Increase DOT media visibility through media buying and airdrop campaign

Polkadot has great concepts and features. A decentralised community driven governance with user votes, low transaction fees, scalability with big transaction capacity by spreading transactions across multiple parallel blockchains, interoperability with cross-blockchain transfers of any type of data or asset, not just tokens. These remarkable attributes of Polkadot are yet to be more widely acknowledged. AIRDROP.COM is committed to raise awareness of crypto projects and educate the broader public about their features. Thus AIRDROP.COM is well positioned to promote and inform the public about Polkadot’s great capabilities.

For this reason, our proposal is making Polkadot visible to the right audience through media buying (banners, newsletters and media spaces) and bringing qualified new audiences to Polkadot.

We will do so by doing the following:

• Creation of knowledge quiz and visual content creation
• Creation of high quality informational video content
• Media buying
• Distribution of DOT through airdrop
• KYC to avoid multiple claims
• User support

Our aim is to reach 61'000 new DOT adopters.

Resources needed

Timeline

Pre-proposal discussion Q&A

1- Why do we airdrop only 1 DOT ?

1 DOT is not enough for users to use all available features directly. But that is not our aim. The 1 DOT is an incentive to lead the users through :

• Being aware of all cool possibilities DOT offers
• Overcoming the initial step of setting up a wallet
• Wanting buy more DOT in order to try out the cool features they have discovered in our information material.

Note: Due to existential deposit, fully emptying a wallet and sending its content to an exchange is actually not straight forward, especially for a beginner.

2- What platforms do we intend on using for media buying?

We are using major platforms like coingecko and etherscan to buy media advertising.

3- Who is our KYC provider?

We are using IDanalyser for both face recognition and document verification. You will find more information about our KYC provider including their pricing on https://www.idanalyzer.com.

4- Why allocate a high budget on the promotion video featuring DOT possibilities?

The promotion video is our main conversion tool, we therefore need it to have rich engaging content and high quality edition.

Our full proposition can be found here.