Lunar Strategy is proposing a campaign to promote Polkadot on crypto Twitter. They aim to ensure important Polkadot posts reach a wide audience by collaborating with 50+ key opinion leaders (KOLs) to amplify news and generate organic discussion. The campaign is expected to reach over 800,000 impressions and will run for 30 days. Lunar Strategy is an ecosystem growth agency with experience in storytelling and influencer marketing. They have worked with over 150 projects and collaborated with 400+ KOLs. The project's budget includes $50,000 for KOL payments, $10,000 for media publishing, and a $12,000 agency fee. The goal is to promote Polkadot and onboard new users during a positive market shift.

Awarded

medium_spender

**Proposer:** Lunar Strategy

**Company:** Lunar Holding LDA - PT516253999

**Contact:** [@LunarStrategy](../user/LunarStrategy) on Telegram (Jack Haldorsson, CMO of Lunar Strategy)

**Requested DOT:** 11,059 DOT (72,000 USD based on DOT/USD rate of $6.51 EMA7)  
  

**Campaign overview:**

The goal of this campaign is to ensure that all important posts from the Polkadot account or community reach all of crypto Twitter.

We use third-party validation from the news source and amplify its reach with KOLs to give it even more credibility and visibility, aiming to get people talking about it organically.

We will be collaborating with 50+ of the leading KOLs on X regularly to amplify relevant news that we want to highlight and generate extra reach for.

**Campaign output:**

Estimated high impact reach: around 800,000+ impressions for valuable posts based on initial campaign data for the amplification campaigns.

Example of post: [https://x.com/PolkadotInsider/status/1733307355973181459?s=20](https://x.com/PolkadotInsider/status/1733307355973181459?s=20)

Post started with 5k impressions, then we got 10 DeFi researcher/KOLs to create repost/quoted repost about the post then it got 65k impressions.

Another example: [https://x.com/mark\_cachia\_/status/1732359864897184235?s=20](https://x.com/mark_cachia_/status/1732359864897184235?s=20)

The post started at 85k impressions and we got 20 DeFi researchers/KOLs to create reposts/quoted reposts about the post and got 165k impressions.

**About Lunar Strategy:**

Lunar Strategy is an ecosystem growth agency; we have been in the crypto space since 2019 and worked with 150+ ecosystems and projects.

We specialize in storytelling, combined with finding the right key opinion leaders to amplify the message to the appropriate audience.

We are a team of 20+ people, primarily based in Europe.

Some of our past projects include OKX, Bitmex, ICP, Rose, Gamestarter, Kodacon, PrimeXBT, and many more.

We have also collaborated with 400+ key opinion leaders on X (formerly Twitter) and YouTube and generated hundreds of millions of impressions within the crypto space.

Here is a longer deck about Lunar: [https://pitch.com/v/Lunar-deck-csjw23](https://pitch.com/v/Lunar-deck-csjw23)

**Campaign details:**

The main focus of this campaign is to highlight all key posts and news coming out of the Polkadot ecosystem with the help of KOLs, aiming to get people talking about Polkadot organically.

We have a list of 50 leading web3 KOLs ready to amplify the latest news by reposting or quote posting on all the posts on X.

The reposts will be carefully chosen by the Lunar Strategy team and the Polkadot community, along with carefully written guidelines for all quote reposts.

Duration: The campaign will run for 30 days.

**Why should we fund this project right now?**

There is a time to build and a time to promote; now it's time to promote. The market sentiment has shifted, and multiple L1 treasuries are deploying capital into the growth and education of new users about actual use cases, including examples of projects building.

They are doing this very effectively with organized campaigns around narratives like "DeFi summer on Solana," etc., which tell a strong story and help onboard new users, establishing more credibility.

Polkadot is one of the strongest ecosystems in the space, and we have been building in the bear market; now it's time to act and promote what we've built. Share the implementation plan Organizing and managing all collaborations & communications with Influencers. Creating a collaboration brief which outlines the content we want the Influencers to create in order to manage expectations and so we can run with the narrative we want to push in our collaborations.

For schedule we will schedule all the collaborations over 30 days in order to capitalize on the hype and once done create a report on the results from our collaborations.

**Deliverables:**

1.  Promotional Guidelines PDF: This PDF contains guidelines and details about the promotion or campaign for the influencers.
2.  Influencer Strategy PDF: This PDF outlines the influencer marketing strategy, including the objectives/goals, target personas, core message, and budget.
3.  Result Report PDF: This monthly report PDF includes all the key performance indicators (KPIs) and results related to the influencer marketing campaign.
4.  Influencer Communication: This involves managing the communication, negotiations, and general handling of influencer interactions.

**Budget breakdown:**

-   $50,000 budget to be paid to KOLs
-   $10,000 budget for tier one media publishing
-   $12.000 Lunar agency fee

I am excited to support the Polkadot community with educational content to onboard more companies and users. I am here to reply to any questions that you may have about our proposal and strategy to onboard new users to Polkadot. If you are also an influencer or have another proposal, feel free to reach out via Telegram.

Many thanks,

Jack Haldorsson

CMO for Lunar Strategy

Lunar Strategy proposes to collaborate with 50+ leading KOLs to amplify relevant news and posts from the Polkadot ecosystem on Twitter, aiming to generate organic conversations. The campaign will run for 30 days, and the requested DOT is 11,059 (72,000 USD). The estimated high impact reach is around 800,000+ impressions for valuable posts. The budget breakdown includes $50,000 for KOLs, $10,000 for tier one media publishing, and $12,000 for Lunar agency fees.

Amplification of important ecosystem posts on X

- **Project Name:** Bagpipes  
- **What It Does:** A no-code tool to build cross-chain apps in Polkadot, like "Zapier for Web3."  
- **Team:** Ramsey Ajram and Filip Kalebo.  
- **Goal:** Make Polkadot easy for everyone to use without coding.  
- **Features:**  
  - Drag-and-drop workflow builder.  
  - Works with wallets like Subwallet and Talisman.  
  - Connects to chains like Polkadot, Kusama, and HydraDX.  
- **Funding:** Asking for $151,500 (25,910 DOT) to build over 6-8 months.  
- **Future Plans:** Add more tools like voting, staking, and smart contracts.  

[Learn more here](https://docs.google.com/document/d/1vpZPQCi11ja8fGcJ--ucjymMNG4BzQdsVFa4MKUunZU/edit).

Bagpipes - Powerful No-code Cross-Chain XCM Dapp and Workflow Builder for the Polkadot Ecosystem 🪄

Unchained is a top crypto media news outlet led by Laura Shin, a former senior editor at Forbes. It is an independent source of information with no external funding or market positions, ensuring unbiased reporting. The audience is tech-savvy, affluent, and young, with 20% having a household income over $200,000 annually and 70% working in tech. The Unchained Podcast has over 25 million downloads, and their YouTube videos average 1.5 million views per year.

Unchained is partnering with Polkadot to build brand awareness and educate the market on the benefits of using Polkadot for various use cases. The campaign will run from Q1'24 to Q4'24 and include podcast sponsorships and website sponsorships. Podcast sponsorships will feature 15-second pre-roll and 45-second mid-roll ads on Tuesday episodes and 10-second pre-roll and 45-second mid-roll ads on Friday episodes. Website sponsorships will include one sponsored article per quarter on Unchained's homepage for one month, with a word count of 500-1000 words and three links per article.

**About Us:**

Led by Laura Shin, Unchained is one of the leading crypto media news outlets in the industry, and one of the only independent entities across that vertical.

As a former senior editor at Forbes, Laura Shin was the first mainstream journalist to cover cryptocurrency full time. Laura is the CEO of Unchained and Host of The Unchained Podcast. Laura’s journalistic integrity is second to none. As an independent entity, Unchained has no VC/external funding, nor do we have positions in the market. This, in turn, allows for an unbiased, impartial source of information in the ecosystem. Our audience turns to us for reliable and credible information, as well as well-thought out interviews with key thought leaders in the space.

Our audience is tech-savvy, affluent and young:

-   20% have a household income >$200,000 Annually
-   70% work in tech (crypto, fintech, software)
-   82% Millennial and Gen X

Statistics:

-   25 Million+  Podcast Downloads on The Unchained Podcast All-Time
-   Average 1.5 Million Views / Year on our YouTube videos
-   Monthly: Average ~270K Podcast Downloads , about ~30K Downloads / Episode!

Socials:

-   Laura Shin’s Twitter (230K+ Followers) - [https://x.com/laurashin?s=20](https://x.com/laurashin?s=20)
-   Laura Shin’s LinkedIn (26K+ Followers) - [https://www.linkedin.com/in/laurashin/](url)
-   Unchained Twitter (15K+ Followers) - [https://twitter.com/Unchained\_pod](https://twitter.com/Unchained_pod)
-   Unchained Youtube (50k+ Subscribers): [https://www.youtube.com/c/UnchainedPodcast](url)

\---------------------------------------------------------------------------

                                                        Campaign Details / Scope of Work

Unchained X Polkadot:

Polkadot will leverage Laura Shin's Unchained Podcast to build brand awareness around the Polkadot ecosystem and educate the market on the benefits leveraging Polkadot for various use cases! 

