- There is a referendum about giving money to the Fellowship sub-treasury.
- The plan is to send 2 million DOT from the main Treasury.
- The amount was increased from 1 million to 2 million based on feedback.
- The Fellowship can directly approve funding proposals.
- Teams with technical projects can ask for support from the Fellowship.
- Other groups can also give proposals from their own sub-treasuries.
- Future changes could help automatically send money to sub-treasuries.

Executed

root

WHO: Polkadot community

WHAT: Referendum to send 2 million DOT from the "main" Treasury to the Core Fellowship sub-treasury for direct funding proposals

PRICE/TIMEFRAME/RESOURCES: Not specified

Funding the Technical Fellowship Sub-Treasury

small_spender

Referendum 631 top up due to DOT price change

StorageHub is a decentralized storage solution developed by Moonsong Labs, funded by the Web3 Foundation. It is designed to work well with Polkadot's features, making it strong, fast, and able to work with other systems. Here are some reasons why StorageHub is important:

1. It works easily with Polkadot without needing complicated setups.
2. It has two types of storage providers, which makes it flexible and keeps data safe.
3. It makes payments easier for users.
4. It helps the Polkadot community grow by providing a platform for new ideas.

The team wants to make sure StorageHub is safe and reliable, so they are asking for money to have it checked by SRLabs, a company that knows a lot about keeping things safe in the world of blockchain.

You can learn more about StorageHub and Moonsong Labs by visiting their websites and reading their proposal. They also want to hear your ideas to make StorageHub even better.

medium_spender

**What is StorageHub?**

As part of the Decentralized Futures program sponsored by the Web3 Foundation, Moonsong Labs has been awarded a grant to develop the open-source codebase for a decentralized storage solution, optimized for larger data sets and file-based storage, that has been affectionately dubbed “StorageHub”. StorageHub is designed to integrate seamlessly with Polkadot’s native functionalities, promoting robustness, scalability, and interoperability.

**Why StorageHub?**

-   **Seamless Integration**: Unlike current solutions that require complex setups or rely on external systems, StorageHub's design aims to offer a fully integrated, native experience within Polkadot.
-   **Dual Provider Model**: Introduces Main and Backup Storage Providers, enhancing flexibility and ensuring data unstoppability without compromising on decentralization.
-   **Simplified Payments**: Through continuous payment streams, StorageHub's design seeks to simplify the user experience, balancing the ease of one-time payments with sustainable, incentive-aligned ongoing contributions.
-   **Community and Ecosystem Growth**: StorageHub's codebase not only aims to serve as a foundational infrastructure for storage, but also seeks to support the growth of the Polkadot ecosystem by hopefully providing a platform for innovative decentralized applications.

**Proposal Overview:**

As engineers, we strongly believe that auditing new code is not only best practice, but that is also in Polkadot’s best interest. Audits were not funded under the Decentralized Futures grant and therefore this proposal specifically seeks funding for the audit of this decentralized storage codebase. This audit, conducted by SRLabs, a leader in blockchain security, is essential to ensure that StorageHub's codebase meets the highest standards of security and reliability. This collaborative effort with SRLabs highlights our commitment to best practices in engineering and our dedication to enhancing Polkadot's infrastructure.

**Engage with Us:**

-   **Read the Full Proposal**: For a detailed understanding of the context of this proposal, the identified problem, and StorageHub's ideas to solve it, read our full draft proposal [here](https://docs.google.com/document/d/1W5mIvENyBeT_ZT5flT15R0UhY5nHyp7wTo-ncL2A-iE/edit?usp=sharing).
-   **Explore More**: For technical details and ongoing updates, check out our GitHub repository [here](https://github.com/Moonsong-Labs/storage-hub) (currently under development).
-   **Learn About Moonsong Labs**: Discover more about our team and our vision on our [website](https://moonsonglabs.com/).
-   **Learn About SRLabs**: Security Research Labs is a cybersecurity consultancy committed to making the world more secure. Discover more about them on their [website](https://www.srlabs.de/).

**We Need Your Feedback:**

How can we improve our proposal? What features do you believe are most critical for StorageHub's codebase? Your input will help us refine our approach to better serve the Polkadot community.

Moonsong Labs received a grant to develop StorageHub, a decentralized storage solution for Polkadot. They are seeking funding for an audit of the codebase by SRLabs to ensure security and reliability. No specific price or timeframe is mentioned.

StorageHub’s Codebase Audit

TimedOut

PLEASE VOTE NAY

A user tried to secure a Parathread on Polkadot.js but encountered a UI bug that showed an incorrect reserve amount. This mistake led to a loss of 408.45 DOT in fees. The ParaID is 3376, and the Controller Account is 1xGrVAzbHfUfxFMRhUsDKWFcJNf1XMSNE2UqRjkYyFhrnqt. Three transactions were made on May 30, 2024, with each transaction amounting to 136.1501892767 DOT.

big_tipper

While trying to secure a Parathread (to start a Parachain Auction) using the Polkadot.js we found a UI bug which meant the reserve amount was incorrect, which cost us 408.45 DOT in fees. ParaID 3376 Controller Account 1xGrVAzbHfUfxFMRhUsDKWFcJNf1XMSNE2UqRjkYyFhrnqt 2024-05-30 13:56:24 (+UTC) 136.1501892767 DOT 0x3cf6660a1c8b471d0841a53d8261d34d8f96be57e64891eee2c8b0b8c9f4f001 2024-05-30 14:08:30 (+UTC) 136.1501892767 DOT 0xf6fcb1c2a75f4d7029bfe5619a79c177545b33272be83c12a5443811fe54f09a 2024-05-30 14:55:24 (+UTC) 136.1501892767 DOT 0xf64028ab688a24b660230eb1f112e743543d22086c7625da86278e358b3b06ec

WHO: Not specified
WHAT: Report a UI bug in Polkadot.js that caused incorrect reserve amount and cost 408.45 DOT in fees while securing a Parathread for ParaID 3376.
PRICE/TIMEFRAME/RESOURCES: Not specified.

Polkadot.js UI Bug When Initiating A Parathread for Parachain Auction

The Frequency Network Foundation has proposed a side event called "Revolutionizing Social Media for a Better Internet" in association with EthCC Brussels/Polkadot Decoded. The event, scheduled for July 10th, 2024, in Brussels, aims to demonstrate the potential of integrating Frequency's blockchain technology with MeWe's social media platform to enhance data privacy, digital identity, and user empowerment. The event seeks EUR 116,000 in funding for various expenses, including venue, accommodation, travel, meals, and promotional materials. The event will feature workshops, panel discussions, and networking opportunities. The integration of Frequency, a Layer-1 parachain on Polkadot, with MeWe will showcase Web3 functionalities that empower users with data ownership and enhanced privacy. The event aims to increase awareness within the Polkadot community about the innovative uses of Frequency and MeWe technologies, attract the crypto community, and foster new project explorations and collaborations within the Polkadot ecosystem. The event's success will be measured by attendance, engagement, collaboration opportunities, media coverage, and post-event feedback. However, the Frequency proposal has been paused and ultimately withdrawn, with the organizers expressing gratitude to the Polkadot community for their insights and feedback.

Rejected

![](https://i.ibb.co/h96sXRD/unnamed1.jpg)

**Proponent:**

Frequency Network Foundation

**Event Details:**

**Event Title:** Revolutionizing Social Media for a Better Internet

**Associated Main Event:** EthCC Brussels / Polkadot Decoded

**Date of Side Event:** July 10th, 2024

**Location:** Selected venue near the main event location in Brussels

**Requested Funding:** EUR 116,000

**Summary:** In an era where social media is dominated by big tech, we need to evolve into a healthy social media ecosystem, as the Internet has become inherently social. This proposal, submitted by the Frequency Foundation, seeks support from the Polkadot community for a side event at Polkadot Decoded in Brussels. The event is designed to showcase the transformative potential of integrating Frequency’s blockchain technology with MeWe’s social media platform. This initiative will demonstrate how these technologies can significantly enhance data privacy, digital identity, and user empowerment, thereby crafting a healthier and more user-centric internet.

**Objectives:** Educate and Engage: Increase awareness within the Polkadot community about the innovative uses of Frequency and MeWe technologies for enhancing user privacy and control.

**Demonstrations:** Provide live demonstrations of Frequency Access, Community Rewards and on Frequency’s blockchain capabilities are implemented within the MeWe platform. Attract Crypto Community: Highlight the integration of MeWe with Frequency, showcasing how a Layer-1 parachain on Polkadot can deliver Web3 functionalities efficiently, attracting crypto/Web3/DeSo enthusiasts.

**Collaborative Opportunities:** Foster new project explorations and collaborations within the Polkadot ecosystem.

**Key Activities:** Workshops: Interactive workshops to engage participants directly with Frequency and MeWe tools and technologies.

**Panel Discussions:** Panel discussions with industry leaders to explore the future of decentralized social media.

**Networking Opportunities:** Create environments conducive to networking, fostering relationships between developers and influencers in the blockchain space.

**Integration Details:** MeWe leverages Frequency, a Layer-1 parachain on Polkadot, to deliver Web3 functionalities that empower users with data ownership, the ability to claim a universal handle, and a social media experience characterized by enhanced privacy and increased control. This integration of the Decentralized Social Networking Protocol (DSNP) and Frequency showcases MeWe’s commitment to setting a new standard in user-centric social media.

**Background of Partners:** Frequency Blockchain: A pioneer in offering infrastructure for digital sovereignty and privacy, enabling users to control their online identities and data. Frequency’s Layer-1 parachain on Polkadot facilitates the implementation of Web3 functionalities, setting a new standard for secure and decentralized data management.

**MeWe Social Media:** As the largest decentralized social media company with over 900,000 on-chain users, MeWe prioritizes user privacy and control, providing a secure environment where users can freely interact without compromising their data.

**Importance of Frequency for the Polkadot Community:** Frequency’s presence within the Polkadot ecosystem is a significant advancement towards achieving true digital sovereignty and data privacy for users. As a Layer-1 parachain, Frequency provides robust infrastructure that ensures secure, decentralized management of online identities and data. This directly aligns with Polkadot's vision of fostering a Web3 environment where users have complete control over their digital presence.

**Key Benefits of Frequency for the Polkadot network:** Enhanced Data Privacy: Frequency's integration ensures that user data is securely managed and protected, aligning with Polkadot’s mission of creating a safer digital environment.

**User Empowerment:** Frequency’s solutions empower users with the tools to control their digital identities, fostering a user-centric ecosystem within Polkadot.

**Technological Advancement:** By leveraging Frequency’s blockchain capabilities, Polkadot can showcase its ability to support advanced decentralized applications, attracting more developers and projects to the network.

**Community Growth:** Frequency’s involvement will drive greater engagement and participation within the Polkadot community, enhancing its overall vibrancy and dynamism.

**Benefits to the Polkadot Community:** Technological Showcasing: Display the robustness and scalability of the Polkadot ecosystem in supporting advanced decentralized applications.

**Community Engagement:** Boost active participation and interest among community members through showcasing innovative applications of blockchain technology.

**Strategic Exposure:** Increase Polkadot’s visibility and appeal to a broader audience, potentially attracting new users and developers to the platform.

**Success Metrics:** Attendance: Achieve a target of at least 200 attendees at the side event, including developers, influencers, and blockchain enthusiasts.

