, with two members abstaining. Below is a summary of our members' comments:

Many members raised concerns regarding the clarity of the strategic benefits for Polkadot, with some questioning the return on investment for the proposed campaign. A few voters abstained, citing a lack of understanding or conviction about the value of the initiative. Overall, the general sentiment leaned towards doubt about the campaign's ability to achieve meaningful user engagement and its high associated costs compared to alternative marketing strategies.

The full discussion can be found in our internal voting.

Please feel free to contact us through the links below for further discussion.

Kind regards,
Permanence DAO
Decentralized Voices Cohort IV Delegate

📅 Book Office Hours
💬 Public Telegram
🌐️ Web
🐦 Twitter
🗳️ Delegate

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Truth DAO votes NAY ❌

Reasons for opposition:

Pudgy Penguins is a great project, but as an Ethereum-based NFT collection, it currently lacks compatibility with the Polkadot ecosystem. It’s hard to envision how this collaboration could effectively bring users into Polkadot.

We recommend applying through the Marketing Bounty instead. From a community member’s perspective, this initiative has limited ties to the Polkadot community, and there’s no compelling justification for why its costs should be covered by the Polkadot Treasury.

In this partnership, Polkadot is primarily positioned as a sponsor. Actual user conversion remains weak, and there’s no clearly defined path to guide users toward SubWallet.

Therefore, we suggest:

•	Defining concrete KPIs for wallet partnerships (e.g., number of new wallet sign-ups);
•	Clarifying the on-chain conversion flows, such as NFT minting or music interaction mechanisms during the events;
•	Providing detailed user acquisition and conversion analytics after the event.

👉 Click here to read more dissenting feedback.

📖Truth DAO Governance Statement

💭 Contact: Email, Telegram

🗳️ Delegate

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✅ Why vote YES
• Strategic cultural exposure: Connects Polkadot to new audiences through the Pudgy Penguins brand, events, and AI-music experiences.
• Bridges Web2 and Web3: Introduces Polkadot to Gen Z creators and music fans via real-world engagement in Turkey, Japan, and Singapore/Seoul.
• Strengthens ecosystem perception: Positions Polkadot not just as infrastructure, but as the foundation of consumer-facing, creative innovation.
• Backed by signed partnerships: MOU with Pudgy Penguins, support from Web3 Foundation, SubWallet, and more.
• Measurable goals: 1.5M+ social reach, 100K–200K user touchpoints, 20+ Tier 1 leads, and reporting through each milestone.

❌ Why vote NO
• No technical development: This is a marketing/event proposal — some may prefer Treasury funds be reserved for protocol-level work.
• Previous proposals rejected: Past attempts from this team were not approved despite confirmed partnerships.
• Limited direct on-chain utility: Though engagement is emphasized, the proposal lacks direct staking/voting/user retention mechanisms.
• Relatively small audience for cost: $81,000 for a 3-city tour may seem high depending on ROI perceptions and lead conversion rates.

🎯 This proposal aims to modernize Polkadot’s public image through cultural relevance and creator engagement — shifting the perception from “infrastructure-only” to real-world creative impact. For those seeking adoption through visibility and partnerships, it’s a targeted bet.

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