Campaign Timeline: Q1'24-Q4'24

Podcast Sponsorship Details

The Unchained Podcast airs every Tuesday and Friday. Our Tuesday episodes are 1-Hour and our Friday episodes are ~30-45 Minutes. Laura conducts interviews with key thought leaders in the space, covering a timely topic typically tied to the current news cycle. Our sponsors are given the following placements during these episodes: 

**Tuesday Episodes**

-   Quantity: 52 Episodes (1 / Week)
-   Placements: 15 Second Pre Roll & 45 Second Mid Roll - Host Read (Both Audio & Video Ad)
-   Distribution: All Audio Platforms, Unchained's YouTube & CoinDesk Podcast Network
-   Link: 1 Link / Episode in Show Notes

**Friday Episodes:**

-   Quantity: 52 Episodes (1 / Week)
-   Placement: 10 Second Pre Roll & 45 Second Mid Roll  - Host Read (Both Audio & Video Ad)
-   Distribution: All Audio Platforms, Unchained's YouTube & CoinDesk Podcast Network
-   Links: 1 Link / Episode in Show Notes

**Examples:**

[Unchained Podcast | Spotify](https://open.spotify.com/show/1cJrrfGY1SKBIRn5noKSAf?si=195a6efab60244a1)

[Unchained Podcast | Apple Podcasts](https://podcasts.apple.com/us/podcast/unchained/id1123922160)

[Unchained | YouTube](https://www.youtube.com/channel/UCWiiMnsnw5Isc2PP1to9nNw)

\---------------------------------------------------------------------------

Website Sponsorship:

Unchained will publish 1 Sponsored Article per Quarter on [www.unchainedcrypto.com](http://www.unchainedcrypto.com/) covering a topic of Polkadot's choice, provided by Polkadot. These articles will be pushed to our Twitter & LinkedIn accounts and will live on the Unchained Homepage for 2 weeks at a time. 

Quantity: 1 Article / Quarter

Duration: On Unchained’s Homepage for 1 Month / Article 

Word Count: 500 — 1K Words

Links: 3 Links per Article

Unchained (by Laura Shin) X Polkadot - Sponsorship Proposal 

- The first milestone of a project was completed successfully.
- A request has been made for the second payment to continue the project.
- The second milestone aims to create high-quality tutorial videos in Spanish.
- They are also providing user support through social media and video calls.
- The project has increased from 847 to 1,441 members and staked more DOT tokens.
- They are asking for a specific amount of funding based on current calculations.
- If they receive more money than needed, it will be adjusted in the next payment.

small_spender

The proposal requests the 2nd installment for the completion of the 2nd milestone, which includes creating truthful tutorial videos, supporting users, and achieving 100k staked DOT. The requested amount is calculated according to EMA30 in Subscan. No specific price, timeframe, or resources are mentioned.

2nd installment for the referendum #196 already approved (2/3)

Polkassembly is an important part of Polkadot and Kusama governance. It helps proposers describe proposals and council members discuss and vote on motions. The Polkadot Technical Fellowship needed a special platform on Polkassembly for a few reasons:

1. They needed a space for deep technical discussions about Polkadot's protocol development.
2. A separate platform would make the Fellowship's work more visible and understandable.
3. This platform would connect the Fellowship's technical knowledge with the broader community.

The new platform will help with decision-making, transparency, and community involvement in Polkadot's governance. The team is asking the Polkadot Treasury for funds to develop this new platform. You can find more details about the proposal, budget, and tasks [here](https://docs.google.com/document/d/1lZGlBugwFcP_P5rfLpMyCFW49C_xqEkiFDA0zZETK3Y/edit?usp=sharing).

**Context of the proposal**

Polkassembly has become an integral part of Polkadot and Kusama governance. Proposers use it to describe the details of the proposals. Council members are using it to discuss and coordinate voting on motions. Links of proposals and discussion of Polkassembly are used in various newsletters and apps.

The team has followed guidelines provided by Dr. Gavin Wood as well as recommendations from various fellows to make an engaging platform for fellows. You can find details of the in the note shared by Dr. Gavin Wood [here](https://hackmd.io/33pI3HvlSkycp-1dQjRLZA#Induction)

Platform Details - [collectives.polkassembly.io](https://collectives.polkassembly.io/?page=1)

Github - [https://github.com/polkassembly/fellowship](https://github.com/polkassembly/fellowship)

The Polkadot Technical Fellowship, vital to Polkadot’s governance and development, necessitated a specialized platform on Polkassembly for a couple of reasons,

First, the Fellowship's intricate role in overseeing and guiding Polkadot’s protocol development required a dedicated space for in-depth technical discussions. A separate platform within Polkassembly ensures these complex conversations remain focused and clear, essential for high-level decision-making.

Second, a distinct platform will enhance the visibility and understanding of the Fellowship’s contributions. In the vast ecosystem of Polkadot, where myriad discussions occur on Polkassembly, the Fellowship’s work can easily be overshadowed. A dedicated space ensures their critical inputs and activities are prominent and accessible for other fellows, bolstering transparency and accountability in the network’s governance. This will help account for their promotion / demotion cycles and ensures that fellows are contributing as per the rank and being rewarded for the same.

Lastly, this platform will act as a bridge between the Fellowship’s technical expertise and the broader community. It will serve as an educational resource, demystifying complex decisions and fostering an informed, engaged community. This engagement is crucial for the health and success of Polkadot’s decentralized governance model and fellowship.

Polkassembly’s Fellowship product is thus a specialized platform for the Fellowship on Polkassembly enhancing decision-making, transparency, and community involvement in Polkadot’s governance ecosystem.

Dashboard - ![image](https://i.ibb.co/CPbTGWN/2-Polkassembly-1703152462143.png)

Members - ![image](https://i.ibb.co/r29bNLQ/2-Polkassembly-1703152512513.png)

We are requesting the Polkadot Treasury to provide funds retroactively for the development of Fellowship product V1.

Please find the details of the proposal, budget, tasks and milestones [here](https://docs.google.com/document/d/1lZGlBugwFcP_P5rfLpMyCFW49C_xqEkiFDA0zZETK3Y/edit?usp=sharing).

WHO: Polkassembly team

WHAT: Requesting funds retroactively for the development of Fellowship product V1, a specialized platform for the Polkadot Technical Fellowship on Polkassembly, enhancing decision-making, transparency, and community involvement in Polkadot's governance ecosystem.

PRICE/TIMEFRAME/RESOURCES: Details of the proposal, budget, tasks, and milestones can be found in the document linked in the proposal.

 Proposal for retroactive funding of Fellowship product development.

Kalatori is a project designed to help eCommerce store owners accept payments with cryptocurrency directly, without relying on third parties. Here are some key points:

- The project aims to create free, open-source plugins for popular eCommerce platforms.
- It will allow shop owners to receive tokens safely for their products and services.
- There are different milestones for the project, including integrating with eCommerce stores and improving payment processing.
- The total cost of the project is estimated to be around €280,350 and will take about 18 weeks.
- The team believes they can deliver this project successfully based on their past experiences and community feedback.
- They plan to maintain the code and continue developing it after the initial funding finishes.
- The main focus is on enabling shops to handle their own payments securely and independently.

WHO: Alzymologist Oy

WHAT: Develop and deliver free, open-source plugins for major eCommerce engines to allow shop owners to receive both AssetHub-powered and "chain-native" tokens in exchange for goods/services sold, without intermediaries. 

PRICE/TIMEFRAME/RESOURCES: €280,350, 18 weeks, divided into four milestones. Milestone 1: 2 weeks, €23,950. Milestone 2: 6 weeks, €92,400. Milestone 3: 6 weeks, €106,950. Milestone 4: 4 weeks, €57,050.

Kalatori — non-custodial Polkadot/AssetHub payment gateway for eCommerce

- Quinence has launched a new course on the Polkadot SDK for developers.
- The course focuses on Substrate, Polkadot, and Cumulus and includes both theory and practice.
- There are not many good resources available to learn about these topics.
- Current materials can be outdated or not beginner-friendly.
- The Polkadot Blockchain Academy is limited and doesn't help everyone.
- Quinence's course aims to help learners from basic to advanced levels.
- It is suitable for newcomers, developers, and tech teams.

Quinence proposes a comprehensive course on the Polkadot SDK, addressing the lack of up-to-date educational materials. The course will be hosted on their Modern Fullstack platform, suitable for various learning stages, and will combine theoretical knowledge with practical application. The course is intended for a broad audience and aims to progress learners from basic to advanced levels. The full proposal can be found at https://proposals.modernfullstack.com/polkadot.

