- **Web3 Adoption**: B2B customers like startups and large enterprises will drive the next wave of Web3 adoption.
- **Polkadot's Potential**: Polkadot's technology is well-suited for B2B applications but is currently undervalued.
- **Proposal Focus**: The proposal aims to enhance B2B marketing and sales to attract more business clients to Polkadot.
- **Problem Statement**: Web3 communication is currently too technical and not tailored to diverse audiences, especially businesses.
- **Solution**: The proposal breaks down the challenge into smaller steps, focusing on market segmentation, targeting, and positioning.
- **Approach**: The work will focus on "enablement," providing strategic insights and tools to improve sales and marketing.
- **Project Outline**: The project will be divided into three phases: market segmentation, target market selection, and positioning strategy development.
- **Timeline and Budget**: The project will take 14 weeks and cost $181,000, with regular updates to the community.

B2B Marketing & Sales Enablement For The Polkadot Ecosystem

### Reimagined Sub0 Developer Conference

- **Focus**: Grassroots Web3 hacker culture.
- **Duration**: 3-day conference with evening events, a Web3 educators' day, and a 72-hour hacker space.
- **Technology**: Substrate, the core tech powering blockchains like Starknet's Madara, Cardano's Midnight, and more.
- **Key Changes**:
  - Prioritize "hacking" culture over corporate events.
  - Free tickets, food, and drinks to lower barriers.
  - Upgraded venue layout with creative installations.
  - Budget transparency and efficiency.
- **Benefits**:
  - More perks at a lower budget.
  - Improved collaboration among Substrate-based ecosystems.
  - Higher community involvement and developer engagement.
- **Location**: Bangkok, chosen for its proximity to Devcon, fewer visa restrictions, and lower costs.
- **Contact**: [info@joinwebzero.com](mailto:info@joinwebzero.com)

WebZero proposes a reimagined Sub0 developer conference, with a focus on grassroots, Web3 hacker culture. The proposal includes a 3-day conference, evening events, a Web3 educators' day, and a 72-hour hacker space managed by WebZero's developer relations team. The requested amount is $437,560.00 USDC, and the proposal aims to bring together the top Substrate-based projects from across the ecosystem. The event will be held just before Devcon in Bangkok.

"sub0 RESET" @Devcon Bangkok - back to the roots

### Polkadot-API Summary

- **Purpose**: Polkadot-API aims to improve and build upon the PolkadotJs project.
- **Features**: It offers a suite of libraries designed to be modular and easy to use.
- **Philosophy**: Focuses on a "light-client first" approach to enhance developer experience.
- **Milestone**: Recently released stable version 1.0.0.
- **Funding**: Seeking treasury proposals for ongoing development and maintenance.
- **Feedback**: Gathering community input before submitting the proposal on-chain.
- **Details**: Full proposal details are available in a Google Doc.
- **Team**: Led by [@Josep](/user/Josep), [@carlosala](/user/carlosala), [@hannah](/user/hannah), and [@voliva](/user/voliva).

WHO: Polkadot-API development team

WHAT: Seeking funding for ongoing maintenance and development through treasury proposals

PRICE/TIMEFRAME/RESOURCES: Details of the proposal can be found in the Google Doc provided.

Polkadot-API: Aug 2024 - Jan 2025 development financing

### Summary of Top-Up Request for Proposals [#812](https://polkadot.polkassembly.io/referenda/812) and [#948](https://polkadot.polkassembly.io/referenda/948)

- **Proposals**: This request is for additional funding for two proposals, [#812](https://polkadot.polkassembly.io/referenda/812) and [#948](https://polkadot.polkassembly.io/referenda/948).
- **Accounting**: The table shows the DOT amounts, their USD values, and the differences in USD amounts due to price fluctuations. The total USD difference is -37,314.
- **Requesting Amount**: The request is for 37,314 USDT to cover the shortfall.
- **Current Progress**: Proposal [#812](https://polkadot.polkassembly.io/referenda/812) is fully completed, and [#948](https://polkadot.polkassembly.io/referenda/948) is progressing well.
- **Libraries and Applications**: The contributor has developed libraries like [reactivedot.dev](https://reactivedot.dev/) and [dotconnect.dev](https://dotconnect.dev/), and created a developer console called "DOTConsole."
- **Ecosystem Contributions**: The contributor has also contributed to various projects within the Polkadot ecosystem and applied to join the Polkadot Tooling Collective.
- **Q&A**: The previous proposals requested DOT due to the unavailability of stablecoins at the time. The contributor chose not to request a top-up immediately after [#812](https://polkadot.polkassembly.io/referenda/812) to avoid appearing in bad taste.
- **Closing Remark**: The contributor emphasizes a strong commitment to Polkadot and a desire to go above and beyond in contributions.

