Polkadot Ecosystem Branding Exposure at Bitcoin.com By: Bitcoin.com
Wallet address: 12xLiepx2ZFvWdnhMBFzt4wUeB1Eec2MhTxLvFkE6838Pp4H
Multisig wallet address: 13EFM9eiU6WKXKC7tdzQcupmWTRfwm3w5TKbZSBiA1m9pdtE
Requested Amount: 240,000 USDT (ERC-20)
Short Description:
We’re seeking the Polkadot Community's support to launch a comprehensive year-long educational and marketing campaign on Bitcoin.com. This initiative will provide lifetime coverage of Polkadot in the Bitcoin.com Learning Center, featuring in-depth articles, insightful interviews, and live educational sessions featuring experts recommended by the community. Additionally, Polkadot will be highlighted in our Weekly Newsletter, reaching over 3 million subscribers. The primary goal of this campaign is to elevate understanding of the Polkadot ecosystem by delivering valuable educational content across multiple platforms, ultimately deepening knowledge and awareness of Polkadot.
About Us:
Founded in 2015, Bitcoin.com is a leading platform dedicated to making cryptocurrency accessible to everyone. We offer a wide range of educational resources, real-time news, and user-friendly self-custodial products for buying, spending, trading, investing, and earning with crypto.
Serving millions of users worldwide, Bitcoin.com has become one of the largest and most trusted names in the blockchain space. With a monthly audience of 10 million and a community of over 3.3 million social media followers, we are committed to innovation and expanding the reach of cryptocurrency to every corner of the globe.
Deliverables:
Value:
This comprehensive year-long campaign will significantly enhance the visibility of Polkadot and its ecosystem projects within the cryptocurrency community. By leveraging Bitcoin.com’s strong SEO performance, extensive social media reach, and trusted platform, Polkadot ecosystem projects will benefit from sustained exposure and engagement. Our campaign is designed to deliver top-ranking articles, engaging podcasts, and educational content that deepen awareness and understanding of Polkadot’s unique multi-chain approach. This strategic visibility will not only boost brand awareness but also position Polkadot and its projects as leaders in the blockchain space, driving long-term growth and adoption.
Reporting:
We will provide quarterly reports via DocSend links, detailing the performance of the campaign. These reports will include key metrics such as total page views, average time spent on articles, social media impressions, click-through rates, and unique audience reach. This transparent reporting will allow the Polkadot community to track the impact and success of the campaign across our various platforms.
Team:
Benjamin Friedman, Head of Sales & Business Development, [email protected]
Eli Bordun, Head of Media Sales, [email protected]
Link to the full proposal: Link
Bitcoin.com is seeking support from the Polkadot community to launch a year-long educational and marketing campaign. The campaign will provide lifetime coverage of Polkadot in the Bitcoin.com Learning Center, featuring in-depth articles, insightful interviews, and live educational sessions. Polkadot will also be highlighted in Bitcoin.com's Weekly Newsletter, reaching over 3 million subscribers. The campaign will produce 7 lifetime Polkadot articles, 10 dedicated educational threads, 9 newsletter inclusions, 6 podcast series and interview articles, 6 AMA series, and 10 Polkadot branded spotlight stories. The campaign will significantly enhance the visibility of Polkadot and its ecosystem projects within the cryptocurrency community. Quarterly reports will be provided to track the impact and success of the campaign.
Threshold
Requesting nearly $250,000 to sponsor a small publication that already targets Polkadot's audience, without a clear plan for the funds or measurable impact, is a waste of treasury resources.
This proposal is so poorly thought out and outside the norm for niche sponsorship contract values that it's not even worth considering.
Nay.
Hello - I do not have a financial relationship with Bitcoin.com, but I met the team earlier this year and have been helping Ben and Jeff with the treasury proposal process and onboarding into the Polkadot ecosystem (e.g. going through the treasury proposal process, getting the accounts in order, etc.).
It should be noted that while the account appears as "single signatory account" and "unverified" on Polkassembly, it is actually a (deterministic) multisig with a subidentity set rather than an identity.