Continued Management of Polkadot’s 𝕏 Account

Small Spender
18d ago
9 Comments
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75,000USDT
Status
Decision28d
Confirmation2d
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1
Tally
85.5%Aye
14.5%Nay
Aye
37.85MDOT
Nay
6.43MDOT
  • 0.0%
  • 0.0%
  • 0.0%

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Support(0.61%)
9.22MDOT
Issuance
1.5BDOT
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With the passing of referendum 1166, Marketing Bounty 2.0 https://polkadot.subsquare.io/referenda/1166, all marketing and outreach referenda must be proposed to the Marketing Bounty as approving additional referenda will increase that 10% treasury income significantly.
Our recommendation is for all marketing and outreach referenda to be submitted the Marketing Bounty exclusively.

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$75,000 for six months of social media management seems highly excessive and doesn't reflect the value currently being delivered.

Looking at the current social media strategy, it’s clear the content isn’t resonating or making any meaningful impact for the Polkadot community. As someone who follows the Polkadot account on X, I notice that it mostly recycles familiar news and generic posts without engaging insights or educational content. The feed often features retweets or basic seasonal content, like a Halloween emoji or headlines we’ve seen elsewhere.

When we break down the engagement numbers, they highlight this issue further: around 50,000 likes per month, or 1,666 likes per day on average, is minimal for an account with 1.4 million followers. This low engagement suggests that the current approach is falling short and doesn’t justify the proposed cost.

I recommend a more thoughtful, impactful social media strategy before we consider additional funding requests.

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