Polkadot x Discovery Channel: A Tokenization Story

hello, can you share successed case and metrics of this kind of initiative. Thanks

@SIM-DOT

Firstly, thank you for your comment!

This would be the first real-world asset (RWA) acquired by the Polkadot Treasury, but it’s built on a proven concept.

We previously sold the first opal in the metaverse, also featured on Outback Opal Hunters. That campaign reached a global audience, was covered by five major media outlets, and demonstrated how storytelling, physical assets, and blockchain can work together to capture attention and onboard new users.

For this new campaign, we’ll be tracking:

• Wallets created via our email-based redemption system
• Tokens claimed by viewers and community members
• On-chain activity and volume, especially if listed on the Hydration Omnipool

Our redemption system is already live as a proof of concept (PoC) and auto-generates wallets, making it easy to measure engagement and conversions. This can also be linked to a QR code for simple claiming at events.

👉 Click here for NFT/Token redemption product demo

The Polkadot-themed opal amulet will also be available for display at Polkadot crypto conventions, serving as a powerful conversation starter. Attendees will be able to claim a fraction of the asset by scanning a QR code on-site, bridging the gap between physical presence and on-chain participation.

Also worth noting: this is deep product placement on global TV, reaching 20–30 million viewers, with episodes often "copied" and re-uploaded to YouTube—further amplifying the campaign’s reach beyond the initial broadcast.

PolkaWorld votes NAY.

The proposal claims an audience of “20–30 million seasonal viewers,” but this refers to the entire show’s potential reach—not the actual viewership of the specific Polkadot segment. In a 10–14 minute runtime, Polkadot’s appearance is minimal, and the likelihood of converting viewers into real ecosystem users or developers is extremely low. Historically, the “traditional media exposure → Web3 user growth” path has shown little to no proven success.

There’s also no clear explanation for why $250,000 is needed for filming, gemstone acquisition, and coordination—it feels more like a bundled flat rate. The Treasury would receive a “commemorative gemstone + token,” but neither has liquidity, functionality, or governance utility. The Treasury has already funded many “branding exposure” initiatives with limited results, and this proposal repeats the same ineffective approach.

Full feedback available here.