Treasury Proposal: An expansive course on Substrate and Polkadot

Magnet is a project that aims to make using DOT (a cryptocurrency) easier for everyone by creating a smart contract platform. Here are some key points:

- Magnet uses DOT as a fee for transactions, making it more useful and increasing demand for DOT.
- Polkadot has improved its technology and is popular in the blockchain community for using smart contracts.
- A new model called PAYG Parachain allows flexible usage of DOT, making it cheaper and simpler to connect to the network.
- Milestone 1 of Magnet has been completed, and many features work independently on Parathread.
- Features include the ability to transfer DOT, manage assets, and automate costs for using the platform.
- Magnet is also working on a user-friendly web app to help users interact with the platform easily. 
- For more information, you can visit the Magnet website or their GitHub page.

Magnet proposes a smart contract platform based on the on-demand coretime model, utilizing DOT as the gas fee. They aim to cater to long-tail users in the smart contract market, increasing demand for DOT. Milestone 1 has been completed, and they are seeking funding for Milestone 2, totaling US$178,000.00.

Magnet Milestone 2 Proposal: Polkadot’s Smart Contract Docking Station using DOT as Gas Based on On-demand Coretime Model

- Polkadot wants to work with big companies and startups using blockchain solutions.
- Onyze is a company that helps Polkadot enter the markets in Spain and Andorra.
- Onyze is good at following rules and helping businesses grow.
- They have worked with many large companies, like banks.
- Onyze will help businesses change their ideas about blockchain into real products.
- This partnership is important for Polkadot's growth in Spain and Andorra.

Polkadot aims to expand into Spanish and Andorran markets with the help of Onyze, a regulated custody solutions provider. Onyze will guide companies in integrating blockchain technology. No specific price, timeframe, or resources mentioned. First report available on March 15, 2024.

Business Expansion with Fintech, Corporate and Institutions in Spain and Andorra

Polkadot Staking Dashboard is a project managed by Ross Bulat at Parity Technologies. It aims to improve Polkadot's user experience, making it more accessible and intuitive for non-technical users. The dashboard has received over 1.2 million page visits in the past 12 months and offers a feature-rich interface for solo staking and nomination pools, supporting Polkadot, Kusama, and Westend.

The proposal for the 6-month period from February to July 2024 includes:
1. Maintenance and new features to improve the staking dashboard's usefulness and ease of use.
2. Onboarding dashboard components to Polkadot Cloud to speed up dApp development for Parachain teams.
3. Exploring next-generation API support with Polkadot API, an alternative to Polkadot JS API.
4. Improved testing through unit and integration tests for critical app logic.
5. Project management and mentorship for team and skill growth, onboarding new developers from outside the Polkadot ecosystem.

The staking dashboard will remain at its current URL, and the repository will stay with the paritytech organization. For more details, refer to the full proposal document on Google Docs.

\## Polkadot Staking Dashboard: Maintenance and Growth: Feb - Jul 2024 \*\*OpenGov funding for 6 month period: February 2024 - July 2024\*\* \*\*Referendum Planned Start Date: 11th December 2023\*\* \*\*Proposal Submitted By: Ross Bulat / \[X\](https://twitter.com/rossbulat) / \[LinkedIn\](https://www.linkedin.com/in/rossbulat/)\*\* \*\*Recipient Address: 1hYiMW8KSfUYChzCQSPGXvMSyKVqmyvMXqohjKr3oU5PCXF\*\* \*\*For full agenda, milestones, and budget, please refer to the \[full proposal document on Google Docs\](https://docs.google.com/document/d/1fn8HYi16\_q-ScuRsKU-YPRaMV3IaPOHdaiPEyuIl9qM/edit?usp=sharing)\*\*

![](https://i.ibb.co/Xb9nfGw/6643-rossbulat-1702294660606.png)

#### Brief

Hello community, Polkadot Staking Dashboard (deployed to https://staking.polkadot.network), is a project that has been managed by Ross Bulat at Parity Technologies for the last 18 months. The success of Polkadot Staking Dashboard has come about by \*\*listening to the community’s calls of improving Polkadot UX\*\*, \*\*making Polkadot more accessible for non-technical users\*\*, and making Polkadot more intuitive and fun to use. By doing this with the attractive use case of staking (and by extension, nomination pools), Polkadot users have a reliable, 24/7 operational dApp in https://staking.polkadot.network, in which continued UX enhancements are applied on every update. Staking dashboard has received over 1.2 million page visits over the past 12 months, and users spend over 1 minute on average in the app. It is the premier staking app for Polkadot, offering a feature-rich interface covering both solo staking and nomination pools, with Polkadot, Kusama and Westend support. \*\*Intending to supercharge Polkadot consumer apps, this proposal aims to transition the Polkadot Staking Dashboard development and surrounding efforts into a separate entity, external from Parity Technologies, and continue the maintenance and growth of the staking dashboard and surrounding UX products.\*\*  

#### Focuses for the 6-Month Period

1.  Maintenance and new features: General maintenance to the product codebase and new features to be added in the time period, making staking dashboard more useful, more streamlined, and even easier to use.
2.  Onboard dashboard components to Polkadot Cloud: Increasing the number of re-usable high impact components for Polkadot dApps. We are aiming to dramatically speed up dApp development for Parachain teams by contributing these re-usable components.
3.  Explore next-generation API support with Polkadot API, an upcoming alternative to Polkadot JS API. This will support the Polkadot API team by applying the API to a core use case in staking, and can act as example code for the wider Polkadot dApp community to learn and apply to their projects.
4.  Improved testing: Onboarding of unit and integration tests for critical app logic. This will iron out more bugs and undesired edge cases, and increase app reliability.
5.  Project management and mentorship: General management tasks and mentorship for team and skill growth, which aims to onboard new developers external from the Polkadot ecosystem.

#### Full Proposal

Please refer to the \[full proposal document on Google Docs\](https://docs.google.com/document/d/1fn8HYi16\_q-ScuRsKU-YPRaMV3IaPOHdaiPEyuIl9qM/edit?usp=sharing).

#### FAQ

**Will the staking dashboard remain at https://staking.polkadot.network?** Yes, absolutely. We are committed to maintain a productive collaboration with the W3F and continue to develop Polkadot UX that is feasible for the main polkadot.network website. **Will the staking dashboard repository stay at paritytech?** Yes, there are no plans to move the staking dashboard repository away from the paritytech org. It will remain at \[paritytech/polkadot-staking-dashboard\](https://github.com/paritytech/polkadot-staking-dashboard).

OpenGov will fund Polkadot Staking Dashboard maintenance and growth for 6 months, from February to July 2024. The proposal aims to transition the project into a separate entity, external from Parity Technologies, and continue the maintenance and growth of the staking dashboard and surrounding UX products. The focus will be on general maintenance, new features, onboarding dashboard components to Polkadot Cloud, exploring next-generation API support, improved testing, and project management and mentorship. The full proposal can be found in the provided link.

Polkadot Staking Dashboard: Maintenance and Growth of Polkadot UX Proposal

small_tipper

The new broker pallet, responsible for handling the Coretime procurement logic, had a vulnerability that allowed users to assign Coretime they no longer owned. This is, obviously, quite problematic. The issue is described in more detail here: https://github.com/paritytech/polkadot-sdk/pull/2811 This is a small tip request for finding reporting and fixing the issue.

Finding and fixing a vulnerability in broker-pallet

- NoSpec Agency helps influencers in the Polkadot ecosystem.
- They provide useful information, connections, and research for creating content.
- Their services include research materials, connections, content fact-checking, and general guidance.
- The campaign aims to support content development related to Polkadot.
- NoSpec has a lot of experience and connections in the Polkadot community.
- They are asking for 4000€ to cover 40 hours of consultancy.
- The cost is 100€ for each hour of support.

big_tipper

NoSpec Agency requests 4000€ for 40 hours of consultancy and support services to guide Polkadot ecosystem influencers in creating impactful content. Services include tailored research materials, content fact-checking, and general consultancy. Output will encompass comprehensive research exposes, strategic guidance, and factual accuracy checks. NoSpec is uniquely positioned due to its deep integration with the ecosystem, extensive network, and years of dedicated research.

Marketing Support NoSpec

WagMedia is a decentralized platform that encourages stakeholders to share, create, and promote content in various languages about the Dotsama network. Founded in December 2021, WagMedia aims to solve the problem of information distribution in the growing network by incentivizing individuals to discover, develop, and distribute network-related content. They have funded hundreds of original content pieces from a diverse group of independent creators and have supported content in over 18 non-Anglo languages.

WagMedia has contributed to the ecosystem by cultivating over 25 qualified content creators through its bounty-run programs. They have a proven track record of addressing content and marketing issues in the Polkadot ecosystem by incentivizing a diverse group of independent creators to produce valuable content. They distribute funds retroactively based on the quality of the content and provide feedback on style, accuracy, and trends.

