### Summary of Polkadot System Parachain Collators Proposal

- **Collator Rewards**: Currently, Collators receive minimal rewards and transaction fees, which may discourage them from acting favorably or adequately resourcing their hosts.
- **Funding Proposal**: Collators should receive sustainable funding from the chain. In the medium term, Treasuries can provide bounties for their services.
- **Q4 2023 Payment**: This proposal seeks 7,289.03 DOT for Collators' services from October to December 2023.
- **Future Funding**: Starting January 2024, funding will be managed under the "Polkadot System Parachain Collators Bounty."
- **Previous Approval**: The previous two-month operation tip was approved under Referenda #156.
- **Community Involvement**: The Polkadot community is encouraged to review and provide feedback on the proposal.
- **Full Details**: The full proposal can be found [here](https://docs.google.com/document/d/1kqrgespOFcwh_uaOfv1RtwY64D7sE3luCkfSd09WXzs/edit?usp=sharing).

Awarded

small_spender

WHO: Collators on the Polkadot System Parachains network.

WHAT: Receive funding for the provision of their services in the form of a bounty.

PRICE/TIMEFRAME/RESOURCES: 7,289.03 DOT for services delivered for 3 months - 10-12/2023. Future cost compensation will be done under the Polkadot System Parachain Collators Bounty starting from January 2024.

Polkadot System Parachain Collators - Tips Q4/2023

### Jungle Inc. and Minus Wells Collaboration

- **Objective**: Create a video in exchange for 3 DOT, setting a new standard for community contributions.
- **Content**: 
  - In-depth discussion on Polkadot mechanics.
  - Exploration of the network's future vision.
  - Insights into Polkadot 2.0.
- **Potential Features**: 
  - Possible guest appearance.
- **Community Impact**: Aim to reach thousands to enhance understanding and awareness.
- **Audience Reach**: 
  - ~56k subscribers.
  - ~140k followers on X.
- **Social Media**: 
  - Follow @Minuswells and @jungleincxrp for updates.

small_tipper

Jungle Inc. and Minus Wells propose creating 1 video to discuss Polkadot mechanics, vision, and insights into Polkadot 2.0. The cost is 3 DOT, challenging the trend of big influencers seeking $51k for average content. The goal is to contribute as active community members, reaching thousands to elevate understanding and awareness. No specific timeframe or resources mentioned.

YouTube Polkadot Round Table Discussion

- The Polkadot ecosystem is growing, and there's a need for educational content, especially in Spanish. 
- Mad Crypto MX is a YouTube channel that creates informative videos about Polkadot and has an existing audience.
- The channel plans to make two videos per week for six months if funded, focusing on tutorials, updates, and interviews.
- They will share content on Twitter to reach more people globally.
- Mad Crypto MX has over 105,000 subscribers and has had 7.8 million views.
- They seek $24,000 to support content creation, emphasizing the importance of building a knowledgeable community.
- The proposal includes a plan to track success by monitoring wallet activity and DOT delegation.
- The channel also aims to foster inclusion and encourage more people to use Polkadot.

Mad Crypto MX, a Spanish-language YouTube channel, is seeking funding of $24,000 (4,700 DOT) to produce two Polkadot-related videos per week for six months. The channel will cover a range of topics, including deep-dive tutorials, regular updates, and interviews with Polkadot founders, developers, and community members. The content will be shared on Twitter to reach a broader audience. The channel has over 105,000 subscribers and 7.8 million views. The proposed KPIs are the number of wallets and DOT delegated to the staking pool.

Proposal to Fund educational content for MAD CRIPTO MX YouTube Channel and twitter account

The Educational Campaign in India is a project by Crypto India, a top crypto influencer in the country, aimed at demystifying Polkadot's technology for the Indian audience. The project, which will last for 6 months, focuses on comprehensive technology education and ecosystem awareness. Crypto India is known for its ability to explain complex concepts in simple terms, and they plan to create engaging content to make Polkadot's functionalities accessible to a broader audience.

The project objectives include simplifying technology education, educating about the ecosystem, and promoting innovation by introducing Polkadot as a key blockchain innovator in the Indian market. Over the 6 months, Crypto India will produce 18 videos on Polkadot and its ecosystem projects, feature "Powered by Polkadot" in every video, engage in social media interaction, and reach out to the broader community through Telegram.

