Origin able to spend around 100,000 DOT from the treasury at once.

medium_spender

Riya Sen has proposed an influencer marketing campaign to increase awareness and adoption of Polkadot. The campaign will last for 3 months and requires 48,750 DOT ($351,000 USD) from the Polkadot treasury. The budget will be divided into influencer compensation (80%), content creation (10%), and campaign management (10%). The strategy includes selecting influencers, creating engaging content, and tracking performance metrics. The campaign aims to increase awareness, provide educational content, grow the community, and build positive sentiment around Polkadot.

TimedOut

Proposer: [Riya Sen](https://www.linkedin.com/in/riya-sen-795a94148/) (Linkedin)

Contact: [Riya Sen](https://t.me/RiyaSengg) (Telegram)

Email : [partners@hirecryptoinfluencers.com](mailto:partners@hirecryptoinfluencers.com)

**Objective:** The primary goal of this proposal is to leverage influencer marketing to increase awareness, community engagement, and adoption of Polkadot. The influencers will play a crucial role in disseminating information, educating the community, and promoting the unique features and benefits of Polkadot.

**Duration:** The campaign will run for 3 months with a comprehensive plan to maximize reach and impact.

**Budget Request:** We are seeking 48750 DOT (351000 USD based on DOT/USD rate of $7.20 EMA7)from the Polkadot treasury to fund this influencer marketing campaign. The funds will be allocated as follows:

1.  **Influencer Compensation:** 
    
    80% of the budget will be allocated to compensating influencers based on their reach, engagement rates, and content quality
    
2.  **Content Creation:** 
    
    10% will be reserved for creating high-quality, engaging content, including graphics, videos, and written materials that the influencers will use to promote Polkadot.
    

3.  **Campaign Management**

10% will cover the costs associated with managing and overseeing the entire campaign, ensuring it aligns with Polkadot's goals and values.

**Campaign Strategy:**

1.  **Selected** ****Influencers :**** [Youtube](https://docs.google.com/spreadsheets/d/1WVsspNUx9Ac1uL1DZUYZLkPAu20F0iChTu9Gesfro7M/edit?usp=sharing "Full Breakdown of all 15 individual influencers") (Full Breakdown )
2.  [TWITTER / X](https://docs.google.com/spreadsheets/d/1ZuJpmXeP3c8zUVgRx3UB29rPh4a_YXNCtzmuB5ZjuJI/edit?usp=sharing) (Full Breakdown)

2\. **Content Strategy:**

Creation of informative and engaging content that highlights the key features, developments, and use cases of Polkadot.

       3.   **Metrics and Reporting:**

 Regularly track and report key performance indicators (KPIs) such as reach, engagement, and sentiment analysis

 Provide detailed reports to the Polkadot community, demonstrating the impact and effectiveness of the influencer marketing campaign.

**Benefits to Polkadot:**

**Increased Awareness:**  The campaign aims to significantly increase awareness of Polkadot within the broader crypto community and beyond.

**Educational Impact:**  By leveraging influencers, the campaign will provide educational content, making Polkadot more accessible to a wider audience.

**Community Growth:**  Engaging influencers will foster community growth, attracting new users, developers, and enthusiasts to the Polkadot ecosystem.

**Positive Sentiment:**  The campaign will contribute to building positive sentiment around Polkadot by highlighting its strengths and unique features.

**Conclusion:**

This proposal seeks funding from the Polkadot treasury to execute a comprehensive influencer marketing campaign. By strategically collaborating with influencers, we aim to propel Polkadot into the spotlight, foster community engagement, and drive adoption. We believe that this campaign will yield long-term benefits for the Polkadot ecosystem, strengthening its position in the blockchain space.

Thanks

Riya Sen 

CEO, Hire Crypto Influencers

Influencer Marketing Campaign for Polkadot Community Engagement

- The Polkadot Developers Conference is for people making new technologies with Polkadot, including apps and blockchains.
- In 2024, the conference will be in Bangkok, Thailand, and is planned for March.
- The goal is to help new developers learn about Polkadot and connect with others.
- This year, half of the attendees will be new developers who are not yet part of the Polkadot community.
- They will sell tickets to help fund the event, and a part of the costs will be covered by money from the Polkadot Treasury.
- The first milestone funding request is for 99,950 DOTs to help pay for the event.
- The conference wants to attract more builders to grow their community.

Executed

WHO: Decentered Studio, supported by the Web3 Foundation and Polkadot ecosystem teams. 

WHAT: Requesting funding for the regional edition of sub0, a conference for developers building on the Polkadot tech stack, to take place in Bangkok in March 2024. 

PRICE/TIMEFRAME/RESOURCES: Requesting 99,950 DOTs for Milestone 1, covering approximately 85% of the budget. Second Milestone will be post-event. Ticket revenue will contribute to 8-10% of the required budget.

sub0 Asia 2024 - pre-funding request

- A group of companies made a proposal to improve RPC services for Polkadot and Kusama.
- RPC services are important for apps like Polkadot.JS and wallets to work well.
- The proposal wants to make these services high-quality, cheap, and decentralized.
- The total budget for this plan is $400,000, shared between Polkadot and Kusama.
- RPC providers can submit bids based on costs or specific service levels.
- A monitoring system will check the performance of these services regularly.
- The proposal aims to ensure transparency and community involvement in the process.

**A joint-proposal** by BlockOps, Dwellir, LuckyFriday, OnFinality, RadiumBlock, RockX, and Stakeworld outlines a procurement strategy for public RPC services in Polkadot and Kusama ecosystems. The proposed budget is $400,000, split between Polkadot and Kusama treasuries, providing a 12-month runway for assessment. RPC providers will be evaluated based on predefined standards, and the selected providers will be paid monthly in arrears based on the EMA7 day average price of DOT/KSM.

Bounty Proposal for Public RPCs for Relay and System Chains

- Lark Davis wants to create content about Polkadot.  
- He has a big following on Twitter and YouTube.  
- He asks for 21,000 DOT to fund his project for six months.  
- Plans include tweets, threads, livestreams, and videos.  
- Content will teach people about Polkadot’s technology and future.  
- All posts will say they are sponsored by Polkadot.  
- Goal is to help more people learn and talk about Polkadot.  
- Lark is excited to work on this project.

