Fine-tuned and Dedicated Onboarding Strategy into Polkadot: Bringing an active community into Polkadot and Growing Them into Engaged, Knowledgeable and Frequent Users.
Why This Partnership Matters… and is something Totally New!
Logo slapping is web2 and not for Web3. Unlike traditional sponsorships which tend to focus heavily on building brand awareness, this partnership is designed to target the entire user funnel:
- Attraction: Capturing interest through fan-facing activations.
- Engagement: Actively onboarding fans into the Polkadot ecosystem with zero barriers to entry, no passive branding.
- Retention: Fans are incentivized to continue discovering, deep-diving and learning more about Polkadot.
We are G2 Esports
and we are redefining this “sponsorship” as “onboarding-ship”!
We offer a fresh and tailored approach that doesn't just attract attention but creates real users within the Polkadot ecosystem.
Discover more in this presentation to see why G2 is an industry giant in Esports. And see our thought starters that we have created so far to entice our whole community to join Polkadot.
The Results
- Increased Awareness: G2 fans globally, and especially in the US, can naturally connect with Polkadot through fun, low-effort engagements.
- Genuine Usage Growth: A funnel that can drive adoption, turning digital-savvy fans into Polkadot users.
How It Works
- QR-based Onboarding: Each fan-facing activation can have QR codes integrated to create a seamless and engaging entry into Polkadot via the Nova Wallet.
- Dynamic QR-code Activations: Every QR code is tailored to a bespoke activation which can lead to a specific call to action enticing the fans into the deeper world of Polkadot, ensuring maximum relevance and engagement.
- Smart Incentive Funnels: Each interaction can enhance their experience and build their understanding of Polkadot through Discord. Fans can be incentivized to stay active in the Polkadot Discord, attend events there, move up in ranks and earn rewards for doing so.
- Gamified Learning: Fans can earn rewards via Nova Wallet at a click of a button and more as they engage with Polkadot.
- Real Impact: G2 fans can morph from non-users to active ecosystem participants, becoming Polkadot enthusiasts and possibly more.
N.B. 5.65% of the Proposal ask will be kept in DOT and is reserved for minting fees within the Polkadot ecosystem. What is not used after the year of partnership will be returned.
A Year full of Consistent Engagement
With this innovative funnel, we wish to deliver continuous touchpoints for one full year:
- Regular Fan Interactions: Polkadot will consistently be on the minds of our fans.
- Active Ecosystem Growth: Fans can morph into regular Polkadot users.
- Flexibility: The messaging aligns with Polkadot’s ongoing events, maximizing relevance and impact.
Your Call to Action
This partnership is not just about awareness; it’s about action. Let’s take our G2 community into the future of Web3 with an easy, innovative and lasting onboarding approach into the Polkadot ecosystem by constantly driving engagement, education, and retention. Together, we can build a thriving community of Web3 pioneers while showcasing Polkadot as the future of blockchain technology.
Please make sure to prepare in advance a coordinated plan with the Polkadot community that ensures a significant integration with the technology and its people and not only a brand awareness campaign that may or may not lead to a limited use of it.
For now our vote will be NAY to all new e-sports sponsorships as we have already one active e-sports sponsorshop campaign and another 3.7M competing e-sports proposal.