Crypto India has a significant reach, with 287K YouTube subscribers, 296k Twitter followers, 297k followers on another Twitter account, 76k members in their Telegram group, and 15k Instagram followers. The expected outcomes of the project are to broaden understanding of Polkadot's technology, elevate its profile in the Indian crypto market, and increase recognition as a notable entity in India's blockchain sphere. The team will provide monthly updates on the campaign's progress and is open to feedback and ideas from the Polkadot ecosystem.

medium_spender

# Educational Campaign in India ( 6 Months)

A dynamic initiative designed to demystify Polkadot’s technology for India, presented by [Crypto India](https://twitter.com/CryptooIndia), the nation's top crypto influencer known for turning complex concepts into clear insights.

-   **Project Category / Type:** Marketing (High-Quality Content Creation)
-   **Proponent:** Being Satoshi
-   **Requested Allocation:** **21849 DOT** (Approx $115800 with DOT price at $5.3 [EMA7](https://polkadot.subscan.io/tools/charts?type=price))
-   **DOT Address:** 15VgqbuZGdwrpGjKkJMA9nE2gqLMHyQpWmE7k6dc4fQdRMXa
-   **Contact:**  Anant Singh  [Telegram](https://t.me/anantsingh) **[](https://t.me/anantsingh)| [𝕏](https://twitter.com/anant_singh)** [(Twitter)](https://twitter.com/anant_singh)

-   -   Our Socials: [Youtube](https://www.youtube.com/c/cryptoindia)| [𝕏 Crypto Ady](https://twitter.com/CryptooAdy)| [𝕏 Crypto India](https://twitter.com/CryptooIndia) | [Crypto India Telegram](https://t.me/OfficiaLCryptoindia)

-   **Governance Referenda Origin Call:** Medium Spender
-   **Collaboration Partner:** [Crypto India](https://twitter.com/CryptooIndia)

---

## Introduction

**Project Focus:** Comprehensive Technology Education & Ecosystem Awareness

**Duration:** 6 months (26 weeks) - (effective upon receipt of payment)

## Why Crypto India?

-   **Impactful Reach****:** With the most significant following in India's crypto space, [Crypto India](https://twitter.com/CryptooIndia) has a track record of making the complex world of blockchain technology accessible & engaging.
    
-   **Educational Prowess:** Known for our ability to explain like you're 7, we will turn intricate Polkadot functionalities into compelling content.

Our journey with Polkadot began during the early days, marked by an insightful AMA with [Gavin Wood](https://x.com/CryptooIndia/status/1228570046168911875?s=20) in Feb 2020. We aim to reinvigorate interest in Polkadot by delving deep into its advancements and ecosystem projects.

**Why Indian Crypto Market?:  
**  
**Market Volume:  $268.9 billion** - 2nd-largest globally!

**User Base: 156+ million** users.

**Market Growth:** Projected revenue of $222.7 million.

## Project Objectives & Deliverables

**Simplified Technology Education:**

Crafting content that elucidates Polkadot’s technology as if explaining to a youngster.

**Ecosystem Education:**  
We intend to bridge the existing knowledge gap about Polkadot and its expansive ecosystem. This includes an in-depth look at its key projects and wallets to provide comprehensive insights into the ecosystem.

**Promoting Innovation:**  
We want to introduce Polkadot as a key blockchain innovator in the Indian market.

### Deliverables (Over 6 Months):

-   **Total Videos:** **18 (12 short + 6 in-depth)** engaging & informative videos on Polkadot & ecosystem projects. (Top Parachains, Wallets, etc.)
-   **Brand Visibility:** Featuring **'Powered by Polkadot'** in every Crypto India video.
-   **Social Media Interaction:** 6 educational tweet threads & 12 tweets/retweets.(Polkadot + Ecosystem)
-   **X spaces:** 6 (top Parachains)
-   **Telegram Outreach:** 24 posts to educate and engage the broader community.

## Our Reach

-   **YouTube:** 287K subscribers ([Crypto India YouTube](https://www.youtube.com/c/cryptoindia))
-   **Twitter:** 296k ([Crypto India Twitter](https://twitter.com/CryptooIndia))
-   **Crypto Ady Twitter:** 297k ([Crypto Ady Twitter](https://twitter.com/cryptooady))
-   **Telegram:** 76k ([Crypto India Telegram](https://t.me/OfficiaLCryptoindia))
-   **Instagram:** 15k followers ([Crypto India Instagram](https://www.instagram.com/cryptoindia/))

## Execution Plan

Creating easily understandable content, maximizing educational impact through social platforms, and constantly refining our approach for the most significant effect.

## Expected Outcomes

-   **Broadened Understanding:** Making Polkadot’s technology accessible to a broader audience.
-   **Market Awareness:** Elevating Polkadot’s profile in the Indian crypto market.
-   **Increased Recognition:** Establishing Polkadot as a notable entity in India’s blockchain sphere.

We'll keep you updated monthly on our campaign's progress, including what’s working, what’s not, and our strategy refinements.