**Engagement:** Measure engagement through participation in workshops, panel discussions, and networking sessions, aiming for 80% active participation. Collaboration Opportunities: Facilitate at least 5 new project collaborations or partnerships within the Polkadot ecosystem as a result of the event. Media Coverage: Secure coverage from at least 5 major blockchain and technology media outlets to enhance visibility. Post-Event Feedback: Collect feedback from attendees with a target satisfaction rate of 90%, indicating the event’s success and areas for improvement.

**SWAG:**

![](https://i.ibb.co/9Nx1CSr/unnamed.png)

**Budget Breakdown:** 

|     |     |
| --- | --- |
| Item | Cost (EUR) |
| Venue | 15,000 |
| Accommodation | 10,000 |
| Travel | 12,000 |
| Meals and drinks | 15,000 |
| Creative Agency (music) | 20,000 |
| Photography | 5,000 |
| Videography | 10,000 |
| Swag (Promotional Materials) | 10,000 |
| Event Staff | 7,000 |
| Paid Media | 7,000 |
| Dinner Web3 Community | 5,000 |
| **Total** | **116,000** |

We are pausing and ultimately withdrawing the Frequency proposal. A heartfelt thank you to the entire Polkadot community for your insights and feedback. We truly appreciate your input as we aimed to align our efforts with community expectations. Thank you!

WHO: Frequency Network Foundation

WHAT: Requesting EUR 116,000 to host a side event at Polkadot Decoded in Brussels to showcase the transformative potential of integrating Frequency's blockchain technology with MeWe's social media platform.

TIMEFRAME: July 10th, 2024

RESOURCES: The budget breakdown includes venue, accommodation, travel, meals and drinks, creative agency, photography, videography, swag, event staff, paid media, and dinner for the Web3 community.

Revolutionizing Social Media for a Better Internet

- The #774 proposal was decided to be removed due to problems that arose.
- One goal was to build a community, but it did not work as planned.
- The creators thought people would support them, but it didn’t happen.
- The team still wants to help content creators with streaming tools.
- They will think about how to improve the project.
- They welcome ideas from people and groups for new online community support.
- You can join their Discord channel to learn more and share ideas.

referendum_canceller

The #774 proposal has been removed due to negative community feedback. The goal was to build a user community, but the opposite happened. The team will reflect on the project and seek proposals to support online communities, anonymity, and AI-social interactions. Join Kinera Discord channels for more information.

 Cancelling treasury proposal #774

AssetX is a decentralized exchange (DEX) for Polkadot users that aims to make decentralized finance (DeFi) activities more accessible and user-friendly. It offers secure trading, native token swapping and minting, liquidity pools, and yield farming opportunities. The platform is designed to be globally accessible with reduced fees compared to centralized exchanges.

The team behind AssetX has proposed a project to the OpenGov Treasury, requesting $524,000 USD in DOT tokens to develop the DEX. They plan to build and launch the platform within 14 weeks, focusing on a user-centric design and continuous innovation. The funding will be allocated to development, security audits, marketing, legal fees, and initial liquidity provision.

AssetX's tokenomics plan includes a hard cap of 1 billion ASX tokens with no halving events. The token distribution will be as follows: 20% for the team, 5% for OpenGov voters, 55% for liquidity pool incentives, 20% for airdrops, and 2% for an insurance fund.

The long-term vision for AssetX is to become the leading DEX within the Polkadot ecosystem, focusing on interoperability, scalability, innovation, community growth, and sustainability.

**Date:** 03rd June 2024  
**Beneficiary Address:** 14iULn6TYRmawsxazqR2xwWVuyDXc8ycGjg7ppJ15qVKctEN  
**Requested allocation:** 524,000 USD = 73,327.612660 DOT [Subscan’s price converter](https://polkadot.subscan.io/tools/price_converter?value=524000&type=time&from=USD&to=DOT&time=1717336800 "DOT / USDT Price EMA7 (03rd June 2024)") (EMA 7 Price = 7.146012)  
**Website:** [https://asset-x.io/](https://asset-x.io/)  
**Telegram:** [https://t.me/DotAssetX](https://t.me/DotAssetX)  
**X:** [https://x.com/DOTAssetX](https://x.com/DOTAssetX)  
**Github:** [https://github.com/AssetXdot](https://github.com/AssetXdot)  
**Polkassembly:** [https://polkadot.polkassembly.io/user/AssetX](../user/AssetX)  
**Grill:** [https://grillapp.net/24973?ref=24973](https://grillapp.net/24973?ref=24973)  
**Polkadot Forum:** [https://forum.polkadot.network/u/steak-king/summary](https://forum.polkadot.network/u/steak-king/summary)  
**Discord:** [https://discord.gg/rhQtprMSMr](https://discord.gg/rhQtprMSMr)

**Short description:** AssetX is a decentralized exchange (DEX) designed for Polkadot users, leveraging the security of the Polkadot network to facilitate token swapping and liquidity pooling on the Common Good Polkadot Asset Hub Relay Chain. AssetX aims to simplify decentralized finance (DeFi) activities within the Polkadot ecosystem, making it more accessible and user-friendly for individuals at all levels of experience in the cryptocurrency space.  
  
**Read full proposal here:** [Full Proposal Doc](https://drive.google.com/file/d/1qofZ_ICPkH9szFhlytSmx0EFJwW2bYkx/view?usp=sharing "Treasury Proposal AssetX DEX")

**Problem Statement:** The decentralized finance (DeFi) ecosystem is rapidly growing, surpassing $100 billion in total value locked (TVL) since May 2022. However, there are significant challenges that need to be addressed to onboard new users to Polkadot and improve their experience. Key issues include:

1.  _Complexity:_ Existing solutions within the Polkadot ecosystem can be intimidating for new users due to the technical barriers associated with token creation and swapping. The current tools, such as Polkadot-JS, require a deep understanding of blockchain technology, which can be off-putting for beginners.
2.  _User Experience:_ Polkadot-JS, while functional, is difficult for novice traders to use. Many users have reported that the interface is not intuitive and can be cumbersome for executing simple transactions.
3.  _Competition:_ Other blockchains like Ethereum (Uniswap) and Solana (Raydium) have addressed these user experience issues, setting high standards for usability and convenience. These platforms offer seamless token swaps and liquidity provision, which attracts a large user base. Polkadot needs to catch up by providing a similarly user-friendly experience.

**Solution:** AssetX addresses these challenges by offering a suite of user-friendly features within the Polkadot ecosystem:

1.  _Secure Trading:_ Users retain full control of their private keys, reducing the risk of hacks or theft. Unlike centralized exchanges (CEXs) where users' funds are held in custody, AssetX ensures that private keys never leave the user's possession, thus enhancing security.
2.  _Native Token Swapping and Minting:_ AssetX allows for seamless token swapping and minting within the Polkadot Asset Hub without needing to cross-chain unless desired. This reduces the complexity and cost associated with cross-chain transactions.
3.  _Liquidity Pools:_ Users can create and participate in liquidity pools, enhancing liquidity and enabling efficient trading. AssetX provides a streamlined interface for users to view existing pools, create new ones, and manage their liquidity contributions.
4.  _Yield Farming:_ Opportunities for users to earn yields through liquidity provision and yield farming strategies. By participating in yield farming, users can earn rewards, incentivizing them to contribute liquidity and engage with the platform (Future Release).
5.  _Global Accessibility:_ Accessible to any entity with an internet connection, regardless of geographical location. AssetX's decentralized nature ensures that there are no geographical restrictions, allowing global participation.
6.  _Reduced Fees:_ Lower fees compared to centralized exchanges by eliminating intermediaries. AssetX leverages the efficiency of blockchain transactions to minimize costs, providing a cost-effective trading solution.

**Proposal Details:** The AssetX team is presenting this proposal to the OpenGov Treasury for consideration. The proposal outlines the following key aspects:

1.  _Development Timeline:_ The DEX will be built and ready for use within approximately 14 weeks after receiving the treasury funds. This timeline includes development, testing, and auditing phases to ensure the platform's security and functionality.
2.  _Collaborative Expertise:_ The team and partners bring a high level of management and technical operation skills, ensuring the project's success. The proposal highlights the team's experience in blockchain technology, DeFi, and user interface design.
3.  _User-Centric Design:_ Emphasis on best-in-class UI/UX to attract users from other chains and enhance the overall user experience within the Polkadot ecosystem. The platform will be designed with a focus on ease of use, intuitive navigation, and visual appeal to ensure a positive user experience.
4.  _Continuous Innovation:_ Commitment to ongoing development and feature enhancements based on user feedback and community sentiment. AssetX aims to stay ahead of the competition by continuously improving the platform and adding new features as needed.

**Funding Requirements:** To execute this proposal and develop the AssetX DEX, the following funding is requested from the OpenGov Treasury:

-   _Total Funding Requested:_ $524,000 USD in the equivalent value of DOT Tokens at the date of submission.                                                                                                                                                 **![Total Spend Allocation](https://i.ibb.co/8N58pm2/image.png)**

-   _Development and Testing:_ $65,000 USD
-   _Security Audits:_ $58,000 USD
-   _Marketing and Community Engagement:_ $70,000 USD
-   _Legal Fees:_ $86,000 USD
-   _Initial Liquidity Provision for DOT/USDT Pool:_ $150,000 USD
-   _Initial Liquidity Provision for DOT/USDC Pool:_ $50,000 USD
-   Polkadot Technical Advisor: $25,000 USD
-   Graphic & UI/UX Designer: $20,000 USD

The funds will be allocated across these categories to ensure a robust and comprehensive development process, including rigorous security audits, effective marketing strategies, and sufficient liquidity to facilitate seamless trading from the outset.

**Tokenomics:** The AssetX tokenomics plan features a hard cap of 1 billion ASX tokens with no halving events. Although the issuance of ASX tokens will increase the supply of tokens in the short term, this hard cap will ensure that the DEX will experience net deflation.

                                         ![Tokenomics](https://i.ibb.co/X3wybTj/image.png)

The projected distribution of ASX Tokens is as follows:

-   _Team:_ 20% of ASX Tokens will be dedicated to the team, successively vested over two years to give confidence to the market.
-   _OpenGov Voters:_ 5% of ASX Tokens will be reserved for OpenGov voters, with a maximum of 10,000 tokens awarded per user (1 DOT Vote = 1 ASK Token) regardless of voting type (Aye AND Nay).
-   _Liquidity Pool Incentives:_ 55% of ASX Tokens will be used for additional liquidity pool incentives and to facilitate transaction fees. Liquidity providers will receive their portion of the initial 0.3% yield per trade for providing liquidity to the DEX.
-   _Airdrops:_ 20% of ASX Tokens will be airdropped to end users who hold sufficient assets on the AssetHub and use the DEX for Swap & Liquidity Pools, with strategies aligned with marketing efforts.
-   _Insurance Fund:_ 2% of all transaction fees retained by the DEX will be allocated to an insurance fund aimed at compensating users in case of loss or fraud.

**Airdrops and Strategy:** Upon the proposal's approval, the AssetX team aims to airdrop ASX Tokens to users who hold sufficient assets on the AssetHub & use the DEX for Swap & Liquidity Pools. The first airdrop will consist of approximately 50 million ASX Tokens during the Christmas period, dubbed the '50 Million ASX Christmas Airdrop'. This initial distribution will target users who have interacted with the DEX to build traction and attract total value locked (TVL) from ecosystems within and beyond the Polkadot network.

