Chico #1896 Crypto DOT Marketing That Actually Works!!

We propose a 6 month (26 week) order of media production from Chico Crypto focusing on what Polkadot needs needs the most. People interested in & using their suite of DeFi applications. 

 

Total value locked (TVL) in polkadot parachains is just over $145m.

 

https://defillama.com/chains/Parachain

 

This is less than Solana by a good margin. Solana TVL is $305m.

 

This is also less than Cardano. Cardano TVL is $159m.

 

https://defillama.com/chain/Cardano

 

Polkadot cannot lose to Cardano! It's obvious Polkadot needs help getting users into it's DeFi ecosystem. Chico Crypto content soley focused on Polkadot DeFi will help with this.

 

 

 

So who is Chico Crypto?

 

Chico Cryptyo is a YouTube focused media outlet who has organically grown our audience throughout the years. None of the channel's subsribers have been paid for. Every subscriber on the YouTube channel is 100% organic!!! This means our followers are authentic crypto enthusiasts who are actively invovled in the markets. 

 

We are an intermediate to advanced crypto channel that covers topics like DeFi & yield farming. This means a large majority of our followers have intermediate to advanced crypto skills. Having this type of audience is critical for promotion of DOT because crypto beginners would have a hard time navigating & using Polkadot tech stack. The channel also focuses on the Ethereum ecosystem. This is very beneficial as we can convert Ethereum supporters into Polkadot supporters with our content. We have many examples of videos we have done in the past which have converted Ethereum users into DOT users.

 

The channel is an early supporter of Polkadot, Kusama & Polkadot parachains. We have created organic content for years including an interview with Gavin Wood!

 

Polkdot, Energy Web & Kilt

 

https://www.youtube.com/watch?v=y5LVTXEyoM4&t=316s

 

Polkadot & Energy Web

 

https://www.youtube.com/results?search_query=polkadot+chico+crypto

 

Gavin Wood Interview

 

https://www.youtube.com/watch?v=8_Vot1ONYGQ&t=434s

 

Polkadot

 

https://www.youtube.com/watch?v=Yb3KLQM0V5Y&t=310s

 

Sora Network, Polkaswap & Centrifuge

 

https://www.youtube.com/watch?v=1NClvHwUp-o

 

Polkadot & Kusama

 

https://www.youtube.com/watch?v=TcDDBSHFwG8

 

 

 

The Chico Crypto proposal? 

 

We propose (1) videos per week whose sole focus is educational DeFi content on Polkadot and it's DeFi parachains. 

 

Budget:

 

The channel currently charges $20k for full video reviews to projects seeking promotion. Because we love Polkadot & are huge supporters we would cut this in half to $10k.

 

10k per week * 26 weeks is ($260,000).

 

We intend to create videos that average around 10 minutes due to the YouTube algorithm is heavily skewed towards promoting videos of 10+ mins.

 

This would be a budget of about $10,000 per week.

 

We are a lightweight team. Here is a breakdown of where costs will go:

 

Script Writer (Tyler of Chico Crypto) -50%

 

We feel like this is a fair payment. 

 

Editor & Animator- 25%

 

Other Chico Crypto employees-25%

 

 

 

Why is this a good move & a fiar payment?

 

Polkadot governance payed out $284k+ to the Kusamarian in March of this year & just recently payed out over $312k for media production. 

 

Their YouTube channel averages less than 500 views per video. The Chico Crypto channel averages over 25,000!!

 

https://www.youtube.com/@TheKusamarian/videos

 

The only place they get views is on Twitter, although they use the money they recieved to do promoted tweets. These are paid for views & not organic.

 

 

 

This proposal is for organic viewership. Real views from real crypto enthusiaasts! We hope the Polkadot community & $DOT holders see the value in this!!