Your feedback is crucial to us. We welcome your insights and ideas and are especially keen to understand the perspectives of those who might not support the referendum. **If you're not in favor, please share a brief note on your reasoning.** This will significantly help us understand the mindset of the Polkadot ecosystem and **tailor our efforts** more effectively.

Please find the detailed proposal [here](https://docs.google.com/document/d/1zDJYftWxrNgnFFAdohEZ21m4lG9d1a5ULZL4bcsF6PE/edit?usp=sharing)

Thank you for your time and consideration! Should you have any questions, we're more than happy to engage.

Regards,  
Anant Singh [TG](https://t.me/OfficiaLCryptoindia) ,  
Matrix: @anant\_singh:matrix.org

WHO: Crypto India and Being Satoshi
WHAT: Educational campaign to demystify Polkadot's technology in India through high-quality content creation, including 18 videos, social media interaction, and Telegram outreach.
PRICE: 21849 DOT (Approx $115800 with DOT price at $5.3 EMA7)
TIMEFRAME: 6 months

6 months Educational Campaign in India - Crypto India

Gerard, a Spanish-speaking content creator, has submitted a proposal to create high-quality videos about Polkadot for the YouTube channel TuPrimerBitcoin. He has reduced the amount of DOT requested by 75% based on feedback from the community. Gerard's goal is to maximize Polkadot's reach on YouTube, educate viewers, and increase involvement in Polkadot's governance. The content will cover updates, news, ecosystem evolution, on-chain data, and encourage audience participation in OpenGov. Gerard is requesting $25,150 (5000 DOTs) to create 12 long videos, 7 short videos, and 1 interview over a 3-month period. He emphasizes transparency and is open to questions from the community.

I have submitted again my proposal after all the feedback from my last proposal, where the conclusions were that, on the one hand, some big content creators and important figures in the ecosystem told me that the amount of DOT was too high, and I am sorry for those in the community that felt attacked by the price I asked for. On the other hand, a report done by @LV especifically done for my channel and analytics showed good feedback and metrics: https://docs.google.com/document/d/1L2GG4wGjCOfkEkZqrnXOZDb-2RVe1OjwihA5P8OksNw/edit?usp=sharing That is why I am asking 75% less of what I asked, and I am maintining the number of long videos for the commmunity. Hi Polkadot community, I'm Gerard, an influential content creator currently in Spain and leader in Polkadot content creation in Spanish speaking countries. On Youtube, TuPrimerBitcoin has more than 22,000 subscribers and an average of 7000 views, 800 likes and +100 comments per video: https://www.youtube.com/@TuPrimerBitcoin/featured Throughout this bear market, I have been proactively creating content about Polkadot, its project, its ecosystem and its entire evolution, and I want to get even more involved with this proposal. My goal is very clear, to create videos about Polkadot of the highest quality as you can see in my channel, to maximize the scope of Polkadot and its ecosystem on Youtube Spanish speaking with dozens of thousand views. Also, to be able to educate viewers and enact more involvement with Polkadot's governance in Polka Assembly, the nomination pools for staking, in short to attract more users to the Polkadot network. To do so, I want to offer an exceptional and complete service: 12 videos on Youtube 7 videos shorts for Youtube 1 interview with an industry leader This content will cover in full: -Updates on Polkadot -News and exciting collaborations -Ecosystem and parachains evolution -Tracking on-chain data and wallets on Polkadot -Encouraging the audience to get involved in OpenGov. We cannot leave aside the great Spanish-speaking potential in the crypto world. With more than 550 million speakers worldwide, it is key to inform and attract the maximum number of users to the Polkadot ecosystem in order to continue growing as a project. Requested Funds: For the creation of this content to be delivered and finalized in a period of 3 months, seeking $25150 (equivalent to 5000 DOTs at a rate of $5.03 using EMA30) as of the moment this proposal is being written in order to professionally make these 12 videos, 7 shorts, and 1 interview all for YouTube on the TuPrimerBitcoin channel, and cover information gathering, scripting, editing, and attractive thumbnail designs. Transparency and honesty are key in this ecosystem, I encourage you to ask any questions that arise and I will be more than happy to help you.

WHO: Gerard, an influential content creator in Spanish speaking countries.

WHAT: Create 12 long videos, 7 short videos, and 1 interview with an industry leader about Polkadot.

PRICE/TIMEFRAME/RESOURCES: Requesting $25150 (5000 DOTs) to be delivered in 3 months for the creation of the content.

TuPrimerBitcoin: Creation of quality content on Youtube to make the Spanish-speaking Polkadot ecosystem more visible.