Polkadot OpenGov is requesting a top-up of 37,314 USDT for completed proposal #812 and ongoing proposal #948. The previous proposals requested DOT as stablecoins were not well-established at the time. The developer has created libraries and applications, and has contributed to various projects within the Polkadot ecosystem. The top-up request is for the completed work and ongoing efforts.

Top-up request for Reactive DOT and related works

- The proposal seeks to use 59 million $DED from the Polkadot Treasury for a marketing campaign targeting the Korean-speaking community.
- The campaign aims to increase international exposure for the $DED Project on Polkadot.
- It will be conducted through Naver Cafe, the largest social networking service in South Korea.
- The campaign is scheduled to run from August 17 to September 2, 2024, with an option to extend for an additional week at a discounted rate.
- The extension would coincide with Korea Blockchain Week (KBW) 2024, which takes place from September 2 to 7, 2024, in Seoul, South Korea.
- KBW is an annual global blockchain and web3 festival.

WHO: The proposal is made by an unknown individual or group.
WHAT: Use $59 million from the Polkadot Treasury to conduct a targeted marketing campaign for the Korean speaking community prior to Korea Blockchain Week (KBW) 2024 in Seoul, South Korea.
PRICE/TIMEFRAME/RESOURCES: The proposed marketing campaign will cost $59 million and will run from 17 August to 02 September 2024, with an option to extend for an additional week at a discounted rate during KBW if needed.

Proposal to use $DED to Conduct Targeted Marketing during KBW 2024

- The team is requesting additional funding of 183.326 USDC to support their project.
- The initial funding was based on a DOT price of $8.722, but the actual price dropped to $6.707 on the payout date.
- This price drop has caused a budget shortfall, putting the project's quality at risk.
- The team is asking for a top-up to cover the difference and ensure they can deliver the project as planned.
- They believe this additional funding is necessary for the project's success and the community's benefit.
- The team is open to further discussions and providing more information if needed.
- They appreciate the support and understanding of the community.

WHO: The project team behind a previously funded proposal.

WHAT: Requesting a top-up of 183.326 USDC to cover losses incurred due to lower-than-expected DOT price and ensure the successful completion of their project.

PRICE/TIMEFRAME/RESOURCES: 183.326 USDC, no specific timeframe or resources mentioned.

Top-Up Request for Previously Funded Proposal #663

### The Dots Magazine

**Overview:**
- **Project:** The Dots Magazine is a humorous content platform focused on the Polkadot ecosystem.
- **Founded:** January 2024 by Polkadot enthusiasts Mantra and John Mental.
- **Objective:** To attract and retain users through signature humor.

**Achievements:**
- **Followers:** Over 1,960 followers.
- **Engagement:** 2.7 million impressions and a 5.3% engagement rate.
- **Content:** Produced iconic memes and videos that resonate with the community.

**Funding Request:**
- **Amount:** $38,980 USDT for 6 months of operations.
- **Reasons:** Adjusting for price drops and an unrealistic initial budget.

**Budget Breakdown:**
- **Salaries:** $29,280 (including taxes).
- **Promotion:** $5,200 for Twitter promotions.
- **Tools:** $2,100 for AI tools and software.
- **Part-time Work:** $2,400 for additional tasks.

**Impact:**
- **Community Presence:** Strong engagement and traction within the Polkadot community.
- **Humor Strategy:** Effective in entertaining and educating users about Polkadot.

**WHO:** The Dots Magazine, Mantra, and John Mental. **WHAT:** Requesting $38,980 USDT for 6 months of operational work to create Polkadot mememedia. **WHEN:** 15th August, 2024.