Rejected

Introduction Proposal is for Lark Davis, Me. Identity is verified on-chain. Please note this is a revised proposal accounting for previous feedback I am ideally positioned to execute a comprehensive content creation project focusing on Polkadot. I am also a long time DOT holder and am excited about the future of DOT 2.0. Proposal Overview Requesting funding of 21000 DOT for a six-month period to create and disseminate engaging, informative content about Polkadot on my social channels. In particular X and YT. My following of over 1.1 million on Twitter ( https://x.com/TheCryptoLark ) and 484 thousand subscribers on YouTube channel Content Creation Plan - The project will comprise of the following over a 24 week period. Ideally from January 1st to June 17th (168 day period, or 24 weeks) 24 Tweets: Regular updates, insights, and educational content about Polkadot on Twitter. 6 Twitter Threads: Detailed discussions on Polkadot's technology, ecosystem developments, and future outlook. 12 Promotional segments during my livestreams of 2 to 4 minutes covering tech, ecosystem, and future. 6 Shorts videos uploaded to my main channel and X 2 Full length videos the first which would cover Polkadot 2.0 and the second which would cover the top ecosystem players. \*Please note that all posts will include either #ad on X or Thanks to Polkadot for sponsoring today's video on YT Resource Utilization - The funding will enable: In-depth Research: Ensuring all content is accurate, current, and aligns with Polkadot's strategic goals. Strategic Promotion: Maximizing reach and engagement within the crypto community. Expected Impact - Enhanced Awareness: Educating and engaging a vast audience about Polkadot's features and benefits. Community Building: Driving discussions and fostering a knowledgeable community around Polkadot. Brand Positioning: Amplifying Polkadot's standing as a key player in the blockchain ecosystem. Conclusion This project is poised to significantly contribute to the growth and visibility of Polkadot. Highlighting the innovative aspects of Polkadot and bring it to a global audience. Thank you for considering this proposal. I am excited for the opportunity to collaborate and elevate Polkadot's presence in the community.

WHO: Lark Davis, a content creator with a following of over 1.1 million on Twitter and 484 thousand subscribers on YouTube channel.

WHAT: Requesting funding of 21000 DOT for a six-month period to create and disseminate engaging, informative content about Polkadot on social channels.

PRICE/TIMEFRAME/RESOURCES: 21000 DOT for a six-month period, starting from January 1st to June 17th, comprising of 24 Tweets, 6 Twitter Threads, 12 Promotional segments, 6 Shorts videos, and 2 Full-length videos. The funding will enable in-depth research and strategic promotion to enhance awareness, community building, and brand positioning.

Lark Davis - Proposal for Funding Polkadot Content Creation

- CriptoMedia is a Spanish blockchain agency that works with influencers.
- They want to help promote Polkadot on social media.
- Their goal is to attract more investors and users to Polkadot.
- They plan to work with two YouTube influencers, Healthy Pockets and Salvilla.
- They are requesting a budget of 16,981 DOT (about 99,100 USD).
- CriptoMedia promises that the content will be delivered on time and will be of high quality.
- Any leftover money will go back to the treasury.

WHO: CriptoMedia, a Spanish blockchain agency specialized in Spanish-speaking influencers.

WHAT: To create content on social networks through two influencers, Healthy Pockets and Salvilla, to attract investors and new users to the Polkadot ecosystem.

PRICE/TIMEFRAME/RESOURCES: 16,981 DOT (99,100 USD) budget. No specific timeframe mentioned. Two influencers will be used.

Funding for 6 months of Polkadot brand promotion

- Polkadot wants to work with big companies and startups using blockchain solutions.
- Onyze is a company that helps Polkadot enter the markets in Spain and Andorra.
- Onyze is good at following rules and helping businesses grow.
- They have worked with many large companies, like banks.
- Onyze will help businesses change their ideas about blockchain into real products.
- This partnership is important for Polkadot's growth in Spain and Andorra.

Polkadot aims to expand into Spanish and Andorran markets with the help of Onyze, a regulated custody solutions provider. Onyze will guide companies in integrating blockchain technology. No specific price, timeframe, or resources mentioned. First report available on March 15, 2024.

Business Expansion with Fintech, Corporate and Institutions in Spain and Andorra

Lunar Strategy has proposed a campaign to promote Polkadot and bring it back into the conversation with other leading blockchain ecosystems. The campaign aims to focus on adoption and use cases, collaborating with key opinion leaders on social media platforms to reach a wide audience. Here are the main points of the campaign:

1. **Goal**: Compete with other L1s and bring Polkadot back into the conversation, focusing on adoption and use cases.
2. **Estimated Reach**: 4,948,000 followers.
3. **Campaign Output**: 1,035,000+ high impact reach, 29 posts on Twitter, and 11 YouTube videos.
4. **Narratives**: Use cases of launched projects on Polkadot, reasons to build on Polkadot, and business & enterprise case for Polkadot.
5. **Duration**: 45 days with three waves of influencers.
6. **Waves**: 
   - **Wave 1**: YouTube videos on Polkadot's USPs and use cases.
   - **Wave 2**: Twitter long-form posts focusing on Polkadot's use cases and projects, referring to Wave 1 YouTube videos.
   - **Wave 3**: Twitter content creators and ambassadors reinforcing messages from Waves 1 and 2, focusing on building & launching on Polkadot.
7. **Scope**: Revamp the narrative about Polkadot as a leading ecosystem, highlight use cases, and encourage builders to consider Polkadot for their projects.
8. **Why Fund**: Market sentiment has shifted, and L1 treasuries are deploying capital into growth and education about actual use cases.
9. **Implementation Plan**: Organize and manage collaborations with influencers, create a collaboration brief, schedule collaborations over 3 weeks, and create a report on results.
10. **Deliverables**: Promotional Guidelines PDF, Influencer Strategy PDF, Result Report PDF, and Influencer Communication.

Lunar Strategy is an ecosystem growth agency with experience in storytelling and finding the right key opinion leaders to amplify messages. They have worked with over 150 ecosystems and projects and have collaborated with 400+ key opinion leaders on Twitter and YouTube.

Proposer: Lunar Strategy

Company: Lunar Holding LDA - PT516253999

Contact: [@LunarStrategy](user/LunarStrategy) on Telegram (Jack Haldorsson, CMO of Lunar Strategy)

Requested DOT: 26,706 DOT (138,900 Euro based on DOT/USD rate of $5.61 EMA7)

**Campaign overview:**

This campaign is **not just another "What is Polkadot?"** campaign, as these already exist and can be found by anyone searching for them.

The goal is to compete with other L1s that are capitalizing on the current markets and to bring Polkadot back into the conversation. Right now, Polkadot is falling behind ecosystems like Solana, Polygon, and others. We want to focus on positioning Polkadot in discussions with main narratives focused on adoption and use cases.

We plan to collaborate with key opinion leaders on X and YouTube who have an educational background and an audience that trusts the influencers.