**Deployment Roadmap:**

-   _Week 1-4:_ UI Improvements, Product Management and Coordination
-   _Week 5-8:_ Frontend/UI Implementation, Backend Functionality Improvements, Polkadot Integrations
-   _Week 9-12:_ Usability Testing, Post Testing Improvements & Optimizations, QA & Live Environment Testing, Codebase Audit Penetration Test & Bug Repairs
-   _Week 13-14:_ Early LP Providers Setup, Go Live.

**Detailed Benefits:**

1.  _Enhanced Security:_ Built on the robust Polkadot network, providing the highest level of security through cryptographic protocols. The decentralized nature of the DEX ensures that users' assets are protected from centralized failures and malicious attacks. By leveraging Polkadot’s relay chain and parachains, AssetX can provide high transaction throughput and resilience.
2.  _Increased Privacy:_ Prioritizes user privacy by not requiring personal information or extensive KYC procedures. This feature is particularly attractive for users who value their anonymity and want to avoid the lengthy and intrusive verification processes common with centralized exchanges.
3.  _Transparency:_ All transactions are recorded on the blockchain, ensuring transparent and tamper-proof data. Users can verify their transactions and track their funds in real-time, fostering trust and accountability.
4.  _Liquidity:_ Hosting liquidity pools and automated market-making (AMM) algorithms to enhance liquidity and efficient trading. By incentivizing liquidity providers, AssetX ensures that there are always enough funds available for trades, reducing slippage and improving the trading experience.
5.  _Global Accessibility:_ The platform is designed to be accessible to anyone with an internet connection, enabling global participation and democratizing access to DeFi. This inclusivity helps to attract a diverse user base and fosters a vibrant community.
6.  _Reduced Fees:_ Lower fees compared to centralized exchanges by eliminating intermediaries. Users can trade assets with minimal transaction costs, making the platform more attractive and competitive.

**Proposal Execution Plan:**

1.  _Development and Testing:_ The initial development phase will focus on building the core functionalities of the DEX, including token swapping, liquidity pooling, and yield farming. Rigorous testing will be conducted to ensure the platform is secure and performs optimally under various conditions.
2.  _Launch and User Onboarding:_ After development and testing, the DEX will be launched. A user-friendly onboarding process will be implemented to help new users understand and navigate the platform. Educational materials and tutorials will be provided to assist users in getting started.
3.  _Marketing and Community Engagement:_ A comprehensive marketing strategy will be executed to attract users from other blockchain ecosystems. This will include social media campaigns, partnerships with influencers, and participation in blockchain events. Engaging with the community will be a priority to gather feedback and improve the platform continuously.
4.  _Feature Expansion and Updates:_ Post-launch, the team will focus on adding new features and improving existing ones based on user feedback. Regular updates will ensure that the platform remains competitive and meets the evolving needs of its users.
5.  _Governance and Sustainability:_ AssetX will implement decentralized governance mechanisms to allow the community to participate in decision-making processes. This will ensure that the platform evolves in a way that benefits all stakeholders and maintains its decentralized ethos.

**Development Team**  
_AssetX Labs Team:_ The team at AssetX Labs comprises Polkadot enthusiasts and experienced professionals from various fields including blockchain technology, software development, and marketing.  
_Key members include:  
__**  
Steak King:**  
![Steak King](https://i.ibb.co/7VZnwwM/image.png)  
_Founder & CEO, with extensive experience in blockchain projects and a deep understanding of the Polkadot ecosystem. He has served as a Senior Ambassador for Acala and participated in the first Crowdloan launched by Polkadot. His leadership ensures the project's alignment with the core principles of decentralized finance and community engagement.  
  
**_Pink Beard:_**  
![Pink Beard](https://i.ibb.co/QJWGRpZ/image.png)  
Strategy Manager, bringing over 30 years of diverse experience spanning technology, payments, marketing, and entrepreneurship. With a meticulous focus on navigating heavily regulated industries, Pink Beard has honed expertise in ensuring compliance and operational excellence across all facets of business.  
  
**_Dnos:_**  
![Dnos](https://i.ibb.co/6HJFcYg/image.png)  
Analytics Lead, with a deep understanding of DEX interfaces and a PhD in Economics. Dnos' expertise in Web3 tokenomics and technical analysis, combined with a strong focus on marketing and brand awareness, brings a comprehensive approach to driving growth and maximizing value within AssetX's ecosystem.  
  
**_JME:  
![JME](https://i.ibb.co/ZWJzDmp/image.png)  
_**Creative Director, with extensive experience in designing for major corporations and mastering branding and UX/UI. JME's deep exposure to Web3 tech and understanding of DEX user journeys ensures the creation of designs that resonate widely and drive adoption in the evolving DeFi space.

**Developers**

-   _Internal Web2 Development Team_ 
-   _MVP Workshop:_ A trusted partner with a proven track record of building on Polkadot, including the UI currently deployed on Parity's Asset Conversion Pallet (ACP). MVP Workshop specializes in bringing blockchain products to life, providing tailored guidance from idea validation to full launch. Their expertise in decentralized P2P networks and Web3 consulting services will be instrumental in the development of AssetX.

**Auditors**

_OpenZeppelin:_ A world leader in securing blockchain applications and smart contracts. OpenZeppelin will provide a comprehensive codebase audit to ensure the security and reliability of AssetX. Their open-source contract libraries are a gold standard in the blockchain community, providing reusable and secure code.

_CertiK:_ Specializing in penetration testing, CertiK will conduct rigorous security evaluations to identify and address vulnerabilities. Their advanced tools and methodologies ensure a realistic assessment of our security posture, enhancing trust and confidence in the platform.

**Long-Term Vision:** AssetX aims to become the leading DEX within the Polkadot ecosystem, providing a seamless and secure trading experience for users worldwide. The platform's long-term goals include:

1.  _Interoperability:_ Enhancing cross-chain functionality to allow users to trade assets across different blockchains seamlessly. This will involve integrating with other popular DeFi platforms and expanding the range of supported assets.
2.  _Scalability:_ Continuously improving the platform's scalability to handle an increasing number of users and transactions without compromising performance. This will involve leveraging Polkadot's scalable infrastructure and exploring new technologies.
3.  _Innovation:_ Staying at the forefront of DeFi innovation by exploring new financial products and services. This could include advanced trading features, lending and borrowing services, and more sophisticated yield farming strategies.
4.  _Community Growth:_ Building a strong and engaged community that actively participates in the platform's development and governance. By fostering a collaborative environment, AssetX aims to create a thriving ecosystem that benefits all participants.
5.  _Sustainability:_ Ensuring the platform's long-term sustainability by implementing effective economic models and governance structures. This includes creating a self-sustaining treasury to fund future developments and community initiatives.

AssetX is positioned to be a pivotal innovation within the Polkadot ecosystem, addressing current gaps and enhancing the token creation and swapping experience. By focusing on user-friendly interfaces and comprehensive DeFi functionalities, AssetX aims to drive the growth and adoption of decentralized finance on Polkadot. This proposal seeks the support of the OpenGov Treasury to realize this vision and make AssetX a cornerstone of the Polkadot DeFi landscape.

For more detailed information and to support our proposal, please visit our [website](http://asset-x.io "AssetX Website") and review the complete [documentation](https://drive.google.com/file/d/1qofZ_ICPkH9szFhlytSmx0EFJwW2bYkx/view?usp=sharing "AssetX OpenGov Proposal") provided or email us at: [team@asset-x.io](mailto:team@asset-x.io)

WHO: AssetX team

WHAT: Requesting $524,000 USD in DOT tokens to build a decentralized exchange (DEX) for Polkadot users, offering secure trading, native token swapping, liquidity pools, yield farming, and reduced fees.

TIMEFRAME: DEX will be built and ready for use within approximately 14 weeks after receiving the treasury funds.

RESOURCES: The team comprises Polkadot enthusiasts and experienced professionals from various fields, including blockchain technology, software development, and marketing. The team will collaborate with MVP Workshop, OpenZeppelin, and CertiK for development, auditing, and security.

AssetX the new Polkadot Asset Hub DEX

small_tipper

Vote Nay. Is a toturial about How to Request Stable asset USDT, USDC

treasurer

Referendum #822 - Refill for marketing bounty number #33

- ChaosDAO wants to set up a free beer stand at the Polkadot Decoded event to help people relax and make new friends.
- They are asking for 4,504 DOT, which is about 30,000 euros, to cover the costs of beer and supplies.
- The beer stand will be in the lobby of the event, with fun music and tables to create a friendly atmosphere.
- They promise to be honest about the budget and return any leftover money to the treasury.
- They will use eco-friendly cups and provide non-alcoholic drinks like water and soft drinks too.
- ChaosDAO can't vote on their own plan, but its members can vote like everyone else.
- They believe that this event will help people connect and strengthen the Polkadot community.

ChaosDAO proposes to sponsor a beer stand at Polkadot Decoded to enhance the community experience. They request 4504 DOT or 30,000€ for beer, eco cups, tables, bar staff, banners, t-shirts, and overhead. They aim to create a social hub for attendees to network, encourage community bonding, promote business development, and create a memorable experience. They will provide detailed invoices for all expenses and ensure no intermediaries inflate costs. They will manage the funds through a multi-signature wallet.

 Free Beer Stand & BD/Networking Space at Polkadot Decoded

Polkadot is being proposed as the title sponsor for the Crypto AI Summer Conference in Lisbon, Portugal in September 2024. The goal is to make Polkadot a leading crypto AI ecosystem. For 10,000 DOT, Polkadot will get branding opportunities, a keynote speech, a premium booth, and participation in panel discussions. The proposal includes pre-event promotions, direct interactions during the event, and post-event coverage to increase Polkadot's visibility. Unique elements like a Polkadot-themed bar and exclusive networking opportunities will also be included. The campaign will have pre-event activities like KOL promotion, PR articles, and logo placements. During the event, there will be a keynote speech, panel discussion participation, premium booth design, and an exclusive networking dinner. Post-event activities will include PR articles, a tier 1 media interview, a custom video interview, and inclusion in post-event press releases.

**Marketing Proposal for Polkadot: Title Sponsorship at the Crypto AI Summer Conference**

_Proposer: Lunar Strategy Event: Crypto AI Summer Conference_

_Date: Early September 2024_

_Location: Venue: TBC, Lisbon, Portugal_

_Requested DOT: 10,000 DOT_

_Contact: Jack Haldorsson, CMO, Lunar Strategy (Telegram: [@LunarStrategy](../user/LunarStrategy)_

[FULL PROPOSAL HERE.](https://docs.google.com/document/d/1BfJ_XXZv5I6GNztudR9CJhMqXJtyErjCWWy9SGhtz2g/edit?usp=sharing)

We are pleased to announce that we're hosting ''Crypto AI summer'' in Lisbon Portugal. We are proposing that Polkadot becomes the Title Sponsor for the Crypto AI Summer Conference in Lisbon, Portugal, in September 2024.

