Conor Daly - 2024 Indianapolis 500 Sponsorship

Proponent: ConorDaly22 - 1s2mPd5i2ryNafYRVueZbKSnYFtjbTspaTssjctDWL3qNJT
Beneficiary: Multi-sig - 1DB7e3wuLztwXX95DEC9gvV26CeFawAEvp84huQKwNALkTx (signers: ConorDaly22, LearnPolkadot, The Phunky One )

Funds Requested: $2,100,000 (approximately 290K DOT using the 30-day average price of $7.24)

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Summary
Discounted Packaged Primary Sponsorship of Conor Daly to race and be a Polkadot Brand Ambassador in 3 different professional racing series for 2024. The superbowl of racing the 2024 Indianapolis 500, (1) NASCAR Truck Series Race, and (1) Nitro Rallycross Race.

• Indianapolis 500 — 1 race part of the IndyCar Series - The biggest single day sporting event and biggest motorsports race in the world
  IndyCar Series - Indianapolis 500 - May 26th, 2024
  ***prototype of Polkadot IndyCar shown below
• NASCAR Truck Series — 1 race part of the NASCAR Truck Series nationally broadcasted every week
  NASCAR Truck Series - TBA (*potential Talladega - October 4th, 2024)
• Nitro Rallycross — 1 race part of the Nitro Rallycross 24-25 season
  ***prototype of Polkadot RallyCar shown below
  ** Rallycross race would be ONE of these:
  September 7-8, 2024: Richmond Raceway (Richmond, Virginia)
  October 4-5, 2024: Utah Motorsports Campus (Salt Lake City, Utah)
  November 15-16, 2024: Wild Horse Pass Motorsport Park (Phoenix, Arizona)
  January 11-12, 2025: Glen Helen Raceway (Los Angeles, California)
  January 31-February 1, 2025: Calgary Stampede Park (Calgary, Alberta)
  February 28 – March 1, 2025: Las Vegas Strip (Las Vegas, Nevada)

Commercial Sponsorship Fee to Race Team (IndyCar + Nitro Rally Car) - $1.7M

• Primary Sponsor inventory for the #24 Polkadot Chevrolet in the Indianapolis 500
• Polkadot fire suit, gloves, and shoes for all on-track activities surrounding the Indy 500.
• Custom Polkadot pit crew apparel / fire suits throughout the month of May
• Custom press announcement at Indianapolis Motor Speedway with car reveal
• Global PR x Comms strategy x activation throughout the month of May
• Car unveiling ceremony press event
• Global social media strategy throughout the week leading into, during, and post race
• Marketing strategy x activation throughout the course of May (local + at-track)
• Polkadot branding on the hauler
• Staff salaries and accommodations
• Commercial licensing and marketing fees for league, team, and driver
• Entertainment Marketing x PR Agency Fees
• Option to create die cast cars for giveaways, community memorabilia, and sales

Commercial Sponsorship Fee to Race Team (NASCAR Truck) - $150k

• Global PR x Comms strategy heading into race week
• Custom Polkadot Sponsor fire suit, gloves, and shoes for all on-track activities for race weekend
• Commercial licensing and marketing fees for league, team, and driver
• Global social media strategy throughout the week leading into, during, and post race

Driver Ambassador PSA Fee x Exclusivity- $150k

• Exclusivity against competitors within the space (category)
• Monthly social media promotions
• Monthly appearances at community based opportunities and events

Marketing Activation Buffer - $100k

TOTAL: $2.1M USD + tx fees

Community activation with Conor and Altheo Group could include

• Touch points with QR codes on the car, hauler, firesuit, and on social media (could be to a website, game, video - Esp 01 Behind the Code II, NFT, other)
• Diecast cars and have Conor sign them for giveaways for community members or other channel
• Host in market meet and greets on behalf of the community for any business development
• Link to form for Community ideas - Projects / Companies in the ecosystem interested in using this stage for ideas themed around Conor and/or the Indy 500 (racing themed games, NFTs, etc) that fans could engage with the Polkadot network and community.

Extra or Not Enough Funds (usd value) if proposal passes

• If $1.5 - $1.6M is raised - there will be no Truck or Nitro ride with minimal local market branding during the month of May. 3 Month PSA from Conor.
• If $1.6 - $1.7M is raised - Indy 500 Ride + elevated local market activation in May. No Nascar Truck or Nitro Rally Car. 3 Month PSA from Conor.
• If $1.7 - $1.8M is raised - Indy 500 Ride + Nitro Rally Car + elevated marketing throughout May. No NASCAR Truck Ride. 6 month PSA from Conor.
• If $1.8 - $1.9M is raised - Indy 500 Ride + Elevated Marketing Activation in May + NRC + Truck + 6 Month PSA with Conor
• If $1.9M+ is raised - We will make the activation work as proposed
• Anything over 5% of ask in USD would be donated to Type1 Diabetes via a Teddy DAO Fund OR returned to the treasury

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FULL PROPOSAL LINK

Discussion > https://polkadot.polkassembly.io/post/2118

IndyCar Prototype

Rallycar Prototype