The Dots Magazine - 2nd proposal 

### Polkadot App Proposal Summary

- **Polkadot App Teased**: Björn Wagner announced a new Polkadot App at Polkadot Decoded 2024, aiming to provide a user-friendly mobile wallet for beginners.
- **Community Ownership**: The proposal seeks community support for the Polkadot Community Foundation (PCF) to own the app's IP and source code.
- **Open Source Code**: The app's source code will be open-source after launch.
- **Funding Request**: The proposal requests $50,000 to cover legal and administrative fees for setting up and maintaining the app on platforms like Apple and Google stores.
- **Legal Agreements**: The funding will help sign over 10 legal agreements with third-party providers.
- **PCF Administration**: The PCF will manage these accounts on behalf of the maintainers (Parity/Novasama).
- **Full Proposal**: The detailed proposal can be found [here](https://docs.google.com/document/d/1iwJCl8EVGIG6hHHvd7IB9XOL0o460_N24h1JRmht3Ao/edit?usp=sharing).

The Polkadot Community Foundation (PCF) proposes to gain community support to own the IP and source code of the Polkadot App, a beginner-friendly mobile wallet for newcomers to crypto and Polkadot. They seek funding of $50k to pay Walkers for legal and administrative fees to sign up, publish and review updates to the Polkadot App over time. The PCF will also administer these accounts to the maintainers.

Polkadot App - PCF IP Rights & Funding for publishing the app

### Summary of the Proposal

- A proposal was initially passed but failed to execute due to a parameter error. The proposers are requesting a re-vote with the correct parameters.
- The proposal seeks compensation for research on Solidity smart contract tooling, which aims to help the Parity Smart Contract team and Ethereum developers transition to Polkadot.
- The research was conducted by two people over three working days, costing approximately $2,400 in total, but the proposers are requesting $1,900.
- The research is believed to have significant value for the Parity team and future developers working on Solidity tooling for Polkadot.
- A full report and additional context on smart contracts in Polkadot are available for review.
- The inspiration for the proposal came from discussions with Alex from the Parity Smart Contract team, who supports the need for this work.
- The proposers thank the community for recognizing their work and hope for continued support.

The proposal requests compensation of 1900 USD for 2 people who spent 3 working days researching solidity smart contract tooling for Polkadot. The value generated is significant for Parity smart contract team and future Polkadot tooling. The full report can be found in the provided link. The proposal has been inspired by the discussion with Alex from Parity smart contract team.

(Already passed as 1072, but didn't execute) Solidity smart contract tooling - research for AssetHub/Plaza

- The tip was given to prevent the Polkadot Treasury from paying a scammer $10,000 per month.
- The problem was initially identified.
- The person spent time talking to various people in the ecosystem to confirm they had never dealt with Michiko.
- There was a risk of reputational damage if the person was wrong, but they were not.
- Without these steps, the Treasury could have lost money to a scammer.

Leemo proposes a tip for identifying a potential scammer in the Polkadot ecosystem, which prevented the Treasury from paying $10,000 per month. No specific WHO, WHAT, price, timeframe, or resources mentioned.

Tip for exposing Michiko Watanabe

### Integritee Proposal Summary

- **Rejection and Adaptation**: Integritee responded to feedback on rejected proposal 868 by splitting it into a new proposal focusing on retroactive funding.
- **Live Deployment**: Demonstrated a live deployment of privacy sidechain technology on Paseo.
- **Funding Request**: Seeking 39,680 CHF (approximately 44,302.72 USD) for retroactive funding.
- **Repayment Plan**: Offering a soft-loan repayment plan, committing to return 30% of gross fee revenue until the loan plus a 10% premium is repaid.
- **Previous Approvals**: Previously received retroactive funding from the DOT Treasury (ref 617).
- **Presentations**: Integritee's CTO, brenzi, has given talks on privacy and Integritee's capabilities at Polkadot Decoded 2023 and Polkadot Now India.
- **Media Appearance**: brenzi explained the previous proposal on AAG.

Integritee proposes a retroactive funding of 39,680 CHF (≃ 44,302.72 USD/USDT) as a soft-loan, to be repaid with 30% of gross fee revenue until the loan plus a one-off premium of 10% is paid back. This is for the development of their privacy sidechain technology on Paseo.