**The goal is to position Polkadot as a leading crypto AI ecosystem.** We have already reached out and are in contact with the teams from leading AI & DePIN projects within Polkadot. For 10,000 DOT, Polkadot will receive extensive branding opportunities, including logo placement, a keynote speech slot, premium booth placement, and participation in panel discussions.

The proposal includes pre-event promotions through KOL engagement and PR articles, direct interactions during the event, and post-event coverage to maximise Polkadot's visibility and impact. The sponsorship also features unique elements like a Polkadot-themed bar, exclusive Polkadot side event and exclusive networking opportunities, ensuring sustained engagement and highlighting Polkadot's leadership in AI-blockchain integration.

**Campaign Output**

_**Pre-Event Activities:**_

**KOL Promotion**: Initiate a targeted campaign with key opinion leaders in the crypto and tech communities to generate buzz about Polkadot's leading role in AI and blockchain.

**PR Article**: Publish one PR article in a top-tier publication to set the stage for Polkadot’s involvement and insights at the conference.

**Logo Placements**: Feature Polkadot’s logo prominently on the event website, registration page, and all pre-event promotional materials.

_**During-the-Event Activities:**_

**Keynote Speech**: A prime slot for a keynote speech to highlight strategic visions and technological innovations.

**Panel Discussion Participation**: Inclusion in panel discussions to debate and share insights on critical AI and blockchain topics.

**Premium Booth Design**: A well-positioned booth at the venue, outfitted with advanced design and lighting to showcase Polkadot’s projects and technologies.

**Workshop/Tech Talk Slot**: Conduct a specialised session or workshop to delve deeper into Polkadot’s contributions to AI in the blockchain sphere.

**Logo and Branding Placement**: Ensure Polkadot’s logo is visible on all attendee badges, printed materials, event lanyards, and attendee bags.  
  
**Exclusive Networking Dinne**r: Invitation to an exclusive dinner with speakers, VIP attendees, and top industry leaders for high-level networking.

**Stakeholder Engagement**: Extend special invitations to the Polkadot Web3 Foundation and Parity, ensuring the presence of key figures in the Polkadot ecosystem. The conference will also feature discussions on significant collaborations such as Origin Trail and Phala Network, underlining the comprehensive scope and innovative spirit of the Polkadot community.  
  
**Polkadot Bar and Drink Activation**: Set up a Polkadot-themed bar during the main event, serving the signature 'Polkadot Pink Drink.' This bar will promote interactions through a unique incentive — attendees downloading the Polkadot wallet receive a free drink, encouraging engagement.  
  
_**Post-Event Activities:**_

**PR Articles**: Publish two additional articles in leading publications to recap the event highlights and Polkadot’s contributions.  
  
**Tier 1 Media Interview**: Secure an interview with a top-tier media outlet to discuss Polkadot’s impact and forward-looking strategies unveiled at the conference.  
  
**Custom Video Interview**: Produce and share a custom video interview featuring Polkadot’s leadership or prominent team members, to be distributed across event and Polkadot’s channels.

**Inclusion in Post-Event Press Releases**: Feature Polkadot prominently in all post-event communications and press releases, ensuring media coverage that reflects their pivotal role at the conference.

We've recently hosted an X spaces with Mario Nawal, one about AI in the Polkadot ecosystem which is a narrative that we're currently amplifying on in marketing: [https://x.com/i/spaces/1YpKkwEpzBBKj](https://x.com/i/spaces/1YpKkwEpzBBKj)

Let me know if you have any questions, Thanks, Jack Haldorsson TG (@jacklunar)

WHO: Lunar Strategy Event proposes Polkadot as the Title Sponsor for Crypto AI Summer Conference in Lisbon, Portugal in September 2024.
WHAT: For 10,000 DOT, Polkadot will receive extensive branding opportunities, including logo placement, a keynote speech slot, premium booth placement, and participation in panel discussions. 
PRICE/TIMEFRAME/RESOURCES: 10,000 DOT, September 2024, pre-event promotions, direct interactions during the event, and post-event coverage.

Title Sponsorship at the Crypto AI Summer Conference

### Summary of Polkadot UX Bounty Proposal

- **Proposal Overview**: A bounty proposal to improve user experience (UX) in the Polkadot ecosystem.
- **Objective**: Enhance UX to match Polkadot's technical capabilities, making it more user-friendly and competitive.
- **Community Involvement**: Encourages broad participation to develop UX standards that meet community needs.
- **Scope**: Focuses on improving end-user experience, not developer experience or backend enhancements.
- **Team**: Braille coordinates the initiative, with a 4/6 multisig team of curators overseeing decisions and fund disbursements.
- **Updates**: The proposal was updated on June 12th to address feedback, including changes in the curator team and budget allocation.
- **Full Proposal**: Detailed information is available in the [Full Proposal](https://docs.google.com/document/d/1m-1pafxMoyhlGCKe2tAN7sG33305_yI9AtCHUGQLxJM/edit#heading=h.e5naxwp3hhoz).

Braille, Polkadot UX Guild, and OpenGovWatch propose to improve the end-user experience in the Polkadot ecosystem. The objective is to secure funding to address and resolve existing UX challenges, while also paving the way for innovative solutions that enhance user experience through the capabilities of the Polkadot SDK. The bounty is dedicated to improving the end-user experience, and the team of curators will oversee and approve all decisions and fund disbursements. The proposal is open for feedback.

Referendum #819 for the Polkadot UX Bounty

This proposal aims to continue the operations of a working group in Brazil to convert leads interested in Polkadot into builders or partners, with the goal of making Polkadot Brazil's leading blockchain ecosystem. Brazil is a significant player in the cryptocurrency market and has a large, tech-savvy population. The proposal outlines the challenges faced by different institutions in adopting blockchain technology and presents a strategy with four pillars: educational initiatives and partnerships, constant account management and consultancy, transformation and cultural approach in large companies, and supporting resources and insights.

The team behind the proposal includes John Rhodel Bartolomé, Gabriel Bonugli, Gustavo Joppert, and Carlos Sawaki, with curators Nick Dunford, Luis Dal Porto, and Ryan Haczynski. The base compensation for the Business Development (BD) team is $7,000 per month, with the possibility of additional compensation through an incentive system based on achieving specific objectives. If the team does not meet the goals within six months, the remaining funds will be transferred to the treasury. The team uses the legal entity "BENSHIGERU DAO" to interface with Brazilian companies.

**Date:** 20.05.2024  
**BENEFICIARY ADRESS:** 16Hbza9mgMR1xwbAhZMnbJQLKYmmGG1GSndpRAdNumhuRAuP  
**Requested allocation:** 386,650 USD Subscan’s price converter **(EMA 7 22.05 = 7.25 you can check the budget and simulation in the page 15 of proposal doc)**  
**Proposed Curator reward:** 5% (calculation based on BD Team Compensation)  
**Short description:** Continuation of operations for a working group of ecosystem agents to convert identified leads that have demonstrated interest in Polkadot into Polkadot builders or partners to establish the foundation for Polkadot to become Brazil's leading blockchain ecosystem.  
**Read Full proposal here: [Full Proposal DOC](https://docs.google.com/document/d/1FGxAHQYR2KEbkPXziHT6aKEYURUFTm229Ji0ji_JN5o/edit?usp=sharing)  
Read our full report here: [Report of Deals and Strategy (Past Proposal)](https://drive.google.com/file/d/1rn6XyzKhNORTmrBUpsKZXnggZNKtU02b/view?usp=drive_link)  
WEB3 FOUNDATION LETTER: [Endorsement and Support for Benshigeru DAO and John Rhodel](https://drive.google.com/file/d/1XjaoGjKyz2UojtameFShOhx8Gey_VYb8/view?usp=sharing)  
LEGAL ENTITY : [BENSHIGERU DAO LTDA (REGISTRATION WITH THE GOVERNMENT OF BRAZIL)](https://drive.google.com/file/d/1g5d2qj0CEoBSULxhdrQHq51GByaJP-H4/view?usp=sharing)**

![](https://i.ibb.co/KFZp4x1/proposta.jpg)

**![](https://example.com/your-image.png)1 . Context**

Context This initiative aims to continue our efforts in developing **partnerships** and **collaborations** in Brazil to be part of the Polkadot ecosystem, whether in the form of a **new Parachain**, a **Dapp**, a **complement to a Parachain** or **just one more player building using the Polkadot SDK**. The current demand for these alliances is enormous and it’s impossible to carry out this on a global scale. Throughout the past year, our **Brazilian Business Development (BD)** team at Polkadot created a plan to expand our network and form new partnerships. We started by analyzing various leads to understand the challenges and opportunities presented by different businesses. With these insights, we were able to engage potential partners and build mutually beneficial relationships.  
  
**2\. Brazil and Crypto**

**![](https://i.ibb.co/587zfyF/dados.jpg)**

Brazil and Crypto As the fifth largest cryptocurrency market globally, Brazil has positioned itself as a formidable player in the digital and financial technology sector. With a population of approximately 212 million and a median age of 32, the country boasts high rates of mobile and internet usage. Brazil's robust digital landscape further underscores its potential for international tech and digital financial sectors. The country ranks fifth globally in smartphone usage, with 84 million adults owning smartphones and 139 million of the 149 million internet users accessing the web via mobile devices, making Brazil the second-largest mobile internet access market globally.

Brazil is leading the international scene in the tokenization of real-world assets (RWA). In 2023, over R$600 billion (Brazilian currency) in RWA tokens were issued with the assistance of CVM, the governmental authority responsible for regulating securities, through their SandBox Program. The regulatory framework took the form of Crowdfunding, demonstrating an intention to cater to investors of all sizes and to promote the creation and democratization of various financial instruments for the Brazilian population.  
  
**3. Problem statement**  
  
Institutions of varying scales encounter substantial limitations when it comes to the integration of blockchain technology, posing a significant barrier to technological advancement. This issue is particularly pronounced within big institutions, where the threshold for technological entry is high. The operational processes of big companies and corporations are intricate, and any modifications to existing systems have the potential to incite a complete overhaul, rendering the implementation of new solutions challenging. Furthermore, these entities already contend with substantial technological requirements, directing their resources and developers toward specific projects in order to keep pace with market innovations, thus rendering the adoption of blockchain a costly and complex endeavor.

**3.1 Challenges faced by blockchains in Brazil:**

**Insufficient workforce:** Often, blockchains do not have enough manpower to support the implementation of their technologies.

**Deficient implementation methods:** There are no well-established methods for implementing blockchain in medium and large companies.

**Unfinished products:** Frequently, blockchains offer only basic infrastructure and not a fully finished product, making it harder for companies to adopt these technologies effectively.

**3.2 Challenges faced by Corporations or Big companies:**

**High technological entry barrier:** Complex operations make any changes to existing systems arduous and risky.

**Shortage of qualified professionals:** Difficulty in finding and hiring specialists who can integrate and implement new blockchain-based technologies.

**3.3 Challenges faced by medium-sized companies:**

**Limited understanding of benefits:** These companies often fail to understand the concrete benefits that blockchain technology can provide.

**Limitations:** Lack of understanding limits their willingness and ability to understand the investment in blockchain technologies, restricting their potential for growth and innovation.

**3.4 Challenges faced by small companies:**

**Lack of incentive:** Small companies often lack sufficient incentive or a suitable market to explore blockchain's advantages.