_Estimated followers reached: 4,948,000_

We have observed multiple L1s achieving strong growth in the last two quarters, partly driven by treasury support for initiatives like "Solana DeFi Summer," and narratives around use cases and real-world applications of crypto.

For Polkadot, we have consulted with multiple parties in the community and identified three high-level narratives to amplify within the right communities:

1.  Use Cases: Launched Projects on Polkadot
2.  Reasons to Build on Polkadot
3.  Business & Enterprise Case for Polkadot

**Campaign output:**

Estimated high impact reach: 1,035,000+

Total summary of posts: 29 posts on X (Twitter) 11 YouTube videos

Full Breakdown of all 15 individual influencers: [https://docs.google.com/spreadsheets/d/1wuUi6CTIVrP6D6L\_ePnTySvA7aZLl6dJDzsgihpebnc/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1wuUi6CTIVrP6D6L_ePnTySvA7aZLl6dJDzsgihpebnc/edit?usp=sharing)

**About Lunar Strategy:**

Lunar Strategy is an ecosystem growth agency; we have been in the crypto space since 2019 and worked with 150+ ecosystems and projects.

We specialize in storytelling, combined with finding the right key opinion leaders to amplify the message to the appropriate audience.

We are a team of 20+ people, primarily based in Europe.

Some of our past projects include OKX, Bitmex, ICP, Rose, Gamestarter, Kodacon, PrimeXBT, and many more.

We have also collaborated with 400+ key opinion leaders on X (formerly Twitter) and YouTube and generated hundreds of millions of impressions within the crypto space.

Here is a longer deck about Lunar: [https://pitch.com/v/Lunar-deck-csjw23](https://pitch.com/v/Lunar-deck-csjw23)

**Campaign details:**

The main focus is to reshape the narrative and story around Polkadot. It's more about getting the right message to the right person at the right time.

We plan to collaborate with key educators on X and YouTube to promote these main narratives to a new audience and onboard more investors, builders, and developers to the Polkadot ecosystem.

The posts/content will be written in an "easy-to-repost" way so that the Polkadot community can easily reshare it to their audiences, thereby making the posts more likely to go viral.

**Duration:**

The campaign will run for 45 days and will have three different waves of influencers.

**Wave 1:** YouTube videos will go live with educational content about Polkadot's USPs and use cases, including examples of great projects currently building on Polkadot.

Example of posts: [https://twitter.com/milesdeutscher/status/1726328690458726598](https://twitter.com/milesdeutscher/status/1726328690458726598)

**Wave 2:** Wave 2 will mainly contain X long-form posts focusing on Polkadot's use cases and projects building on Polkadot, also referring to the YouTube videos that went live in wave 1 to build on the first wave and amplify the message.

**Wave 3:** Wave 3 will primarily focus on X, with content creators and ambassadors reinforcing the messages from waves 1 and 2, focusing heavily on building & launching on Polkadot. We will also engage the ambassadors from previous posts to comment on the post to amplify the reach.

**Campaign Scope:**

This campaign is about revamping the narrative about Polkadot as a leading ecosystem and highlighting use cases on Polkadot with educational content, for example, "Here are 5 top projects building on Polkadot," and encouraging builders to consider the Polkadot stack to build and launch their projects.

This will involve strong storytelling and clear narratives amplified by voices that have actual sway and influence within the community.

**Why should we fund this project right now?**

The market sentiment has shifted, and multiple L1 treasuries are deploying capital into growth and education of new users about actual use cases, including examples of projects building.

They are doing this very effectively with organized campaigns around narratives like "DeFi summer on Solana," etc., that tell a strong story and help onboard new users, establish more credibility, and get the full Polkad

Share the implementation plan Organizing and managing all collaborations & communications with Influencers. Creating a collaboration brief which outlines the content we want the Influencers to create in order to manage expectations and so we can run with the narrative we want to push in our collaborations.

For schedule we will schedule all the collaborations over 3 weeks in order to capitalize on the hype and once done create a report on the results from our collaborations.

**Deliverables:**

-   Promotional Guidelines PDF: This PDF contains guidelines and details about the promotion or campaign for the influencers.
-   Influencer Strategy PDF: This PDF outlines the influencer marketing strategy, including the objectives/goals, target personas, core message, and budget.
-   Result Report PDF: This monthly report PDF includes all the key performance indicators (KPIs) and results related to the influencer marketing campaign.
-   Influencer Communication: This involves managing the communication, negotiations, and general handling of influencer interactions.

I am excited to support the Polkadot community with educational content to onboard more companies and users. I am here to reply to any questions that you may have about our proposal and strategy to onboard new users to Polkadot. If you are also an influencer or have another proposal, feel free to reach out via Telegram.

Many thanks,

Jack Haldorsson

CMO for Lunar Strategy

WHO: Lunar Strategy, an ecosystem growth agency.
WHAT: A 45-day campaign to reshape the narrative around Polkadot, collaborating with key opinion leaders on X and YouTube to promote three high-level narratives and amplify the message to a new audience. 
PRICE: 26,706 DOT (138,900 Euro based on DOT/USD rate of $5.61 EMA7).
TIMEFRAME: 45 days. 
RESOURCES: Estimated followers reached: 4,948,000.

Polkadot Ecosystem Growth with Key Opinion Leaders

- Token 2049 is an important blockchain event held in Singapore and London.
- It gathers leaders and thinkers in the Web3 industry.
- Polkadot wants to be a main sponsor at the Singapore event on September 13-14, 2023.
- They will have a special booth and a speaker on the main stage.
- 20 different teams from the Polkadot community are joining the booth.
- Sponsoring the event will help Polkadot gain more recognition and build partnerships.
- This will make Polkadot a key player in the changing Web3 world.

This is a ReferendumV2 post. It can only be edited by the proposer of the post .

Polkadot proposes to become a Title sponsor at Token2049 Singapore conference in September 2023. For an undisclosed price, Polkadot will have a pavilion-style booth, branding on conference materials, and a keynote speaker on the main stage. 20 ecosystem teams have confirmed their participation at the Polkadot Pavilion Booth. The sponsorship will increase brand awareness, foster partnerships, and position Polkadot as a leading player in the Web3 landscape. More details can be found on the provided link.

Polkadot Sponsorship @Token 2049, Singapore on September 13th - 14th 2023

- Quinence is offering a new course about the Polkadot SDK for developers.
- The course is part of their Modern Fullstack platform and includes hands-on practice.
- They noticed that existing resources on the Polkadot SDK are not very helpful or up-to-date.
- There is a need for better learning materials that cover both theory and practice.
- The course will help beginners and advanced learners in the Polkadot ecosystem.
- It aims to provide a complete and structured learning experience. 
- The proposal for the course can be found on their website.