The WagMedia team consists of ikhaled, Goku, Vampsy, and Dodow, who are responsible for administration, content program, treasury, and the sourced news finders program, respectively. They welcome questions and feedback and encourage everyone to read their full proposal for a deeper understanding of their goals and achievements.

Proponent: WagMedia Multisig: 1nk1zBjum3dr6Y1YAx6Uqr6Worx5rSYJtu9iq5v5gyTFzCL  
Requested Dot: 26058 ( $180320 ) at $6.92 based on [7 days EMA](https://polkadot.subscan.io/tools/charts?type=price)

**Introduction:**

WagMedia decentralizes the story of Dotsama by incentivizing stakeholders to curate, share, create, and promote content of all languages in an open and transparent manner.

Founded in December 2021, WagMedia (WM) addresses the Dotsama information distribution problem as it seeks to counter the diminishing ability of network participants to make informed decisions as the network grows. To achieve this, WM incentivizes individuals to discover, develop, and distribute network-related content.

WM units have funded the creation of hundreds of original content from a large and diverse group of independent creators. For example, from January through July 2023, 69 unique creators produced a total of 496 original content through the Paraverse Content Creators unit. Similarly, the NFT Content Creation Guild has funded the production of 177 original content from December 2022 through July 2023. WM Bounty #12 (prior to the spin-off of the guilds) generated over 1,600 original content from June through December 2022.

Here’s a selection of standout pieces of content from WM:

-   Csaint’s take on Polkadot 2.0 is without a doubt one of the most well-received threads covering Polkadot on x (formerly Twitter). It’s a prime example for aspiring creators to learn from: [https://twitter.com/csaint02/status/1675882495907344385?s=46&t=Wyeq9cYS79qgIEWx5F7JMQ.](https://twitter.com/csaint02/status/1675882495907344385?s=46&t=Wyeq9cYS79qgIEWx5F7JMQ.)
-   Goku demonstrates a masterclass in threading, presenting a well-crafted narrative with excellent context, timely release, and impeccable setup and delivery. Check out his mega-thread on the SEC actions that correlate to Polkadot morphing into software: [https://twitter.com/0xgoku\_/status/1634232425348997120?s=20.](https://twitter.com/0xgoku_/status/1634232425348997120?s=20.)
-   Tomitzu claims the top writer prize, his fantastic article featuring Ajuna provides an analysis of what makes certain gaming NFT collections successful: [https://medium.com/@Tomitzu/what-makes-ajunas-gaming-nft-collection-successful-41283ba69baf.](https://medium.com/@Tomitzu/what-makes-ajunas-gaming-nft-collection-successful-41283ba69baf.)
-   Cryptozilla: [https://www.youtube.com/watch?v=zj2x8Oi3TvQ](https://www.youtube.com/watch?v=zj2x8Oi3TvQ)

Most recent ones:

-   Cris Pap: [https://x.com/Cris\_Pap8/status/1729501260594733226?s=20](https://x.com/Cris_Pap8/status/1729501260594733226?s=20)
-   Goku:[https://x.com/0xgoku\_/status/1720520364386640186?s=61&t=1RpmaG7bX9D08YhEvaIbwg](https://x.com/0xgoku_/status/1720520364386640186?s=61&t=1RpmaG7bX9D08YhEvaIbwg)
-   CryptoX: [https://twitter.com/0x\_cryptox/status/1723018079347539982?s=20](https://twitter.com/0x_cryptox/status/1723018079347539982?s=20)
-   Pitcoin: [https://twitter.com/pitcoin\_/status/1721736714694058308](https://twitter.com/pitcoin_/status/1721736714694058308)
-   PABLO: [https://twitter.com/mrkusama/status/1722943451518407120](https://twitter.com/mrkusama/status/1722943451518407120) & [https://twitter.com/mrkusama/status/1723733774238629984?s=20](https://twitter.com/mrkusama/status/1723733774238629984?s=20)
-   Emilkietzman: [https://twitter.com/emilkietzman/status/1715251879649640744?s=46](https://twitter.com/emilkietzman/status/1715251879649640744?s=46) & [https://twitter.com/emilkietzman/status/1729242312604024865?s=46](https://twitter.com/emilkietzman/status/1729242312604024865?s=46)

Some of the Non Anglo Articles and teams works supported by WagMedia:

-   [Polkadotters CZSK](https://medium.com/@polkadotters_CZSK)
-   [WagMedia auf Deutsch](https://polkaverse.com/7063)
-   [Polkadot România](https://polkaverse.com/7171)
-   [Dotcast and Creadores Web3](https://www.youtube.com/@CreadoresWeb3)
-   [Web3 Education And Investment](https://polkaverse.com/accounts/3ojH7oaFFKW81RqGuzSTSc2BJhuMxDtcTVSwzL611zMrQFaj)

**Contribution to Create Ecosystem Assets:**

WM has successfully cultivated 25+ qualified content creators through its bounty-run programs. Explore our success stories featuring individuals who have been recruited by Parachain teams, assumed roles as Ambassadors for both Polkadot and Parachain teams, or have established their own brands.

|     |     |     |     |
| --- | --- | --- | --- |
| Discord | Twitter | Hired by Teams | Parachain Ambassadors |
| Cryptomosh | @Cryptomosh | Hashed Network (Head Community Moderator) |     |
| manonthemoon | @mannim\_mond | \-  | peaq, ajuna |
| amedkarimm | @amedkareemm | Kodadot | InvArch |
| Sirjey | @Dr\_sirjey | Subdaily | Polkadot |
| GikiRun | @GikiRun | AIWeb3 | Bifrost |
| pabloglz | @mrkusama | \-  | \-  |
| prophetdotsama | @prophetdotsama | \-  | Polkadot, OAK Network, RMRK |
| tomitzu | [@tomitzu](../user/tomitzu) | Kodadot (OC), SubSocial & other external team (translation) | \-  |
| maczam | [@criptomaczam](../user/criptomaczam) | \-  | Darwinia — Astar |
| billionaire9 | @BILLI0NAIRE9 | \-  | RMRK |
| dgreatanda | [@Dgreatanda](../user/Dgreatanda) | \-  | \-  |
| EmilKietzman | @Emilkietzman | \-  | \-  |
| pnin | @balanceborn | Kusamarian | \-  |
| CryptoX | @0x\_cryptox | Kodadot/Hasehed Network | \-  |
| Pitcoin | [@Pitcoin](../user/Pitcoin) | \-  | Astar Network / Polkadot |
| JohnMental | @Web3PromoTeam | \-  | Polkadot Senior Ambassador |
| Celestialbeing | @Celestial\_One1 | \-  | \-  |
| MaxTheo | @Cryptozilla\_mg | \-  | Polkadot |
| johnrhodel | [@Parachainboy](../user/Parachainboy) | \-  | Polkadot, Integritee, Bifrost, Crust, Nodle, Aleph Zero, InvArch, Phala, OAK Network, Nodle |
| Cejota | @carlosawaki | The Kusamarian | Polkadot, Polimec, Equilibrium (discontinued) |
| The\_Scarlet\_Thread | @TheScarletThr | \-  | Phala, Ajuna, Talisman |
| Sanchez | @sanchzeph | Bifrost | \-  |
| bahu0582 | @suryavamsi0912 | Proof Of Chaos | \-  |
| .pkj | @pkjdalmia | Interlay | \-  |
| crispap | [@cris\_pap8](../user/cris_pap8) | \-  | \-  |
| DrCAO | @cao\_lab | AIWeb3 | Bifrost, Astar |

**Problem Statements:**

At the time of writing, there are multiple content and marketing proposals going through OpenGov with more to be expected. This raises concerns about balancing upfront spending with quality, inclusion, and fair compensation. Centralized content creation and marketing tend to push narratives based on one group's point of view. This can result in faulty marketing that does not appeal to the public at large. There are limited options when it comes to nurturing media talent that focuses on Polkadot. The over-reliance on single influencers and figures can lead to a narrow, centralized view of Polkadot, limiting the diversity of perspectives available to users and the retail community.

Implementing a structured approach to nurture these new voices, micro-influencers, and ecosystem agents is essential to address this. This approach will not only diversify the range of viewpoints about Polkadot but also mitigate the undue influence of any single figure on the community's perception. By constantly funneling in new figures, we can ensure a continuous and dynamic presence of diverse voices, also preventing any vacuum created by the absence of established figures. This is one of the key value propositions offered by WM.

