The Dots Magazine

Proponent: 1jdqZ53uEWAVFMGD1FCYsUyu4BpqrbgwRw2NpKpPPPQEG2z

Date: 15th August, 2024

Requested: $38,980 USDT for 6 month of operational work

Short description: The first Polkadot mememedia using signature humour as a tool to attract and retain new users in the Polkadot ecosystem

Project Category/Type: Content Creation/Marketing

Previous Proposal: https://kusama.polkassembly.io/referenda/376

Who are we?

The Dots Magazine an initiative created by two Polkadot fans in the late of January 2024 in order to cover the Polkadot universe in a humorous manner.

Mantra, a Meme Lord, professional content creator and ecosystem researcher. Ambassador at Phala Network.

John Mental, a Polkadot Senior Ambassador, Web3 content creator and contributor to the ecosystem since 2020. Councillor at Basilisk, Hydrator and contributor at Hydration.

What have we done so far?

The Dots now has 1960+ followers, 2.7M impressions, 5.3% engagement rate and tens of thousands likes and comments. We’re pretty sure we have shown our dedication, traction and strong presence in the Polkadot community. Our understanding of Polkadot, the crypto market in general and our use of humour takes entertainment content for Polkadot to the next level.

The Dots Analytics over the past 3 months

Our iconic memes:
1 2 3 4 5 6 7 8

Our iconic videos:
1
2
3
4
5
6
7

Why are we asking for funding now?

We’re about to run out of funds, and there are 2 reasons for this:

Price drop
Unrealistic budget in the 1st proposal

In the current proposal we want to correct our previous mistakes and evaluate our future work fairly. It has been 125+ days since the creation of the 1st proposal, and given that the 2nd one can be approved in a 28 days + spending period, we believe that we’ve chosen the reasonable timing to submit the new proposal.

Budget

We’re requesting $38,980 USDT for 6 month of operational work and here’s a breakdown of our budget:

Salaries (tax included) - $29,280

Mantra. $35/hour, 88 hours. $3080 per month
John. $50/hour, 36 hours. $1800 per month

Promotion on X - $5200

$800 per month on content promotion
Additional one-time payment of $400

Tools - $2100

$350 per month on AI tools and software

Part-time work - $2400

$400 per month on work that is outside of our speciality

Each section is expanded on in detail in the Full Proposal.

------- THE DOTS MAKES DOT GREAT AGAIN! -------

Overview:

Project: The Dots Magazine is a humorous content platform focused on the Polkadot ecosystem.
Founded: January 2024 by Polkadot enthusiasts Mantra and John Mental.
Objective: To attract and retain users through signature humor.

Achievements:

Followers: Over 1,960 followers.
Engagement: 2.7 million impressions and a 5.3% engagement rate.
Content: Produced iconic memes and videos that resonate with the community.

Funding Request:

Amount: $38,980 USDT for 6 months of operations.
Reasons: Adjusting for price drops and an unrealistic initial budget.

Budget Breakdown:

Salaries: $29,280 (including taxes).
Promotion: $5,200 for Twitter promotions.
Tools: $2,100 for AI tools and software.
Part-time Work: $2,400 for additional tasks.

Impact:

Community Presence: Strong engagement and traction within the Polkadot community.
Humor Strategy: Effective in entertaining and educating users about Polkadot.