Quinence proposes a comprehensive course on the Polkadot SDK, integrating theory with hands-on practice for developers, with a lack of up-to-date educational materials. The course will be hosted on their Modern Fullstack platform, suitable for various learning stages, and aims to be a structured, in-depth educational path. The proposal does not mention the price, timeframe, or resources required.

Treasury Proposal: An expansive course on Substrate and Polkadot

- Alpha Airdrop is a video content team that creates videos about Polkadot, a blockchain technology.
- They want to make more videos and are asking for $72,000 to create 24 weeks of content.
- Their plan includes making 10 videos and 4 threads each month, focusing on educational and engaging content.
- The team has experience working with other projects like RMRK and Talisman and has made over 160 videos.
- They use platforms like YouTube, Instagram, and TikTok to share their content with more people.
- The team members have backgrounds in content creation and marketing, aiming to make Polkadot well-known.
- They want to help others in the Polkadot ecosystem by explaining complex ideas simply and attractively.

Alpha Airdrop, a video content team from the US, is requesting 13,560 DOT at $5.30 EMA7 via Subscan on 11/30/23 for a 24-week content creation project. The proposal includes 10 videos per month, 4 threads, and distribution across multiple platforms to amplify Polkadot's unique narratives and increase awareness and engagement for Polkadot. The team plans to produce easy-to-understand videos showcasing Polkadot's updates, stories, and infrastructure, emphasizing its leadership in the blockchain industry. The goal is to attract new audiences and grow the ecosystem.

Alpha Airdrop - Polkadot Education Content Creation Proposal (6 months)

This proposal aims to grow the Polkadot community in Turkey and India by onboarding developers and keeping them active in the ecosystem. The project is supported by several companies and will focus on training, events, and hackathons. The expected outcomes include onboarding 10,000 developers, creating two quality courses, hosting 10 events and 10 hackathons, and generating 2 million impressions on social and traditional media. Rise In, the organization behind this proposal, has a strong track record in developer training and community building in both countries. They plan to update the current Polkadot Substrate Development course, build a new course about career options, and launch separate bootcamp pages for India and Turkey. The project will also involve marketing, physical events, and connecting developers with job opportunities and further education.

Hi all, after much deliberation and interaction with the Community, we have decided to resubmit this proposal with quarterly milestones. You can see more information from the [most recent Kusamarian appearance](https://www.youtube.com/watch?v=J7T3iR9Mk2Y). Thank you to all who gave feedback on our previous proposal.

**What is this proposal about?**

The key goal is to create momentum for Polkadot in Turkey and India, two of the biggest web3 communities in the world, by onboarding developers and keeping them active in the ecosystem beyond only training. This proposal builds on the successes and learnings of the pilot developer bootcamp program. We’ll build mechanisms to keep developers in the Polkadot ecosystem beyond training by working with Parachains. **This proposal is supported by Unique Network, Astar, Apillon, Moonbeam, Zeitgeist, Subquery, and Bifrost Finance.** Once started, we will open the opportunity for all ecosystem teams to get involved too so this is an ecosystem-wide project.

**Expected outcomes as a result of all milestones are:**

-   10,000 developers onboarded Turkey and India for the Polkadot Ecosystem through bootcamps, courses, events and hackathons at universities and dev communities that we’ll run during 2024
-   Two quality courses on Polkadot ecosystem
-   10 IRL events and 10 hackathons, bringing 2,000+ builders together
-   500+ developers building projects in the ecosystem and many staying in the Ecosystem thanks to connections with Parachains
-   2,500+ new wallet addresses
-   2M+ impressions on social media and traditional media

**Who we are and previous successes:**

[Rise In](https://www.risein.com/) (the global, web3-focused extension of Patika.dev) is one of the strongest communities in India and Turkey for devs looking to learn web3. We provide one of the most structured onboarding experiences into web3 for web2 developers:

-   200,000+ web2 developers in our platform
-   15,000+ devs from Turkey and 20,000+ devs from India onboarded to our web3 courses and bootcamps
-   Partnerships with 10+ universities in India and 20+ universities and 20+ blockchain university clubs in Turkey
-   30+ IRL events and hackathons in India (including 3 hackathons), 100+ IRL and online events (including 6 hackathons) in Turkey

**Our commitment to the Polkadot ecosystem:**

This year, we received [Council approved funding via Gov1](../motion/288) to partner with Polkadot and have built one of the most comprehensive [Polkadot Substrate Development courses](https://www.risein.com/courses/polkadot-fundamentals-and-substrate-development) and organized the first ever Polkadot Substrate Development bootcamps in Turkey (Full report [here](https://docs.google.com/document/d/1eUrKk3Ls7fmEX5X4cx26EasnYP1FjrU9MNhlM-UsfKo/edit#heading=h.9b9hdkj6nrri)).

-   2,396 applications
-   474 developers accepted; 98 completing the tasks and graduating
-   52 projects completed (relay chains)
-   500k+ social media reach

**Team behind this:**

Gulcan Yayla, CEO ([X](https://twitter.com/gulcan_yayla) / [Linkedin](https://www.linkedin.com/in/gulcanyayla/)): Ashoka Fellow, 7+ years of dev training and community building experience (Co-founder of Kodluyoruz and Rise In), Transcend Network Fellow, 3+ years of education experience at World Bank and Malala Fund.

Emre Sarbak, CPO ([X](https://twitter.com/emresarbak) / [Linkedin](https://www.linkedin.com/in/emresarbak/)): ex-McKinsey, 10+ years of dev training and community building experience (VP of Technology at LaunchCode - one of the most respected nonprofit dev bootcamps in the US, co-founder of Kodluyoruz and Rise In). 

Mustafa Can Kiranli, CTO ([Linkedin](https://www.linkedin.com/in/mustafa-can-kiranli-10110b22/)): 7+ years of dev training and community building experience (Co-founder of Kodluyoruz and Rise In), prev. technical founder of several apps and startups.

Ankit Raj, Head of Growth ([Linkedin](https://www.linkedin.com/in/ankitraj12)): Prev. Head of Growth in the largest learning apps in India such as ELSA (20+ million users), Vokal India (25 million+ users), Hello English.

Sahitya Roy, DevRel in India ([X](https://twitter.com/SahityaRoy07) / [Linkedin](https://www.linkedin.com/in/sahityaroy/)): Co-founder of EduHub Community, Lead Organizer of several hackathons and dev communities in India.

