In 2025, we hope Polkadot will expand its successful partnership with Laura Shin and Unchained. This collaboration will showcase Polkadot and its related projects across Unchained's media platforms, including our Podcast, Newsletter, and Website. Through this partnership, Polkadot's messaging will reach a highly influential audience in the crypto space, including tech CEOs, CTOs, developers, hedge fund managers, family offices, VCs, traders, and other key players.
1. Context of the proposal
This proposal is presented by Laura Shin and Unchained for the Polkadot DAO, aiming to build off our strategic partnership that enhances the visibility and engagement of the Polkadot ecosystem. As a leading independent media outlet in the cryptocurrency space, Unchained seeks to leverage its platform to promote Polkadot’s initiatives, projects, and community efforts, thereby fostering a deeper understanding of its technology among a broader crypto audience.
2. Objective
Defining Success: Success will be measured through a combination of quantitative and qualitative metrics:
Key Performance Indicators (KPIs):
Quality Assurance: We will maintain high standards through regular content reviews, listener feedback mechanisms, and analytics assessments to ensure alignment with our success metrics.
3. Description
The primary goal of this proposal is to leverage both the Unchained Podcast and the Unchained newsletter as key marketing vehicles to promote the Polkadot ecosystem. By integrating Polkadot-related content into both platforms, we aim to educate our audience about Polkadot’s technology, projects, and community initiatives, thereby fostering greater engagement and understanding of the Polkadot ecosystem.
Target audience:
Crypto Enthusiasts: Individuals interested in the latest cryptocurrency and blockchain technology developments.
Developers and Technologists: Professionals seeking insights into building on the Polkadot platform.
Investors (Retail, VC’s, and Family Offices): Those looking for information on investment opportunities within the Polkadot ecosystem.
CEO, CTO’s, Project Leads: The leaders of different crypto projects
General Public: Individuals curious about blockchain innovations and their implications.
Scope of the proposal
Assistance we will need to carry on with the project: We will require scripts for the podcast's host-read ads and ad copy for the newsletter.
Currently, we are not collaborating with any other projects in the ecosystem
This proposal is designed for scalability.
By utilizing the Unchained Podcast and newsletter as marketing vehicles for the Polkadot DAO, we aim to create a synergistic relationship that enhances the visibility of the Polkadot ecosystem.
Milestones and Deliverables
The following table outlines the key tasks necessary to plan, execute, and follow up on the proposal for promoting the Polkadot ecosystem through the Unchained Podcast and newsletter, with a launch date of March 31, 2025. The plan includes featuring Polkadot in two podcast episodes per week (Tuesdays and Fridays) and weekly newsletter highlights. The costs are outlined based on the discounted rates for both the podcast and newsletter.
|
Milestone |
Deliverable |
Deadline |
Cost |
|
Submit proposal to Polkadot DAO for review |
March 11th, 2025 |
- |
|
Receive feedback and approval from Polkadot DAO |
March 18th, 2025 |
- | |
|
Develop a content calendar for podcast episodes and newsletter integrations focused on Polkadot |
March 23th, 2025 |
|
|
Finalize content strategy without guest speakers from Polkadot |
March 30th, 2025 |
||
|
Record and edit the first series of podcast episodes |
March 30th, 2025 |
|
|
Draft and finalize newsletter content related to Polkadot |
March 30th, 2025 |
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Publish the first podcast episode featuring Polkadot content/ad reads by Laura Shin |
March 31st, 2025 |
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Distribute the first newsletter edition highlighting Polkadot as the title sponsor. |
March 31st, 2025 |
Ongoing Production (Weekly)
|
Task |
Frequence | Cost per week |
|
Podcast Episodes Featuring Polkadot |
2 episodes/week |
7,000 USDT (discounted from 9,000 USDT) |
|
Newsletter Featuring Polkadot Content |
4 newsletters/week |
1,000 USDT (discounted from 1,500 USDT) |
Annual Cost Breakdown
Milestone Packaging in 50,000 USDT Increments
To meet the requirement that every milestone is at most 50,000 USDT we can break down the annual budget as follows.
Milestone #1A: 6 weeks (March to April) Covers the first six podcast episodes (6 weeks) and newsletters (6 editions). Total Cost: Podcasts: 7,000 USDT x 6 = 42,000 USDT Newsletters: 1,000 USDT x 6 = 6,000 USDT Total for Milestone #1A: 48,000 USDT
Milestone #2A: 6 weeks (April to May) Covers the first six podcast episodes (6 weeks) and newsletters (6 editions). Total Cost: Podcasts: 7,000 USDT x 6 = 42,000 USDT Newsletters: 1,000 USDT x 6 = 6,000 USDT Total for Milestone #2A: 48,000 USDT
Milestone #3A through #9A: Each milestone will be 6 weeks
5. Team
Registered Company: Laura Shin Media, LLC
Address: PO Box 4668 #24974, New York, NY 10163
We ran over 100 host-read, integrated ads for Polkadot on the Unchained Podcast. Below are two examples. Additionally, we delivered over 10 million audio and video impressions for Polkadot through this sponsorship.
We are one of the top-rated and most trusted media outlets within the crypto community. We have been a Polkadot media partner for one year.
Team Members
Threshold
With the passing of referendum 1166, Marketing Bounty 2.0 https://polkadot.subsquare.io/referenda/1166, all marketing and outreach referenda must be proposed to the Marketing Bounty as approving additional marketing and outreach referenda will increase that 10% treasury income significantly.
Our recommendation is for all marketing and outreach referenda to be submitted the Marketing Bounty exclusively.
If a child bounty was not approved by the Marketing Bounty for this referendum we invite the marketing bounty to provide its rationale.
If this exceeds the maximum amount that the marketing bounty provides, our current rationale is
2, Referendum 376 had initially serious issues with the delivery of the sponsorship message. Partially fault of the provided scripts to the podcast.
3.The current price of DOT is an important factor that makes us deny these type of referenda as the stable funds within the treasury are limited and other more urgent or maintenance referenda will have priority for such funds.
4.Faze Clan is about to create a new referendum which can potentially claim a large portion of allocated funds to marketing and outreach.
Edited