Republik Rupiah is a fast-growing blockchain community and education platform in Indonesia. They focus on providing accurate and easy-to-understand information about blockchain, especially for non-English speakers. They have a large social media following and have created a lot of content about Polkadot, a blockchain technology. 

Republik Rupiah wants to get funding of $68,000 USD to support their work in teaching people about Polkadot and creating more content. They have already done a lot of work to help people in Indonesia learn about Polkadot and they want to keep doing this. They don't want to only rely on Polkadot's money for their business, but the funding will help them make more and better content.

![](https://i.ibb.co/0BBmH04/Whats-App-Image-2023-10-30-at-7-52-50-PM.jpg)

Please Read Our Full Proposal [Here](https://docs.google.com/document/d/1FdDTw7MO-TET8HdRPxy7z-Y6CNf6yYUlf7UYj9NCZ0U/edit?usp=sharing)

****Indonesia… A Missed Opportunity?:****

**In the three years that Republik Rupiah has been operating, we have become the fastest growing blockchain community and education platform in Indonesia and are now one of the largest in the country. Throughout this time we have become long time Polkdot e****nthusiests and ecosystem members.**

**Indonesia has emerged as a significant player in the blockchain scene, this is due to the governments positive regulation and** **its unique positioning within the Southeast Asia region.** **However, despite this success and positive regulation, Republik Rupiah identified that there was a need for greater education and community support for Indonesian blockchain adopters, in their own language. The information available was often biassed, unreliable and risky, with many content platforms shilling their own interests or just outright scams. This is a real issue, because once an individual is burnt by scammers or bad information then they are potentially lost to the ecosystem entirely. Including being lost as a potential Polkadot ecosystem participant. This was a problem we knew we could resolve.**

**The Solution:**

**As a prominent leader in blockchain education within Indonesia, Republik Rupiah has made its mission to deliver information in a way that is not only** accurate but easy to understand and apply, **especially for non-English speakers. It is undeniable that a large proportion of information surrounding cryptocurrency and blockchain information is delivered in English. This creates a difficult barrier to entry, especially for those that lack the ability to understand, comprehend and apply English. We recognised this problem and have become the solution. This is achieved by providing a variety of levels of content from beginner to expert, that successfully educates the Indonesian blockchain community in their native language. While also prividing a timeless resource for the worlds 4th most populated country.**

**Over the last three years, we have built a dedicated [platform](https://republikrupiah.com/news/) which has developed a vast library of information that consists of over 600 published videos and written articles. In regard to Polkadot specific content, our platform has achieved nearly 630,000 Polkadot video views (nearly 10 million total platform views), published dozens of Polkadot and parachain written articles, engaged in** **community webinars, as well as teaching and troubleshooting Polkadots ecosystem across all chat forums within our community.** **We have successfully built a highly engaging blockchain specific community, with a large social media following (over 200k accumulative).**

**This includes:**

|     |     |
| --- | --- |
| Platform | Subscribers |
| [YouTube Channel](https://www.youtube.com/@RepublikRupiahOfficial) | 150k |
| [TikTok](https://www.tiktok.com/@republikrupiah?lang=en) | 20.7k |
| [Instagram](https://www.instagram.com/republikrupiah/?ref=WAYN&hl=af) | 19.5k |
| [Discord](https://discord.com/invite/NQDGvJbunh) | 11k |
| [Twitter/ X](https://twitter.com/republikrupiah?lang=en) | 13.1k |
| [Telegram](https://t.me/s/RepublikRupiahOfficial?before=789) | 9k  |

**We believe that** Republik Rupiah's persistent efforts have significantly advanced the Polkadot ecosystem within Indonesia. **Our reputation is built upon pure education and thoroughly vetted research. Our educational content does not shill or hype, does not chart or do technical analysis, but rather educates the people of Indonesia on blockchain fundamentals and emerging technologies.**

**Retroactive and Ongoing Funding Rationale:**

**We are seeking funding in the amount of $68,000 USD (DOT equivalent** 16,182 DOTEMA30) **to support past and future efforts in Polkadot community building and content creation, across all our educational media platforms. This figure was derived as it equates to an approx expense of six months of operations for our team of 12.**

1.  **Retroactive funding:** **We seek to secure retroactive funding to support the work we have already done in the Polkadot ecosystem. We have been able to bring awareness to Polkadot, that wasn't initially there from the Indonesian community. We have done this by being self funded and have morphed into a self sustaining business the advertising. Our advertising space or 'Core time', is somewhat wasted on exchanges and centralised wallets and would much rather be given to Polkadot related content.**
2.  **Future educational resources:** **We will continue to create various engaging and accessible pieces of content that will foster a strong foundation of awareness, understanding and adoption of the Polkadot ecosystem within Indonesia's blockchain community.** We seek to secure funding that will be instrumental in achieving our efforts to create educational and community-building content around Polkadots ecosystem. With a strong commitment to nurturing and expanding the adoption of Polkadots innovative blockchain technology, we recognize the crucial role of ongoing development and outreach. The funding will enable our team to continue producing a quality standard of content, as well as reach a wider audience, thus solidifying our position as a valuable resource for the Polkadot  community within Indonesia.