**Solutions:**

WM has a proven track record of being the answer to the problems that have been stated. WM has successfully incentivized a diverse group of independent creators to produce content that add value to the Polkadot ecosystem by holding the funds approved by OpenGov in escrow and distributing them “retroactively” to creators based on the quality of content. Quality is addressed by direct feedback on style, accuracy of information, and direction on trends. Those who continually respond to feedback enjoy better rewards, exposure, and reach with their content. Additionally, the writer’s room allows for peer review, with fellow creators receiving minor rewards for providing feedback or making edits to drafts. In terms of inclusion, WM is open to all, this includes smaller creators, those new to the ecosystem, natives who want to get involved, aspiring creators, or even those who have limited time. Contributors will not need to raise their own OpenGov proposal. WM has supported 18+ non-Anglo languages, including German, French, Spanish, Chinese, Romanian, Portuguese, Japanese, Greek, Hindi, Italian, Turkish, Russian, Polish, Czech, Filipino, Thai, Mongolian, and Vietnamese. The tiering system along with every piece of content posted being appraised will allow for fair compensation being rewarded. Contributors can work their way from a tier 3 creator to the converted role of a tier 1 creator. Each tier increases the percentage awarded, thus, incentivizing creators to up their game. Coverage of the ecosystem updates is done by individual creators, each with their own unique perspective and voice. This variety helps to successfully capture the attention of ever-growing audiences, as well as alleviates centralized narratives. WM allows those without support or direction find their unique voice and eventually become confident, independent creators able to support themselves or appeal directly to the token holders through OpenGov for their own proposals.

**WagMedia Team:**

[ikhaled](https://twitter.com/ikhaled28) will be responsible for the general admin, Website development as Product owner and tester, and the translation program. He continues his duties as the administrator of WM, and was one of the original directors to run WM. Also an active member of the Kusama Kingdom.

[Goku](https://twitter.com/0xgoku_) will lead the content program and shall be supported by sub-directors who are already evaluating content. He is a senior Polkadot Ambassador, a member of ChaosDAO, and the existing director of the Paraverse Content Creators Unit.

[Vampsy](https://twitter.com/vampsyfear) will manage the treasury as well as do the monthly reporting. He is a member of the Kusama Kingdom and an economist.

**[Dodow](https://twitter.com/fashionistawong) will run the sourced news finders program, as well as be the chief editor of the WM newsletter. He was one of the original directors elevated to run WM. Also a member of ChaosDAO and Kusama Kingdom.**

The [full proposal](https://docs.google.com/document/d/1LOD5_vqoDPQEmYR4GthRPPQMlBptFwkePPPdtWiscyM/edit) explains the following points in depth and we encourage everyone to read the proposal for understanding the goals and achievements we want to accomplish via this proposal.

-   Reshaping the way forward
-   How the content will be evaluated
-   Budgets Progress Reporting and Data on Production and
-   Payouts

Questions and feedback are welcome, and we look forward to hearing those.

[WagMedia Discord](https://discord.gg/Gzw7VVJ3)

[WagMedia Twitter](https://twitter.com/thatMediaWag)

WHO: WagMedia Multisig
WHAT: Decentralize the story of Dotsama by incentivizing stakeholders to curate, share, create, and promote content of all languages in an open and transparent manner.
PRICE/TIMEFRAME/RESOURCES: Requested Dot: 26058 ($180320) at $6.92 based on 7 days EMA. Full details in the proposal.

WagMedia - Collective Content Creation for 26 Weeks

- The Polkadot Developers Conference is for people making new technologies with Polkadot, including apps and blockchains.
- In 2024, the conference will be in Bangkok, Thailand, and is planned for March.
- The goal is to help new developers learn about Polkadot and connect with others.
- This year, half of the attendees will be new developers who are not yet part of the Polkadot community.
- They will sell tickets to help fund the event, and a part of the costs will be covered by money from the Polkadot Treasury.
- The first milestone funding request is for 99,950 DOTs to help pay for the event.
- The conference wants to attract more builders to grow their community.

WHO: Decentered Studio, supported by the Web3 Foundation and Polkadot ecosystem teams. 

WHAT: Requesting funding for the regional edition of sub0, a conference for developers building on the Polkadot tech stack, to take place in Bangkok in March 2024. 

PRICE/TIMEFRAME/RESOURCES: Requesting 99,950 DOTs for Milestone 1, covering approximately 85% of the budget. Second Milestone will be post-event. Ticket revenue will contribute to 8-10% of the required budget.

sub0 Asia 2024 - pre-funding request

- The Polkadot Unity SDK proposal aims to help grow gaming on the Polkadot network.
- The project involves over 20 team members from different companies like Ajuna, Astar, and Parity Technologies.
- Requesting $275,000 for business development, marketing, and education related to the SDK.
- The funding will help promote the SDK on platforms like the Unity Asset Store and through gaming events.
- Teams will create tutorials and educational content to help new developers use the SDK.
- There will be a curator team to manage the budget and keep the community informed.
- Community feedback is encouraged to support the proposal and its goals.

Ajuna Network proposes to allocate $275,000 for business development, marketing initiatives, and tooling for the Polkadot Unity SDK. The goal is to position the SDK as an ecosystem-wide solution that fosters collaboration and interoperability among diverse projects, particularly in the gaming industry. The funding will cover event participation, educational materials, and the designation of a dedicated Caretaker and Polkadot Unity SDK Advocate. The Curator team will oversee the budget, and the community is encouraged to provide feedback and propose modifications.

 Polkadot Unity SDK proposal to become a Verified Solution (Part 2)

### Dot Code School Proposal Summary

- **Proponent:** 16JVrgg7t6m5UXAtDBM7jYp9XjAxALRVFP6GuKVFmi9HLw8d
- **Amount Requested:** 2,500 DOT
- **Purpose:** Retroactively fund the development of Dot Code School, an open learning platform for web3 and Polkadot developers.
- **Features:** Interactive coding interface, step-by-step tutorials for building applications like DeFi, NFTs, and games.
- **Problem:** There is a need for better developer education and onboarding in the Polkadot ecosystem.
- **Solution:** High-quality tutorials written by experts, shaped into expressive stories, and visually appealing.
- **Progress:** Proof of Concept (PoC) is live, with a GitHub repository available.
- **Cost Breakdown:** Total cost is 2,500 DOT, with a total of 144 hours worked at $125/hr.

**Proponent:** 16JVrgg7t6m5UXAtDBM7jYp9XjAxALRVFP6GuKVFmi9HLw8d

**Request:** 2,500 DOT for funding development work done for the PoC of Dot Code School, an open learning platform for developers new to web3 or Polkadot. The platform provides a step-by-step path for newcomers to build useful applications using the Polkadot SDK. The proposal aims to fund the development work done so far and provide some runway for further development. Total cost is 2500 DOT (~$18,000) for 144 hours of work at an hourly rate of $125/hr.

[Retroactive] Funding Development Costs for Dot Code School PoC - An Interactive Coding School to Build Meaningful Web3 Applications using the Polkadot SDK

- CriptoMedia is a Spanish blockchain agency that works with influencers.
- They want to help promote Polkadot on social media.
- Their goal is to attract more investors and users to Polkadot.
- They plan to work with two YouTube influencers, Healthy Pockets and Salvilla.
- They are requesting a budget of 16,981 DOT (about 99,100 USD).
- CriptoMedia promises that the content will be delivered on time and will be of high quality.
- Any leftover money will go back to the treasury.

WHO: CriptoMedia, a Spanish blockchain agency specialized in Spanish-speaking influencers.

WHAT: To create content on social networks through two influencers, Healthy Pockets and Salvilla, to attract investors and new users to the Polkadot ecosystem.

PRICE/TIMEFRAME/RESOURCES: 16,981 DOT (99,100 USD) budget. No specific timeframe mentioned. Two influencers will be used.

Funding for 6 months of Polkadot brand promotion

### Summary of Referendum 280

- **Referendum 280**: Composable Finance and Zeitgeist requested opening channels between their parachains and AssetHub.
- **Runtime Version**: The channels were opened using Polkadot runtime v1.0.1, which includes polkadot-runtime-parachains v2.0.0.
- **Deposits Required**: Both parachains needed to provide deposits to open channels.
- **DOT Transfers**: Composable Finance and Zeitgeist each transferred 20 DOT to AssetHub's sovereign account.
- **Pre-OpenGov**: Before OpenGov, treasury funds were used for system chain channel openings.
- **Current State**: Now, the requesting entity must provide the deposit, as the general admin track cannot control treasury funds.

Composable Finance and Zeitgeist have successfully requested opening a channel between their parachain and AssetHub. Both parachains involved in the channel opening process provided a deposit of 20 DOT to the AssetHub parachain sovereign account. The cost of the channel deposits has to be provided by the requesting entity as the general admin track cannot control funds of the treasury.