**Details of the proposal and this specific milestone:**

We’re asking support for Milestone 1 ($112,065):

1.  Updating the current Polkadot Substrate Development course content
2.  Working with parachains and building a new course about career options for developers to stay in Polkadot ecosystem
3.  Launching the bootcamp pages for India and Turkey separately and reaching at least 1,000 registrations in both markets

After completion of this milestone, we’ll continue with opening bootcamps quarterly and marketing the importance and advantages of building a career in Polkadot, doing 5 IRL hackathons and 5 community in events in Turkey and India each, assigning a full-time Talent Success Manager to connect high potential devs with Parachains, Job opportunities, including internships, Building company opportunities, and further education opportunities (Polkadot Blockchain Academy, Polkadot Heroes, etc.).

**Why does Polkadot need this project?**

Our previous Polkadot bootcamp, along with other Polkadot dev education programs show that:

-   Although learning Rust and Substrate development was a good first step, developers don’t know a clear career roadmap to stay in the Polkadot ecosystem and switch from their web2 careers to web3. When they see no clear steps, it’s hard for them to get involved with the ecosystem and become a long-term part of it. Some of them became Polkadot Heroes; but still, they are disconnected and need career mentorship and steps.
-   Turkey and India have some of the largest and most active web3 communities in the world, too big to ignore by lack of intentional marketing and education activity and presence.
-   Local language support and physical activities are critical to keep developers engaged in countries like Turkey and India. Physical events and talking with people IRL at universities, hackathons, etc. provide confidence to developers about the ecosystem.
-   Awareness of Polkadot is lower than other protocols as the activity on Polkadot also shows.

We pledge to post quarterly retrospectives to inform the Community of progress ahead of the next funding request. We look forward to hearing your feedback!

The full proposal is [here](https://docs.google.com/document/d/1wrThDUpn-q-v5hGf0OuUVuSLw5TlkB4di2tZCylqU8o/edit#heading=h.w88cwqviv60a).

Rise In proposes to create momentum for Polkadot in Turkey and India by onboarding 10,000 developers through bootcamps, courses, events, and hackathons in 2024. Milestone 1 ($112,065) includes updating the current Polkadot Substrate Development course content, building a new course about career options for developers to stay in the Polkadot ecosystem, and launching the bootcamp pages for India and Turkey separately. The expected outcomes include 2M+ impressions on social media and traditional media, 2,500+ new wallet addresses, and 500+ developers building projects in the ecosystem.

Building Developer Ecosystems In Turkey & India

- Real Vision, led by Raoul Pal, wants $225,000 to promote Polkadot through interviews, videos, and events.
- They are a media platform that shares information about finance and cryptocurrency, reaching over 350,000 members.
- In January 2024, they will feature Polkadot in popular podcasts, helping to spread awareness.
- They will also host a discussion on X with over 1 million followers, talking about Polkadot.
- In February 2024, Real Vision will hold an online event about blockchain trends and Polkadot's benefits.
- A second event in March 2024 will gather cryptocurrency experts to discuss new ideas and innovations, highlighting Polkadot.
- In Q2 2024, there will be a private event for VIP influencers to educate them about Polkadot.

Real Vision seeks 42865 DOT ($225,000) for a series of interviews, videos, X space, and events to provide significant value and brand awareness to Polkadot. The deliverables include inclusion in Real Vision Daily Briefing and Raoul Pal JourneyMan, X space hosted by Real Vision, online events, and networking with Real Vision financial and cryptocurrency VIP influencers. The proposal aims to expand reach and awareness worldwide, expand cryptocurrency-focused reach and awareness worldwide, provide thought leadership and learning to cryptocurrency enthusiasts worldwide, and increase awareness and education for Real Vision VIP influencers.

Polkadot Brand Awareness Partnership with Real Vision (Raoul Pal)

**Cheeky Crypto Partnership Proposal Summary**

- Cheeky Crypto is a YouTube channel created by brothers Nick and Chris in 2020 to share insights on cryptocurrency.
- They have over 153,000 YouTube subscribers and a strong community with 7,000 active members on Discord.
- The proposal is for a 12-month partnership focused on expanding awareness about Polkadot, with a budget of 12,000 DOT.
- They plan to publish 52 articles, 100 YouTube videos, and 52 educational tweets focusing on Polkadot updates and guides.
- Cheeky Crypto believes education is crucial for success in crypto trading and aims to help others learn and grow.
- The team has recently expanded to include JB and Steve, enhancing their outreach during market downturns.
- They encourage questions from the community through Discord and other platforms, showing their commitment to accessibility.

WHO: CheekyCrypto team

WHAT: Produce a substantial volume of content over all their channels, including website articles, on-chain data, video content, Twitter threads, podcast, and dedicated news channel within their community, all focused on Polkadot ecosystem updates and news.

PRICE: 12,000 DOT (specific value in USD or other fiat currency can be mentioned based on the current exchange rate)

TIMEFRAME: 12-month partnership from the date of funding receipt.

A 12-Month Strategic Alliance proposal: Polkadot and Cheeky Crypto Partner for Decentralized Innovation

Posted in error please vote nay

This proposal is about spending $144,000 on Twitter ads to promote Polkadot from December 2023 to March 2024. The goal is to increase awareness of Polkadot's positive stories and get more people to engage with Polkadot's Twitter account and related projects. The campaign will focus on English-speaking countries and use two systems to manage the ads. This will help show how decentralized marketing can work and benefit Polkadot holders. The proposal asks for 35,395 DOT (about $178,000) and has updates on its progress.

# Proposal Summary

We propose to run $144K in Twitter ads in the end of Dec 2023-Mar 2024 timeframe to:

1.  Increase awareness of On-brand Polkadot narratives :

-   DOT 2.0 BUSINESS IS ABOUT CORETIME: cf [Lastik](https://twitter.com/PolkadotInsider/status/1727495973138759785)
    
-   DOT 2.0 IS BREAKTHROUGH TECH: cf [PolkaVM](https://twitter.com/bkchr/status/1712419542977118289), [CoreJam](https://twitter.com/rphmeier/status/1707098462347514328)
    
-   DOT ECO HAS GREAT REWARDS cf [Polkadot Staking APRs](https://twitter.com/PolkadotInsider/status/1719013455561375935)
    
-   DOT IS FOR THE ENTERPRISE: cf [Mythical](https://twitter.com/Polkadot/status/1701148275233915165), [Frequency](https://twitter.com/Polkadot/status/1724842104994607252), [EnergyWebX](https://twitter.com/energywebx) … and by [Parachains](https://twitter.com/shawntabrizi/status/1666287029963878400)
    
-   DOT IS A STARFISH NOT A SPIDER: cf [Fillipo](https://twitter.com/filippoweb3/status/1727698546097365159) + [Decentralized Futures](https://twitter.com/Web3foundation/status/1725121561055670755)
    
-   DOT SUPPORTS USERS + PARACHAIN GROWTH: cf [KodaDot](https://twitter.com/Polkadot/status/1727650420678422532), [Apillon](https://twitter.com/Apillon/status/1724075559393575063)
    

1.  Generate _engagements_ on [Polkadot Twitter Account](https://twitter.com/polkadot) (presently 1.4MM followers), Polkadot Parachains, and select Polkadot True Believers (see [Appendix B](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1#heading=h.i2yswqq8b1a1))

# Campaign Summary

The Campaign will be run as follows:

-   **Ad Spend**: $144K \[80.9%\]
    
-   **Strategy**: Learning / Experimentation Oriented, Optimizing for Cost Per Follower
    
-   **Time Period**: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until April 2024). Campaign End date extended due to delays in [@polkadot](../user/polkadot) approval.
    