Our intention is to **NOT** become reliant or dependant on Polkadot treasury grants for our business operations or survival. We are an independent and in most cases cost neutral or a slightly profitable business. We have already produced the work that we are seeking retroactive funding for and we are proud of our results and feel they speak for themselves. Funding allows us to be more agile in our decision making moving forward as it replenishes funds we have already spent to achieve the impactful results mentioned above. We anticipate the next few months and years to be vital for the ecosystem's growth and we would like to approach this period from a position of strength.

Retroactive & Ongoing Funding Rationale: Republik Rupiah - Turning Indonesia into the Polkadot Island's With Education and Community

- Altcoin Daily is a popular YouTube channel about cryptocurrency, especially altcoins, started in February 2018.
- The team, Aaron and Austin, plans to produce three videos about Polkadot with a budget of $110,000.
- The videos will cover what Polkadot is, the top five parachains, and the best mobile wallet for Polkadot.
- They estimate to finish the videos in about six weeks after receiving payment.
- The channel has over 1.3 million subscribers and generates a lot of views per video, even during tough market times.
- They want to help the Polkadot community grow and become more visible.
- PolkaMarketing will help with promoting these videos and has a 10% fee for their services.

WHO: ALTCOINDAILY, a popular YouTube channel and online platform with 1.34M subscribers and 1.4M+ Twitter followers. WHAT: Produce three videos about Polkadot, including an introduction, top parachains, and best mobile wallet. PRICE/TIMEFRAME/RESOURCES: $100,000 for approximately six weeks of work, delivering one video every two weeks.

Altcoin Daily - High impact Polkadot media promotion

- Josep leads the polkadot-api project.
- A recent Pull Request (PR) made a big improvement for dApp development.
- This PR helps to make dApp assets smaller.
- The team values these contributions and has worked on this issue before.
- One team member researched this for a few days.
- The new PR is much better than earlier efforts.
- Josep suggests giving a reward of 80 DOTs to the contributor.
- This reward encourages teamwork and good work in the community.

WHO: Josep, team lead for the polkadot-api project.

WHAT: Proposing to offer a medium tip of 80 DOTs to a contributor for their exceptional work in reducing the bundle sizes of dApp assets.

PRICE/TIMEFRAME/RESOURCES: 80 DOTs as a reward for the contribution. No specific timeframe or additional resources mentioned.

https://github.com/paritytech/polkadot-api/pull/200

- AllInCrypto is a team focused on expanding the Polkadot community.
- They propose to create valuable content about Polkadot over 6 months.
- They will publish articles on their website and videos on YouTube twice a week.
- They have a strong presence on social media like Twitter and TikTok.
- Their content aims to educate people about Polkadot and its projects.
- They need 8,000 DOT to fund this project.
- AllInCrypto has a lot of followers and views, showing their reach and impact.

AllInCrypto proposes to expand Polkadot's reach through strategic content creation and community engagement. They plan to publish 2-3 weekly articles, release 52 YouTube videos, and share 100-200 tweets/retweets over 6 months. The budget is 8,000 DOT, with 60% allocated to content creation.

AllInCrypto's Strategic Content and Community Engagement Proposal

- Substrate ETL is a big tool for analyzing data from Polkadot and Kusama.
- It allows people to look at information like blocks and transactions from these blockchains.
- A new dataset was added to Google Cloud in September 2023 to help people use this data.
- The dataset includes information about over 70 parachains, which are smaller chains that work with Polkadot and Kusama.
- Many analysts and teams use this tool to help make important decisions and understand how things are growing.
- Plans for 2024 include adding more features and supporting more data analyses for these blockchains.
- Colorful Notion, the team behind this project, has been involved with Polkadot for two years and aims to collaborate with others in the community.