Incognitee: Privacy Sidechain on Paseo (Retroactive)

- The TIP is a request for compensation for creating a standardized interview guide for the Head Ambassador role.
- The guide aims to provide a fair assessment of candidates' qualifications.
- It took 4 hours to create (2 people, each working 2 hours).
- The compensation requested is $50 per hour, totaling $200.
- The document is open for anyone to add relevant questions.
- Time was spent gathering questions from the community and chat groups.
- The goal is to help voters compare candidates easily.
- The creators believe the document's value is at least $200.

WHO: The authors of the standardized interview guide. 

WHAT: Requesting compensation for their time spent creating the document. 

PRICE/TIMEFRAME/RESOURCES: $50 per hour for 4 hours, totaling $200.

Creating a standardized interview for Head Ambassadors

### Summary of Proposal

- **Original Request**: 167,214.5 DOTs (worth $1,585,229.01 at the time)
- **Actual Received**: 167,214.5 DOTs, but due to DOT price drop, worth $1,107,026.87
- **Deficit**: $478,202.14 due to DOT price fluctuation
- **Impact**: Unable to meet obligations to vendors, faculty, and staff
- **Top-Up Request**: $478,202.14 in USDC
- **Fund Management**: Unused funds will be deducted from future proposals

WHO: Polkadot Blockchain Academy
WHAT: Making a top-up request of 478,202.14USDC due to a $478,202.14 deficit caused by the drop in price of DOT.
PRICE/TIMEFRAME/RESOURCES: The requested amount is 478,202.14USDC and any unused funds will be deducted from future proposals. No timeframe or additional resources mentioned.

Top-up of Proposal 751 due to DOT price change

### Milestone 2 Proposal for Polkadot Collectives

**Summary:**
- **Features:**
  - Support for ambassador businesses, similar to fellowship features.
  - Business warnings to prevent accidental demotions or missed promotions.
  - Enhanced profile pages with detailed member information.
  - Statistics on collective spending and member activities.
  - Sub-treasury management for fellowship and ambassador funds.
  - Enhanced referenda features for collective decision-making.

- **Budget:**
  - Total estimated hours: 1960
  - Hourly rate: $90
  - Total budget requested: $176,400

WHO: The proposer team. 

WHAT: Implementing milestone 2 to support collectives (fellowship, ambassadors) on Polkadot, including features such as ambassador business support, business warnings, profile enhancement, statistics, sub treasury, and referenda enhancement. 

PRICE: $176,400. 

TIMEFRAME: Not specified. 

RESOURCES: 3 FTE for most features, 1 FTE for testing.

Subsquare polkadot collectives support milestone 2

- dAppForge is an AI-powered plugin for Polkadot developers to reduce development time.
- The developer experience on Polkadot is challenging, making it hard for new developers to join and build better applications.
- dAppForge aims to improve this experience by fine-tuning an AI model specifically for Substrate and Ink!.
- The project has completed its first milestone, funded by an angel investor, and is now seeking treasury funding for the second milestone.
- Milestone 2 includes fine-tuning the AI model, integrating Ink!, and adding a chat feature, with a budget of $105,000 and a 12-week timeline.
- The beta version of dAppForge will be free, and the core will be open-source.
- Future milestones will focus on integrating the Pop network and implementing a freemium API model for monetization.

dAppForge, an AI-powered plug-in for Polkadot developers, received $100,000 in funding to build Milestone 1. They are now seeking treasury funding of $105,000 to complete Milestone 2, which will fund the product's beta version. Milestones 3 and 4 will each cost around $100,000 to $115,000 and will take about 12 weeks to complete. The comprehensive cost for the entire project is $420,000. The core of dAppForge will be open-source, and the beta version will be free to everyone. The subscription-based premium API is part of their monetization strategy.

dAppForge - AI powered plug-in for Polkadot developers that reduces development time. 

- **Project Magnet** submitted a proposal for 33,956.17 DOT, worth $294,400 at the time.
- The proposal was approved, but the DOT price dropped, resulting in a $46,045.80 shortfall.
- **Execution Layer Modules** like EVM, WASM, and MoveVM are completed.
- **Coretime Layer Modules** are partially done, with bulk coretime completed and on-demand coretime in progress.
- **Profit Layer Modules** have completed on-demand profit calculations and are working on bulk profit calculations.
- The **Front End** design is finished, and development is ongoing.
- The **Testnet** is live on Rococo, using DOT as gas fees.
- A top-up of $46,045.80 is requested to cover the shortfall and ensure project success.