**Limited resources:** Without clear advantages of using blockchain, these companies remain unaware of the opportunities that technology can offer, staying tied to traditional and less efficient methods.

**4\. Proposal Objective and  our Strategy Pillars**

**Objective:** Convert identified people/companies or a tokenization or lending Dapp for specific markets that have demonstrated interest in Polkadot into Polkadot builders or partners, to establish the foundation for Polkadot to become Brazil's leading blockchain ecosystem. Given the strong competition from other platforms in Brazil, we want to win as many opportunities as possible.

**4.1 Strategy Pillars:**

**![](https://i.ibb.co/9bG3nPw/Captura-de-tela-2024-05-24-002030.png)**

**Educational Initiatives and Partnerships:** One of the primary methods we intend to use is through educational initiatives, forming partnerships with laboratories and universities. The positioning of these partnerships is crucial because universities and scientific laboratories are channels for relationships and fiscal benefits from the government and are able to receive grants for research and technological development. In Brazil, large companies seek and invest in universities and centers of science and technology because they can innovate with fiscal benefits or government grants. This is an excellent way to unite the Polkadot Ecosystem to develop PoCs (Proof of Concepts) or MVP (Minimum Viable Products) as the first moves toward the needs of large companies.

**Constant Account Management and Consultancy:** As account managers, we have a substantial pipeline of businesses interested in incorporating blockchain technology. To assist them, we will organize on-site meetings, workshops, and online sessions to help turn their interest into tangible products. We will maintain communication with both potential partners and those who have already partnered with Polkadot. For large enterprises with multiple departments, we view each department as a potential client, recognizing the opportunity for multiple collaborations within the same organization.

**Transformation and Cultural Approach in Large Companies:** We will adopt a cultural and digital transformation approach for large companies. After securing an initial MOU, we will enter these companies with educational and co-creation workshops, bringing parachains to participate in an educational journey. By the end of this journey, the company's employees, together with the facilitators from the BD team, will identify use cases that can become PoCs or projects. Our plan is to leverage the existing Polkadot SDK tools on Polkadot and also forward those contacts to work alongside Parachain teams on Polkadot if the business requires something that has already been built.

**Parachains willing to support Brazil-based business development efforts include:**

**![](https://i.ibb.co/tZGFJLC/times.jpg)**

**Supporting Resources and Insights:** Alongside ecosystem teams, our curators will provide additional resources and insights, whether it's recommending a pool of capable developers to assist or actually developing the solution.

**Delivering Leads and Resources:** In addition to delivering leads to the respective parachains, if it is not possible to meet their needs with the available resources, we will rely on the resources our curators possess, guide through OpenGov proposals, or contact initiatives such as Polkadot Academy and the regional developers' community.

**5\. TEAM AND CURATORS**

**![](https://i.ibb.co/rkpjv2f/time.jpg)**

**John Rhodel Bartolomé:**

[johnrhodel@polkadotbrasil.com](mailto:johnrhodel@polkadotbrasil.com)

Bachelor of Technology in Analysis and System Development(2020) Master in Business Administration (MBA) in Project Management and Planning(2020) Bachelor in Information Systems(2023) Master of Business Administration (MBA) in Software engineering(in course) Senior Ambassador Polkadot and Phala, BD experience in FOURSYS and WIPRO BRAZIL, Founder VDS, Games bounty curator, Meetups bounty curator, also helped to produce events in Brazil.

**Gabriel Bonugli:**

[gabrielbonugli@polkadotbrasil.com](mailto:gabrielbonugli@polkadotbrasil.com)

Bachelor in Foreign Trade(2014) Technical in Logistics Coordinator(2014) Bachelor in Business Administration(2017) Senior Ambassador Polkadot and Phala / Ambassador:OAK, Peaq, Tanssi Co-Founder VDS, Marketing specialist and also helped to produce events in Brazil.

**Gustavo Joppert / Jopper**

[gustavo@polkadotbrasil.com](mailto:gustavo@polkadotbrasil.com)

Lawyer - corporate, business, international, crypto, technology Innovation Specialist (Lead Corps on digital transformation in the last 8 years). Venture Builder, Acceleration, and Fund Raising Experience Polkadot Ambassador Since 2020

**Carlos Sawaki / CJ**

[carlosawaki@polkadotbrasil.com](mailto:carlosawaki@polkadotbrasil.com)

Bachelor in Advertising and Marketing(2013) Graphic Design(2016) Polkadot and Polimec Ambassador, Co-Founder VDS. Has been contributing as a Creativity Director, Web Designer, Video Maker, Writer, Translator, Content Creation, Marketing, SEO, Podcast Production, Narration, Photography and Illustration.

**Curators:**

**Nick Dunford:**

The Director of Business Development (Ecosystem Growth) at Parity, Alumni of Oxford & SydUni. Nick has vast experience in BD and will provide valuable resources to our Bounty

**Luis Dal Porto:**

Luis is a former key member of the team, as a former member, he has experience in business development, he has knowledge in our workflow and will be helping with local networking. He’s now a core team member of Tanssi Network.

**Ryan Haczynski“ Phunky”:**

Ryan is an active Polkadot member, he is ahead of Lucky Friday that drives Web3 innovation by assisting enterprise adoption, will provide experience and knowledge to foster Polkadot adoption on enterprises.

**5\. COMPESATION (you can check the budget and simulation in the page 15 of proposal doc and understand the remunaration and bonus) but here our base salary:**

**![](https://i.ibb.co/CWk8B40/Captura-de-tela-2024-05-24-011306.png)**

**Base Compensation:** The Business Development (BD) team shall receive a monthly base compensation of **$7,000** with the possibility of achieving more compensation through an incentive System.

**The Results Multiplier:** This is a strategic incentive mechanism aimed at improving the monthly team's compensation by achieving specific objectives related to the development and integration of projects on the Polkadot platform.

The multiplier is calculated as a percentage of the base compensation and is applied in accordance with the following guidelines:

**2x Total Monthly Compensation:** When a qualified lead is passed on to an existing Polkadot project in areas such as Smart Contracts or Education about the ecosystem in order to start relationships for further partnerships with Polkadot and train developers.

**3x Total Monthly Compensation:** Initiatives that will promote developers in the Polkadot development kit.

**4x Total Monthly Compensation:** When a Polkadot-based project executes a commercial agreement with a credible partner (e.g.: evidenced by posts on LinkedIn or other social media about a chain onboarded into Tanssi).

**Point of Attention:** If the Business Development (BD) team fails to attain the specified goals and does not utilize the entire allocated bounty DOTs within six months, the curators will authorize a transaction to transfer the remaining DOTs from the bounty wallet to the treasury.**(MORE INFO IN 15 PAGE OF DOC)**

**Q&A**

**Is blockchain something attractive to Brazil? How is the adoption going?**

Yes, this is highly appealing. The Central Bank of Brazil is working with us to build a private EVM chain, and Brazil's largest digital bank, NuBank, has also developed a private chain for its loyalty program, which was a huge success. Many other initiatives with big corporations in Brazil are adopting Blockchain (big banks, retail, tech, and all kinds of industries). This combination has ignited intense competition for blockchain adoption in Brazil.

**If the initiative ends for any reason, what happens with the Dots in the initiative Wallet?** T

he money will be returned to the treasury.

**Does the initiative have a time limit of 6 months?**

The Business Development (BD) team's designated timeline is six months; however, the bounty curators have the discretion to extend the duration of the bounty. This flexibility is essential as the BD team's performance may occasionally be impacted by deals nearing closure, which may require additional weeks to finalize. Consequently, the curators hold the authority to prolong the bounty beyond the initial six-month period. Nonetheless, it is important to note that the curators retain the right to terminate the bounty at any point following the initial six months.

**Does the BD Team use any legal entity in the relationship with Brazilian Companies?**

The team uses "[BENSHIGERU DAO](https://drive.google.com/file/d/1g5d2qj0CEoBSULxhdrQHq51GByaJP-H4/view?usp=sharing)'' as the designated corporate **interface with brazilian companies registered by Government from Brazil since 21/07/2021**  under the administration of **John Rhodel Bartolome**. All team members have reached a consensus on utilizing this company, given that most companies require a corporate entity, rather than an individual, to comply with their registration and compliance protocols. It is pertinent to note that compliance procedures typically necessitate evidence of authorization and representation of Polkadot. The BD Team consistently elucidates the governance framework and the Bounty process, which have conferred legitimacy upon us from the community to act as representatives of Polkadot for Brazilian companies. Additionally, we possess a [letter from W3Foundation](https://drive.google.com/file/d/1XjaoGjKyz2UojtameFShOhx8Gey_VYb8/view?usp=drive_link) that confers upon us the authority to engage with these companies **(this help us to be faster on the registry/compliance phase in the companies).**

**ANY DOUBTS? CONTACT US:**

**Telegram:**

[https://t.me/gabonugli](https://t.me/gabonugli)

[https://t.me/johnrhodel](https://t.me/johnrhodel)

[https://t.me/Gusjopp](https://t.me/Gusjopp)

**Email:**

[johnrhodel@polkadotbrasil.com](mailto:johnrhodel@polkadotbrasil.com)

[gabrielbonugli@polkadotbrasil.com](mailto:gabrielbonugli@polkadotbrasil.com)

[gustavo@polkadotbrasil.com](mailto:gustavo@polkadotbrasil.com)

WHO: Benshigeru DAO and John Rhodel

WHAT: Continue operations to convert identified leads interested in Polkadot into builders/partners to establish Polkadot as Brazil's leading blockchain ecosystem.

PRICE/TIMEFRAME/RESOURCES: Requested allocation of $386,650 USD with a 5% curator reward. Six-month timeline with the possibility of extension. Full details in proposal document.

Polkadot Business Development in Brazil - Continuation of Operations

- This proposal suggests scheduling 8 auctions for LP18 during LP17 as a precaution.
- It aims to ensure that coretime is ready for LP18.
- If coretime is successfully enacted, these auctions won't be needed.
- The proposal includes a schedule hash and a proposal hash for reference.
- A preimage for the proposal is also provided.
- Reviewers are encouraged to vote on the proposal.

auction_admin

The proposal suggests scheduling 8 auctions for LP18 during LP17 as a safeguard in case coretime is not ready in time. The price, timeframe, and resources are not specified.

Proposal: Adding More Auctions For LP18 On Polkadot

SmallTipper

Toros is a marketing agency that wants to help Polkadot get more attention. They have a plan to use drones at a big music festival in Canada to show the Polkadot logo and a special code. People at the festival can scan the code to get a chance to win Polkadot NFTs, which are special digital art pieces. The agency also wants to tell people about this event on the internet to make more people interested in Polkadot and NFTs. They are asking for some money to make this plan happen and promise to give back any extra money. They will also measure how well the plan works by looking at how many people talk about it online.

**![](https://i.ibb.co/Mp9cBkY/Image-2024-05-28-at-8-37-PM.jpg)**

**Introduction**

Hello Polkadot Open Gov,

We are [Toros](https://www.toros.agency/), a marketing agency specializing in high-impact experimental advertising for technology brands.

After valuable input from the Dot Community, we have implemented an updated strategy to achieve deeper integration and community engagement in our drone show. 

To address price concerns from the community, we have updated our project to be one single eye-catching show.