Colorful Notion proposes to continue supporting substrate-etl, a large scale index of Polkadot and Kusama, and their parachains. They plan to extend substrate-etl to support raw and fully-decoded EVM datasets and build support for CoreJam+CorePlay+DA. The requested amount is 99,025 DOT.

substrate-etl Retroactive funding: Q3+Q4 2022-Q1+Q2 2023

- Polkadot wants to be a sponsor at the Coindesk Consensus conference in Austin, Texas, which happened on April 26-28, 2023.
- They will have a big booth and support 15 teams that are part of their ecosystem.
- Polkadot will also take part in a hackathon called the "HackerEarth Web3athon" from April 17 to June 30.
- Seven teams will join Polkadot to show their projects and prizes at the event.
- Over 20,000 people from different professions, including Web3 creators and blockchain developers, attended the conference.
- By sponsoring, Polkadot can connect with new teams and help grow their community and technology.
- More details about the proposal can be found through a provided link.
- The proposal was posted here because the usual process for events is currently on hold.

big_spender

This is a ReferendumV2 post. It can only be edited by the proposer of the post .

Polkadot sponsored the Coindesk Consensus conference, held from April 26-28, 2023, in Austin, Texas, with a 20 x 40 booth, 15 participating ecosystem teams, branding on conference materials, and main sponsorship of the Coindesk anniversary event. The proposal also covers Polkadot’s participation in the Coindesk Consensus hackathon, called the “HackerEarth Web3athon,” which occurred between April 17th and June 30th, with seven ecosystem teams participating. Further information on the proposal can be found on the provided link.

Title: Polkadot @CoindeskConsensus 2023, April 26-28, 2023 in Austin, Texas

- AngelHack wants $51,227.74 to help run hackathons in Europe and APAC in 2023.
- The goal is to connect more people in the Web3 space and support developers from different backgrounds.
- They have completed the APAC hackathon and the dotSocial: Seoul event in September 2023.
- This proposal includes a recap of the events and a budget report.
- The request is for the final payment for the Seoul event, based on their original plan.
- More details can be found in linked documents about the treasury proposal.

Tribe/AngelHack 13Ghf2T883ZobjngC1BAgR1BWvK2P7qP37gGxHDVFf3fjbmw requests a reimbursement of USD$51,227.74 for the fourth and final payment milestone of event expenses for dotSocial: Seoul. The proposal also includes a detailed recap of the recently concluded virtual Polkadot Hackathon Global Series: APAC Edition and the in-person dotSocial: Seoul event.

 Milestone 4: Polkadot Hackathon Global Series 2023 APAC Edition

MarketAcross is a company that helps with public relations and marketing for businesses, especially those in the world of cryptocurrencies and blockchain technology. They have worked with many big names like Binance, Crypto.com, and even Polkadot itself. They want to help Polkadot and its related projects by creating and sharing news, articles, and other information.

MarketAcross has a special service called Chainwire that helps share news about blockchain projects with many different media outlets. They want to use this service to help Polkadot too.

Their plan is to:
1. Write at least 75 unique articles about Polkadot and its projects in just 3-4 months.
2. Share these articles and other information on social media platforms like Reddit, Twitter, and YouTube.

They will also help Polkadot with:
- Sharing news about new products, partnerships, and other important events.
- Helping Polkadot's leaders share their ideas and knowledge.
- Getting Polkadot's message out to people all around the world.

Elad Mor, the CEO of MarketAcross, believes they can help Polkadot be even more successful and is happy to answer any questions.

**Proposer:** MarketAcross ([https://marketacross.com/)](https://marketacross.com/\))

**Contact:** @Marketacross on Telegram (Elad Mor, CEO & Co-founder)

**Requested DOT:** 21,400 DOT (~100K Euro equiv. based on DOT/USD rate of $5.00 EMA7)

### **About MarketAcross:**

We actually spearheaded Polkadot's PR & content marketing in the good ol' days, working closely with Parity and the Web3 Foundation. After onboarded them back in early 2020, we helped them pre-launch and then push the Polkadot / Kusama narratives for 2.5 years or so. Another example to showcase our deep involvement with Polkadot, we’re also running 3 nodes as part of the 1KV program (2 on Kusama and one on Polkadot).

We've also worked with almost all of the significant parachains in the Polkadot ecosystem like **Astar (still ongoing + last 2 years) Moonbeam, Acala, Centrifuge, Kilt, Manta, Parallel finance, Polkadex**, and many others.

Aside to specifically working with Polkadot and the Polkadot ecosystem, we've been working with big brands in the space like **Binance, Crypto.com, TRON, Polygon (worked on the Matic to Polygon rebrand), Tezos, eToro, Consensys, Bybit, Cardano, NEAR protocol, Fantom, dYdX** and many more.

**We're also a success-based agency with guaranteed deliverables**, unlike traditional PR agencies, we only charge for what we are able to deliver (no retainer fees). So our clients are able to control the amount/volume and the velocity of our work at all times.