Reimburse AssetHub HRMP channel deposit

Lunar Strategy has proposed a campaign to promote Polkadot and bring it back into the conversation with other leading blockchain ecosystems. The campaign aims to focus on adoption and use cases, collaborating with key opinion leaders on social media platforms to reach a wide audience. Here are the main points of the campaign:

1. **Goal**: Compete with other L1s and bring Polkadot back into the conversation, focusing on adoption and use cases.
2. **Estimated Reach**: 4,948,000 followers.
3. **Campaign Output**: 1,035,000+ high impact reach, 29 posts on Twitter, and 11 YouTube videos.
4. **Narratives**: Use cases of launched projects on Polkadot, reasons to build on Polkadot, and business & enterprise case for Polkadot.
5. **Duration**: 45 days with three waves of influencers.
6. **Waves**: 
   - **Wave 1**: YouTube videos on Polkadot's USPs and use cases.
   - **Wave 2**: Twitter long-form posts focusing on Polkadot's use cases and projects, referring to Wave 1 YouTube videos.
   - **Wave 3**: Twitter content creators and ambassadors reinforcing messages from Waves 1 and 2, focusing on building & launching on Polkadot.
7. **Scope**: Revamp the narrative about Polkadot as a leading ecosystem, highlight use cases, and encourage builders to consider Polkadot for their projects.
8. **Why Fund**: Market sentiment has shifted, and L1 treasuries are deploying capital into growth and education about actual use cases.
9. **Implementation Plan**: Organize and manage collaborations with influencers, create a collaboration brief, schedule collaborations over 3 weeks, and create a report on results.
10. **Deliverables**: Promotional Guidelines PDF, Influencer Strategy PDF, Result Report PDF, and Influencer Communication.

Lunar Strategy is an ecosystem growth agency with experience in storytelling and finding the right key opinion leaders to amplify messages. They have worked with over 150 ecosystems and projects and have collaborated with 400+ key opinion leaders on Twitter and YouTube.

Proposer: Lunar Strategy

Company: Lunar Holding LDA - PT516253999

Contact: [@LunarStrategy](user/LunarStrategy) on Telegram (Jack Haldorsson, CMO of Lunar Strategy)

Requested DOT: 26,706 DOT (138,900 Euro based on DOT/USD rate of $5.61 EMA7)

**Campaign overview:**

This campaign is **not just another "What is Polkadot?"** campaign, as these already exist and can be found by anyone searching for them.

The goal is to compete with other L1s that are capitalizing on the current markets and to bring Polkadot back into the conversation. Right now, Polkadot is falling behind ecosystems like Solana, Polygon, and others. We want to focus on positioning Polkadot in discussions with main narratives focused on adoption and use cases.

We plan to collaborate with key opinion leaders on X and YouTube who have an educational background and an audience that trusts the influencers.

_Estimated followers reached: 4,948,000_

We have observed multiple L1s achieving strong growth in the last two quarters, partly driven by treasury support for initiatives like "Solana DeFi Summer," and narratives around use cases and real-world applications of crypto.

For Polkadot, we have consulted with multiple parties in the community and identified three high-level narratives to amplify within the right communities:

1.  Use Cases: Launched Projects on Polkadot
2.  Reasons to Build on Polkadot
3.  Business & Enterprise Case for Polkadot

**Campaign output:**

Estimated high impact reach: 1,035,000+

Total summary of posts: 29 posts on X (Twitter) 11 YouTube videos

Full Breakdown of all 15 individual influencers: [https://docs.google.com/spreadsheets/d/1wuUi6CTIVrP6D6L\_ePnTySvA7aZLl6dJDzsgihpebnc/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1wuUi6CTIVrP6D6L_ePnTySvA7aZLl6dJDzsgihpebnc/edit?usp=sharing)

**About Lunar Strategy:**

Lunar Strategy is an ecosystem growth agency; we have been in the crypto space since 2019 and worked with 150+ ecosystems and projects.

We specialize in storytelling, combined with finding the right key opinion leaders to amplify the message to the appropriate audience.

We are a team of 20+ people, primarily based in Europe.

Some of our past projects include OKX, Bitmex, ICP, Rose, Gamestarter, Kodacon, PrimeXBT, and many more.

We have also collaborated with 400+ key opinion leaders on X (formerly Twitter) and YouTube and generated hundreds of millions of impressions within the crypto space.

Here is a longer deck about Lunar: [https://pitch.com/v/Lunar-deck-csjw23](https://pitch.com/v/Lunar-deck-csjw23)

**Campaign details:**

The main focus is to reshape the narrative and story around Polkadot. It's more about getting the right message to the right person at the right time.

We plan to collaborate with key educators on X and YouTube to promote these main narratives to a new audience and onboard more investors, builders, and developers to the Polkadot ecosystem.

The posts/content will be written in an "easy-to-repost" way so that the Polkadot community can easily reshare it to their audiences, thereby making the posts more likely to go viral.

**Duration:**

The campaign will run for 45 days and will have three different waves of influencers.

**Wave 1:** YouTube videos will go live with educational content about Polkadot's USPs and use cases, including examples of great projects currently building on Polkadot.

Example of posts: [https://twitter.com/milesdeutscher/status/1726328690458726598](https://twitter.com/milesdeutscher/status/1726328690458726598)

**Wave 2:** Wave 2 will mainly contain X long-form posts focusing on Polkadot's use cases and projects building on Polkadot, also referring to the YouTube videos that went live in wave 1 to build on the first wave and amplify the message.

**Wave 3:** Wave 3 will primarily focus on X, with content creators and ambassadors reinforcing the messages from waves 1 and 2, focusing heavily on building & launching on Polkadot. We will also engage the ambassadors from previous posts to comment on the post to amplify the reach.

**Campaign Scope:**

This campaign is about revamping the narrative about Polkadot as a leading ecosystem and highlighting use cases on Polkadot with educational content, for example, "Here are 5 top projects building on Polkadot," and encouraging builders to consider the Polkadot stack to build and launch their projects.

This will involve strong storytelling and clear narratives amplified by voices that have actual sway and influence within the community.

**Why should we fund this project right now?**

The market sentiment has shifted, and multiple L1 treasuries are deploying capital into growth and education of new users about actual use cases, including examples of projects building.

They are doing this very effectively with organized campaigns around narratives like "DeFi summer on Solana," etc., that tell a strong story and help onboard new users, establish more credibility, and get the full Polkad

Share the implementation plan Organizing and managing all collaborations & communications with Influencers. Creating a collaboration brief which outlines the content we want the Influencers to create in order to manage expectations and so we can run with the narrative we want to push in our collaborations.

For schedule we will schedule all the collaborations over 3 weeks in order to capitalize on the hype and once done create a report on the results from our collaborations.

**Deliverables:**

-   Promotional Guidelines PDF: This PDF contains guidelines and details about the promotion or campaign for the influencers.
-   Influencer Strategy PDF: This PDF outlines the influencer marketing strategy, including the objectives/goals, target personas, core message, and budget.
-   Result Report PDF: This monthly report PDF includes all the key performance indicators (KPIs) and results related to the influencer marketing campaign.
-   Influencer Communication: This involves managing the communication, negotiations, and general handling of influencer interactions.

I am excited to support the Polkadot community with educational content to onboard more companies and users. I am here to reply to any questions that you may have about our proposal and strategy to onboard new users to Polkadot. If you are also an influencer or have another proposal, feel free to reach out via Telegram.

Many thanks,

Jack Haldorsson

CMO for Lunar Strategy

WHO: Lunar Strategy, an ecosystem growth agency.
WHAT: A 45-day campaign to reshape the narrative around Polkadot, collaborating with key opinion leaders on X and YouTube to promote three high-level narratives and amplify the message to a new audience. 
PRICE: 26,706 DOT (138,900 Euro based on DOT/USD rate of $5.61 EMA7).
TIMEFRAME: 45 days. 
RESOURCES: Estimated followers reached: 4,948,000.

Polkadot Ecosystem Growth with Key Opinion Leaders

- Token 2049 is an important blockchain event held in Singapore and London.
- It gathers leaders and thinkers in the Web3 industry.
- Polkadot wants to be a main sponsor at the Singapore event on September 13-14, 2023.
- They will have a special booth and a speaker on the main stage.
- 20 different teams from the Polkadot community are joining the booth.
- Sponsoring the event will help Polkadot gain more recognition and build partnerships.
- This will make Polkadot a key player in the changing Web3 world.

This is a ReferendumV2 post. It can only be edited by the proposer of the post .

Polkadot proposes to become a Title sponsor at Token2049 Singapore conference in September 2023. For an undisclosed price, Polkadot will have a pavilion-style booth, branding on conference materials, and a keynote speaker on the main stage. 20 ecosystem teams have confirmed their participation at the Polkadot Pavilion Booth. The sponsorship will increase brand awareness, foster partnerships, and position Polkadot as a leading player in the Web3 landscape. More details can be found on the provided link.

Polkadot Sponsorship @Token 2049, Singapore on September 13th - 14th 2023

- The OG Tracker tool helps check the progress of approved proposals on OpenGov.
- It is easy to use and navigate.
- The tool provides clear information about each proposal's status.
- It helps make sure people are responsible for using funds.
- OG Tracker can be very helpful for the Polkadot community.
- The aim is to bring value to the ecosystem. 
- The full proposal can be read online.

WHO: The proposal suggests developing the OG Tracker tool.

WHAT: The OG Tracker tool will track the progress and deliverables of approved proposals on OpenGov.

