Argentinos Juniors Fantasy Opportunity

Studio 54 is presenting an opportunity to partner with Argentinos Juniors for an on-chain sports fantasy program. This offers a unique opportunity to engage a passionate fanbase of one of Argentina's most renowned teams. Known for developing legends like Diego Maradona, Argentinos Juniors has a rich history that resonates with fans worldwide. The partnership will not only drive substantial on-chain activity through frequent transactions but also help onboard a loyal and engaged audience into the Polkadot ecosystem. Together, we'll merge real-world football fandom with cutting-edge Polkadot technology, fostering innovation and mutual growth.

👉 https://www.canva.com/design/DAGTASvd1ho/jeIgoXgCvH66RZb42dvdgQ/edit

Why Argentinos Juniors?

Argentinos Juniors is a prestigious football club with a storied past, including the development of legends of football legends like Diego Maradona. However, the club lacks a modern fantasy football platform that would deepen fan engagement, particularly with a younger audience both locally and internationally. This absence not only limits opportunities to strengthen fan loyalty but also leaves significant untapped revenue on the table. An on-chain sports fantasy experience would address this gap, offering new ways to engage fans and unlock valuable digital revenue streams.

About Argentinos Juniors: Iconic History, Global Appeal

Founded: 1904

Social media following: 210k X followers, 230k Instagram followers.

Diego Maradona's "Legasy": Argentinos is the club where Maradona's career began, a symbol of footballing greatness that resonates worldwide. Maradona's continued reverence amplifies the club's standing, making this partnership a unique opportunity to leverage the global fame associated with his name. Other notable alums include Alexis McCallister, Juan Roman Riquelme, Fernando Redondo, and many others.

Deep emotional connection: The club's legacy, particularly his association with Maradona has cultivated a deeply loyal fanbase; both locally and internationally. This provides access to an engaged audience eager to participate in innovative digital experiences, ensuring strong user adoption and ongoing engagement.

Why a Sports Fantasy Experience?

Continuous interaction through fantasy sports: The proposed on-chain program will encourage regular transaction-heavy participation through team management, player trades, and competition entry. These activities will directly translate to onchain activity, helping drive transaction volume.

High Potential for User Acquisition by bringing traditional and digital fandom: By tapping into the longstanding emotional connection fans have with Maradona and Argentinos Juniors, we can seamlessly introduce the Polkadot ecosystem to a new audience. This partnership can act as the gateway for football enthusiasts, who may be unfamiliar with Web3 to explore and adapt blockchain-based solutions with a minimal learning curve.

Exclusive Digital Experiences: The combination of digital assets, such as NFTs linked to iconic players like Maradona and other club legends, NFT's representing iconic moments or players will create additional layers of engagement.

Transaction-rich Ecosystem: The fantasy program will naturally drive a multitude of on-chain transactions, from managing player assets to entering competitions. The steady flow of transactions will significantly boost extrinsic activity, contributing to the overall success metrics.

Exclusive Player NFTs and Collectibles: Capitalizing on the historic association with Maradona and other clubs, legends, and NFTs representing iconic moments of players. This will not only increase transaction frequency but also unlock new revenue streams within the Polkadot ecosystem.

About Studio54:

Studio54 specializes in delivering custom, white-labeled sports fantasy platforms tailored for top-tier sports teams. We have successfully partnered with major clubs such as Club Olimpia, the premier sports club in Paraguay, Sporting Cristal, the top club in Peru, and Belgrano, with many more collaborations on the horizon. Our deep expertise in integrating web3 into sports entertainment uniquely positions us to enhance fan engagement while creating new revenue streams for teams across the globe.

Previous Case Studies:

The integration of NFTs and fantasy sports is transforming fan engagement for three prominent South American football clubs: Club Olimpia, Sporting Cristal, and Club Atletico Belgrano. Club Olimpia, Paraguay's largest and most successful football club, provides fans with a digital platform where they can explore the club's history and access exclusive content through NFTs. With a trading volume of $200k and an average NFT price of $77, Olimpia offers an immersive way to connect with the team. Sporting Cristal, based in Peru, launched its Fantasy Game in June 2024, offering fans the chance to participate in weekly rewards and unique user experiences linked to real-time performance data. In Argentina, Club Atletico Belgrano introduced its Fantasy+NFT platform in July 2024, combining historical exploration with interactive fantasy sports, offering fans a dynamic way to engage with the club. Each of these platforms leverages different chains to enhance the fan experience while providing new ways for supporters to connect with their favorite teams.

About the Fantasy Experience:

https://fantasy.belgrano.com.ar/ ☝️

Unified Experience: There will be a shared fantasy football experience encompassing all teams within Argentinos Jr.

Free Mint: Early adopters will have access to free mint experiences for the first batch of player NFT cards.

Allowlist for UGC: The allowlist for the free mint will be awarded based on User-Generated content (UGC).

Team Formation: Early adopters can redeem the free pack to form their fantasy team.

Marketplace Trading: Users can buy or trade additional player cards through the NFT marketplace to strengthen their team.

In-Platform Analytics: Research and historical data will be provided within the platform to assist users in making informed decisions and refining their team-forming strategies.

Performance-Based Rewards: Users earn points based on the real-life performances of their players, tracked via APIs.

Leaderboard & Rewards: Players can check their standings on the leaderboard and claim a variety of rewards.

Complete Transparency & Traceability: Our platform ensures 100% transparency and traceability, instilling trust among players at every stage.

Advanced Card Valuation: Utilizing sophisticated algorithms, we offer improved card valuation, ensuring fair prices for all cards.

Expanded Trading & Secondary Markets: Enjoy more trading opportunities and robust secondary markets, empowering players to monetize assets within the community.

