Polkadot Fleet of Bikes in Paris for the Olympic & Paralympic Games : A Unique & Massive Marketing opportunity.

Link for the Overall proposal : https://drive.google.com/file/d/1r6iM7nqwaYD85XxFLw0k9g1sW4l4-aaD/view?usp=sharing

 

 

Date : 15th of July 2024 - 15th of September 2024 / Requested Allocation : 160 000$ - 16 153 DOT (EMEA30 -9,78$ )

Hi Everyone

Here is our proposal for establishing a self-service fleet of Polkadot Bikes during the Olympics & Paralympics in Paris. It represents a unique combination of a real-world utility service and a significant marketing opportunity for Polkadot.

1. CONTEXT:

With the imminent arrival of the Olympics in Paris, particularly in Seine-Saint-Denis, a substantial influx of visitors is anticipated, estimated at approximately 16 million, nearly eight times the current population of Paris. Furthermore, access to cars and motorcycles will be restricted, permitting only pedestrians and bicycles around the sporting facilities or the Olympic Village. Saint-Denis alone will accommodate 10,500 athletes and 206 delegations, boasting infrastructure such as the Stade de France and the Olympic Pool.

1. ISSUE:

The combination of a massive influx of tourists, overcrowded public transportation systems, and rising prices creates a recipe for disaster. Moreover, to date, no mobility service in Paris, especially, has been established with cryptocurrency payment options. There is no official mobility solution chosen by the city of Paris, thus no communication about alternative transport solutions offering attractive prices or payment flexibility, including credit card or cryptocurrency options.

1. SOLUTION:

Drawing on our expertise with neighboring cities such as Stains and La Courneuve, where we have successfully offered similar services, we intend to deploy a fleet of POLKADOT Bikes in strategic high-traffic locations around Saint-Denis. Our aim is to become the first mobility service provider offering a fleet of high-quality bikes at affordable prices with payment flexibility, including cryptocurrency (Dot) or card options.

This initiative presents a unique opportunity to market the Polkadot brand during the Olympics and to associate it with a much-needed real-world service.

The project entails deploying a fleet of 100 Polkadot-branded electric-assist bikes in high- traffic areas and developing iOS and Android mobile applications that reflect the Polkadot brand and logo. These applications will integrate a cryptocurrency payment module using STRIPE's solution.

Additionally, we will establish a bike maintenance service and provide customer support seven days a week. Social media communication campaigns will also be launched to promote the use of Polkadot bikes and highlight the novelty of paying with cryptocurrency.

Key Features of this project :

1) Set up of the Electric-Assist fleet of 100 Polkadot branded bikes.

https://drive.google.com/file/d/1yzWBtzf6kcWOT5n_uk4SvDzr8N0nIKja/view?usp=sharing

2)Set up of IOS & Android Polkadot Branded Applications + means of Crypto payment.

https://drive.google.com/file/d/1ELgZ-ZgMWfhZWNKyRGwZJujz4moU0cXT/view?usp=sharing

3) Coverage + Marketing around the event on Social media, TV apparences + radio.

4) Engagement with new user via creation of wallets + Airdrop campaigns.

A little bit about Ourselves :

Oribiky, founded in 2016 by Yann Poincloux, a serial entrepreneur, is headquartered in Stains (93) and specializes in establishing electric-assist bike systems for cities, governmental entities, and private companies. With a proven and successful track record, Oribiky has provided tailored mobility solutions to clients, meeting their specific needs.

Oribiky is currently collaborating with cities such as La Courneuve and Stains, where athletes and national delegations will be hosted during the upcoming event, offering similar services.

For further details, including links to the full proposal and comprehensive information about our marketing strategies for the event, please refer to the provided resources.

 

https://drive.google.com/drive/folders/1JmB1Vzs4TdQktnTG4KlC8OaX7zLQQ99n

https://drive.google.com/file/d/1r6iM7nqwaYD85XxFLw0k9g1sW4l4-aaD/view?usp=sharing