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Fine-tuned and Dedicated Onboarding Strategy into Polkadot
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Fine-tuned and Dedicated Onboarding Strategy into Polkadot: Bringing an active community into Polkadot and Growing Them into Engaged, Knowledgeable and Frequent Users.
This proposal is submitted by G2 Esports in collaboration with Moon-Bearer (Polkadot Community-Management-Lead)
Update: Proposal duration is now for 15 months instead of 12.
25% extra without request of top up or taking away any deliverables from our acquisition funnel or general offer. We are looking for the best possible partnership on level and listen to the feedback. This is how we treat partners.
Duration: 1.3.2025–31.5.2026
Amount requested: 495,030.0 DOT
Why This Partnership Matters… and is something Totally New!
Logo slapping is web2 and not for Web3. Unlike traditional sponsorships which tend to focus heavily on building brand awareness, this partnership is designed to target the entire user funnel:
- Attraction: Capturing interest through fan-facing activations.
- Engagement: Actively onboarding fans into the Polkadot ecosystem with zero barriers to entry, no passive branding.
- Retention: Fans are incentivized to continue discovering, deep-diving and learning more about Polkadot.
We are G2 Esports
and we are redefining this “sponsorship” as “onboarding-ship”!
We offer a fresh and tailored approach that doesn't just attract attention but creates real users within the Polkadot ecosystem.
Discover more in this presentation to see why G2 is an industry giant in Esports. And see our thought starters that we have created so far to entice our whole community to join Polkadot.
The Results
- Increased Awareness: G2 fans globally, and especially in the US, can naturally connect with Polkadot through fun, low-effort engagements.
- Genuine Usage Growth: A funnel that can drive adoption, turning digital-savvy fans into Polkadot users.
How It Works
- QR-based Onboarding: Each fan-facing activation can have QR codes integrated to create a seamless and engaging entry into Polkadot via the Nova Wallet.
- Dynamic QR-code Activations: Every QR code is tailored to a bespoke activation which can lead to a specific call to action enticing the fans into the deeper world of Polkadot, ensuring maximum relevance and engagement.
- Smart Incentive Funnels: Each interaction can enhance their experience and build their understanding of Polkadot through Discord. Fans can be incentivized to stay active in the Polkadot Discord, attend events there, move up in ranks and earn rewards for doing so.
- Gamified Learning: Fans can earn rewards via Nova Wallet at a click of a button and more as they engage with Polkadot.
- Real Impact: G2 fans can morph from non-users to active ecosystem participants, becoming Polkadot enthusiasts and possibly more.
N.B. 5.65% of the Proposal ask will be kept in DOT and is reserved for minting fees within the Polkadot ecosystem. What is not used after the year of partnership will be returned.
A Year full of Consistent Engagement
With this innovative funnel, we wish to deliver continuous touchpoints for one full year:
- Regular Fan Interactions: Polkadot will consistently be on the minds of our fans.
- Active Ecosystem Growth: Fans can morph into regular Polkadot users.
- Flexibility: The messaging aligns with Polkadot’s ongoing events, maximizing relevance and impact.
Your Call to Action
This partnership is not just about awareness; it’s about action. Let’s take our G2 community into the future of Web3 with an easy, innovative and lasting onboarding approach into the Polkadot ecosystem by constantly driving engagement, education, and retention. Together, we can build a thriving community of Web3 pioneers while showcasing Polkadot as the future of blockchain technology.
G2 Esports and Moon-Bearer have submitted a proposal to bring an active community into Polkadot and grow them into engaged, knowledgeable, and frequent users. The partnership aims to redefine "sponsorship" as "onboarding-ship" by offering a fresh and tailored approach that creates real users within the Polkadot ecosystem. The proposal duration is 15 months, from 1.3.2025 to 31.5.2026, and the amount requested is 495,030.0 DOT.
The partnership focuses on the entire user funnel, including attraction, engagement, and retention. It aims to increase awareness, drive genuine usage growth, and turn digital-savvy fans into Polkadot users. The onboarding strategy includes QR-based onboarding, dynamic QR-code activations, smart incentive funnels, gamified learning, and real impact.