Our previous proposal can be reviewed here: [https://polkadot.polkassembly.io/referenda/669](669) 

**Our _Updated_ Proposal**

We seek funding for a brand awareness, public relations campaign, and NFT drop designed to elevate Polkadot's presence in the public eye, draw users to the emerging Polkadot NFT space, and feature the amazing projects created by Polkadot community NFT artists.  Our campaign would consist of 3 elements:

1.) Sponsorship of three drone light shows over Canada’s premier electronic music event [Veld Music Festival](https://veldmusicfestival.com/) (100k+ attendees). Our show would feature the Polkadot logo, a QR code leading to an NFT drop, followed by “brought to you by the Dot community” ending with the Polkadot logo once more.

2.) NFT drops through the QR code displayed in the sky. A massive QR code with messaging displaying “enter for a chance to win” will take festival goers to a unique landing page where they can enter for a chance to win Polkadot NFTs. A special feature will be given to Kodadot, whose NFT minting software has made this proposal possible.

3.) A corresponding public relations and social media push aimed at enhancing the visibility and impact of the drone shows by generating online engagement. 

**Drone Show Details**

We have contacted VELD and negotiated a sponsorship deal that includes one 10-minute drone show amid one of the festival headliners' performances. The final 2-3 minutes of the show would feature QR code and messaging outlined in the “NFT Details” section of this proposal.

Drone Show Proof of Concept

Video Link: [https://vimeo.com/925062285/a49265c3c9](https://vimeo.com/925062285/a49265c3c9)

Video Link: [https://vimeo.com/925060260/6e8878bcea](https://vimeo.com/925060260/6e8878bcea)

Inspiration for drone shows [here](https://twitter.com/DocumentingBTC/status/1757560831808581719) and [here](https://www.adweek.com/creativity/how-prime-video-used-500-drones-for-a-crowd-to-perform-karaoke-in-rome/). 

**VELD Music Festival Details**

![](https://i.ibb.co/NCwYYMD/Image-2024-05-28-at-8-07-PM.jpg)

-   Drone Shows are displayed in the sky amid acts from Marshmello, Steve Aoki, or Martin Garrix 
-   VELD is Canada's largest EDM festival 
-   Held in Toronto 
-   Attracted over 105,000 attendees in 2023 
-   Runs for three days. 
-   Coincides with Toronto's lively August long weekend.  
-   Other major events happening at the same time in the city (Caribana, OVO Fest, Boots and Hearts) bring in millions of tourists.

**Veld Sponsorship Details**

[_Veld Sponsorship Deck_](https://drive.google.com/drive/folders/1I9G1gSTIMqfrKhbQEYiRCnynsPWzyAlC)

_Additional Sponsorship Perks:_ 

-   Mobile advertising over the entire festival grounds (visible to all attendees) 
-   Logo promoted on the festival website (Ink Entertainment) 
-   Veld newsletter shout-out 
-   2 dedicated social media posts - TikTok/Instagram/Facebook 
-   Instagram stories 
-   Logo added to Veld lineup collateral

**NFT Drop Details**

During the last 2-3 minutes of the drone show, a pink QR code will be displayed in the sky, leading to a unique Polkadot-branded landing page. Festival-goers can enter their names for a chance to win NFTs.

_The NFTs fall into two categories:_

1.  Polkadot NFT Creators’ Submissions: We invite all Polkadot NFT creators to submit their work for the drop at VELD, offering artists exposure to over 100k festival-goers and a select few winners the chance to own these NFTs.
2.  DOTxVELD Unique NFTs: Using Kodadot, we will mint a unique album of DOTxVELD NFTs, exclusively dropped at VELD. These NFTs will serve as valuable assets and permanent reminders of the Polkadot drone show’s impact on the community.

We have strategically chosen an NFT integration strategy to align with many of the festival performers:

**Marshmello:** Has shown interest in the crypto world and has collaborated with several NFT projects - Rarible. He has released NFT collections and has been involved in various crypto-related initiatives. - NFT portfolio valued at over 1 million USD

**Martin Garrix:** Has also explored the NFT space by releasing exclusive digital collectibles and collaborating with various NFT platforms. He also snapped up a Bored Ape in December of 2021. - NFT portfolio valued at over 100 thousand USD

**Alesso:** Has participated in the NFT market by releasing limited edition NFTs that feature unique music and visuals - Cosmic Genesis.

**Seven Lions:** Has also explored the NFT space, releasing various digital assets and collaborating with artists to create unique NFTs that feature his music and visuals.

**Steve Aoki** is significantly involved in the world of cryptocurrency and NFTs. Here are some highlights of his involvement: NFT portfolio valued at over 500 thousand USD

1.  **NFT Projects:** Steve Aoki has released multiple NFT collections, with his debut collection "Dream Catcher" generating over $4 million in sales. He has continued to be active in the NFT space, creating and selling various digital art pieces and collectibles . 
2.  **A0K1VERSE:** Aoki has launched his own metaverse and NFT platform called "A0K1VERSE," which aims to bridge the gap between the digital and physical worlds. This ecosystem provides exclusive content, experiences, and rewards to NFT holders . 
3.  **Partnerships and Collaborations:** Aoki has collaborated with other artists and platforms within the crypto space. He partnered with Justin "3LAU" Blau to form the NFT duo "Punx," inspired by the CryptoPunks NFT collection . 
4.  **Crypto Advocacy:** Aoki is a vocal advocate for NFTs and cryptocurrency, often discussing their potential to transform the music industry by offering new revenue streams and ways to connect with fans. Not only will it align with these performers but also their millions of followers and fans. Many of whom will be present at VELD.

Our goal is to achieve maximum network engagement as well as to give creators in the community a platform to display their work. 

**_Updated_ Budget**

We are requesting a total of 9286 DOT priced at 7.14 USD per DOT. This transaction amounts to a total consideration of 66,300 USD. Our valuation of DOT is based on the 28 day average. Any unused DOT will be returned to the treasury.

-   Campaign Execution – Total $40,000 as per Veld’s sponsorship rates 
-   Design and Creative - $10,000 
-   Canadian Taxes (GST): $4,800 
-   Agency fees: $8,000 
-   Maintenance and Incidentals: $3,500

_\*All prices in USD_

**Public Relations Details**

Our PR strategy is focused on creating buzz around the drone show by drawing attention to both the eye-catching brand display Polkadot as well as the unique and mysterious NFT opportunity.  We will prepare press releases and media kits, and engage local and tech-focused publications to cover the story, highlighting the innovative approach Polkadot is taking to raise brand awareness. When pitching media, our story’s hook will focus on the fact that the mysterious drone show was commissioned not by a traditional advertising executive within a centralized corporation, but by the decentralized Polkadot community.

_Crypto Publications_

We will specifically target top crypto publications to ensure the campaign resonates within the core blockchain and cryptocurrency communities. Examples include CoinBase, CoinTelegraph, and Bitcoin Magazine.

_Local Publications_

We will tip off local publications in Toronto such as BlogTO to secure coverage, using the unique and sensational nature of the drone shows to capture a broader audience's interest.

_Social_

We will tip off recognized influencers within the cryptocurrency and blockchain space, encouraging them to share the story. This strategy will be most effective on Twitter where creators have the chance to go viral using our content (see [example](https://x.com/simplybitcointv/status/1716212060814561453?s=46&t=mapPHD7u5h3SXzpyxKT54A)).

**Measurement and Evaluation**

What sets this campaign apart from traditional OHH initiatives is that its success can be measured via online engagement metrics.  Metrics we will track

-   QR code scans Estimated drone show impressions 
-   Earned media hits using S[yften](https://syften.com/?redirect=false) 
-   Keyword search volume using [Ahrefs](https://ahrefs.com/)/[Google Trends](https://trends.google.com/trends/) 
-   Social mentions across Twitter/X, Reddit, TikTok, and Instagram using [Mention](https://mention.com/en/)

**Conclusion**

By merging the real-world impact of a drone show with targeted NFT integration strategies and digital PR tactics, we aim for this campaign to not only elevate Polkadot’s brand awareness and the value of DOT, but also to create a lasting impact that can be measured. With approval, we'll proceed to fund conversion and vendor payments, ensuring a seamless rollout. Should plans change, we commit to returning unused funds to the treasury.

Toros, a marketing agency, seeks funding of 9286 DOT ($66,300) for a brand awareness, PR campaign, and NFT drop at Veld Music Festival. The campaign includes sponsorship of three drone light shows, NFT drops, and a corresponding PR and social media push. The goal is to elevate Polkadot's presence and draw users to the emerging Polkadot NFT space. The campaign will be measured via online engagement metrics. Unused DOT will be returned to the treasury.

*UPDATED* Polkadot Drone Show + NFT Drop Over VELD Music Fest (100K+ Attendance) - Brand Awareness + PR Campaign

### Gavin Wood's Contributions to Polkadot

- **Member Details:**
  - Email: gavin@parity.io
  - Polkadot Address: 16SDAKg9N6kKAbhgDyxBXdHEwpwHUHs2CNEiLNGeZV55qHna
  - Current Rank: VI Dan: Grand Architect
  - Induction Date: November 2022
  - Expertise: Technical design, Protocol evolution, Socio-political direction

- **Reporting Period:**
  - Start: 2023/05/16
  - End: 2024/05/28

- **Contributions:**
  - **Polkadot SDK:** Worked on Agile Coretime specifications and implementations.
  - **XCM Improvements:** Developed tools for message referencing and asset withdrawal limits.
  - **FRAME Improvements:** Revamped Preimage pallet and created `TransactionExtension`.
  - **Roadmap/Vision:** Specified the JAM Protocol and its ongoing refinements.
  - **Philosophical Discussions:** Engaged in deep conversations about Polkadot's philosophy at events like Polkadot Decoded and sub0 Asia.
  - **Presentations:** Shared insights on Polkadot with peers, academic communities, and industry professionals.

- **Comments:**
  - Originally intended for Rank 7, but promotion requires a community vote.
  - Contributions are crucial for Polkadot's future vision and challenges.

fellowship_admin

Gavin Wood, a Polkadot Fellow, will work on various improvements to Polkadot SDK, XCM, and FRAME, as well as provide a roadmap/vision for JAM Protocol. He will also participate in in-depth conversations and presentations on the Polkadot network and protocol. The reporting period is from May 16, 2023, to May 28, 2024.

#814 Proposal: Promotion to "VII Dan: Free Master" for Gavin Wood - Evidence below

Polkadot is being proposed to be the title sponsor for the Crypto AI Summer Conference in Lisbon, Portugal in September 2024. The event aims to position Polkadot as a leading crypto AI ecosystem. For 100,000 USD worth of DOT, Polkadot will receive branding opportunities, a keynote speech slot, premium booth placement, and participation in panel discussions. The proposal includes pre-event promotions, direct interactions during the event, and post-event coverage to maximize Polkadot's visibility and impact. Unique elements of the sponsorship include a Polkadot-themed bar, exclusive side event, and networking opportunities. The proposer, Lunar Strategy, is in contact with leading AI & DeFi projects within Polkadot.

**Marketing Proposal for Polkadot: Title Sponsorship at the Crypto AI Summer Conference**

Proposer: Lunar Strategy

Event: Crypto AI Summer Conference

Date: Early September 2024

Location: Venue: TBC, Lisbon, Portugal

Requested DOT: 100,000 USD based on EMA7 Price of DOT.