-   **Campaign Target**: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D)
    
-   **Campaign Management Systems**: Twitter Ads (Direct) and [Addressable.io](https://www.addressable.io/) - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
    

# Value to DOT Holders:

1.  Increase awareness of On-brand Polkadot Narratives via Twitter Channel
    
2.  Increase the number of engagements of the main Twitter Polkadot account and Polkadot parachains (85%) and Polkadot True Believers (15%)
    
3.  Demonstrate Decentralized Marketing: (1) funding from OpenGov (2) run by the community rather than ecosystem leader Parity;
    

# Proposal Details: COMMUNITY INVOLVEMENT REQUESTED

Requested Amount: 35,395 DOT ($178K with EMA30 $5.029/DOT)

[FULL PROPOSAL DETAILS](https://docs.google.com/document/d/1U99BS6NK18bYmmizOkThAVabb4pzKecEbF24GovxF_Y/edit?pli=1)

# Updates

-   Week of January 15/22, 2024: With the help of Evan Thomas, secured W3F Legal+Security support for Polkadot promotion
-   January 30, 2024: Started running traffic with [@polkadot](../user/polkadot) sourced tweets
-   February 10, 2024: [2/10/24 Transparency Report #1](https://docs.google.com/presentation/d/1fUFcp9VnNHBPZpIuZDoMAiWrYz-e3kU2/edit#slide=id.g1dd65562061_0_2312)
-   April 2, 2024: [Dune Dashboard covering activity until 3/31/24](https://dune.com/substrate/324-opengov)
-   April 27, 2024: Dune Dashobard update covering activity until 4/30/24 finalized

WHO: OpenGov

WHAT: Run $144K in Twitter ads from late Dec 2023-April 2024 to increase awareness of On-brand Polkadot narratives and generate engagements on Polkadot Twitter Account, Polkadot Parachains, and select Polkadot True Believers.

PRICE/TIMEFRAME/RESOURCES: Requested amount of 35,395 DOT ($178K with EMA30 $5.029/DOT). Min 6 weeks, max 12 weeks timeframe. Using Twitter Ads and Addressable.io as campaign management systems.

Increase Awareness of Polkadot On-Brand Narratives via Twitter Ads

- The Oracle Ecosystem Initiative aims to solve the "oracle problem" in public blockchains, where external data is needed for complex tasks.
- Current oracle solutions often rely on trusted third parties, which isn't ideal for decentralized systems.
- Acurast is a new project that uses secure mobile hardware to provide a safe way to handle data off-chain.
- The goal is to create a universal oracle solution for different environments, including Substrate, EVM, and WASM.
- Acurast plans to provide price information for various crypto assets and real-world items.
- Developers can easily use Acurast's solution to enhance their projects within the Polkadot ecosystem. 
- Feedback has been positive from community leaders about Acurast's potential to improve developer experiences.

Acurast proposes to establish an ecosystem-wide solution for oracles accessible in three distinct environments: Substrate (Polkadot SDK), EVM, and WASM. The proposal aims to provide price feeds for all Polkadot and Kusama assets, other popular crypto assets, and Real-World Assets (RWA), and establish an ecosystem-wide solution with these integrations that can be leveraged by every Polkadot-based project. The proposal also aims to provide support to projects to integrate price feeds into their environments, add support for new asset classes as price feeds, and provide access to larger off-chain compute resources for additional use cases. More details in the full proposal.

Oracle Ecosystem Initiative

- This proposal is about Subscan, an important tool for the Polkadot network that helps people see and analyze block data.
- Subscan needs money to keep running, including costs for servers and staff.
- The proposal asks for money from the Polkadot treasury to pay for Subscan's costs from January to September 2023.
- They have worked hard to lower costs, and expenses have gone down a lot, by over 50%.
- Subscan wants to involve the community in its development starting in November 2023.
- Future changes will focus on what the community wants most.
- More details about this plan will be shared in December.

WHO: Subscan team

WHAT: Proposing reimbursement of operation and maintenance fee for Subscan for January-September 2023 from Polkadot treasury, reducing infrastructure costs, and shifting towards community-developer collaborative model from November 2023.

PRICE/TIMEFRAME/RESOURCES: Not specified.

Subscan | Infrastructure Costs of Subscan for Polkadot & Westend & Rococo & Statemint & Rockmine  Networks (from January to September 2023)

- Talisman is a special wallet that helps people use the Polkadot and Kusama projects easily.
- The goal is to create a friendly experience for users while keeping them safe and informed.
- They want to make using different wallets and accounts simple for everyone.
- Talisman supports many security tools and features to help protect users' money.
- They also introduced features to help users from different countries understand their transactions better.
- Talisman is committed to working with the community and improving their wallet for everyone's needs. 
- As of September 2023, Talisman has over 40,000 users and focuses on providing a better user experience.

WHO: Talisman

WHAT: Retroactive funding proposal for feature development, UX improvement, QA testing and Audit fixes for Talisman Wallet over 14 weeks (Feb-May 2023).

PRICE/TIMEFRAME/RESOURCES: Not specified.

Talisman Wallet - Retroactive Proposal #1

- The proposal is about choosing curators for a special bounty program.
- Curators will help manage the Polkadot Parachain Assets Onramp Bounty Program.
- A group called Multisig will oversee the bounty.
- Curators might receive rewards for their work.
- The selection focuses on including different people involved in the bounty.
- More information can be found in the full proposal document.

WHO: Candidates for the curator position for the [#27 Polkadot Parachain Assets Onramp Bounty Program]

WHAT: Oversee the bounty program, curated by a Multisig, and receive a reward for their time and effort.

PRICE/TIMEFRAME/RESOURCES: Not specified.

