Treasury Proposal: Marketing and media proposal for Polkadot in China

Proponent

Jinse Finance

Address: 139Vbu9X3h4v7NTBVSpLijAvpWUoGhYwKmeuxaSJ9kQsD2SG

Date

January 18, 2024

Requested DOT

8,208 DOT, equivalent to 60,000 USDT

Proposal Introduction

Jinse Finance proposes customized media and marketing service packages aimed at increasing Polkadot's brand awareness and community influence in China through media exposure and community promotion. This initiative aims to attract more users and developers to experience the benefits of Polkadot's technological advancements.

Who are we?

Founded in 2016, Jinse Finance is the top source of comprehensive information for all things blockchain and Web3 in China. Jinse Finance provides integrated services including real-time global industry news, data, trends, events, business incubation, brand services, knowledge institute etc. 

The service platform reaches more than 20 million users worldwide — with an average daily unique visitor count of more than 700,000 and more than 3.5 million average daily pageviews. 

Please see our website here https://jinse.cn/

What problem is the Treasury fund used to solve?

• Polkadot has a large number of competitors. Multiple well-funded public chains have entered the market, and various Layer 2 protocols have attracted significant attention by locking up substantial amounts of funds through token staking. Established public chains continue to iterate and evolve. These competitors promote the advantages of their solutions, introduce attractive conditions and new plans, and continuously expand their market influence through coordinated online and offline activities. They are aggressively expanding their presence worldwide, attracting and incubating high-quality projects.
• Different markets require different expansion strategies. Each country and region has its own uniqueness. As one of the most active, promising, and financially potent markets in the field of Web3 and blockchain, the China market is a place where many industry giants hope to showcase their strengths. Polkadot has built a certain audience base in China over the past few years, but there is still ample room for development. To further penetrate this market, strong local partnerships are essential to provide support in terms of information and resources.
• Lack of promotional channels. Polkadot has a broader technical vision compared to other blockchain solutions, providing more convenience to the industry. However, it lacks systematic information dissemination and promotion in the China market. Many potential users and developers have insufficient understanding due to this.

Proposed Solution

As a top Web3 news platform and marketing service provider, Jinse Finance has the confidence to convert our business  insight and deep understanding of the China market into the practical help  and effective deliverables to Polkadot via a customized yet comprehensive package to help Polkadot to gain wider exposure in media and community. 

The whole plan has 3 folds, covering all prime points that Polkadot focuses on in 2024.

• Polkadot's important information dissemination and distribution

Disseminating timely news related to the technical advancements, summit events, significant partnerships, and other developments regarding Polkadot 2.0, Kusama and Substrate, while ensuring extensive dissemination within the Chinese-speaking community. Helping audiences understand how Polkadot 2.0 will change the way App Chains are built, attracting more developers into the Polkadot ecosystem.

Contents on Jinse including flash news and articles will be included by searching engines. 

Wechat groups and Moments distribution should cover more than 20,000 people each time. 

Articles displayed on home page will gain no less than 50,000 views each.

No negative news of Polkadot on any platform of Jinse Finance.

• Organize online and offline events

Through online broadcasts, Polkadot will directly engage with a wide audience, answering questions online, bridging the gap between Polkadot and the Chinese audience. The feedback received during this process will help Polkadot optimize its subsequent promotional processes.

Jinse Finance will host several offline events in 2024 across mainland China, Hong Kong, Singapore, Dubai, and more. Polkadot will be featured as a partnering institution on all promotional materials and on-site logo boards. Polkadot officials and community partners are welcome to attend. Offline events provide an excellent opportunity to seek potential partners and establish close collaborative relationships.

Polkadot could collaborate with Jinse Finance for customized events such as developer conferences, meetups, or demo days.

• Promote outstanding projects in Polkadot ecosystem

Jinse Finance proposes to support up to 5 selected top-rating ecosystem projects to promote the Polkadot ecosystem to the general crypto market of China. We will work with Parity to select 5 Polkadot ecosystem projects.

Jinse Finance could assist in connecting industry resources, such as exchanges, audit, major summits, KOLs, etc., based on the needs of Polkadot officials and project parties.

Timline

All content releases will align with Polkadot's development. Jinse Finance will regularly communicate with Polkadot on a monthly basis to determine specific plans. 

Below is the initial outline.

Media Package Designed for Polkadot and its Ecosystem

• Service Page for Polkadot (including Kusama and Substrate)

The total value of the service is 495,800 USDT, with a discounted price of 50,000USDT.

Price: 50,000 USDT

• Ecosystem Support Package

Besides the Polkadot network (including the brands of Kusama and Substrate), Jinse Finance proposes to support up to 5 selected top-rating ecosystem projects to promote the Polkadot ecosystem in the general crypto market of China. We will work with Parity to select 5 Polkadot ecosystem projects.

The total value of the service is 30,000 USDT, with a discounted price of 10,000USDT.

Price: 10,000 USDT

Notes

All content must comply with the requirements of Chinese laws and regulations. Jinse Finance has the right to refuse to publish unsuitable content.

If some services can not be delivered, they will be replaced with others with similar value.  

Period of service: within 365 days after the payment is received

Email: [email protected]

Telegram: @jinnuo