Contact: Jack Haldorsson, CMO, Lunar Strategy (Telegram: @LunarStrategy)

[FULL PROPOSAL HERE.](https://docs.google.com/document/d/1BfJ_XXZv5I6GNztudR9CJhMqXJtyErjCWWy9SGhtz2g/edit?usp=sharing)

—

We are pleased to announce that we're hosting ''Crypto AI summer'' in Lisbon Portugal. We are proposing that Polkadot becomes the Title Sponsor for the Crypto AI Summer Conference in Lisbon, Portugal, in September 2024.

The event aims to position Polkadot as a leading crypto AI ecosystem. We have already reached out and are in contact with the teams from leading AI & DePIN projects within Polkadot. For $100,000 worth of DOT, Polkadot will receive extensive branding opportunities, including logo placement, a keynote speech slot, premium booth placement, and participation in panel discussions.

The proposal includes pre-event promotions through KOL engagement and PR articles, direct interactions during the event, and post-event coverage to maximise Polkadot's visibility and impact. The sponsorship also features unique elements like a Polkadot-themed bar, exclusive Polkadot side event and exclusive networking opportunities, ensuring sustained engagement and highlighting Polkadot's leadership in AI-blockchain integration.  

We've recently hosted an X spaces with Mario Nawal, one about AI in the Polkadot ecosystem which is a narrative that we're currently amplifying on in marketing: [https://x.com/i/spaces/1YpKkwEpzBBKj](https://x.com/i/spaces/1YpKkwEpzBBKj)

Let me know if you have any questions,

Thanks,

Jack Haldorsson TG (@jacklunar)

WHO: Polkadot 
WHAT: Title sponsorship for Crypto AI Summer Conference in Lisbon, Portugal in September 2024 
PRICE: $100,000 worth of DOT 
TIMEFRAME: September 2024 
RESOURCES: Extensive branding opportunities, keynote speech slot, premium booth placement, participation in panel discussions, pre-event promotions, direct interactions during the event, and post-event coverage.

error vote no

### `reactive-dot`: A Reactive Library for Polkadot Front-End Development

- **Overview**: `reactive-dot` is a React library designed to simplify the integration of Polkadot network functionalities into React applications. It aims to improve developer experience by reducing boilerplate code and complexity.

- **Objectives**:
  - Simplify development with intuitive React hooks.
  - Enhance developer experience by reducing complexity.
  - Promote Polkadot adoption by lowering entry barriers.

- **Key Features**:
  - Multichain support with easy chain selection.
  - Reading storage data directly from React components.
  - Compatibility with React suspense for async operations.
  - Caching and deduplication of data reads.
  - Full TypeScript support with autocompletion.

- **Future Goals**: Potential features include wallet management, transaction submission, and support for multiple frameworks.

- **Demo**: A proof of concept is available [here](https://stackblitz.com/edit/vitejs-vite-lyatc5?file=src%2FApp.tsx).

- **Code Comparison**: Demonstrates simplified code for connecting to the chain, reading block and account balance, and handling loading and error states.

- **Timeline & Budget**: The project is estimated to take 8 weeks and requires 6,000 DOT. It includes research, core development, testing, documentation, and community feedback.

WHO: Tien, an independent developer
WHAT: Create `reactive-dot`, a React library for easy integration of Polkadot network functionalities
PRICE: 6,000 DOT
TIMEFRAME: 8 weeks (estimated 320 hours)
RESOURCES: Research, planning, development, testing, documentation, and iteration

A reactive library for building Substrate front-end

Pre-Image error, vote NAY

test

- There is no automated way to register identities on the Kusama People parachain right now.
- The proposal is to create tools to help with this registration process and make them available for everyone to use.
- Two main tools need to be updated to work with the new parachain: `polkadot-registrar-watcher` and `polkadot-registrar-challenger`.
- They want to hire two developers to help build these tools and estimate it will cost about $19,200.
- This project will make it easier to verify social media identities on platforms like Twitter and Discord.
- The first step is to make a basic version of the tools and link them to the People chain in about 240 hours of work.
- The developers have a lot of experience, with one having over 20 years in programming. 
- The goal is to support better identity verification for users in the ecosystem.

WHO: Rotko Networks, a full-stack developer and an expert in Rust and functional programming.

WHAT: Developing an automated registrar service for judgements on the Kusama People parachain, integrating with the Polkadot-People parachain for judgements and identities, building a pathway for media verification, and enhancing the frontend UI.

PRICE/TIMEFRAME/RESOURCES: $19,200 for 1.5 FTE for 4 weeks.

Open-Source Registrar Development Continuity

- Polkadot wants to run ads on Spotify to teach people about its technology.  
- The ads will play for 46 million Spotify users in the U.S. for one year.  
- There will be two types of ads: one for tech and finance areas, and one for everyone.  
- The ads will talk about Polkadot, Substrate, NFTs, and staking rewards.  
- Each ad will have short audio and cool pictures or videos.  
- The team asks for 14,500 DOT (about $6.70 each) to pay for the ads.  
- Ads will start in July 2024 and run for 12 months.  
- Every 3 months, new ad scripts will be shared for community feedback.

!\[\](https://i.postimg.cc/MGWQJkzf/proposal-Img1.png) # Please see the in-depth proof of concept with images, videos, and advertisement script mock-ups here:  
\# [<u>Click here to open the **link** for the Spotify Audio Ad Campaign Art Deck/Scripts in a new tab</u>](https://www.figma.com/design/nR8EySGOhO2Pkd5EDuzdr1/Audio-Ad-Campaign_artDeck?node-id=0-1&t=iCD6dRz7iC4pxydN-1) - To use the Figma, zoom in onto the top section. You can read through the entire proof of concept by scrolling from top to bottom. ## \*\*Table of Contents\*\* I. Proposal Summary  
II. Spotify Audio Ad Campaign Breakdown: Strategy, Duration, Ad Breakdowns, Target Audience Breakdown, Mock-ups  
III. Spotify Market Analysis  
IV. Budget Breakdown  
V. Tentative Project Timeline  
VI. Conclusion  
VII. Supporting Documents ## \*\*I. Proposal Summary\*\* We are requesting funding for a marketing and PR initiative aimed at achieving the following: 1. Raise brand awareness for Polkadot 2. Elevate the price of DOT 3. Draw in new retail and institutional users/investors 4. Attract developers and business-minded individuals to enhance and expand the ecosystem We plan to advertise key features of the Polkadot blockspace that many people are still unaware of. Although Polkadot is a top cryptocurrency, \_many of the network's most used components have not been exposed to people outside the Polkadot community\_.  
Cryptocurrency is still a relatively new and vastly misunderstood topic for most of the worlds population. People have heard of "Polkadot the cryptocurrency", but still don't know or understand the capabilities of Polkadot as a blockspace ecosystem. We're here to shift the way people think about Polkadot and help people understand that Polkadot has something to offer everyone. To accomplish this, we will advertise to software developers, tech-savvy individuals, financial institutions, and technology hubs throughout the United States. Our approach involves high-value marketing through Spotify audio advertisements, targeting 46.17 million ad-supported users over the course of a year-long campaign. Ad-supported users are users who listen to audio advertisements to use the Spotify platform. Information about the benefits of advertising with Spotify can be found below in \_Section III. Spotify Market Analysis\_. We plan to run a multitude of audio advertisements focusing on key components of the Polkadot ecosystem, including but not limited to: - Polkadot network, Substrate, NFTs (through KodaDot), Staking and Rewards We are proposing the execution of two simultaneous ad campaigns running over the course of 12 months. Both of the ad groups will be targeted based on general/podcast interests and behaviors. The ad campaigns will be further categorized by audience demographic:

|     |     |
| --- | --- |
| Ad Campaigns | Target Audience Demographic |
| **Ad Campaign #1:  <br>Targeted Demographic Advertising** | Targeted advertising to specific postal codes and Designated Market Areas (DMAs) in the United States that are Tech, Financial, and Education Hubs:  <br>1\. The cities of New York, Silicon Valley, Washington DC, San Francisco, Dallas, Houston, Seattle, Chicago, Boston, Los Angeles, Detroit, Atlanta, Denver, Salt Lake City, St. Louis, Portland, and more.  <br>2\. Specific postal codes and DMAs in areas around schools such as MIT, California Institute of Technology, Stanford, Harvard, Yale, Georgia Institute of Technology, Princeton, University of Chicago, and more. |
| **Ad Campaign #2:  <br>General Public** | The general public across the United States. These ads will run for **46.17 million ad-supported Spotify users.** |

Please see the in-depth proof of concept with images, videos, and advertisement script mock-ups here:  
[**<u>Click here open the Figma for Spotify Audio Ad Campaign Art Deck/Scripts in a new tab</u>**](https://www.figma.com/design/nR8EySGOhO2Pkd5EDuzdr1/Audio-Ad-Campaign_artDeck?node-id=0-1&t=iCD6dRz7iC4pxydN-1) - Instructions to use the Figma can be found at the top of the proposal. More information on the proposed ad campaign can be found below in \_Section II. Spotify Audio Ad Campaign Breakdown\_. ## \*\*II. Spotify Audio Ad Campaign Breakdown: Strategy, Duration, Ad Breakdowns, Target Audience Breakdown, Mock-ups\*\* \*\*Strategy:\*\*  
Two Spotify audio advertising campaigns crafted to maximize both reach and impressions. Maximizing reach means sharing these ads with the largest possible and most focused audience. Maximizing impressions ensures the ads are frequently shown to specific users. We will be advertising to software developers, tech-savvy individuals, financial institutions and technology hubs across the United States. These ads are non-skippable so it is ensured that the user will hear all information being presented to them. \*\*Duration:\*\*  
The two audio ad campaigns will run for 12 months across the United States of America. \*\*Ad Breakdowns:\*\*  
The ads will be multi-format with audio and visual components. !\[\](https://i.postimg.cc/3JZz1pfj/Spotify-Ad-Legend-2.png) \*\*Audio:\*\* [**<u>Non-skippable 15-30 second scripts</u>**](https://docs.google.com/document/d/1wXYETxOiCoW_2JLJcB7cM9pAmmawqYzzIcny3fh-YXc/edit?usp=sharing) **<u>read by professional voice actors with engaging background music.</u>**  
Research indicates that 15-30 second ads are the optimal length for engaging listeners.  
The scripts will discuss various key components of the Polkadot ecosystem:  
1\. Polkadot general info and promotion  
2\. Substrate overview and promotion  
3\. NFTs (through KodaDot)  
4\. Staking and rewards \*\*Visuals:\*\* Video and logo imaging with captivating visuals of the Polkadot logo. - Research by Spotify and Nielsen (a global leader in audience measurement, data, and analytics) found that listeners exposed to both the audio and full-screen visuals of a brands’ ad experienced increases in aided awareness and purchase intent. - Each ad will feature the Polkadot logo and branding twice through a logo plus a companian image and/or video. - Each ad will include a tag line - Each ad will have a Call To Action button in the form of a “Learn more” link. (e.g. link to the Polkadot or Substrate website) - We are using Polkadot’s official branding guidelines for logotype, token, and colors.

