Polkadot x Discovery Channel: A Tokenization Story

hello, can you share successed case and metrics of this kind of initiative. Thanks

@SIM-DOT

Firstly, thank you for your comment!

This would be the first real-world asset (RWA) acquired by the Polkadot Treasury, but it’s built on a proven concept.

We previously sold the first opal in the metaverse, also featured on Outback Opal Hunters. That campaign reached a global audience, was covered by five major media outlets, and demonstrated how storytelling, physical assets, and blockchain can work together to capture attention and onboard new users.

For this new campaign, we’ll be tracking:

• Wallets created via our email-based redemption system
• Tokens claimed by viewers and community members
• On-chain activity and volume, especially if listed on the Hydration Omnipool

Our redemption system is already live as a proof of concept (PoC) and auto-generates wallets, making it easy to measure engagement and conversions. This can also be linked to a QR code for simple claiming at events.

👉 Click here for NFT/Token redemption product demo

The Polkadot-themed opal amulet will also be available for display at Polkadot crypto conventions, serving as a powerful conversation starter. Attendees will be able to claim a fraction of the asset by scanning a QR code on-site, bridging the gap between physical presence and on-chain participation.

Also worth noting: this is deep product placement on global TV, reaching 20–30 million viewers, with episodes often "copied" and re-uploaded to YouTube—further amplifying the campaign’s reach beyond the initial broadcast.

PolkaWorld votes NAY.

The proposal claims an audience of “20–30 million seasonal viewers,” but this refers to the entire show’s potential reach—not the actual viewership of the specific Polkadot segment. In a 10–14 minute runtime, Polkadot’s appearance is minimal, and the likelihood of converting viewers into real ecosystem users or developers is extremely low. Historically, the “traditional media exposure → Web3 user growth” path has shown little to no proven success.

There’s also no clear explanation for why $250,000 is needed for filming, gemstone acquisition, and coordination—it feels more like a bundled flat rate. The Treasury would receive a “commemorative gemstone + token,” but neither has liquidity, functionality, or governance utility. The Treasury has already funded many “branding exposure” initiatives with limited results, and this proposal repeats the same ineffective approach.

Full feedback available here.

Hi all, I would love some feedback. Please vote and comment.

Dear Proposer,

Thank you for your proposal. Our first vote on this proposal is NAY.

The Medium Spender track requires 50% quorum (at least 5 aye votes) and simple majority of non-abstain votes according to our voting policy v0.2, and any referendum in which the majority of members vote abstain receives an abstain vote. This proposal has received zero aye and six nay votes from ten available members. Below is a summary of our members' comments:

The majority of voters expressed their opposition to the referendum, citing concerns about its overall value and effectiveness. They believed that the proposed initiative lacked a strategic focus and questioned its potential to benefit the ecosystem beyond mere awareness. Previous similar marketing efforts were deemed unsuccessful in generating significant interest, and many felt that the financial investment required was unjustifiable, especially in the current economic climate. Overall, there was a consensus that this marketing strategy was unnecessary for Polkadot.

The full discussion can be found in our internal voting.

Please feel free to contact us through the links below for further discussion.

Kind regards,
Permanence DAO
Decentralized Voices Cohort IV Delegate

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