Perpetual Royalties: Players and leagues receive perpetual royalties, incentivizing long-term engagement and such.

Automated Revenue Sharing: Simplify revenue distribution with our automatic share system, fostering a sustainable ecosystem for all stakeholders.

Studio54 Roles and Responsibilities:

Fantasy Program Development & Maintenance: Studio54 will handle both frontend and backend development for the fantasy sports platform, ensuring a seamless user experience. We will also provide ongoing maintenance and updates to optimize performance.

Collectibles Marketplace: We will build and manage digital collectibles marketplace, integrating NFTs and other assets, ensuring scalability and sustainability.

Community Management: We will build and manage a digital collectibles marketplace, integrating NFTs and other assets, ensuring scalability and sustainability.

Event activations: We will plan and execute activations for both online and offline events, boosting fan engagement.

Dedicated Marketing Team: Two full-time Studio54 managers will be assigned to manage all marketing campaigns, communications, and outreach efforts, ensuring consistent execution across all channels.

Expected Marketing Support from Argentinos Jr:

Public Relations: Argentinos Juniors will issue a press release to officially announce the partnership.

Website Presence: A dedicated domain (www.fantasy.argentinosjr.com.ar) will be created for the game, featuring prominent links and banners on the club's official homepage.

Social Media Channels: Establishment of official fantasy game accounts on platforms like Telegram, Discord, Twitter, Instagram, TikTok, YouTube, and Twitch.

Live Events Activation: Fantasy game integration during matches across major tournaments.

Perks for Fans: Access to match tickets, merchandise and exclusive benefits through Argentinos Juniors associated partners.

Partnership Terms:

Contract Duration: 2-year contract with Argentinos Jr (already signed between Studio54 & Argentinos Jr.)

Grant from Polkadot: An initial payment of $200,000 will be made upon agreement for program sponsorship, followed by an additional $200,000 after reaching the milestone of the number of users.

Additionally, the following milestones are included based on active weekly users:

$25,000 USD upon reaching 1,000 monthly active users.
$25,000 USD upon reaching 5,000 monthly active users.
$25,000 USD upon reaching 10,000 monthly active users.
$50,000 USD upon reaching 20,000 monthly active users.
$50,000 USD upon reaching 20,000 monthly active users.
$75,000 USD upon reaching 50,000 monthly active users.

Project Timeline: 2 months for implementation and 2 years for post-implementations campaigns.

Target Marketplace Launch: Dec 2024 - Jan 2025

Business Model for self-sustainability after the campaign period:

Card Sales: The platform earns revenue from the initial sale of digital collectible cards to users, either through closed packages or directly on Legasy's site.

Competition Fees: Users pay entry fees to participate in premium leagues and tournaments.

Partnerships and Collaborations: Legasy collaborates with various brands and clubs, often involving co-branded promotions and marketing campaigns.

Revenue Streams: In-app purchases, premium subscriptions, sponsorship, and advertising.

Market Comparisons:

ElGranDT: https://www.grandt.clarin.com/preguntas-frecuentes/Juego (3MM users)
Sorare: https://sorare.com (3MM users)

Curation & Operations (by Edgetributor SubDAO):

Edgetributor SubDao members are/will be responsible for the following key operations:

Curation: Introducing the Studio54 team to the substrate/Polkadot ecosystem and OpenGov quirks, along with the curation of the development scope/proposal.
DevOps: Guiding and assisting the dev team with system architecture and integration with Polkadot AssetHub.
Non-Tech Operations: Periodic feedback collection, review strategies, progress reports for the Polkadot community.

Treasury Proposal details:

Initial payment: 200000 USD

Amount for milestone-based payouts: 200000 USD {will be kept in the multisig with signers from the Polkadot community}

Total requested amount: 400000 USD

Curation(5%) & Operational fees (5%): 40000 USD {for Edgetributor SubDAO}

Total: 440000 USD

Hello and thank you for the referendum, it’s always amazing to see new participants engage with OpenGov and Polkadot.

We have decided to vote against this proposal due to some design and planning problems which we would like to see solved. We are going to list them so that whatever amends and resubmissions take into account these issues.

First the positives. We see Argentina as one of the regions with more potential adoption as confirmed by many of the on-chain analytics companies. It’s currently not showing at the top of the main adoption countries but we are aware that these numbers don’t reflect the full picture either as crypto is heavily used in said region.

First, we would like to point out the obvious fact of “where and when it will be deployed”. Based on the written and video information, we know that the team plans to deploy on “smart contracts” and on Polkadot’s Assethub. For the time being, AssetHub doesn’t support smart contracts so it would only be limited to holding NFTs thus making it difficult for such a Fantasy team to be built on top of it (Assethub lacks programmability for now). So other questions become relevant, if this is an EVM product like the previous development at: https://fantasy.belgrano.com.ar/ also developed by Studio 54, a clarification as to whether they will wait for the evolution of Assethub into “Plaza” (Assethub smart contract functionality) or whether it will be deployed on another EVM chain or smart contract chain like Pop or Moonbeam. Alternatively, an NFT-only approach (as availability only) will be tried while all execution happens on web2 tools. These questions seem relevant at this stage.

Second, the functionality of a fantasy team within a single team is brand new to us. Previously, we only were aware of multiple teams fantasy sports so this 1 team fantasy team is quite a brand new approach. Nothing bad per se, but certainly limiting to what the fantasy world can offer. So in this case we are limited by the intersection of the club reach and the fantasy users. Belgrano seems bigger in size https://x.com/Belgrano 310k on X 433k on Instagram and the fantasy application remains on low traffic. So we would also like to see a plan to have a large impact on such built applications if the Polkadot treasury is going to fund it.