- Distractive Media is asking for $325,000 to help Polkadot with marketing in Q2 2024.
- They are a web3 marketing agency working for Polkadot.
- They have five campaigns planned to highlight Polkadot projects and attract new developers, partners, and community members.
- The campaigns will use Polkadot's main social media accounts, website, and blogs.
- The full plan and costs are in a document linked in the proposal.
- They are looking forward to feedback on their ideas.

Awarded

medium_spender

**WHO:** Distractive Media

**WHAT:** Q2 Marketing Campaigns for Polkadot ecosystem, including shedding light on projects and onboarding new developers, partners, and community members.

**PRICE/TIMEFRAME/RESOURCES:** $325,000, DOT allocation calculated based on 7-day avg rate. Full cost breakdown in proposal.

Polkadot Q2 Marketing Campaigns by Distractive 

- **Pop Network** helps developers build smart contracts easily on Polkadot using the DOT token.
- It simplifies Polkadot's complex technology, making it easier for developers to create apps.
- Pop Network uses APIs to let smart contracts access Polkadot's features without needing to understand its complexity.
- It is already live on the Paseo testnet and supports the PAS token.
- The team, R0GUE, has experience from Parity Tech and knows a lot about Polkadot.
- They are asking for $587,100 (83,906.81 DOT) to complete development and deployment on Polkadot.
- Pop Network aims to make Polkadot more popular and increase the use of DOT tokens.

WHO: R0GUE, a team of ex-Parity Tech Delivery Service’s engineers.

WHAT: Pop Network, an ink! enabled parachain that offers straightforward and stable interfaces (APIs) to smart contracts and only uses the DOT token.

PRICE/TIMEFRAME/RESOURCES: $587,100.00 (83,906.81 DOT) to achieve milestones 1 and 2 of Pop Network, encompassing development, auditing, and deployment on Polkadot.

Pop Network | Enabling simple and powerful smart contract development, with DOT

This proposal aims to help Yung Beef, an Ecosystem Agent, improve Polkadot's presence in the U.S., find new integration opportunities, and influence blockchain policy advocates. The plan includes sponsoring the Texas Blockchain Council and working on further opportunities across the U.S. The requested amount is $187,000, with any extra DOT being returned to the treasury.

The proposal highlights the importance of having a strong presence in the U.S., as seen with the impact of U.S.-based Bitcoin ETFs on the global market. Yung Beef, with over three years of experience in the Polkadot ecosystem, is well-positioned to represent Polkadot in the U.S., educate others about its strengths, and help create beneficial policies.

Partnering with the Texas Blockchain Council will help Polkadot gain favor with those working on favorable regulations and provide networking opportunities. The Executive Partnership with TBC will offer marketing, event, and integration opportunities, which Yung Beef will actively manage.

Funding for the proposal is broken down as follows:
- Texas Blockchain Council: $50,000
- Yung Beef: $120,000
- Volatility Buffer: $17,000
- Total: $187,000

Success metrics include passing beneficial regulations, onboarding new ecosystem teams, and securing partnerships between Polkadot, ecosystem teams, and outside companies. For more details, see the full proposal.

WHO: Ecosystem Agent Yung Beef

WHAT: Improve Polkadot's presence in the U.S., discover new integration opportunities, and insert Polkadot into the minds of some of the U.S.'s foremost blockchain policy advocates through sponsoring the Texas Blockchain Council at the Executive Partner level.

PRICE/TIMEFRAME/RESOURCES: $187,000 requested, including $50,000 for the Texas Blockchain Council, $120,000 for Yung Beef, and $17,000 for price volatility. Success metrics include passing beneficial regulations, onboarding new teams, and securing partnerships.

Improving Polkadot’s Presence In the U.S. With The Texas Blockchain Council

Apillon is a Web3 development platform that aims to make Web3 and Polkadot technologies more accessible to developers and users. With Polkadot Treasury support, Apillon plans to expand and integrate crucial features. The team has divided the development trajectory into milestones, with Milestone 2 focusing on user onboarding, simplifying smart contract interaction, introducing cross-chain capabilities, and providing RPC and indexing services.