<div class="joplin-table-wrapper"><table><caption><b>Table 2:</b> Ad Campaign breakdown: categorized by target audience demographic.</caption><tbody><tr><th>Ad Campaigns</th><th>Target Audience Demographic</th></tr><tr><td><b>Ad Campaign #1:<br>Targeted demographic advertising</b> to specific postal codes and Designated Market Areas (DMAs)</td><td>1. Consists of 8+ ads with an audio and visual component. These ads are non-skippable.<br>2. Targeted based on locations in the United States that are Tech, Financial, and Education Hubs:<br><ul>The cities of New York, Silicon Valley, Washington DC, San Francisco, Dallas, Houston, Seattle, Chicago, Boston, Los Angeles, Detroit, Atlanta, Denver, Salt Lake City, St. Louis, Portland, and more.</ul><ul>Specific postal codes and DMAs in areas around schools such as MIT, California Institute of Technology, Stanford, Harvard, Yale, Georgia Institute of Technology, Princeton, University of Chicago, and more.</ul>3. Further targeted based on their interests and behaviors (see Table 3 below: Target Audience Breakdown).</td></tr><tr><td><b>Ad Campaign #2:<br>General Public</b></td><td>1. Consists of 8+ ads with audio and visual components. These ads are non-skippable.<br>2. Advertising to <b>46.17 million people</b><br>3. Targeted based on their interests and behaviors (see Table 3 below: Target Audience breakdown)</td></tr></tbody></table></div>

\*\*Target Audience Breakdown:\*\*

|     |     |
| --- | --- |
| Target Audience Interests and Behaviors | Target Audience Podcast Interests |
| 1\. Technology  <br>2\. Business  <br>3\. Science & Medicine  <br>4\. Education  <br>5\. Gaming  <br>6\. In-car Listening  <br>7\. Health & Lifestyle  <br>8\. News  <br>9\. Podcasts  <br>10\. Culture & Society | 1\. Technology & Computing  <br>2\. Business & Finance  <br>3\. Careers  <br>4\. Education  <br>5\. Personal Finance  <br>6\. Science  <br>7\. News and Politics  <br>8\. Video Gaming  <br>9\. Hobbies & Interests  <br>10\. Real Estate |

\*\*Mockups\*\* - Please note that all mockups are subject to community feedback.  
\- \*\*Please note that once the proposal has been approved, \_we will conduct further work with a graphic designer in order to ensure perfect logos and videos.\_\*\* \*\*Ad Scripts:\*\* To view the scripts, please refer to: - The initial 8 ad script renders here:  
[**<u>Click here open the google doc for the Initial Audio Ad Scripts in a new tab</u>**](https://docs.google.com/document/d/1wXYETxOiCoW_2JLJcB7cM9pAmmawqYzzIcny3fh-YXc/edit?usp=sharing) - The Figma mock-up for the first 8 script ideas. The ads will run on a rotating schedule throughout the year. - \_\*\*Every 3 months we will submit a 0 DOT cost proposal with a set of scripts to update the ad campaigns with fresh content and information re: any new tech advancements within the Polkadot ecosystem. These proposals will simply be looking for community feedback and approval on the next set of ad scripts.\*\*\_ - Please note that the ads will be narrated by professional voice actors. - These ads are non-skippable so it is ensured that the user will hear all information being presented to them. ## Ad Mockups - New section added 2024-05-30 as we realized many people were not accessing the Ad Deck designs on Figma !\[\](https://i.postimg.cc/VNPjZ5dm/Audio-Ad-1-Substrate-Initial-Render.png) !\[\](https://i.postimg.cc/cHsfZjRz/Audio-Ad-2-Koda-Dot-Initial-Render.png) !\[\](https://i.postimg.cc/G2qGpQzm/Audio-Ad-3-Polkadot-Initial-Render.png) !\[\](https://i.postimg.cc/ZnQN85Gk/Audio-Ad-4-Substrate-Initial-Render.png) !\[\](https://i.postimg.cc/nVSqb3Cd/Audio-Ad-5-Substrate-Initial-Render.png) !\[\](https://i.postimg.cc/NfymgRXQ/Audio-Ad-6-Polkadot-Initial-Render.png) !\[\](https://i.postimg.cc/kXk8DDNK/Audio-Ad-7-Staking-and-Rewards-Initial-Render.png) !\[\](https://i.postimg.cc/jSPffKv9/Audio-Ad-8-Polkadot-Initial-Render.png) ## Below is a sample mockup of the short looping videos that go with the ads. You can view them through the links found in the Art Deck we put together on Figma: - https://www.figma.com/design/nR8EySGOhO2Pkd5EDuzdr1/Audio-Ad-Campaign\_artDeck?node-id=228-9&t=Dl5WN3V0d2rmMeWe-0 - if you do not want to go to the Figma, the links can be found below the image !\[\](https://i.postimg.cc/cLFvwHwF/Video-Mock-ups.png) - https://www.canva.com/design/DAGGLdG5d4M/1ZsAkXJths\_HOmASEGaqJA/watch?utm\_content=DAGGLdG5d4M&utm\_campaign=designshare&utm\_medium=link&utm\_source=editor - https://www.canva.com/design/DAGGLOempoM/jNf78DvfZ361JXUICWKPiA/watch?utm\_content=DAGGLOempoM&utm\_campaign=designshare&utm\_medium=link&utm\_source=editor - https://www.canva.com/design/DAGGKzepnsM/MWxsH2JNrhDk4szrgk1f0w/watch?utm\_content=DAGGKzepnsM&utm\_campaign=designshare&utm\_medium=link&utm\_source=editor - https://www.canva.com/design/DAGGKGZZtOA/cpiKpC\_ytInuW9\_8BQiIyw/watch?utm\_content=DAGGKGZZtOA&utm\_campaign=designshare&utm\_medium=link&utm\_source=editor - https://www.canva.com/design/DAGGGRsHJ3E/QgMzcYrCpKtiaqgA4pa\_zw/watch?utm\_content=DAGGGRsHJ3E&utm\_campaign=designshare&utm\_medium=link&utm\_source=editor - https://www.canva.com/design/DAGGLKMkUik/1C4Alu4m\_41-7H1HR4h3UA/watch?utm\_content=DAGGLKMkUik&utm\_campaign=designshare&utm\_medium=link&utm\_source=editor ## \*\*III. Spotify Market Analysis\*\* As of Q1 2024, Spotify has 110.7 million Monthly Active Users (MAUs) in the United States. Of these 110 million MAUs, 46.17 million are ad-supported. Each day, ad-supported users on Spotify hear advertisements from a brand’s marketing campaign between 1 and 5 times. Spotify is forecasting that it will be adding 16 million additional MAUs in Q2 2024. With a 31.7% global market share in the music streaming space, Spotify has a demographic which varies widely in age, gender, and musical/podcast interests. Spotify has over 100 million music tracks and 5 million podcasts, all of which have advertisements for ad-supported users. Running multi-format campaigns on Spotify boosts ad recall by 90% and more than doubles brand awareness - these include audio, video, and podcast advertisements. Ad engagement on Spotify leads to a 19% higher brand impact compared to other forms of media. ## \*\*IV. Budget Breakdown\*\*

<div class="joplin-table-wrapper"><table><tbody><tr><td>Total DOT Request: 14,500 DOT priced at $6.70 USD<br>This includes:<br>1. Campaign Execution: 11,250 DOT<br><ul>70% of ad space will be allocated to Ad Set #1: Targeted advertising to specific postal codes and Designated Market Areas</ul><ul>30% of ad space will be allocated to Ad Set #2: General public</ul>2. Design and Creative: 500 DOT<br><ul>Includes hiring an experienced graphic designer to ensure perfect visuals</ul>3. Agency Fees: 1500 DOT<br>4. Maintenance and Incidentals: 750 DOT</td></tr></tbody></table></div>

\*\*Budget notes:\*\* 1. Please note that consideration of taxes has been included in the above.  
2\. Please note that we have requested the amount of DOT at the price above to account for market volatility following the recent BTC halving.  
3\. If plans are altered, we will return any unused funds to the treasury.  
4\. Upon approval, the received DOT will be converted to USD for vendor payments. ## \*\*V. Tentative Project Timeline:\*\* The advertisement campaigns will commence 14-21 days after fund conversion.  
\*\*Tentative project start date:\*\* mid to late July 2024  
\*\*Project run-time:\*\* 12 months from start date ## \*\*VI. Conclusion:\*\* Upon approval, we will move forward with fund conversion and vendor payments. Shortly after we can begin advertising Polkadots technology and ecosystem to the 46.17 million ad-supported users on Spotify. \_\*\*Every 3 months we will submit a 0 DOT cost proposal with a set of scripts to update the ad campaigns with fresh content and information re: any new tech advancements within the Polkadot ecosystem.\*\*\_ ## \*\*VII. Supporting Documents:\*\* 1. [**<u>Click here to open the google doc for the proposal in a new tab</u>**](https://docs.google.com/document/d/1sbJf-E_K3fVpdpBLTlcbyAmIZpyI5itOWwMnjKQZKnA/edit?usp=sharing)  
2\. [**<u>Click here to open the google doc for the Initial Audio Ad Scripts in a new tab</u>**](https://docs.google.com/document/d/1wXYETxOiCoW_2JLJcB7cM9pAmmawqYzzIcny3fh-YXc/edit?usp=sharing)  
3\. [**<u>Click here to open the Figma for Spotify Audio Ad Campaign Art Deck/Scripts in a new tab</u>**](https://www.figma.com/design/nR8EySGOhO2Pkd5EDuzdr1/Audio-Ad-Campaign_artDeck?node-id=0-1&t=iCD6dRz7iC4pxydN-1) \*\*Team Leads\*\* Project, Operations, and Quality Assurance Manager who has been the team lead for 10+ software developers for 3 years and counting. Expert in the Polkadot ecosystem who has 6+ years in Marketing and Advertising. \_\*\*Please see information in the comments with information verifying that we have been apart of Polkadot for a number of years\*\*\_ Collectively our team has been in the crypto space since 2018 and part of the Polkadot community since 2020.

WHO: The proposal is made by a team of marketing and advertising experts.

WHAT: They are requesting funding for a 12-month marketing and PR initiative aimed at raising brand awareness for Polkadot, elevating the price of DOT, attracting new users/investors, and drawing in developers and business-minded individuals to enhance and expand the ecosystem.

PRICE/TIMEFRAME/RESOURCES: The total DOT request is 14,500 DOT priced at $6.70 USD. The project will commence 14-21 days after fund conversion, and the project run-time is 12 months from the start date.

12 Months of Polkadot Advertising on Spotify x 2 Ad Campaigns

whitelisted_caller

wish_for_change

staking_admin

lease_admin

general_admin

referendum_killer

big_spender

OpenGov Referenda

Origin able to dispatch a whitelisted call.

Origin for signaling that the network wishes for some change

Origin able to cancel slashes and manage minimum commission.

Origin for spending up to 10,000,000 DOT from the treasury as well as generally administering it.

Origin for managing the composition of the fellowship.

Origin able to spend around 250 DOT from the treasury at once.

Origin able to spend around 1,000 DOT from the treasury at once.

Origin able to spend around 10,000 DOT from the treasury at once.

Origin able to spend around 100,000 DOT from the treasury at once.

Origin able to spend up to 1,000,000 DOT from the treasury at once.

OpenGov Referenda

Referenda Tracks