Key points of the partnership include:
- Attracting interest through fan-facing activations
- Actively onboarding fans into the Polkadot ecosystem with zero barriers to entry
- Incentivizing fans to continue discovering, deep-diving, and learning more about Polkadot
- Integrating QR codes into fan-facing activations for seamless entry into Polkadot via the Nova Wallet
- Tailoring QR codes to bespoke activations, leading to specific calls to action
- Enhancing fan experiences and building their understanding of Polkadot through Discord
- Earning rewards via the Nova Wallet and engaging with Polkadot
- Transforming G2 fans from non-users to active ecosystem participants and Polkadot enthusiasts
5.65% of the proposal ask will be kept in DOT for minting fees within the Polkadot ecosystem, and any unused amount after the year of partnership will be returned. The partnership aims to deliver continuous touchpoints for one full year, with regular fan interactions, active ecosystem growth, and flexibility in messaging to align with Polkadot's ongoing events.
Source
Fine-tuned and Dedicated Onboarding Strategy into Polkadot: Bringing an active community into Polkadot and Growing Them into Engaged, Knowledgeable and Frequent Users.
This proposal is submitted by G2 Esports in collaboration with Moon-Bearer (Polkadot Community-Management-Lead)
Update: Proposal duration is now for 15 months instead of 12.
25% extra without request of top up or taking away any deliverables from our acquisition funnel or general offer. We are looking for the best possible partnership on level and listen to the feedback. This is how we treat partners.
Duration: 1.3.2025–31.5.2026
Amount requested: 495,030.0 DOT
Why This Partnership Matters… and is something Totally New!
Logo slapping is web2 and not for Web3. Unlike traditional sponsorships which tend to focus heavily on building brand awareness, this partnership is designed to target the entire user funnel:
- Attraction: Capturing interest through fan-facing activations.
- Engagement: Actively onboarding fans into the Polkadot ecosystem with zero barriers to entry, no passive branding.
- Retention: Fans are incentivized to continue discovering, deep-diving and learning more about Polkadot.
We are G2 Esports
and we are redefining this “sponsorship” as “onboarding-ship”!
We offer a fresh and tailored approach that doesn't just attract attention but creates real users within the Polkadot ecosystem.
Discover more in this presentation to see why G2 is an industry giant in Esports. And see our thought starters that we have created so far to entice our whole community to join Polkadot.
The Results
- Increased Awareness: G2 fans globally, and especially in the US, can naturally connect with Polkadot through fun, low-effort engagements.
- Genuine Usage Growth: A funnel that can drive adoption, turning digital-savvy fans into Polkadot users.
How It Works
- QR-based Onboarding: Each fan-facing activation can have QR codes integrated to create a seamless and engaging entry into Polkadot via the Nova Wallet.
- Dynamic QR-code Activations: Every QR code is tailored to a bespoke activation which can lead to a specific call to action enticing the fans into the deeper world of Polkadot, ensuring maximum relevance and engagement.
- Smart Incentive Funnels: Each interaction can enhance their experience and build their understanding of Polkadot through Discord. Fans can be incentivized to stay active in the Polkadot Discord, attend events there, move up in ranks and earn rewards for doing so.
- Gamified Learning: Fans can earn rewards via Nova Wallet at a click of a button and more as they engage with Polkadot.
- Real Impact: G2 fans can morph from non-users to active ecosystem participants, becoming Polkadot enthusiasts and possibly more.
N.B. 5.65% of the Proposal ask will be kept in DOT and is reserved for minting fees within the Polkadot ecosystem. What is not used after the year of partnership will be returned.
A Year full of Consistent Engagement
With this innovative funnel, we wish to deliver continuous touchpoints for one full year:
- Regular Fan Interactions: Polkadot will consistently be on the minds of our fans.
- Active Ecosystem Growth: Fans can morph into regular Polkadot users.
- Flexibility: The messaging aligns with Polkadot’s ongoing events, maximizing relevance and impact.
Your Call to Action
This partnership is not just about awareness; it’s about action. Let’s take our G2 community into the future of Web3 with an easy, innovative and lasting onboarding approach into the Polkadot ecosystem by constantly driving engagement, education, and retention. Together, we can build a thriving community of Web3 pioneers while showcasing Polkadot as the future of blockchain technology.
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