Apillon has already completed many advanced deliverables from Milestone 1 and now seeks funding for the next phase of development. The platform has seen significant adoption, with over 100,000 users and various services and features being utilized. Some key points about Apillon include:

- It is the first Polkadot project offering services to application-layer Web3 developers.
- The code is open-source, allowing anyone to run a clone of the platform services.
- Apillon provides access to multiple Polkadot parachains and their services, simplifying the payment process.
- It promotes ecosystem partners and boosts Polkadot Network growth through business execution with various tokens.
- Apillon offers a "forever"-freemium business model, lowering the barrier to entry for Web3.
- The platform plans to create a Developer Adoption Fund to support users' initiatives and help them launch and market their projects faster.

For more information, you can visit the full Apillon Milestone 2 Proposal, the Milestone 1 Deliverables Recap, and a video recap of Milestone 1 and planned Milestone 2 features.

WHO: Apillon Web3 development platform

WHAT: Submitting a Milestone 2 Proposal for Polkadot Treasury funding to cover the next phase of technical development of the Apillon platform.

PRICE/TIMEFRAME/RESOURCES: Not specified.

⧓ Apillon Platform - Milestone 2 Proposal

**Polkadot Sports Sponsorship Proposal**

- **Proponent:** ORSEN_SEAN
- **Beneficiary:** Multi-sig wallet with 8 trusted community members
- **Funds Requested:** 968K DOT (USD 8,820,000)
- **Purpose:** Secure a global sports sponsorship with a top sports team
- **Benefits:** Elevate Polkadot's global brand recognition and engage a large fanbase
- **Partnership Management:** Handled by ORSEN SA, an international sports marketing agency
- **Sponsorship Assets:** Include branding, advertising, VIP experiences, and fan engagement activities
- **Goal:** Increase awareness, education, engagement, and conversion of Polkadot technology

big_spender

**WHO:** ORSEN\_SEAN

**WHAT:** Requesting 968K DOT (USD 8,820,000) to secure a global sports sponsorship opportunity with one of the world's most engaging and followed sports teams, managed by ORSEN SA.

**WHY:** To instantly elevate Polkadot to become a globally recognizable brand and develop and promote Polkadot technology through a highly engaged global fanbase providing on-chain activations and real-life technology use cases.

#644 Polkadot - Sports Sponsorship Fund

- **Magnet Network**: Helps people use DOT (a type of digital money) for smart contracts. It makes it easier for more people to use DOT.
- **Magnet Stack**: A tool for developers to build their own blockchains quickly and connect them to the Polkadot ecosystem. It has many features like support for different virtual machines and easy-to-use templates.
- **Why It’s Important**: The blockchain world is growing, and Polkadot is becoming a leader. Magnet helps developers join this ecosystem easily.
- **What’s New**: Magnet is testing its features on the Rococo network and improving its tools. It also has a testnet for users to try out.
- **Future Plans**: Magnet wants to add more features like support for different types of smart contracts and better ways to manage profits and block times.
- **Funding**: Magnet is asking for $294,400 to keep working on these improvements for the next four months.

Magnet Network proposes to enhance the usage scenarios of DOT by offering a scalable smart contract platform based on the on-demand coretime model, utilizing DOT as the gas fee. Milestone 3 aims to develop Magnet Stack, a platform built on Substrate, to streamline the development process within the Polkadot ecosystem. The proposal requests funding of $294,400 for a four-month development period. Key features include support for multiple virtual machines, customizable templates, and efficient resource management.

Magnet Milestone 3 Proposal: An Appchain Tech Stack leverages the Coretime Model to enhance DOT use cases and facilitate Polkadot's growth

**The Kusamarian**

- **The Kusamarian** is a media brand focused on Polkadot (DOT) ecosystem.
- It provides public forums for Polkadot builders, nominators, governors, holders, and the curious.
- The brand aims to sustain coverage until at least April 30, 2025, with a proposed budget of 74,533 DOT.
- Current coverage includes news shows, podcasts, governance livestreams, and fellowship livestreams.
- Special coverage includes interviews, event coverage, and promotional efforts.
- The cost of production is $17,145 per week, covering various contributors and expenses.
- Promotion efforts on platforms like 𝕏 and YouTube have shown significant engagement and reach.
- The Kusamarian welcomes audits and feedback to maintain transparency and improve its work.

