Influencer Marketing Campaign for Polkadot Community Engagement

Proposer: Riya Sen (Linkedin)

Contact: Riya Sen (Telegram)

Email : [email protected]

Objective: The primary goal of this proposal is to leverage influencer marketing to increase awareness, community engagement, and adoption of Polkadot. The influencers will play a crucial role in disseminating information, educating the community, and promoting the unique features and benefits of Polkadot.

Duration: The campaign will run for 3 months with a comprehensive plan to maximize reach and impact.

Budget Request: We are seeking 48750 DOT (351000 USD based on DOT/USD rate of $7.20 EMA7)from the Polkadot treasury to fund this influencer marketing campaign. The funds will be allocated as follows:

1. Influencer Compensation: 

   80% of the budget will be allocated to compensating influencers based on their reach, engagement rates, and content quality

2. Content Creation: 

   10% will be reserved for creating high-quality, engaging content, including graphics, videos, and written materials that the influencers will use to promote Polkadot.

1. Campaign Management

10% will cover the costs associated with managing and overseeing the entire campaign, ensuring it aligns with Polkadot's goals and values.

 

Campaign Strategy:

1. Selected Influencers : Youtube (Full Breakdown )
2. TWITTER / X (Full Breakdown)

2. Content Strategy:

Creation of informative and engaging content that highlights the key features, developments, and use cases of Polkadot.

       3.   Metrics and Reporting:

 Regularly track and report key performance indicators (KPIs) such as reach, engagement, and sentiment analysis

 Provide detailed reports to the Polkadot community, demonstrating the impact and effectiveness of the influencer marketing campaign.

Benefits to Polkadot:

Increased Awareness:  The campaign aims to significantly increase awareness of Polkadot within the broader crypto community and beyond.

Educational Impact:  By leveraging influencers, the campaign will provide educational content, making Polkadot more accessible to a wider audience.

Community Growth:  Engaging influencers will foster community growth, attracting new users, developers, and enthusiasts to the Polkadot ecosystem.

Positive Sentiment:  The campaign will contribute to building positive sentiment around Polkadot by highlighting its strengths and unique features.

 

 

Conclusion:

This proposal seeks funding from the Polkadot treasury to execute a comprehensive influencer marketing campaign. By strategically collaborating with influencers, we aim to propel Polkadot into the spotlight, foster community engagement, and drive adoption. We believe that this campaign will yield long-term benefits for the Polkadot ecosystem, strengthening its position in the blockchain space.

 

Thanks

Riya Sen 

CEO, Hire Crypto Influencers