Bounty 27 Curator Committee Proposal 

Please reject

- IBC Group, led by Mario Nawfal, is asking for 47,837 DOT (around $250,000) to help Polkadot grow its brand.
- They can reach 2.5 billion people each month and have many listeners on Twitter.
- The goal is to attract more users to Polkadot's website.
- Their plan includes hosting Twitter Spaces and giving shoutouts to educate people about Polkadot.
- The campaign will last for three months and targets various audience engagement metrics.
- IBC has a strong background, helping over 250 projects since 2017.
- Communication with Polkadot will be quick and regular updates will be provided.
- They believe working with Polkadot will be a great opportunity for both parties.

IBC Group proposes to help Polkadot boost brand awareness and user acquisition through their media assets and marketing expertise. The proposal includes logo positioning, private Twitter spaces, shoutouts, and standalone tweets for a total of 47,837 DOT (USD $250,000) over a 3-month period. The team aims to achieve a minimum of 2.5B impressions per month and 5-15 million weekly listeners on Twitter. The project timeline is 3 months and 2 weeks, with a final report to be delivered within 1 week.

Supercharge Polkadot's Brand: Collaborative Partnership with (Mario Nawfal) IBC Ventures

Easybuild is a program designed to bring new builder teams into the Polkadot ecosystem and encourage the development of user-centric apps and tools. The program aims to solve the problem of a lack of teams focusing on user-centered solutions within the Polkadot system. 

The Easybuild Bounty is a three-tiered, retroactive reward system for teams that create DOT-focused products. Each stage of the program requires a new level of product development and offers unique support and collaboration within the ecosystem. The program aims to provide a secure developer space, allowing teams to focus on development and integration into the ecosystem.

The program is cohort-based and consists of six-month modules. The targeted outcomes for the EasyBuild Bounty include attracting 10-15 teams per month for six months, propelling 20 teams from prototype creation to public beta testing, and onboarding at least six teams from beta testing to ecosystem integration.

The Easybuild program is not an educational course, incubator, accelerator, or launchpad. It focuses on supporting the development of projects and their integration into the Polkadot ecosystem, with a focus on DOT utilization. Teams can discontinue their journey through the stages at any time without penalty. A "unique solution" is defined as an application or tool that does not have direct analogs in the system and is built around the DOT token.

**In short:** Easybuild is a chain-bounty program designed to attract and integrate new builder teams into the Polkadot ecosystem. Through a three-tiered retroactive reward system, it incentivizes the development of DOT-focused products, providing clear milestones, integrated support and mentorship, and funding to streamline the innovation process and foster user-centric solutions.

**GOAL:** Influx new builders and new teams into the Polkadot ecosystem and boost the development of user-centric apps, dApps, and innovative toolings.

**PROBLEM:** The Polkadot ecosystem is currently lacking teams that focus on creating user-centered solutions that utilize the system's full potential. More details can be found in the section "The current state of the flow of new teams and their products.

**Relevance:** This is particularly important now as Polkadot introduces innovative solutions (such as Asset Hub DEX, OpenGov, Agile, pallets-nfts, upcoming innovative EVM solutions, XCM, and many more), and changes in system approach to the ecosystem (Coreplay/Corejam), which provide potential new use cases within the Dot token. While current teams focus on utilizing existing concepts, and many seek product-market fit outside the ecosystem (with already existing concepts). Whereas the system needs new innovative builders prepared to test and employ new concepts.

**SOLUTION**: "Easybuild Bounty," a streamlined, swift, retroactive bounty-based track designed to attract and integrate new builder teams into the Polkadot ecosystem.

**Concept overview:** "Easybuild Bounty" is a three-tier cascade of straightforward retroactive bounties, aimed at teams that create DOT-focused products.

![image](https://i.ibb.co/M13MTM5/7263-Nik-1699660310677.png)  
_Graph\_1: Retroactive bounty-based track explanation._

Each stage demands a new level of product development and introduces a unique mode of support and collaboration within the ecosystem. This combination of a cascading structure and short-term milestones helps veil the retroactive nature of the bounty. The blend of checklist and mentorship solutions helps counteract community conservatism and expedite the completion of milestones. ​​Each stage checks the DOT-focus of the project, ensuring funds aren't misallocated to external ecosystems.

**Easybuild Detailed:**  A significant portion of new teams time/org.tasks is directed towards the bounty side, with the aim of relieving new developers from tasks not directly related to their main responsibilities. Sample: Stage1 -> Stage2 detailed transaction flow.  Bounty Flow Detailed can be found in the [full proposal.](https://docs.google.com/document/d/1eHIWx9BXk0ZfQ3lGJOny25F6_VZZUt8SMAlFhdUnXGw/edit?usp=sharing) 

![image](https://i.ibb.co/0c3Tzg5/7263-Nik-1699660586627.png)  
_Graph\_2: Transaction flow sample._

**Important:** All checks (both by the operator and the community) are reduced to checklists. This helps reduce subjectivity and relieve developers of non-core workloads. Rules do not change for existing cohorts, only with a lag AFTER a cohort (so as not to unsettle those in the funnel).

**Devx prioritization:** The whole track's idea aims to provide a secure developer space with all factors enabling teams to work in an environment that excludes the stress of the unknown outcome, focusing on development and gradually integrating into the ecosystem.

-   The approach allows for immediate action while minimizing the entry threshold.
-   The bounty concept provides a shield from bureaucratic processes and unrelevant activities (for builders) during the transformation of the ecosystem. Just build.
-   At the same time, the bounty concept offers community-friendly implementation through a cascading retroactive bounty system transparent for observation.
-   Stack-free: Teams can operate in any stack.
-   Predictable social contract (for hiring, allocating time). Teams benefit from a predictable action plan: a community agreement in place; do this - get that.
-   Develop innovations in a safe, supportive atmosphere with the best eco-builders.
-   Ensure agility and reduce non-dev activities (such as documentation, presentations, public discussions, podcasts, etc.).

Meanwhile, development direction, track navigation, and funds allocation are managed by tech-savvy experts. In addition, the community can safely support promising teams with minimal risks of overfunding, attracting milkers and scammers, and not behaving aggressively toward new builders and teams.

**Targeted Outcomes for the EasyBuild Bounty:** The program is cohort-based and consists of six-month modules that have a “building lag”.

![image](https://i.ibb.co/N6BqST4/7263-Nik-1699660725483.png)  
_Graph\_3: Cohort overview_

On average, a successful team will take about six months to go through (~3m building, ~3m custdev+org).