The Kusamarian proposes to sustain its coverage of the Polkadot ecosystem until at least April 30, 2025, for a total cost of 74,533 DOT, which covers 69% of the costs of production and native promotion at $8.64/DOT (7dEMA). The proposal includes 16 behind-the-scenes extended interviews outside the scope of Behind the Code II to be broadcast by The Kus. The cost of production is $17,145 per week, covering the labor of 2 full-time, 1 double-time, and 8 part-time contributors, admin, promotions, growth initiatives, airfare, and travel expenses. The proposal also includes promotion efforts on X and YouTube and organic reach metrics.

52 Weeks of Kus Coverage ❤️🤖

- Glazescape, a non-profit, wants Polkadot to sponsor the ProtoLayers Conference 2024 in Prague.  
- The conference focuses on modular blockchain technology and is part of ETHPrague.  
- Polkadot will get branding, a big exhibition space, and help from ambassadors at the event.  
- The goal is to show Polkadot’s modular tech and attract new developers and projects.  
- The total budget is $15,455, including t-shirts, stickers, and a buffer for price changes.  
- Glazescape is not charging a fee for managing the sponsorship.  
- The sponsorship will help Polkadot gain visibility and grow its ecosystem.

small_spender

Glazescape seeks funding from the Polkadot Treasury for an Aligned tier sponsorship at Proto Layers Conference 2024 in Prague. The total budget requested is $15,455, and the sponsorship aims to showcase Polkadot's modular architecture, engage with the technical community, and attract new projects and developers to its ecosystem. The sponsorship will include venue branding, website logo placement, and a large exhibition space. Polkadot ambassadors will be present to engage with attendees and answer technical questions. Glazescape will provide customized support and assistance to support Polkadot's presence and impact at the event.

Polkadot Aligned Sponsorship at Proto Layers @ Prague [cancelled]

- Key Pictures made a special video called "The Gray Paper Interview" with Dr. Gavin Wood.
- The video is 100 minutes long and talks about JAM and the Gray Paper.
- It was released during Token 2049 in Dubai.
- The Kusamarian is helping share and promote the video.
- Key Pictures spent extra money on editing, graphics, and music for the video.
- They are asking for $3,800 to cover these costs.
- Future videos like "Web3Thinkers" and "Web3Builders" will be paid for by The Kusamarian.

big_tipper

Key Pictures requests retrospective funding of $3800 for the post-production costs of the one-off special video "The Gray Paper Interview" featuring Dr. Gavin Wood. The costs include 4 days of editing, online/colour grading/audio mix, graphics creation, and music licensing. The funding will cover the additional costs not covered by the medium spend #415.

'The Gray Paper Interview' Retrospective Funding for Post-Production

- A developer named Ajay Dhore gave up his unused package name "polkadot_api" for the Polkadot team to use.
- The Polkadot team wants to thank Ajay for his kindness.
- They are proposing a tip for Ajay through OpenGov to show appreciation.
- Ajay was asked to share his Polkadot address on his GitHub or LinkedIn profile.
- He hasn’t responded yet, but the team shared a screenshot of their chat where he provided his address.
- The address is in a special format called ss58-42.

small_tipper

WHO: Polkadot-API team

WHAT: Proposing an OpenGov tip to appreciate Ajay Dhore for relinquishing his unused package name `polkadot_api` for their use.

PRICE/TIMEFRAME/RESOURCES: Not specified.

Tip Ajay Dhore for transferring the polkadot_api npm package

- Polkadot is running ads with Lyft in New York City for 3 months.
- Ads will show on Lyft app and on digital screens on taxis.
- Over 20 million people are expected to see the ads.
- The campaign targets tech and finance professionals, travelers, and conference attendees.
- The cost is 31,352 DOT ($189,680 USD) for ads, design, and fees.
- Funds will be returned if the project doesn’t happen.
- This is part of Polkadot’s real-world advertising efforts.