**Case studies:** [https://marketacross.com/clients/](https://marketacross.com/clients/)

**Examples:** [https://drive.google.com/file/d/1lLVqsa1wa3vvqjsBALvYoDMgqTMfaT7z/view?usp=drivesdk](https://drive.google.com/file/d/1lLVqsa1wa3vvqjsBALvYoDMgqTMfaT7z/view?usp=drivesdk)

**Deck/presentation:** [https://drive.google.com/file/d/1vIzhQOik5FXaBskU\_C\_zN-u9GvhWin2I/view?usp=drivesdk](https://drive.google.com/file/d/1vIzhQOik5FXaBskU_C_zN-u9GvhWin2I/view?usp=drivesdk)

**One-pager:** [https://drive.google.com/file/d/1kuzMyczGkZLJvMxvgGzdf6PdDo5cFMJ-/view?usp=drivesdk](https://drive.google.com/file/d/1kuzMyczGkZLJvMxvgGzdf6PdDo5cFMJ-/view?usp=drivesdk)

**Chainwire - The #1 Blockchain press release distribution service**

MarketAcross has also founded a designated blockchain/web3 press release distribution service called [Chainwire](http://Chainwire.org). As a part of this proposal, we will also utilize Chainwire’s robust network for press release distribution and create more “buzz” around specific announcements, products, partnerships etc.

**Description**

Chainwire is a crypto-focused PR distribution platform with 100+ media outlets integrated. We work closely with agencies in the crypto space to offer great distribution to top media outlets.

**Examples**

[https://chainwire.org/cosmos-case-study](https://chainwire.org/cosmos-case-study) [https://chainwire.org/venom-case-study](https://chainwire.org/venom-case-study)

**Prices and Information**

[https://chainwire.org/pricing/](https://chainwire.org/pricing/) (our packages will be a part of the overall budget proposal of MarketAcross)

[https://chainwire.org/deck](https://chainwire.org/deck) (general information & sitelist)

### **Our proposal:**

-   Deliver a total of At least 75 unique articles (not including syndications, press release distributions wires etc.) over the course of 3-4 months or less.
    
-   Deliver at least 20 different amplifications on Reddit/Quora/youtube/Twitter/AMAs on Telegram.
    

**This will include:**

**1\. Public Relations**

-   Manage PR announcements around specific products, partnerships, breaking news events, new hires and general news for Polkadot and the ecosystem.
    
-   Help grow Parity/W3F C-levels or Polkadot core contributors’ thought leadership with quotes, op-eds, etc.
    
-   Help land podcasts, AMAs and video interviews around specific product launches.
    
-   Help secure event speaking slots and help with events press for Polkadot, Polkadot ecosystem projects and core contributors on-site during events.
    
-   Positioning and messaging strategy - Taking a deep dive into the current Polkadot ecosystem and assembling a detailed brief on what angles we believe should be pushed to which type of media. Including a messaging brief and including on-going adjustments + strategy.
    
-   Media outreach - Identifying relevant publications for each news announcement and actively pitching reporters in an attempt to secure maximum and optimal coverage.
    
-   Expert commentary - Positioning Polkadot core contributors or Parity/Web3 C-level executives as experts by commenting on viral stories or topics aligned with our overall strategy.
    
-   Press releases - Strategizing, drafting, and distributing news announcements you have with a guarantee for a minimum amount of hits.
    
-   **PR in Global Markets (Can also include Chanwire but not limited to):** All markets below are ones we have been working on, distributing press releases and content marketing campaigns: Spain, Germany, Italy, France, Argentina, Mexico, Brazil, Russia + Ukraine, Egypt + Saudi Arabia and the Middle east as well as Korea, Japan, Vietnam, China for specific press release distributions.
    

**2\. Content Marketing**

-   Publish deep dives and reviews about core products/projects & Solutions
-   Publish deep-dive comparison posts with top competitors (Polkadot vs. Cosmos or Ethereum for example).
-   Land "top XX" lists and "how to" mentions/posts according to the SEO plan. (Top 5 Protocols to look at in the coming bull market).
-   Pitch Op-eds for greater narratives that we see the Polkadot brand taking a bigger footprint in.

**3\. Growth hacking and social amplifications**

-   Reddit and Social amplification - Amplifying the media hits on Reddit to create virality. Getting more eyeballs and amplifying our top articles through our vast reddit network - we guarantee to upvote to at least top 5 on any top subreddit we would choose to go for. We have the power and resources to make stories go viral on Reddit, whether they are PR hits or blog posts. Our network of influencers, high-karma accounts, and content will make sure our posts get great traction in subreddits such as /r/cryptocurrency, /r/ethtrader, /r/bitcoin.
    