Project Magnet requests a top-up of $46,045.8 to align funding with the original budget. The project has completed the EVM, WASM, and MoveVM abstractions, front-end UI and application redesign for AssetBridge, and the integration of Proxy and Multisig modules. Coretime and Profit Layer Modules are in progress, and the front-end page development is ongoing. The first Magnet Testnet is online in Rococo.

Proposal: Request for DOT Top-Up to Cover Price Difference

### Polkadot en Español Editorial Board Proposal Summary

- **Objective:** Request funding for the salaries of three key members (MacZam, Janko, and Gabriel) for six months to sustain and expand the activities of the Polkadot en Español X account.
  
- **Achievements:**
  - Increased post activity from 6 to 63 posts, a 950% increase.
  - Developed 22 types of content, including "Word of the Day" and "Educational Threads."
  - Achieved 169,000 impressions in June, up from 14,000 in January.

- **Team:**
  - **MacZam:** Engineer with a Master's in Finance, creator of "GreenBoard DEFI."
  - **Janko:** Creative Director with 20 years in advertising, leader in Web3 projects.
  - **Gabriel (Gabo):** Software engineer with 15 years of experience, professor at Universidad de Palermo.

- **Funding Request:** 46k USDT for six months, including salaries for the team and a tip for external signatories.

- **Impact:** Ensures continued growth, engagement, and visibility of Polkadot in the LATAM region.

- **Proposer:** JC, Web3 Marketer and LatAm Marketing Lead.

- **Contact:** For details, contact JC on Telegram or X @iamjulianac.

WHO: The Editorial Board for Polkadot en Español X account.

WHAT: Requesting funding for the salaries of three key members for six months to continue their mission of enhancing Polkadot's presence in the LATAM region.

PRICE/TIMEFRAME/RESOURCES: The total amount requested is 46k USDT, which includes 45k USDT for the salaries of the three members and 1k USDT for external signatories' tips for six months.

Continuation and Salary Request for Editorial Board in Spanish Members

- Polkadot requested $1,337,000 for a blockchain sponsorship with HEROIC esports.
- The partnership was launched, and a Marketing Council was formed with community members.
- They are set to have a keynote and stand at Decoded.
- Due to a price drop, they received payment when DOT was $6.18, resulting in less money.
- They are asking for a top-up to cover the difference.
- Original request was for 199,260 DOT at $6.987 each, totaling $1,392,259.
- They received $1,231,427 at $6.18 per DOT.
- They are requesting a top-up of $105,573 to meet the original budget.

HEROIC esports requested a top-up of 105,573 USDT to cover the difference caused by the price drop of DOT. The original requested amount was 199,260 DOT at 6.987 USD, and they received 1,231,427 USD at 6.18 USD per DOT.

Top up | HEROIC x Polkadot sponsorship due to DOT price drop

### Snowbridge Summary

- **Launch**: Snowbridge, a trustless bridge between Polkadot and Ethereum, has been live for two weeks with growing usage.
- **Purpose**: It enhances interoperability in the Polkadot ecosystem without third-party involvement.
- **Integrations**: Snowbridge has completed several integrations and plans more with various parachains.
- **Treasury Proposal**: The team seeks final payments for completed milestones and operating costs, totaling around $5.8 million.
- **Payments**: Includes audit costs, operational expenses, milestone bonuses, and incentives for successful operations.
- **Insurance**: The proposal includes medium-term insurance guarantees for bridge users.
- **Demo**: You can try Snowbridge [here](https://app.snowbridge.network/).
- **Full Proposal**: Detailed information is available [here](https://spinamp.mypinata.cloud/ipfs/QmRSkK7YVbnTDYCsgWhyfvDydtbSi1uyWDbRDrxPvnPzmi).

Snowbridge, a trustless bridge between Polkadot and Ethereum, has launched and completed its milestones. They propose a payment of 505157 DOT and 2812500 USDC (~5,797,500 USD) for audit and operational costs, milestone completion bonuses, and successful operation incentives. The proposal adds additional controls on team incentives and medium-term insurance guarantees for bridge users. The proposal details can be found at https://spinamp.mypinata.cloud/ipfs/QmRSkK7YVbnTDYCsgWhyfvDydtbSi1uyWDbRDrxPvnPzmi.

Treasury Spends