POLKADOT IRL CAMPAIGN #5 - POLKADOT X LYFT NYC

- **PolkaBiz Program**: Helps new Polkadot founders build products and get ready for investment.
- **Problem**: Founders need more than technical skills to succeed; they need business skills too.
- **Solution**: PolkaBiz teaches founders how to pitch, get funding, and grow their business.
- **Goal**: Prepare founders for an investment event in July 2024.
- **Support**: Helps with pitch decks, business plans, and value propositions.
- **Trial**: A 5-month test to see if PolkaBiz helps founders.
- **Funding**: Asking for $75,500 USD; extra money will be returned.

**WHO:** PolkaBiz, in collaboration with Polkadot Blockchain Academy.

**WHAT:** Launching a trial program to prepare a select group of founders for "investment readiness" ahead of Polkadot Decoded in Brussels (July 2024). The program will focus on all the business aspects that founders need to know.

**PRICE/TIMEFRAME/RESOURCES:** The amount requested is $75,500 USD. The trial period will last for 5 months, and an evaluation will determine whether the initiative benefits founders within the Polkadot ecosystem. Any amount received over this amount due to an increase in price in DOT will be returned to the treasury.

PolkaBiz  - Where founders forge investment-ready innovations.

- A video game streamer promoted Polkadot for a month in March 2024.
- He used a bright LED Polkadot sign during his streams.
- The campaign reached over 3.4 million views on TikTok, Twitch, and Discord.
- Most viewers were under 35 years old.
- The streamer streamed for 101 hours with 800 viewers on average per stream.
- He asked for $4126 as payment for his efforts.
- The proposal includes links to his social media accounts and campaign details.

WHO: Polkadot community

WHAT: Retroactive payment of $4126 (596 DOT @ EMA7) to a video game streamer who promoted Polkadot to his large, youthful audience during a month-long campaign, resulting in over 3.4 million combined video and stream views.

PRICE/TIMEFRAME/RESOURCES: Not specified.

TIP: Gamer Streaming Reimbursement

- **Recipient**: Fardeen Haque
- **Work**: Contributed to the Awesome Dot GitHub repository and website.
- **Tip Amount**: 35.5 DOT (approximately $250 at EMA7 price of $7.046).
- **Purpose**: Symbolic thank you for quick responses to fixes and format improvements.
- **Future Vision**: Encourages the growth of the project into a more sophisticated knowledge base.
- **Non-Voting**: The tipper, kukabi, is not voting due to DV delegation.
- **Contact**: Fardeen Haque's Element username is `@fardeen_haque:matrix.org`.
- **Note**: The tip is not intended to compensate for Fardeen's work but to symbolically thank and encourage continued effort.

WHO: kukabi | Helikon
WHAT: Tip request for Fardeen Haque for his work on the Awesome Dot GitHub repository and website.
PRICE/TIMEFRAME/RESOURCES: 35.5 DOT, roughly $250 at EMA7 ($7.046), a symbolic thank you for his efforts.

Tip Request for Fardeen Haque for Awesome Dot

- The Mythos Foundation and Mythical Games are working with Polkadot to improve blockchain gaming.
- Mythical Games is the second-largest processor of digital assets after Ethereum.
- They plan to swap tokens: 1,000,000 DOT for 20,000,000 MYTH tokens.
- This partnership aims to bring over 4 million players to Polkadot and enhance gaming experiences.
- Mythical Games, known for popular games like NFL Rivals, will help increase interest in Polkadot's gaming capabilities.
- The initiative will benefit DOT holders through airdrops and gaming incentives.
- Mythical Games aims to create better ownership and value for players in games.
- Polkadot's technology supports customized and flexible game development.

