Swissborg Proposal - A One Month Polkadot Awareness Campaign

Hi Polkassembly Community,

My name is Steve and I work as a content creator / Social Media Manager with Swissborg who are a leading exchange based in Switzerland.

I have been working with their marketing manager and lead growth hacker Alex Kalen, on this proposal for a one month awareness campaign centred around Polkadot. 

You can find the link to our pitch deck HERE outlining what we can offer for a one month awarenss campaign via our app user base and social following.

Of the 30,000 DOT asked for we will be using 12,500 — 15,000  as rewards to incentivise users who buy and hold DOT on our exchange over the course of the campaign. 

Example — "Purchase a minimum of $200 worth of Polkadot during the month of May and hold in app for 30 days to be elligble to win a share of our DOT proize pool". We can then draw winners at random. This is all done in app.

Our aim with this focus month is to increase our app users awareness of Polkadot and to try to bring in new users / holders in to the ecosystem. Unlike other marketing proposals we can offer real data and metrics to show if the campaign was a success by measuring DOT trading volume and of course holder numbers.

Currently of our 750k user base only 16k hold $DOT on our app totalling over 1,000,000 DOT. So we have a huge scope to increase a holder base and awareness with this campaign.

We would be targetting growing our holder base to between 3-4x the current number by the end of this campaign, with a longer term target of 15-20% of app users to hold Polkadot. Growing our app user base also means we can look to create demand for more Polkadot projects. 

We have run previous campaigns like this with other projects to great effect. Our most recent similar campaign to this one being with Ternoa ($CAPS).

Who Are Swissborg?

SwissBorg is a crypto wealth management platform that utilizes blockchain technology to provide a secure and transparent place for buying, selling, and managing digital assets. With its unique Smart Yield account, Thematics bundles, and incredibly user-friendly mobile app, SwissBorg empowers users to take control of their financial future and join the growing crypto revolution.

Our aim in creating this easy-to-use platform, is to assist users in navigating the new financial field of cryptocurrencies. The founders of SwissBorg saw a need for such a platform in order to overcome the sometimes complex nature of cryptocurrencies and the scattered infrastructure and tools that haven’t found any standardization yet.

We operate in 115 countries and have over 750,000 KYC'd app users holding +$800M in AUM. On top of that, we list over 45 different Crypto currencies and support 16 different FIAT currencies on our platform.

Source - https://swissborg.com/supported-assets

This is a unique proposal vs others as we have an app to direct users to, where they can directly invest and become part of the Polkadot ecosystem.

Please feel free to add questions below or add any feedback.

Thanks

Steve / Alex