Boosting Polkadot's Branding, Tickers, Educational & News Content on major crypto media

Hello everyone,

Nadav here, CEO of Chainwire from this proposal.

Over the last few months, we were working directly with publishers, (outside the scope of Chainwire). 

We initiated this project as part of the marketing bounty and are now ready to share our comprehensive report.

I am pleased to present the results of a three-month pilot marketing campaign conducted with several top-tier crypto magazines.

We are seeking further funding to extend and enhance this successful initiative.

Campaign Overview

The pilot campaign was executed in collaboration with the following reputable crypto media outlets: CryptoSlate, CryptoDaily & CryptoPotato.

We are focusing on these three platforms due to their exceptional workflow efficiency, impressive results, and cost-effectiveness. Campaigns with Investing.com and The Defiant are currently underway; their reports will be presented once available.

A proposal for Decrypt and BlockWorks will not be submitted because the campaign encountered some difficulties and the budget was not allocated for completion of the campaign.

Campaign Results

Total Campaign Impressions: 3,422,163

Article Views: 944,309

CryptoDaily: 809,785

CryptoSlate: 71,108

CryptoPotato: 63,416

Social Media Impressions: 2,477,854 (Twitter, Telegram, Substack, etc.)

CryptoDaily: 1,354,463

CryptoSlate: 719,278

CryptoPotato: 404,113

Branding Impressions: Estimated in the millions (menu placements, tickers, etc.)

Definitions:

Article Views: The number of times a specific article was opened or loaded on a user's device, either by clicking on it from the homepage or via search engines like Google Search or Google News.

Social Media Impressions: The number of times users saw a post on social media platforms, regardless of whether they engaged with it.

Branding Impressions: Instances where users saw Polkadot branding elements on websites, such as tickers, logos, or menu items.

Detailed Analytics Reports

CryptoDaily: 2,164,248 Total combined View + Impressions View Full Report https://docs.google.com/spreadsheets/d/1Zmrx1YPDCb8XNHJOsTZwsTLDhGr2gD_fD4v2SIxxBqQ/edit

Note: Even after the campaign concluded over two months ago, CryptoDaily has continued to publish daily articles and social posts featuring Polkadot.

CryptoSlate: 790,386 Total combined View + Impressions View Full Report https://docs.google.com/document/d/1RhxeM6rhhu_Pic1tSCfdMUDoUrtlZZQgPfxorksoyN8/edit

Note: CryptoSlate has retained the "DOT" ticker in their top menu beyond the funded period.

CryptoPotato: 467,529 Total combined View + Impressions View Full Report https://docs.google.com/spreadsheets/d/12tsWSB9o2wsmN06S9Gb68uEsSD20eiETRI1VZ9DdKiE/edit?gid=895276031#gid=895276031

https://docs.google.com/document/d/1wPxoWaCrXEo4MeEib0hcla-X2fPmHIYFHV3PNE3_nw8/edit

Note: CryptoPotato continues to feature the "DOT Analysis" tab in their top navigation bar which gets a lot of SEO and branding traction.

Campaign Description

The primary objective of the campaign was to enhance Polkadot's branding, SEO presence, public relations, and social media visibility, including promoting parachains. The campaign encompassed the following key components:

Website Integration

Ticker Placement: All participating websites added the "Polkadot" ticker to their top navigation bars or carousels.

Dedicated Sections:

CryptoPotato: Added "DOT Analysis" to their top navigation bar: Polkadot DOT Price Analysis.

CryptoSlate: Created a dedicated Polkadot news page: Polkadot News. Editorial Coverage Content Production: Regular market predictions, daily news, weekly summaries, product updates, and other relevant articles about Polkadot.

Editorial Teams: Each website assigned dedicated editors and reporters to cover Polkadot-related news, ensuring consistent and high-quality content.

Output Goal: Approximately 90 articles per month across all platforms.

Educational Content

SEO-Friendly Articles: Development of guides, reviews, and evergreen content to improve SEO rankings and drive sustained organic traffic.

Output Goal: Approximately 6 educational articles per month.

Social Media Amplification

Multi-Platform Sharing: Distribution of content across various social media channels, including Twitter, Telegram, LinkedIn, and Facebook.

Unique Posts: Creation of original social media content to engage followers and expand reach.

Output Goal: Approximately 90 social media posts per month across all platforms.

Funding Proposal

We are requesting $330,000 USDC to extend the collaboration with CryptoSlate, CryptoDaily, and CryptoPotato for an additional four months. This funding will enable these platforms to:

Maintain and Enhance Visibility:

Keep the Polkadot ticker and dedicated sections prominently featured in their navigation menus and other sections. Increase the prominence of Polkadot content, with CryptoSlate centering the DOT ticker and CryptoDaily adding a "DOT" category next to major cryptocurrencies like Ethereum.

Continue and Expand Content Production:

Sustain daily articles, educational content, and social media posts. Aim to increase monthly views and impressions through enhanced content strategies and broader social media distribution, including additional platforms like Facebook and LinkedIn.

Future Commitments

Enhanced Content Strategy: We aim to surpass previous performance metrics by increasing the quantity and quality of content, leading to greater audience engagement.

Broader Social Reach: By incorporating additional social media platforms, we expect to significantly boost social impressions and interactions.

Long-Term Visibility: The continued partnership will solidify Polkadot's presence in major crypto media outlets, contributing to sustained brand awareness.

We believe that extending this successful campaign will significantly enhance Polkadot's visibility and engagement within the crypto community. Our partnership with these reputable media outlets has already yielded substantial results, and with your support, we can amplify this success.

We welcome any questions or feedback and look forward to the opportunity to continue promoting the Polkadot ecosystem.

Sincerely, Nadav, CEO of Chainwire