-   In specific storylines and angles – we would use our Youtube connections to push specific narratives (Not KOL or influencer marketing) pitching editorial stories when we see that there’s an opportunity to do so. We’re in contact with 100+ KOLs in EU, LATAM, MENA areas, and work on a blend of micro-influencers as well as very large channels - this is not a full scale influencer marketing offering, but we do reserve the option to pitch the PR coverage we’d create to influencers in order to amplify our coverage’s reach. (We can suggest a dedicated Youtube influencer campaign as phase 2 as well).
    
-   AMAs and podcasts - We will work to connect with leading channels in Finance/Crypto and generate coverage to the Polkadot ecosystem through highlighting the Parity executive team or Polkadot core contributors. This will be achieved by setting up AMAs on telegram or pitching podcasts / youtube channels.
    

**4\. Advisory, Campaign management and reporting**

-   Advisory - Provide our experienced inputs on on-going matters, whether PR or marketing relevant as well as access to biz-dev opportunities through our network.
-   Designated account managers – Who will be there for anything and everything.
-   Moderation and reports - Biweekly reporting and/or calls on-demand, monthly reports of coverage we secured.

As I’ve mentioned, we feel like we’ve been one of the drivers to Polkadot’s tremendous success back in 2020 and 2021, there have been a lot of changes to the foundation behind Polkadot and we feel like it’s time to get back to the good ol’ roots and help deliver on Polkadot’s promise ;) Happy to answer any questions or provide any further information.

Sincerely,

Elad Mor

Co-Founder & CEO @ MarketAcross

WHO: MarketAcross, a PR and content marketing agency.

WHAT: Deliver at least 75 unique articles and 20 amplifications on social media platforms over 3-4 months or less. Includes PR, content marketing, growth hacking, and advisory services.

PRICE/TIMEFRAME/RESOURCES: Requested DOT: 21,400 DOT (~100K Euro equiv. based on DOT/USD rate of $5.00 EMA7).

PR, Content marketing, Social amplifications proposal

Maria Andersen is a cryptocurrency content creator on YouTube since November 2020. She primarily focuses on meme coins but has gained insights into Polkadot. Maria plans to use the treasury's marketing grant to promote and grow the Polkadot ecosystem. She has a YouTube channel, Maria Andersen Crypto, with over 10,000 subscribers and an X profile with 4,570 followers. Maria aims to create six informative videos about Polkadot, including beginner's guides, DeFi Parachain analysis, wallet overviews, and Parachain spotlights. She plans to deliver the videos in 3 weeks, with a total cost of $3,300 or 632.18 DOT. Maria has complete editorial freedom for the content produced.

big_tipper

**Who am I?**

Greetings Polkadot community! I'm Maria Andersen, a cryptocurrency content creator on YouTube since November 2020. While my focus has primarily been on meme coins, my journey has led me to gain valuable insights into the world of Polkadot. I'm eager to seize the opportunity presented by the treasury's marketing grant to actively contribute to the promotion and growth of the Polkadot ecosystem.

This is my Youtube channel [Maria Andersen Crypto](https://www.youtube.com/@MariaAndersenCrypto) which has over 10k subscribers

This is my X profile [@MariaAndersen](https://twitter.com/MariaAndersenM) which has 4,570 followers

**Note: The W3F registrar has successfully verified my X profile.**

My channel stats:  
  
![](https://i.ibb.co/51F9nCT/Maria-Andersen-Channel-Stats.png)   ![](https://i.ibb.co/FXRKPqP/Maria-Stats.jpg)

**What will the community receive?**

I am committed to creating six informative videos, covering the following topics:

1.  A beginner's guide to understanding Polkadot.
2.  In-depth analysis of the best DeFi Parachain on Polkadot - HydraDX
3.  Nova Wallet - A comprehensive overview of the mobile wallet designed for Polkadot
4.  Talisman Wallet - An excellent desktop wallet alternative
5.  Unveiling Polkadot's Bridge to Cosmos through Composable Finance
6.  Spotlight on the top 3 Parachains: Moonbeam, Astar, and Kilt!

**How long till I deliver?** I aim to take 3 weeks, with around 2 videos per week after payment is received.

**Total cost (including finder's fee)** $3,300 - 632.18 DOT with DOT price $5.22 at the time of launching this referendum.

\*\*Disclaimer:\*\* The creator has complete editorial freedom for all of the content produced as part of this proposal.

Maria Andersen Crypto, a cryptocurrency content creator, proposes to create six informative videos on Polkadot for $3,300 or 632.18 DOT, to be delivered within three weeks. The videos will cover topics such as a beginner's guide to Polkadot, DeFi parachains, and top parachains.

Treasury Proposals