Mythical Games and Polkadot, a proposal from Mythos Foundation Swiss

- Glazescape wants to sponsor Polkadot at ETHPrague 2024 to show off Polkadot's cool features.
- They will have a booth with Polkadot ambassadors to talk to people and give out fun Polkadot stuff.
- The goal is to make more people know about Polkadot and work with other blockchain groups.
- They need $42,550 for the booth, travel, and other costs, plus a little extra just in case.
- They asked the Polkadot Treasury for help to make sure everything happens on time.
- This will help Polkadot get more users and developers and be a top blockchain platform.
- People in the Polkadot community can share their thoughts and support this idea.

Glazescape seeks $42,550 from the Polkadot Treasury to secure a Beam sponsorship at ETHPrague 2024. The sponsorship aims to increase Polkadot's visibility, attract new users and developers, and foster partnerships and collaborations. The budget includes equipment rental, merchandise production, ambassador travel and accommodation stipends, and miscellaneous expenses. An additional 10% buffer is requested to cover unforeseen expenses and $DOT price fluctuation. The proposal aims to drive the adoption and growth of the Polkadot ecosystem.

Polkadot Beam Sponsorship at ETHPrague 2024

- Glazescape organized PolkadotPrague 2023, a successful event for the Polkadot community.  
- They spent money on marketing, like ads and PR, to make the event popular.  
- The Events Bounty didn’t cover these costs, so they need help from the Polkadot Treasury.  
- They are asking for $5,162 to pay for the marketing they already did.  
- This funding will help future events and show support for the Polkadot community.  
- The full proposal and event report are available for more details.

Glazescape seeks retroactive funding from the Polkadot Treasury to cover marketing costs for PolkadotPrague 2023, for $5,162, to ensure the sustainability of future events. The Events Bounty did not cover these costs, placing a financial burden on the organizing team. The proposal aims to secure the necessary funds to strengthen the relationship between the Treasury and the community.

Retroactive Funding Request for PolkadotPrague 2023 Marketing Costs

- This proposal wants to help the Polkadot LATAM community by managing the Spanish social media account and creating special marketing plans for LATAM.
- It asks for 35,713 DOT to make these plans happen.
- The plan includes working with global teams to keep everything aligned with Polkadot's overall strategy.
- JC, a Web3 Marketer with experience in blockchain, is leading the proposal. She has worked on successful projects like PolkaPals.
- Polkadot Conecta will improve engagement, align communications, and use community content better.
- It will also create cross-marketing partnerships and improve visibility of team efforts, especially in non-English regions.
- The goal is to make Polkadot more visible and engaging in the LATAM region.

Polkadot Conecta proposes to adopt the Editorial Board model for decentralized management of the Polkadot in Spanish X account and create marketing strategies tailored for the LATAM region. They aim to coordinate with global teams and align with Polkadot’s overall market strategy. The total requested amount is 35,713 DOT.

Polkadot in Spanish X account and Marketing Decentralization

David Dall'Aglio from Pineta.digital has requested funds to extend their Polkadot marketing campaign with THE BLOCK for the next six months. Pineta.digital has been working with Polkadot for several months and has managed campaigns with over 60 creators, achieving more than 3 million views and 100,000 likes on Polkadot-related content. They are also working with other partners like CoinGecko and GM Learning Club.

THE BLOCK is an information services company that provides insights into digital assets, and they have agreed on an action plan with Pineta.digital to enhance Polkadot's presence. This includes developing a custom dashboard, research reports, sponsored posts, and newsletters to promote Polkadot.

The proposal for the next six months includes monthly activities such as dashboard maintenance, data dashboard sponsorship, title sponsorship for THE BLOCK's podcast "The Scoop," sponsored posts, and newsletters. The expected results on an annual basis are 545 million impressions across various platforms.

WHO: David Dall'Aglio from pineta.digital
WHAT: Requesting 68.868,6DOT ($566,100) to extend Polkadot marketing campaign with THE BLOCK for 6 months, with monthly activities and expected results outlined.
RESOURCES: Pineta.digital team and previous campaign success. Any excess funds will be refunded.

The Block x Polkadot

SmallTipper

This proposal is about getting money to make weekly reports for Polkadot's P2P network. The ProbeLab team, which has worked with Protocol Labs for a long time, will make these reports. They have a lot of experience with libp2p and have helped it a lot.