![image](https://i.ibb.co/tC0GZTj/7263-Nik-1699660745629.png)  
_Graph\_4: Team full funnel_

Stage 1: Attract 10-15 teams every month for 6 months to present their MVPs and initiate prototype development.  
Stage 2: Propel 20 teams total from prototype creation to public beta testing. (50%\* conversion from Stage 1).  
Stage 3: Onboard at least 6 teams in total, moving from beta testing to ecosystem integration. (50%\* conversion from Stage 2).  
_\*Conversion rates are the subject to/during change after tests._

The full cohort size (with current conversion rates) starts from ~53 teams at stage_1 (from 300+ builder teams at stage_ 0). Every one of these 53 teams will bring some unique MVP. Link to [preliminary calculations](https://docs.google.com/spreadsheets/d/1QEDLgfSqTttviXOQ-3LE62KqWob5aVWoCZSIFNQ3WEk/edit?usp=sharing).

**Scheme of the test cohort:** In our opinion, it's best to conduct a test of this concept by initiating a 3-month intake. This is the minimum intake required to obtain a successful output funnel. After this, we can fully deploy the program.

![image](https://i.ibb.co/2cDsyg7/7263-Nik-1699660857854.png)  
_Graph\_5: Test cohort overview_

We'll discuss the results before the completion of the full funnel (because 9 months is too long for effective iterations). If the community approves, we'll propose to make it a full-scale initiative. [Calculations](https://docs.google.com/spreadsheets/d/1nVTJZLK-wCPEYY3dZIRg5rtS6XCNIr1Ut0g-C0MzEL0/edit?usp=sharing).

**  
FAQ**

1.  **Are these educational courses?** No, the primary goal of the Easybuild program is to attract new teams with the capability of "creating ready-to-use" products. It is not an educational initiative and does not offer classes, lectures, or seminars. Instead, it provides participants at all stages with the necessary network within the ecosystem. Teams are expected to manage their own learning and development process.
2.  **Is this an incubator? Is this an accelerator?** While a classic incubator targets teams without a formed idea, Easybuild requires entrants to have a functioning MVP ready for further development. This program aligns more closely with an accelerator in structure; however, unlike traditional accelerators, it doesn’t include an educational component. We believe that true builders are capable of self-directed learning.  
      
    
3.  **Is this a launchpad?** The Easybuild program is not a launchpad; it doesn’t involve the distribution of tokens. Instead, it focuses on supporting the development of projects and integration into the ecosystem and DOT utilization.  
      
    
4.  **What if the team decides to discontinue their journey through the stages?** Teams can always stop their staging at any time. They are not penalized or fined for doing so. On the contrary, they gain traction within the eco and can take on a more relevant (as they see it) idea and implement it. In this sense, the bounty serves as a form of public verification that is necessary for further actions within the system.  
      
    
5.  **What is a "unique solution"?** An application/end-user tooling, which at the time of the proposal does not have direct analogs in the system. During the program, its use case must be built around the DOT token (in the mainnet or a derivative asset within other parachains/cores). It's important that the team should not already exist within the ecosystem. For example, another indexer would not fit the program, but an application for quick creation of tokens on AssetHub and airdrops based on specific transactions (with payment in DOT) would.

Thank you for your time! We will be happy to have your feedback. It can be done here, or in the document, or through Matrix: @motifnetwork:matrix.org

In short, Easybuild is a bounty program to attract new builder teams to the Polkadot ecosystem, incentivizing the development of DOT-focused products through a three-tiered retroactive reward system. The program aims to boost the development of user-centric apps, dApps, and innovative toolings. The program is cohort-based and consists of six-month modules, with a test cohort of three months. The program does not involve educational courses, incubation, or token distribution. The team can stop their staging at any time without penalty.

Easybuild. Fast Path for Future Polkadot Builders committed to building.

- WiseAdvice is looking for $149,000 to create educational content about Polkadot.
- The money requested is for interviews and videos to help grow the Polkadot community.
- This project aims to highlight the importance of the Indian market in blockchain technology.
- Sumit Kapoor leads WiseAdvice, which has worked on projects like Moonriver and Kilt.
- WiseAdvice has a large online following with 526,000 YouTube subscribers and over 125,000 Twitter followers.
- They have previously made videos related to Polkadot.
- You can check their detailed proposal through the provided link.

WHO: WiseAdvice, led by Sumit Kapoor.
WHAT: Orchestrate an educational campaign with a focus on Polkadot's technology, including interviews and videos.
PRICE/TIMEFRAME/RESOURCES: Requesting 28,489 DOT (USD $149,000) on 23rd November, 2023. Detailed proposal available [here](https://docs.google.com/document/d/1RS22DLxv8oxXCsBcGWKgIpmEiYNdBnmnq7V1kaOdVFQ).

Polkadot's Educational Campaign India: A Wise Advice Initiative

- **Addressable.io** is a marketing tool that helps reach social media users based on their blockchain activities.
- The service charges 15% of ad spends and $800/month for daily audience optimizations.
- Addressable has worked with major blockchain companies like Chainlink, Bancor, and Polygon.
- The team includes CEO Tomer Sharoni, CTO Tomer Shlomo, and Chief Scientist Dr. Asaf Nadler.
- The proposal suggests using Addressable to promote Kusamarian Media to targeted blockchain users.
- The budget includes $100,000 for ads, $17,400 for Addressable fees, and $42,600 for Kusamarian asset development.
- The goal is to gain 200,000 new X followers and 15,000 YouTube subscribers.
- Feedback is welcomed to improve the proposal.

Addressable.io is a marketing tool for outreach to social media users associated with on-chain holdings & activities. The Kusamarian Media proposes to test this service and discreetly slip into the timelines of X users with credible blockchain activity. The proposed budget is $160,000, which includes $100,000 for ad buying, $17,400 for Addressable.io fees, and $42,600 for Kusamarian asset development. The goal is to convert DOT buyers into holders, stakers, governors, and users of Polkadot’s emerging applications.

Holder-targeted Audience Growth w/  Addressable.io & The Kusamarian

ignore - UI errors

root

whitelisted_caller

wish_for_change

staking_admin

treasurer

lease_admin

fellowship_admin

general_admin

auction_admin

referendum_canceller

referendum_killer

small_tipper

big_tipper

small_spender

big_spender

Referenda Medium Spender

Origin able to dispatch a whitelisted call.

Origin for signaling that the network wishes for some change

Origin able to cancel slashes and manage minimum commission.

Origin for spending up to 10,000,000 DOT from the treasury as well as generally administering it.

Origin for managing the composition of the fellowship.

Origin able to spend around 250 DOT from the treasury at once.

Origin able to spend around 1,000 DOT from the treasury at once.

Origin able to spend around 10,000 DOT from the treasury at once.

Origin able to spend up to 1,000,000 DOT from the treasury at once.

[33] Origin: MediumSpender