PRICE/TIMEFRAME/RESOURCES: No specific information is provided about the cost, timeframe, or resources required for the development of the OG Tracker tool.

OG Tracker

John Rhodel (parachainboy) organized a Multichain MEETUP event in Curitiba, Brazil on December 13, 2023, to promote Polkadot and other blockchain networks. He is requesting retroactive funding of 282 DOT (equivalent to $1,770) from the treasury for the event. The event was publicized by various media outlets and communities, including Cointelegraph Brasil, Brazil Crypto Report, and Bankless Brasil. The event aimed to raise awareness, foster collaboration, and educate the local community about Web3 technologies. The funds were used for venue rental, photography, t-shirts, stickers, and brochures, with all expenses documented and receipts provided. The event was considered successful, with 39 attendees and discussions about Polkadot and other networks like Filecoin, Algorand, Near, Hedera, and Zcash. John Rhodel is a Polkadot Senior Ambassador, founder of educational content channels "Verbo Dotsama" and "Tagalog Dotsama," and an active member of the Polkadot ecosystem.

**Proponent:** 12WQMLv8itdKJ83R4y3qNGYCRrsU6bFjyd4ZvcE4tmJoSiPv

Hello everyone, this is John Rhodel (parachainboy) writing. I am here to request retroactive funding from the treasury, **Requested DOT: 282** dot price = 6,45 USD  

for the Multichain MEETUP event that I organized in my city of Curitiba, Brazil, which took place on December 13, 2023.

This was the first multichain event organized in the city to integrate and inform everyone about Polkadot and the invited networks.

**Check the full proposal here:** [Proposal Multichain MeetUP - Curitiba](https://docs.google.com/document/d/1D2gcxivKDvx1DHtrvvItt5eVQyBBhkfX2jNjm7llI_U/edit?usp=sharing)

![](https://i.ibb.co/KxL8vPH/br-multi.png)

**This event was publicized by various media outlets and communities:**

**Cointelegraph Brasil:**

[https://br.cointelegraph.com/news/crypto-news-binance-will-give-free-cryptocurrency-mb-launches-challenge-chiliz-grows-on-web3-and-other-news](https://br.cointelegraph.com/news/crypto-news-binance-will-give-free-cryptocurrency-mb-launches-challenge-chiliz-grows-on-web3-and-other-news)

**Brazil Crypto Report:**

[https://twitter.com/BrazilCrypto\_/status/1735302597777485977](https://twitter.com/BrazilCrypto_/status/1735302597777485977)

[https://newsletter.brazilcrypto.io/p/121-itau-launches-crypto-platform#:~:text=Quick%20programming%20note%3A%20I’ll%20be%20in%20Curitiba%20this%20week%20for%20the%20Multichains%20Brasil%20meetup%2C%20which%20will%20happen%20on%20Wednesday%2C%20December%2013](https://newsletter.brazilcrypto.io/p/121-itau-launches-crypto-platform#:~:text=Quick%20programming%20note%3A%20I%E2%80%99ll%20be%20in%20Curitiba%20this%20week%20for%20the%20Multichains%20Brasil%20meetup%2C%20which%20will%20happen%20on%20Wednesday%2C%20December%2013)

**Bankless Brasil:**

[https://twitter.com/BanklessBR/status/1735126480332485063](https://twitter.com/BanklessBR/status/1735126480332485063)

**Short description:**

Curitiba is exploring Web3 technologies such as decentralized finance, digital identity, smart contracts, supply chain transparency, civic engagement, and NFTs. Embracing these technologies can enhance financial inclusion, privacy, governance, economic growth, and support the local art scene.

Curitiba's tech-savvy community makes it well-suited to adopt and benefit from Web3 advancements. Hosting the Multichain Meetup party in Curitiba would promote awareness, collaboration, education, networking, and community building within the local blockchain ecosystem.

It would contribute to the growth and adoption of Polkadot and blockchain technology in the region, positioning Curitiba as a hub for innovation in this field.

**The motivation for this proposal:**

This proposal aims to offer a Multichain Meetup in Curitiba, Brazil to gather the local community to experience the event all together. Hosting this event in Curitiba offers access to cutting-edge insights, networking opportunities, community building, learning experiences, and helps promote the city as a tech hub.

The Multichain MEET UP will be held in a coworking space in a well-known neighborhood in Curitiba Batel, close to universities UTFPR and with easy access to public transport and easy transit.

Why didn't I go through the event bounty? The event bounty is not yet operational, so I decided to try for the funds through Treasury and Governance.

All costs and expenses were transparently spreadsheeted with receipts so the community can be fully aware of what was spent, maintaining truth and transparency above all with the Token Holders.

**Costs, budget and Receipts:**

|     |     |
| --- | --- |
| ENGLISH |     |
| Budgets | Cost in USD |
| Venue Rental: | 650 |
| Photographer | 600 |
| T-shirts | 375 |
| Stickers | 95  |
| Brochure | 50  |
| total bid cost USD | 1.770,00 |

**Budget:**

|     |
| --- |
| Venue Rental [Budget Nex - Resumido.pdf](https://drive.google.com/file/d/1-lEFYGS2V-RaF1KRS2jeHBWc5xDgra8-/view?usp=sharing) |
| Photographer [PHOTO Budget.pdf](https://drive.google.com/file/d/1bjxHGoZ6KpO4d5oAmP9gmfnwEG5S5O9-/view?usp=sharing) |
| T-shirts [Tshirts Budget POLKADOT.pdf](https://drive.google.com/file/d/1iG45ojnjm2aVciOBi9z1gyTKr6uZAov_/view?usp=drive_link) |
| Stickers [Stickers Polkadot.pdf](https://drive.google.com/file/d/1b9NVXAzdj9BWWvHmvZA4yEVjurDzZEAs/view?usp=sharing) / [Stickers kusama.pdf](https://drive.google.com/file/d/1wJE4IKkqq-84hfdBm6-Kx4R5DnzvlagH/view?usp=sharing) |
| Brochure [BROCHURE - MULTICHAIN MEETUP](https://docs.google.com/document/d/1qdqPR5b8yOe91O5ezd-Mo48cffBg-A59IanVyjiHPm8/edit?usp=sharing) |

**Receipts:** 

|     |     |     |
| --- | --- | --- |
| RECEIPTS | Cost in USD | Cost in BRL |
| [Receipt - Nex.pdf](https://drive.google.com/file/d/1J_jFxtosnv1-fhBPd0sm6kDSt_n_9bzd/view?usp=drive_link) - Venue | 650 | 3215,00 BRL |
| Photographer - [Receipt - Son Creativa.pdf](https://drive.google.com/file/d/1zXyA1qbpY87KFyUofGRe8RmXAr2l2XA4/view?usp=sharing) | 600 | Payed in USDT |
| T-shirts - [Receipt Shirts BRL.pdf](https://drive.google.com/file/d/1zXNhm-1nMgQBAUJom5yn0U3cIm3zRm4D/view?usp=sharing) | 375 | 1875,00 BRL |
| Stickers - [Receipt Qualigraff - stickers.pdf](https://drive.google.com/file/d/1YJOnGf-p0RuTxb-kMN2ymnOoWqEOf6JN/view?usp=sharing) | 95  | 470,00 BRL |
| Brochure - [Receipt - 360 grafica (brochure).pdf](https://drive.google.com/file/d/1Ym4rgtlGru_T1kjlAEIuQD_5P0_3pmAg/view?usp=sharing) | 50  | 247,00 BRL |

**Shirts - 50 - [FINAL DESIGN POLKADOT.pdf](https://drive.google.com/file/d/1MuY3UWvzuhz2V6KpJC9NrC58YDgbvNVG/view?usp=sharing)**

![](https://lh7-us.googleusercontent.com/m2TfDwYqynwiCN4CqJKlhdTA4Ze6EU0YSZe8wDVJZknrv77Zh867FP_UGOwzoIxWE-Ie-0Gs6y7k1h9VuXycVAHD7NIX7XA-T9RQeJDASe3Kzjy_oASinXQgRA86jZaqN6UJYnT_HLgZBCSDbCVWtMU)

**Stickers (50 Kusama and 50 Polkadot 7cmx7cm)**

![](https://lh7-us.googleusercontent.com/sofDau5Oxw19NALDf9MKIqDht9QhwKq3tPZFxHDI3Dd7l-QQ_qUPc7Hn3mHv4PoSlONZFt-P7EQ0yGlA__QQBdaNzNloCeQOYeDa8wdOpnPj9RhjSx2uZU5L0T4bKpgyFj2if3O1JyzX3UaY9-oOxtM)

**Brochure (100):**

**![](https://lh7-us.googleusercontent.com/psG-GhE0TNq5z-7lN1hZQr-HdT4u97tHbxhrtEY0vLhzCxIJOfTGGSHZdHbPZUpq2kVpYB92vkILrqdwGGWt6938rmrHyinBzvX75-2CM6umKpxxoNfDKy4Cd29cHVd-nwAOXS3a3dTVra6GgFrQ828)**

**![](https://lh7-us.googleusercontent.com/VAYQCpn9Hh3YeduT91ITBc0TyhsHwOUiTKBG1aK3JbFkPFPyUFnbVYdahXWmBuMqgSoYsLzNajYdbov_AY3MTEQCLHrUyiYIqQWEGKuyh-mMxMkmkYcqNbqykYW5Ufp-FYzWbN66E0LUwwTplyUhPZE)**

**Why Curitiba?**

Curitiba is a city that has always anticipated future demands and directed its planning policies with a focus on human beings. Since 1970, urban planning has made the city a model of urban management, public transportation, and environmental preservation.

