CoinMarketCap x Polkadot 6 months integration (Renewable)

Proponent: David Dall'Aglio from team eVox / Pineta Digital 19C7X2ayEGaHbRb7obTd7u2crJhYm6W47XpyLC2jQBGdpif

Requested DOT: 138218DOT (980000 $ based on DOT/USD rate of $ 7.09 EMA7)
Any excess funds at the time of exchange will be returned to the treasury.

Campaign Duration: 6 months (we can renew 6 more months with the same favorable terms if we’ll want to)

Introduction and Key Considerations

We have been working for the Polkadot cause for several months, enhancing Polkadot's presence with several key partners like CoinGecko, THE BLOCK and a vast selection of KOL.
With CoinMarketCap, we aim to capture the last significant slice of market share to further solidify Polkadot's footprint.

About US

You can find our projects, KOL, and activity breakdown with Polkadot On our brand new dedicated website

I come from eVox.gg, Media Agency & Content Creator Management company based in Milan. Over the past 7 years, we have had the privilege of managing hundreds of talented content creators and have worked with some of the world's leading brands, including Samsung, HP, Amazon, Netflix, Prime Video, Footlocker, Activision, and Microsoft.

Here are some numbers about our Polkadot campaigns:

• 100+ creators from more than 30 different countries around the world, involved from mid-February 2024 until now.
• Dedicated Polkadot content delivered in more than 12 different languages.
• Over 6.8M impressions from our PR & KOL campaigns
• Over 200.000 likes on Polkadot-related content
• Over 50.000 comments on Polkadot-related content

With CoinGecko, we delivered:

• the 10th Year Anniversary Polkadot Landing Page
• Over 8M in app push notifications for DOT dedicated content.
• And now everyone can see the PINK FLAME that we designed on the homepage and Polkadot details page.

With THE BLOCK, thanks to the community support on our referendum, we are consolidating a very proficient partnership with an impressive reach and response from the user base with:

• A brand new Dashboard “Presented by Polkadot”
• More than 10 episodes of The Scoop Podcast
• More than 4 The Scoop newsletter issues
• More than 10 Daily newsletter issues
• An upcoming sponsored post

What’s the value we bring to these projects?

• Analysis, addressing Strengths and Weaknesses: We take our partner’s proposals, we analyze them and we plan how to elevate their strengths while addressing weaknesses in the meantime. We tailor the partner’s project budget and monthly delivery timelines.
• Performance Transparency: The various performance metrics we agree upon with third parties are finally formalized through contracts, ensuring that accountability is established. This holds the other party responsible and compels them to deliver on their promises.
• Performance Optimization: When collaborating with Key Opinion Leaders (KOLs), we work hand in hand on crafting the narrative: script drafting, and multiple layers of validation to avoid situations where the community might turn against the creator due to poor or not useful content. For live streaming sessions, we are acting like a bridge between the partner and Top Polkadot personalities enhancing every aspect of the event, thanks to our long experience in the digital media industry.

About CoinMarketCap

We began working with CoinMarketCap within the Marketing Bounty. We managed the implementation of the animated logo for 24 months (with an exclusivity period ensuring that DOT is the only project with access to this feature), and we're executing a campaign based on deliverables aligned with those we want to implement through this referendum.

CoinMarketCap is the world’s #1 trusted source of crypto data, insights & community.
CMC is an established powerhouse in the crypto industry and acts as the go-to source for crypto intelligence for top media agencies around the world, like Forbes, Bloomberg, CNBC, Recode, WSJ, TC, and The Economist.
Actually, CMC alone holds 65% of the market share with 600M Monthly page views, 50M Monthly unique visitors, and 2.5M cryptos tracked.

Their current marketing strategy allows some strategic positioning on their social proprieties and we want to occupy that positioning for Polkadot.

PROPOSAL - CoinMarketCap and Polkadot - Our Action Plan

Monthly deliverables (x6):

A live session (where we can involve voices from the community and Polkadot notable personalities)

• Community Live Session - Avg live Reach ~25k
• 1-2 videos/shorts quoting the live session shared on Telegram, Instagram, TikTok, and YouTube - Reach ~2M
• Newsletter insertion pre-live and post-live - Reach ~1M
• Tweet Poster pre-live - Reach ~50k
• App-push - Reach ~2.2M

Social media & newsletter Polkadot presence enhancement:

• Tweet x1 - Reach ~50k
• TG post x2 (pinned for 24-hrs) - Reach ~504k
• Newsletter slot x5 - Reach ~1M
• Instagram post x1 - Reach ~790k
• Dedicated newsletter x1 - Reach ~1M
• Sponsored deep dive article x1 - Reach 50M
• CMC Community Live session x1 (similar to Twitter Spaces) - includes an additional tweet and mobile-app notification push to CMC users for exposure - Reach ~ 2.2M

PROPOSAL - Price Breakdown

We were able to negotiate a great price reduction on this activity:

PROPOSAL - Expected Results ( 6 months partnership )

• Increased Brand Loyalty and Awareness
• Use CMC social properties to amplify our message and native Polkadot creators..
• Cross-Promotion Synergy
• A total of over 300M expected impressions per 6 months

WHY OPENGOV

While this activity enjoys strong support among the Marketing Bounty curators, we believe that due to its size and amount, it would be more appropriate and convenient to fund the activity with a dedicated referendum through OpenGov.