The team collects data using a tool called Nebula Crawler. The reports will show how the network is doing and can be found on their website, probelab.io. The money for this project will be given by the Open Impact Foundation, which wants to help ProbeLab make the network better for Polkadot.

The ProbeLab team has been working on this for over a year and has paid for everything so far. They need help from the Polkadot community to keep doing this work. The cost for the reports is $20,000 to set up and $2,500 per month (or $30,000 per year). This money will be used to run the website, update the tools, and have an expert check the results every week. They will also post the reports on the Polkadot forum.

If you have any questions, you can ask @yiannisbot or contact ProbeLab through their website. The Open Impact Foundation is a charity that helps with digital public goods and supports libp2p.

ProbeLab seeks funding to create and publish weekly reports for Polkadot's P2P network. The cost includes a one-off setup fee of $20k and a monthly cost of $2.5k, covering infrastructure, maintenance, and expert inspection. The reports will be facilitated through the Open Impact Foundation.

Polkadot P2P Network Health Weekly Reports

- **OG Tracker 2.0** is a tool to track progress of OpenGov proposals on Polkadot.
- It will integrate wallets like Nova, Talisman, and PolkadotJS.
- Proposers can self-report updates directly from their address.
- Users can create personalized tracklists and track child-bounties.
- It will continue tracking OpenGov and Gov1 proposals.
- Grill Chat will be added for user communication.
- An OGT API and Twitter bot will be developed for more features.
- It aims to improve transparency and community engagement in Polkadot.

OG Tracker aims to evolve into an on-chain, open-source, and collaborative platform. The proposal includes integrating wallets, direct self-report, child-bounties, tracking Gov1 approved proposals, and developing OGT API and OGT Twitter (X) Bot. The proposal also includes extra features and upgrades. The project has a user-friendly interface, a variety of filters, and a ranking system based on DOT requested amount. The proposal is available on [ogtracker.io](https://ogtracker.io/).

OG Tracker 2.0

TEACHMEDEFI is a web3 education project that started in 2022. They make educational resources like podcasts, e-learning platforms, e-books, newsletters, and interviews. They want to teach people about Polkadot, a big system in the world of cryptocurrencies. 

TEACHMEDEFI has a new plan to make more content that helps people learn about Polkadot. They will make 20 podcast episodes, 60 short video clips, and lots of posts in German. They also want to make a guide in English and German to help people get started with Polkadot.

TEACHMEDEFI needs money to make all this content. They are asking for $74,900 to pay for people who will create the content, edit videos, and manage their social media. They have already done a lot with less money in the past, and they want to keep helping people learn about Polkadot.

TEACHMEDEFI proposes to focus on high-ROI platforms and content formats, efforts with impact on Polkadot's visibility, and educating newcomers in Germany. They will deliver 20 podcast episodes, 60 short clips, 30 educational reels, 40 educational carousel posts, 50 story posts, and an introduction to Polkadot guide. The budget for the proposed deliverables and a period of 6 months would be $74,900.

TEACHMEDEFI - Growing Polkadot’s Mindshare in the Crypto Space

The Tie, a leading provider of information services for digital assets, has proposed a partnership with Polkadot to increase its institutional visibility and foster connections with traditional and crypto-native institutions. The partnership aims to provide Polkadot with a series of curated institutional access services and build meaningful analytics for widespread distribution. Key benefits of the partnership include speaking opportunities at The Tie's conferences, private meetings with institutions, an invitation-only event focused on Polkadot, webinars, and a Polkadot-centric dashboard on The Tie Terminal. The Tie will also build standardized Polkadot metrics and redistribute Polkadot analytics via API to exchanges and platforms, enhancing Polkadot's visibility among millions of clients. The requested amount for this partnership is 150,000 DOT.

The Tie proposes to partner with Polkadot to increase institutional exposure and access by providing institutional access services and building meaningful analytics. The proposal includes speaking opportunities, private meetings, webinars, and a Polkadot-centric dashboard. The requested amount is 150,000 DOT for 24 months of service.

Treasury Proposals