These policies have earned Curitiba a high quality of life, as evidenced by indicators measuring city development. The Municipal Human Development Index (IDHM) for the capital is 0.856, the Living Condition Index (ICV) is 0.808, and the Synthetic Quality of Life Satisfaction Index is 81.75%. The literacy rate in the city reaches 96.86%.

The capital of Paraná is part of the group of five Brazilian municipalities that concentrate 27% of the country's total wealth. According to the Brazilian Institute of Geography and Statistics (IBGE), in 2017, Curitiba's Gross Domestic Product (GDP) was R$ 84.7 billion, ranking it fifth nationally. Curitiba's per capita GDP is R$ 44.4 thousand (2017). The Services sector accounts for 84.7% of the total GDP, Industry accounts for 15.28%, and Agriculture for less than 1%.

Curitiba was chosen as the most inspiring city for green areas preservation by the American magazine Wired. The ranking was posted on the magazine's Instagram profile, which has 1.6 million followers. The other cities in the ranking include Seoul (South Korea), Copenhagen (Denmark), New York City (United States), and Singapore (city-state in Asia).

Curitiba also stands out in education. It has the highest literacy rate (96.86%) and, for the third consecutive time, the best performance among Brazilian capitals in the Basic Education Development Index (IDEB). It is home to the first university in Brazil, the Federal University of Paraná, founded in 1912. The city also hosts the Federal Technological University of Paraná (UTFPR), the first university of its kind in Brazil.

Curitiba has been internationally recognized and is considered a reference as a city. Curitiba is considered the 2nd Technological Innovation Hub in Brazil, according to a survey by the Institute of Applied Economic Research (IPEA). It has received titles such as the 2nd Best City for Business in Brazil and the 5th Best City in Latin America for Business, according to América Economia magazine in 2005 and 2006, respectively. It was also named the Best Business Destination by Veja magazine in 2007 and ranked 3rd among Infrastructure Champions by Exame magazine in 2006. In addition, it was recognized as the 2nd Best City in Southern Brazil to work in, according to Você S.A. magazine in 2005, and as the city with the Best Quality of Life in Brazil, according to the Firjan Development Index (IFDM) in 2005 and 2007.

Curitiba unanimously won the 2010 Globe Award for Sustainable City, organized by the Globe Forum in Sweden, which elects the most sustainable city in the world each year.

According to the 2020 Tech Report, Curitiba is the Brazilian capital with the highest productivity and efficiency in the technology sector. The capital is also a standout among national smart cities, ranking 3rd nationwide, behind São Paulo and Florianópolis.

In 2021, Curitiba was among the seven most intelligent cities in the world and a finalist for the international Intelligent Community of the Year award, promoted by the Intelligent Community Forum (ICF). Among all the finalist cities in South America, Curitiba is a pioneer.

**How was the event from your perspective? Can you provide some feedback?** 

**![](https://i.ibb.co/Qf6tfh3/IMG-0945.jpg)**

**![](https://lh7-us.googleusercontent.com/qHq3G6F2zjqFFqY9ydWl6QOkPEmY5RZNgZt1Jr8wGjeMM6sPHsmVAIzxKq95PXPom4ixqxNMwdxbWDCOrTdZIr7p1lM-fxffomaOjW3U5GQeTe-K9IX-UWzH1jai1ZEdrRlA6fuwEtqXOqrSROZkN_I)**

**![](https://i.ibb.co/xGHjsCW/foto.png)**

**![](https://i.ibb.co/Qm49dqP/IMG-0750.jpg)**

**![](https://i.ibb.co/J7bG5w2/IMG-0761.jpg)**

**![](https://lh7-us.googleusercontent.com/gHDj-jyUsXBysej8tGPsWmiVBH12XH_G-EPyVobk7wExL9qx933UIRh5mZ6X7fzJxxfMbSZpVOVOmIzZOD_U_em-hEjoZIDjJGPLqcQDi07Hf35vXv6Yxg_5EJdo0WZUNuljnHNN2xN0U2IWYCKaHYA)**

The MEETUP multichain event was a success in my perception. A total of 39 people attended the event. We distributed gifts to the participants, including t-shirts and stickers. We also talked about Polkadot to the general public and had a good time discussing with other networks like Filecoin, Algorand, Near, Hedera, and Zcash.

Unfortunately, not everyone stayed until the end for the final Photo because the presentations went on until 10:30 PM. However, I have posted the list of confirmed attendees, and you can look at the files for all photos and testimonials from randomly selected participants here:

![](https://i.ibb.co/YLNQTcP/participantes.png)

[Video Feedbacks and Testimonials](https://drive.google.com/drive/folders/1ihRp5LoVyts1s9aV2IQ9VVtJXt81jkLu?usp=drive_link)

[Photos from event](https://drive.google.com/drive/folders/1xYVclERTYpRPRnALtKL8N8D-hdgiyw7F?usp=sharing)

How to contact me?

Name: John Rhodel Bartolome

Email: [johnrhodelbartolome@gmail.com](mailto:johnrhodelbartolome@gmail.com)

Telegram: @parachainboy 

**Discord: johnrhodel**

About me:**  
![](https://i.ibb.co/N2JKfJG/john.jpg)**

**My name is John Rhodel Bartolomé, I am an Senior ambassador for Polkadot, founder and creator of educational content for Portuguese on the youtube channel and blog "Verbo Dotsama" and also a translator and co-founder of content for the blog in Filipino, "Tagalog Dotsama", I'm a polkadot ecosystem enthusiast since 2020, I am a software engineer learning Rust to try the POLKADOT ACADEMY in the future, I am an ambassador for some parachains of the ecosystem and very active on twitter @parachainboy, I want to develop a web3 and teaching hub here in the south of the country of Brazil and I believe that the region is an excellent place for growth and knowledge about POLKADOT**

Big Tipper Proposal : Retroactive fund - Meetup Multi Chain 2023 - Curitiba, Brazil 

- The Oracle Ecosystem Initiative aims to solve the "oracle problem" in public blockchains, where external data is needed for complex tasks.
- Current oracle solutions often rely on trusted third parties, which isn't ideal for decentralized systems.
- Acurast is a new project that uses secure mobile hardware to provide a safe way to handle data off-chain.
- The goal is to create a universal oracle solution for different environments, including Substrate, EVM, and WASM.
- Acurast plans to provide price information for various crypto assets and real-world items.
- Developers can easily use Acurast's solution to enhance their projects within the Polkadot ecosystem. 
- Feedback has been positive from community leaders about Acurast's potential to improve developer experiences.

Acurast proposes to establish an ecosystem-wide solution for oracles accessible in three distinct environments: Substrate (Polkadot SDK), EVM, and WASM. The proposal aims to provide price feeds for all Polkadot and Kusama assets, other popular crypto assets, and Real-World Assets (RWA), and establish an ecosystem-wide solution with these integrations that can be leveraged by every Polkadot-based project. The proposal also aims to provide support to projects to integrate price feeds into their environments, add support for new asset classes as price feeds, and provide access to larger off-chain compute resources for additional use cases. More details in the full proposal.

Oracle Ecosystem Initiative

- Alpha Airdrop is a video content team that creates videos about Polkadot, a blockchain technology.
- They want to make more videos and are asking for $72,000 to create 24 weeks of content.
- Their plan includes making 10 videos and 4 threads each month, focusing on educational and engaging content.
- The team has experience working with other projects like RMRK and Talisman and has made over 160 videos.
- They use platforms like YouTube, Instagram, and TikTok to share their content with more people.
- The team members have backgrounds in content creation and marketing, aiming to make Polkadot well-known.
- They want to help others in the Polkadot ecosystem by explaining complex ideas simply and attractively.

Alpha Airdrop, a video content team from the US, is requesting 13,560 DOT at $5.30 EMA7 via Subscan on 11/30/23 for a 24-week content creation project. The proposal includes 10 videos per month, 4 threads, and distribution across multiple platforms to amplify Polkadot's unique narratives and increase awareness and engagement for Polkadot. The team plans to produce easy-to-understand videos showcasing Polkadot's updates, stories, and infrastructure, emphasizing its leadership in the blockchain industry. The goal is to attract new audiences and grow the ecosystem.

Treasury Proposals